Sales & Marketing news

• Agency diversity, online ad fraud and an ad recession: 5 killer stats to start your week

  14-01-2019 16:10
  1. No deal Brexit could lead to UK ad market recessionA ‘no-deal’ Brexit could lead to a recession in the UK ad market, with press and TV advertising particularly hard hit.
  Enders Analysis is forecasting a 3% recession in a no-deal Brexit. While that is an improvement on the recession seen in 2009, when total ad spend plunged 13% during the financial crisis, it shows the negative impact it could have on the UK ad industry.
  By comparison, if Britain manages an “orderly withdrawa
  
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• How ‘Oops’ helped O2 grab a greater share of iPhone customers

  14-01-2019 16:01
  Consumers are growing increasingly apathetic to new phones as the devices get so good that fewer feel an urgent need to regularly upgrade. This was a particular challenge for O2 ahead of the launch of the iPhone 8.
  The mobile operator found that increasing numbers of out-of-contract customers were holding on to their handsets rather than upgrading, with the percentage of customers out of contract increasing from 18.7% in 2016 to 21.1% in 2017.
  At the same time, the mobile market was moving towa
  
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• Eleven social media metrics you need to master

  14-01-2019 15:54
  Social analytics don’t hold much value if you can’t clearly measure performance and ROI. But what are the most important metrics you need in your toolkit? You’ll need to be able to calculate everything from brand awareness to content performance to your share of voice against your competitors if you want to get the most from your social monitoring efforts. 
  Hear from marketing leaders at NetBase for insights into the 11 most crucial social media metrics you need to monitor
  
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• Tanya Joseph: In 2019, it’s brands’ job to offer hope

  14-01-2019 15:23
  January is a time for making commitments, ringing changes, starting afresh. Every year, I make resolutions like ‘eat less and exercise more’, ‘learn to meditate’, ‘bake sourdough bread that is edible’. I rarely manage to fulfil these. I am more successful when it comes to professional resolutions and think we should all think about how our organisations can make some positive changes.
  First, resolve to clean up your act. Now is the time to ask yourself a whol
  
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• Newmont Mining to buy Goldcorp in a $10 billion deal to create the world's largest gold producer (NEM, GG)

  14-01-2019 14:42 via feedproxy.google.com
  Newmont Mining plans to buy smaller rival Goldcorp in a $10 billion deal that would create the world's largest gold producer.
  The deal highlights further consolidation in the gold mining space, following the Barrick Gold-Randgold Resources merger.
  Watch Newmont Mining trade here, and watch Goldcorp trade here.
  Newmont Mining, the giant Colorado-based gold miner, said Monday it would buy Canadian rival Goldcorp for $10 billion in a stock-for-stock transaction. The deal would create the world's la
  
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• Citi beats on earnings, misses on revenue as trading gets whacked (C)

  14-01-2019 14:12 via feedproxy.google.com
  Citigroup reported fourth-quarter earnings Monday, beating expectations with adjusted earnings of $1.61 per share. 
  Analysts had expected the bank to report earnings per share of $1.55.
  But the bank missed on revenues, which fell 2% compared with last year, as fixed-income trading got whacked amid the market turmoil, falling 21%.
  The bank also missed on its full-year target of a 100-basis-point improvement in operating efficiency, improving 86 basis points to 57.4%.
  Here's what else you ne
  
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• City of London analysts are warning clients to prepare for a UK election this year as May's Brexit deal collapses

  14-01-2019 14:08 via feedproxy.google.com
  City of London advisors have raised the chances of the UK holding a general election in 2019. 
  Analysis from Newgate Communications has raised the likelihood of a general election to between 50% and 65% as Prime Minister Theresa May's Brexit deal looks set to be rejected by parliament.
  This could trigger a vote of no-confidence in the government, in turn forcing a general election. 
  The House of Commons will vote on May's deal on Tuesday night. The United Kingdom is likely to have
  
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• 2019 was supposed to be a banner year for IPOs but now it's turning into a 'shitshow'

  14-01-2019 14:05 via feedproxy.google.com
  This year was supposed to be the year of the unicorn IPO, with massively funded private startups like Uber, Lyft and Slack all preparing to go public.
  Now just two weeks into the year, bankers say it's turning into a "shitshow."
  The federal government shutdown has left the SEC closed, which means most companies cannot move forward with going public.
  Market volatility is also roiling markets and creating an unstable environment for soon-to-be public companies.Ask any banker which of the multi-bil
  
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• Marketing Week Meets…Burger King CMO Fernando Machado

  14-01-2019 13:50
  The post Marketing Week Meets…Burger King CMO Fernando Machado appeared first on Marketing Week.
  
