Sales & Marketing news

• Why on-site agencies will be big in 2019

  10-01-2019 18:05
  Agency-client co-location has grown in popularity in recent years. MMT Digital’s James Cannings explores why this niche practice is hitting the mainstream in 2019.
  
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• Salary Survey 2019: Brands’ sluggish response to the gender pay gap is failing female marketers

  10-01-2019 15:39
  Despite pressure mounting on organisations to accelerate their efforts to close the gender pay gap there is still a long way to go to redress the balance and tackle the systematic underpayment of women.
  The International Labour Organisation’s 2018/2019 Global Wage Report calculates that the UK has one of the biggest average differences in real monthly wages between men and women in high income earning countries at 36.3%. The only counties that perform worse are The Netherlands and South K
  
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• John Lewis boss on why the Christmas ad is still ‘incredibly important’

  10-01-2019 12:53
  John Lewis and Waitrose have both posted positive sales during what was the worst Christmas for retailers since the financial crash in 2008 but the retailer’s owner, the John Lewis Partnership, has warned on profits as “weak consumer demand” increases pressure on the high street.
  In the seven weeks to 5 January – which included John Lewis’s biggest sales week thanks to Black Friday – like-for-like sales at the department store chain grew by 1%, boosted by goo
  
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• Tesco credits strong brand engagement as Christmas campaign helps boost sales

  10-01-2019 10:22
  Tesco was one of the best performing retailers over the Christmas sales period as its marketing focus on brand engagement and understanding customers helped drive brand metrics and boost sales.
  Over the six weeks of Christmas, up to 5 January, Tesco UK and Ireland saw sales rise 2.6%, while at its core UK retail business they were up 2.2%. That marks Tesco’s fourth consecutive quarter of Christmas growth and its best performance in almost a decade as food, clothing and general merchandise
  
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• M&S claims ‘unashamedly commercial’ Christmas ads paid off despite sales drop

  10-01-2019 09:24
  Sales of both clothing and food were down at Marks & Spencer in the third quarter of 2018 which the retailer has blamed on a combination of low consumer confidence, mild weather, Black Friday and widespread discounting by rivals.
  For the 13 weeks to 29 December, like-for-like food sales were down 2.1% and clothing & home sales down 2.4%, resulting in overall group revenue falling 3.9% to £3bn.
  However, M&S claims its product-focused Christmas campaign – which the retaile
  
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• M&S claims ‘unashamedly commercial’ Christmas ad strategy paid off despite sales drop

  10-01-2019 09:24
  Sales of both clothing and food were down at Marks & Spencer in the third quarter of 2018 which the retailer has blamed on a combination of low consumer confidence, mild weather, Black Friday and widespread discounting by rivals.
  For the 13 weeks to 29 December, like-for-like food sales were down 2.1% and clothing & home sales down 2.4%, resulting in overall group revenue falling 3.9% to £3bn.
  However, M&S claims its product-focused Christmas campaign – which the retaile
  
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• Tencent launches Xiaowei voice assistant

  10-01-2019 01:00
  Tencent is to launch its own version of a digital voice assistant, in a move being seen as a major shift to expand beyond smartphone use for the WeChat app,The Siri-like assistant could allow the WeChat app to be deployed in smart cars and offer...
  
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• P&G fuses insights and tech

  10-01-2019 01:00
  Procter & Gamble, the FMCG business, is fusing consumer insights and new technology to create goods and services that combine “what’s needed with what’s possible” according to chief brand officer Marc Pritchard.Speaking...
  
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• Lifebuoy wins Data category in WARC Media Awards

  10-01-2019 01:00
  The Adaptive Data Lighthouse, a campaign by Mindshare for Lifebuoy, the Hindustan Unilever-owned soap, has won the Grand Prix in the Best Use of Data category in the 2018 WARC Media Awards.The Best Use of Data category recognises the role of data...
  
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• Indian marketers see influencers as big growth area

  10-01-2019 01:00
  The rising excitement over influencer marketing campaigns in India is highlighted in a new survey of over 500 brands and content creators.Carried out by Buzzoka, an influencer marketing company, the Influencer Marketing Outlook survey found that...
  
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• How algorithms will revolutionize retail

  10-01-2019 01:00
  The next wave of algorithms will have a hugely disruptive effect on retail by not only hunting down appropriate purchases for consumers, but then scouring online for the best deals.The first stage of curating search engines, such as TripAdvisor,...
  
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• Disruptive DTC builds brands on traditional principles

  10-01-2019 01:00
  For all that direct-to-consumer (DTC) brands are disrupting categories and rewriting many rules of marketing, it remains the case that DTC brand-building is still fundamentally brand-building, which means the standard principles all still apply.So...
  
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