Sales & Marketing news

• SoftBank spent $900 million in investment banking fees in 2018. The only entity it lagged — the People's Republic of China.

  11-01-2019 23:38 via feedproxy.google.com
  SoftBank spent $900 million in investment banking fees in 2018, more than any company in at least a decade.
  The People's Republic of China is the only entity to outspend the Japanese tech conglomerate.
  SoftBank has primarily paid fees to investment bankers to raise capital, but it also executed many high profile investments in companies like WeWork and Cruise Automation.If you didn't have SoftBank as an investment banking client in 2018, you missed out on one of the most massive and lucrative fe
  
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• Netflix investors are 'as blind as Bird Box,' Citron Research says (NFLX)

  11-01-2019 22:13 via feedproxy.google.com
  Netflix posted strong third-quarter earnings and subscriber growth on October 16, but shares tanked more than 36% over the following two months as the broader tech sector came under pressure.
  After bottoming at $231.23 in late December, Netflix shares have surged by more than 45%.
  The company's recent rebound is overreacted in the eyes of short seller Andrew Left. Netflix's market-capitalization gain over the past 12 days equals 12 DreamWorks Animations, 12 Lionsgates, 10 Rokus, or 5 Hulus, Left
  
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• Google tightened security by banning contractors and temp workers from its internal Groups forums, and it's raising new workplace problems (GOOG, GOOGL)

  11-01-2019 21:56 via feedproxy.google.com
  Last April, Google's contract, vendor, and temporary workers — known as TVCs — were barred from all internal chat forums running on the company's Google Groups software, former TVCs told Business Insider. 
  The company cited security concerns as the reason for locking TVCs out of the Google Groups forums — a former TVC told us. 
  The decision had a "chilling effect" on the contractor community across Google, isolating them from their full-time counterparts and hold
  
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• Google clamped down on security by banning contractors and temp workers from its internal Groups forums, and it's raising new workplace problems (GOOG, GOOGL)

  11-01-2019 21:56 via feedproxy.google.com
  Last April, Google's contract, vendor, and temporary workers — known as TVCs — were barred from all internal chat forums running on the company's Google Groups software, former TVCs told Business Insider. 
  The company cited security concerns as the reason for locking TVCs out of the Google Groups forums — a former TVC told us. 
  The decision had a "chilling effect" on the contractor community across Google, isolating them from their full-time counterparts and holding t
  
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• A small number of banks profited from a SoftBank dealmaking bonanza in 2018 — one of the most lucrative fee opportunities in modern history

  11-01-2019 21:41 via feedproxy.google.com
  SoftBank spent $900 million in investment banking fees in 2018, more than any company in at least a decade.
  The People's Republic of China is the only entity to outspend the Japanese tech conglomerate.
  SoftBank has primarily paid fees to investment bankers to raise capital, but it also executed many high profile investments in companies like WeWork and Cruise Automation.If you didn't have SoftBank as an investment banking client in 2018, you missed out on one of the most massive and lucrative fe
  
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• Deutsche Bank is moving jobs out of the Sunshine State to India to cut costs

  11-01-2019 21:12 via feedproxy.google.com
  Deutsche Bank AG is offshoring around 60 accounting jobs out of Florida to India, Bloomberg reported on Friday, citing sources.The move comes as part of a larger shift by the struggling German lender to move back-office staff members to lower-cost countries.Deutsche Bank AG, which several years ago moved staff out of New York to cheaper US cities, is now shifting some of those those jobs to India.
  Germany's largest lender is relocating around 60 accounting positions to Mumbai from Jacksonville,
  
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• Deutsche Bank is moving jobs from sunny Florida to India to cut costs

  11-01-2019 21:12 via feedproxy.google.com
  Deutsche Bank AG is offshoring around 60 accounting jobs out of Florida to India, Bloomberg reported on Friday, citing sources.The move comes as part of a larger shift by the struggling German lender to move back-office staff members to lower-cost countries.Deutsche Bank AG, which several years ago moved staff out of New York to cheaper US cities, is now shifting some of those those jobs to India.
  Germany's largest lender is relocating around 60 accounting positions to Mumbai from Jacksonville,
  