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• PG&E says it might go bankrupt as California fire fallout sends its shares tumbling more than 40% in premarket trading (PCG)

  14-01-2019 13:13 via feedproxy.google.com
  PG&E, California's largest gas and power company, dropped more than 40% in premarket trading Monday. 
  The utility is facing billions of dollars in potential liabilities after it was accused of negligence in one of the state's most destructive wildfires last year.
  CEO Geisha Williams replaced as PG&E contemplates bankruptcy following a 27% drop in its share price last week. 
  Company confirms it will seek Chapter 11 bankruptcy on or around January 29 in a statement.Devastating wi
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, GCI, GG, NEM, C, PCG)

  14-01-2019 13:07 via feedproxy.google.com
  Here is what you need to know.China releases a fresh set of terrible data. China's 2018 trade surplus with the world fell to $351.76 billion, its lowest since 2013, according to data released Monday by China's General Administration of Customs. Its 2018 trade surplus with the US, however, swelled to a record $323.32 billion, the data showed.
  Global markets are under pressure. Hong Kong's Hang Seng (-1.38%) led the losses in Asia, and Britain's FTSE (-1.03%) trails in Europe. The S&P 500 was
  
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• Learnings from graze and its DTC strategy

  14-01-2019 13:00 via warc.com
  Anthony Fletcher, CEO of healthy snack brand graze, outlines the key considerations for entrepreneurs and companies looking to get started on DTC.
  
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• Stocks are falling after a fresh set of horrible data out of China reignited worries about the global economy

  14-01-2019 12:45 via feedproxy.google.com
  A fresh set of troublingly poor data out of China had investors running for cover on Monday, with all major stock indexes around the world losing ground on the week's first trading day.
  Trade data showed that the value of Chinese imports and exports fell heavily in the year to December.
  Stocks around the world were lower, with futures pointing to losses of as much as 1.2% for the Nasdaq.
  European and Asian shares have also dropped, with the market further hindered by thin liquidity in Asia amid
  
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• America's love for SUVs caught US carmakers off guard. Now, overcapacity is looking eerily similar to the era before the auto bailout

  14-01-2019 12:29 via feedproxy.google.com
  Overcapacity is crippling the US automotive industry during what should be a boom time for carmakers. 
  Despite low fuel prices and low unemployment, the auto industry is laying off workers and closing factories.
  Carmakers failed to notice the move by customers away from sedans towards SUVs, meaning the industry is showcasing recessionary traits despite record sales in 2018. The US economy, despite lingering recession fears on the horizon, is in good health. Gas prices are low, with oil
  
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• The market is flashing a scary new parallel to the financial crisis that should have everyone worried

  14-01-2019 11:58 via feedproxy.google.com
  The US Treasury Department is seeing the lowest level of auction demand since 2008.
  This can be construed as a financial-crisis signal, adding to a growing list of headwinds facing the US market.The US Treasury Department keeps running into a big issue as it auctions off the swelling amount of new government debt: The market just isn't that interested.
  That much was made clear throughout 2018. The Treasury Department offered $2.4 trillion in notes and bonds over the course of the year, and inves
  
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• Here's what will happen after the death of the magical number underpinning $350 trillion in trades

  14-01-2019 09:37 via feedproxy.google.com
  Libor, linked to about $350 trillion worth of financial products, will be replaced by an alternate pricing benchmark for everything from mortgages to credit cards. 
  Replacing Libor will be lengthy and problematic, and is one of the key themes to look out for in 2019 as financial services and asset managers start transferring to new systems. 
  Thousands of existing contracts will need to be renegotiated causing a huge operational and financial burden that will consume legal teams for mon
  
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• P&G, Boohoo, Brexit: Everything that matters this morning

  14-01-2019 08:48
  P&G evokes #MeToo movement with new Gillette ad
  Proctor & Gamble (P&G) is asking men to take a fresh look what it means to be their best, 30 years after introducing the Gillette tagline ‘The Best a Man Can Get’.
  The FMCG giant is rolling out a new campaign and charitable programme celebrating the stories of men who are make a positive impact, underpinned by a new advert highlighting the effects of toxic masculinity. Evoking the #MeToo movement, the ‘We Believe&rsqu
  
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• M&S, Diet Coke, Volvo: Everything that matters this morning

  14-01-2019 08:48
  Diet Coke unveils two new flavours and redesigned cans
  Diet Coke has introduced two new flavours to its product line with Blueberry Acai and Strawberry Guava joining the family alongside new-look cans.
  The release follows the introduction of flavours, Exotic Mango, Feisty Cherry, Ginger Lime and Zesty Blood Orange last year. The drinks giant says the launch helped spark a turnaround for the brand last year after seeing sales grow for four consecutive quarters after at least five years of declin
  
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• HMV, Microsoft, The Guardian: Everything that matters this morning

  14-01-2019 08:48
  HMV’s fate to be sealed by 15 January
  HMV’s administrator has given potential buyers until tomorrow (15 January) to make a bid to rescue the music retailer.
  The company, which employs 2,200 people, called in administrators from KPMG just after Christmas, blaming a “tsunami of challenges” for its “extremely weak” festive trading.
  Several approaches to save the retailer have already been made, according to Sky News.
  The music and entertainment retailer was boug
  
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• Gillette, Boohoo, Brexit: Everything that matters this morning