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• Federal workers affected by the government shutdown have more than $400 million in mortgage and rent payments due this month, and it could cause chaos for the US housing market

  11-01-2019 20:21 via feedproxy.google.com
  The ongoing federal government shutdown could start affecting the US housing market soon.
  Federal workers not receiving pay owe $249 million in mortgage payments and $189 million in rent payments this month, according to Zillow.
  Some federal housing programs such as Federal Housing Administration loans, Veterans Affairs loans, and USDA loans are experiencing delays.
  Additionally, the Department of Housing and Urban Development cannot pay rental assistance to landlords who provide roughly 100,000
  
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• Netflix analysts answer critical questions about the streaming giant and the future of the industry (NFLX)

  11-01-2019 20:20 via feedproxy.google.com
  Netflix jumped to a three-month high Friday following bullish commentary from UBS. The firm's analysts broke down several key questions surrounding Netflix and the future of streaming itself.
  The analysts also outlined their long-term view that Netflix should achieve higher margins than Wall Street currently expects as its content spend is now at a scale of the "major media companies."
  Watch Netflix trade live.
  Netflix shares soared to a three-month high Friday on the back of a bullish UBS repor
  
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• Nvidia is a stand out in the semiconductor space amid uncertain US-China trade talks, analyst says (NVDA)

  11-01-2019 19:59 via feedproxy.google.com
  The US and China have agreed to go ahead with further trade talks, but the ongoing US government shutdown could derail trade negotiations, a report said.
  The outcome of the trade talks is especially relevant for the semiconductor industry that relies heavily on manufacturing steps in multiple geographic regions, according to William Stein at SunTrust Robinson Humphrey.
  Among the semis industry, Nvidia stands out as a structural grower, according to Stein. 
  Watch Nvidia trade live.
  Nvidia is
  
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• NRF: Unified commerce that puts shoppers first

  11-01-2019 19:02 via retailpro.com
      In managing your retail business, your control is limited. You can optimize schedules and inventory, but over the most volatile factor – your customers – you have far less control. Yes, you can drive shoppers to buy more, …
  Continue reading →
  
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• GM is surging after giving strong guidance, saying it would use Cadillac to compete with Tesla (GM, TSLA)

  11-01-2019 18:54 via feedproxy.google.com
  General Motors gave strong 2019 guidance Friday morning.
  The automaker also announced it would use its Cadillac brand to take on Tesla in the electric-vehicle market.
  Watch General Motors trade live. 
  General Motors was rallying Friday, up as much as 9%, after the company gave strong 2019 guidance and said it would use its Cadillac brand to take on Tesla.
  Friday's gains have GM shares trading near $37.50, and at their best level since the beginning of December. A close above $38.45 would be
  
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• Slack is reportedly following Spotify in going public through a direct listing. Here's how a direct listing works.

  11-01-2019 17:52 via feedproxy.google.com
  Slack is reportedly planning to use a rare direct listing to go public, a move that would make it the second big technology company after Spotify to bypass a traditional initial public offering.
  In a direct listing, a company forgoes the usual underwriting process, which involves lining up investors ahead of time and selling shares at a set price, and instead lets the open market play a greater role in setting the price.
  Slack, like Spotify, seems well positioned for a direct listing because of
  
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• Wall Street is bracing for an ugly earnings season — here's a breakdown of where banks are going to feel the pain

  11-01-2019 17:47 via feedproxy.google.com
  Big banks are expected to report painful fourth-quarter results following a dreadful December.
  It's a mixed bag between business lines, but investment banking revenues are expected to fall by 17% and trading revenues by 2.6%, according to Keefe, Bruyette, and Woods.
  We've got a breakdown of which business lines are bracing for the worst.The stock market turmoil at the end of 2018 has taken a wrecking ball to Wall Street's fourth-quarter results. 
  The worst December stock-market perform
  
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• A whopping 58% of MoviePass users canceled their subscriptions last year, according to a new study (HMNY)

  11-01-2019 17:19 via feedproxy.google.com
  Finance assistance app Trim said that, after analyzing 400 million transactions of its users in 2018, 58% of its users with MoviePass subscribers canceled the service last year.
  MoviePass users have complained about changes that have made the service less attractive, as the company has tried to get its cash burn under control. 
  2018 was not a good year for MoviePass.
  After gaining millions of new users to the service starting in August 2017, when the company dropped its monthly price to $9.
  
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• A Wall Street strategist says the next recession will be a lot like the 2001 collapse — here's why that might not be such a bad thing

  11-01-2019 16:49 via feedproxy.google.com
  Investors are markedly more bearish than they were a year ago and are bracing for a recession as soon as next year.
  Erik Ristuben, the global chief investment strategist at Russell Investments, says the next recession will resemble the 2001 meltdown, which should actually be a relief to investors.Like it or not, the US economy is hurtling towards its next recession.
  Anyone who's been following recent developments in the stock market, international trade, and China's economy — just to name
  
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• Billions are at stake in the Bezos divorce. Here's what it means for Amazon shareholders. (AMZN)

  11-01-2019 16:43 via feedproxy.google.com
  Amazon CEO Jeff Bezos and his wife, MacKenzie, said earlier this week that they planned to divorce.
  Bezos is the world's richest man, with a net worth of $137 billion, according to Bloomberg's Billionaires Index.
  While billions hang in the balance for the Bezoses, some experts say the divorce may not mean much for the average Amazon shareholder — unless the proceedings become something of a "distraction" and affect the company's leadership.
  Watch Amazon trade live.
  Billions of dollars are
  
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• The short seller that accused Aphria of being a 'shell game with a cannabis business on the side' declares victory, but the stock is surging (APHA)

  11-01-2019 16:35 via feedproxy.google.com
  The short seller Quintessential Capital Management declared victory on its Aphria short thesis Friday after the cannabis producer said its CEO and one of its cofounders were transitioning out of leadership roles.
  Quintessential previously said Aphria's stock was worth zero, accusing the company of being a "shell game with a cannabis business on the side."
  Aphria reported disappointing quarterly results on Friday.
  Watch Aphria trade live.
  Cannabis producer Aphria was rallying Friday, up 8.51% at
  
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• A Brexit-backing hedge fund titan now says Britain won't actually leave the EU, and is betting big on the pound

  11-01-2019 16:20 via feedproxy.google.com
  Crispin Odey, the Brexit-backing billionaire hedge fund manager, now says that Britain won't actually end up leaving the European Union.
  As a result, Odey says he is betting on the pound jumping in coming months.
  The currency "looks like it could be quite strong," Odey told Reuters, saying he sees potential for the pound to reach a level of between $1.32 and $1.35, a gain of as much as 5.5% from its current level. Crispin Odey, the Brexit-backing billionaire hedge fund manager, now says tha
  
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• Salary Survey 2019: Career development, flexible working & qualifications

  11-01-2019 16:19
  How does company size impact on career development? Do you need a marketing degree to break into the industry? Are businesses catching up to the demand for flexible working and which sectors offer marketers the highest wage packets?
  The 2019 Marketing Week Career and Salary Survey gets under the skin of these issues as the UK’s biggest analysis of the state of marketing as a career destination.
  In the latest edition of the Marketing Week Explores podcast, editor Russell Parsons, features
  
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• How charity Hands On London jolted commuters out of their ‘blindness’ to increase donations by 50%

  11-01-2019 16:19
  Homelessness and the number of people living in crisis is at an all-time high in London. In winter, the struggle is only intensified as the temperature drops and nights get longer.
  Each year, charity Hands On London runs a campaign called ‘Wrap Up London’, a drive to get people to donate old coats so it can distribute them to those in need. That is not just the homeless but also those fleeing domestic violence or children from low-income families.
  But as the number of people living
  