  14-01-2019 08:48
  P&G evokes #MeToo movement with new Gillette ad
  Procter & Gamble (P&G) is asking men to take a fresh look at what it means to be their best, 30 years after introducing the Gillette tagline ‘The Best a Man Can Get’.
  The FMCG giant is rolling out a new campaign and charitable programme celebrating the stories of men who are making a positive impact, underpinned by a new advert highlighting the effects of toxic masculinity. Evoking the #MeToo movement, the ‘We Believe
  
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• Coca-Cola, Ikea, Red Bull: Everything that matters this morning

  14-01-2019 08:48
  Ad industry calls for no deal Brexit to be ‘taken off the table’ after Prime Minister loses vote
  The ad industry has called for the no deal option to be “taken off the table” after parliament rejected the Prime Minister’s Brexit plan by a staggering 230 votes.
  The result shows there is no majority support for the government’s Withdrawal Agreement but gives no clear guidance as to the way forward or a version of the agreement that could claim support. The Adve
  
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• Co-op, Amazon, Ryanair: Everything that matters this morning

  14-01-2019 08:48
  Co-op signals online move as digital director takes on ecommerce
  The Co-op has extended the role of its head of digital to include ecommerce for the first time, a clear indication it is eyeing the opportunity of selling online.
  Chris Conway, who joined the business last year having previously been Asda’s senior director of grocery ecommerce and Morrisons’ head of online, is now head of digital and ecommerce at The Co-op, according to The Grocer, a change that was made this week.
  The
  
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• Hack your commute: Go in early – or late

  14-01-2019 08:08
  Humans seem like an intelligent species – we’ve mastered medicine and space travel, and are on the way to creating man-made sentient beings – yet for some reason we still think the best way to start a working day is for millions of us to charge en masse into densely populated areas, along congested transport routes, at exactly the same time. And then the same people do the same synchronised journey in reverse approximately eight hours later.
  It’s not just that this bizar
  
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• Were retailers right to put their marketing focus on product this Christmas?

  14-01-2019 08:00
  We all knew Christmas was going to be a tough one for retailers. The last 12 months especially have seen myriad challenges stack up even higher against them – a volatile economy, Brexit, dwindling consumer confidence and competitive discounting, to name but a few – and it was decided Christmas 2018 was going to be “bleak” long before it had even begun.
  As such, we saw retailers take a very different approach to their marketing in the festive run-up – much of this o
  
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• Here's what you missed this weekend: The US government shutdown became the longest on record and the president tweeted his fury at being called a Russian agent

  14-01-2019 04:14 via feedproxy.google.com
  The biggest news this weekend was about the now record-breaking partial government shutdown and its expanding fallout.
  President Donald Trump was particularly active on Twitter over the weekend after learning the FBI had investigated him as a possible Russian agent.
  The president also reportedly hid records of his conversations with Russian President Vladimir Putin from his own administration.
  Investigators say the man suspected of kidnapping Jayme Closs killed her parents so he could get to her
  
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• Digital First Media is reportedly planning to make an offer to buy USA Today publisher Gannett

  14-01-2019 03:49 via feedproxy.google.com
  Media News Group Enterprises, better known as Digital First Media, is reportedly planning to make an offer to buy USA Today publisher Gannett Co. at $12 per share.
  The offer would represent a 23% premium over Gannett's Friday closing share price of $9.75.
  The Wall Street Journal, citing people familiar with the matter, said MNG Enterprises Inc. has already accumulated a 7.5% position in Gannett’s stock.
  MNG and its hedge fund backer Alden have acquired a reputation for slashing costs at it
  
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• UK charity will check Facebook content

  14-01-2019 01:00 via warc.com
  Content posted on Facebook in the UK will now be fact-checked by an independent charity after years of criticism that the social network has failed adequately to address the spread of fake news on its sites.Although Facebook has stepped up its...
  
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• Engineering the marriage of beauty and tech

  14-01-2019 01:00 via warc.com
  Younger beauty buyers frequently prefer to use digital channels to search for product information, but they are also reluctantto lose the human touch that comes from talking to a sales assistant – and marketers need to resolve this, an...
  
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• CES: what's hype and what's not

  14-01-2019 01:00 via warc.com
  CES 2019 delivered a huge amount of buzz around technologies like artificial intelligence (AI), 5G and smart homes, but executives need to grasp the nuances at work in each area of technological advancement, a long-time attendee has cautioned. ...
  
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• Brands gear up to engage at Kumbh Mela

  14-01-2019 01:00 via warc.com
  Kumbh Mela is probably the single biggest religious festival in the world, attracting millions of Hindu pilgrims who come to bathe in sacred rivers, and its focus on cleansing and purification has again drawn the attention of marketers of FMCG...
  
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• Asia-Pacific leads global adspend growth

  14-01-2019 01:00 via warc.com
  Growth in global advertising spend is expected to reach 3.8% in 2019, amounting to US$625bn, with some markets in Asia-Pacific – especially China and India – contributing above average rates of growth to the worldwide increase.That is...
  
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• Amazon's digital ad revenue is expected to soar

  14-01-2019 01:00 via warc.com
  Amazon is currently a relatively minor player in digital advertising, but that is likely to change rapidly over the next couple of years, as a new survey of top US media buyers has found they expect to double their adspend with the online retail...
  
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