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• HSBC, Pepsi, Mastercard: 5 things that mattered this week and why

  11-01-2019 16:08
  Mastercard removes its name from its logo
  The Consumer Electronics Show in Las Vegas might attract a lot of marketers but it isn’t typically the place to go for branding news. Yet that is exactly what we got this year when Mastercard revealed it is planning to drop its name from its logo.
  The move comes after two years of research to make sure people could identify the logo with the brand name attached. That found more than 80% could spontaneously recognise the Mastercard symbol without t
  
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• Apple's big plan to revive iPhone sales in 2019: more cameras (AAPL)

  11-01-2019 16:07 via feedproxy.google.com
  Apple will release three new iPhones this year, The Wall Street Journal reports.
  The phones are reportedly likely to be similar to this year's lineup, with a lower-cost model with an LCD screen and two more expensive models featuring OLED screens.
  The big difference is that Apple could add a second lens to the back camera on the iPhone XR successor and a third camera lens on the iPhone XS Max sequels.Apple has locked down its product planning for the 2019 lineup of iPhones, The Wall Street Jour
  
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• The government shutdown is in day 21 and just tied the record for the longest shutdown in history

  11-01-2019 16:03 via feedproxy.google.com
  The government shutdown is now in its 21st day, tying the record for the longest of the modern era.
  This is the 21st time the federal government has had a funding lapse since the modern budgeting process began.
  Most of those times, the shutdown has been short and not involved employees being sent home, but that has changed in recent years.President Donald Trump and Democratic leaders have yet to come to an agreement to reopen the government despite talks continuous talks and as the shutdown move
  
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• The cannabis producer Aphria's CEO and one of its founders are transitioning out of their roles (APHA)

  11-01-2019 16:00 via feedproxy.google.com
  Aphria on Friday announced that its cofounder Cole Cacciavillani and its CEO, Vic Neufeld, would transition out of their executive roles.The company reported disappointing quarterly results Friday morning.
  Aphria shares were down 2.8% early Friday.
  Watch Aphria trade live.
  The Canadian cannabis producer Aphria reported disappointing quarterly results Friday morning that were overshadowed by news that its cofounder Cole Cacciavillani and its CEO, Vic Neufeld, would transition out of their executi
  
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• Innovation: creating fresh value for 2019

  11-01-2019 16:00 via warc.com
  The 2018 WARC Awards Grand Prix for Innovation went to 7-Second Resumes, a solution that reframed how job-hunters appeal to recruiters. Here, Lucy Aitken, Managing Editor – Case Studies, WARC, shares lessons from that initiative that...
  
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• GM is defying naysayers with a bullish 2019 outlook, and plans to take on Tesla with Cadillac (GM)

  11-01-2019 15:00 via feedproxy.google.com
  At its Capital Markets Day in New York, GM predicted that 2019 auto sales in the US and China could hold up.
  GM also told Wall Street that it could beat its 2018 earnings guidance, and it guided markedly higher than consensus for 2019.
  The company also announced that Cadillac would become its lead electric-vehicle brand.The global auto industry is entering a defensive crouch in early 2019, but General Motors is a notable exception.
  On Friday, the largest US carmaker by sales kicked off its Capit
  
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• Wall Streeters fled to Silicon Valley to chase riches, influence, and a better life. Now they're bouncing back to banking.

  11-01-2019 14:09 via feedproxy.google.com
  The trend of Wall Street talent fleeing to Silicon Valley to chase riches, influence, and a better lifestyle appears to be slowing, if not reversing.
  Banks and money managers, who eagerly court comparisons to giants like Amazon and Google, are spending tens of billions of dollars on aggressive technology projects that they're betting are the future of the industry.
  Companies like Citigroup, Goldman Sachs, and JPMorgan say they're luring more tech talent, and having an easier time doing it. 
  
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• Tesco enlists the help of 60s mods, 70s roller girls and Mr Blobby to celebrate 100 years of ‘great value’

  11-01-2019 13:44
  Tesco is celebrating its centenary year with an advertising campaign featuring iconic moments from across the decades to highlight the supermarket’s history of offering customers “great value”.
  Bearing the strapline ‘Prices that take you back’, the ads feature 90s legends My Blobby and Wolf from Gladiator, as well as cult figures such as 60s mods on mopeds and 70s roller girls shopping at Tesco stores.
  Speaking to Marketing Week on a press call earlier this we
  
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• Learnings from graze's DTC strategy

  11-01-2019 13:00 via warc.com
  Anthony Fletcher, CEO of healthy snack brand graze, outlines the key considerations for entrepreneurs and companies looking to get started on DTC.
  
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• Direct-to-consumer strategy: learnings from graze

  11-01-2019 13:00 via warc.com
  Anthony Fletcher, CEO of healthy snack brand graze, outlines the key considerations for entrepreneurs and companies looking to get started on DTC.
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, M, JPM, BUD)

  11-01-2019 13:00 via feedproxy.google.com
  Here is what you need to knowThe US and China agree to more trade talks. A Chinese delegation led by Vice Premier Liu He, the country's top trade official who is one of President Xi Jinping's closest allies, plans to travel to Washington at the end of January to meet with a US team led by Trade Representative Robert Lighthizer and Treasury Secretary Steven Mnuchin.
  The British pound jumps after report says Brexit will probably be delayed. The pound climbed as much as 0.8% versus the dollar to 1
  
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• Goldman Sachs discovered an earnings-season strategy that can make a 24% return in just 6 days — here's what it is and how you can replicate it

  11-01-2019 11:58 via feedproxy.google.com
  Earnings season is about to get underway, and it's set to be one of the most important in recent memory, at least for stock traders.
  Goldman Sachs has discovered a trading strategy that has returned 24%, on average, over just a six-day period.The coming earnings season is shaping up to be one of the most important in recent memory.
  Stocks finally looks vulnerable after almost a decade in bull market territory, and dimming profit outlooks are a big part of that. Investors will be watching closely
  
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• JPMorgan traders are set to see higher bonuses this year after the bank killed it in equities

  11-01-2019 11:21 via feedproxy.google.com
  JPMorgan bankers are set to reap mid-single-digit percent increases in annual bonuses.
  Equities traders and investment bankers are set to get better bonuses than their counterparts in fixed-income teams.
  JPMorgan’s stock traders led a 22% gain in revenue in the first nine months of 2018, versus that period the year before, to $5.5 billion.JPMorgan bankers are set for improved bonuses after the bank's performance in 2018 boosted annual compensation for its staff.
  On average, employees will
  
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• Thomas Barta: What’s the point of the CMO?

  11-01-2019 08:00
  I guess it’s a new-year thing, but recently I thought about a question I’ve been toying with for a long time. Is the chief marketing officer role a good idea? Or should we accept the reality in many firms, get rid of the title and pick a term that reflects what most marketing executives are actually doing: communications?
  Strong support exists for either route. I’m writing this column to invite your comments – because I’m genuinely unsure.
  To structure the debate,
  
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• Salary Survey 2019: Flexible working and career breaks

  11-01-2019 08:00
  As one of Marketing Week’s key trends for 2019, flexible working is growing in popularity among marketers across every sector and level of seniority. Yet, despite the appetite for flexibility many companies are still failing to meet the demands of the modern workplace.
  Marketing Week’s Career and Salary Survey 2019 reveals 90.1% of marketers say flexible working is very important or important, up from 87% in 2018. The number who believe flexible working is very important is up from
  
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• Neuroscience techniques can drive effectiveness

  11-01-2019 01:00 via warc.com
  In the pursuit of greater efficiency and effectiveness across the marketing mix, marketers are exploring new means of assessment and measurement to ensure performance, with neuroscience emerging as a key approach in this context.In a WARC Best...
  
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• Maruti Suzuki takes a different stroke

  11-01-2019 01:00 via warc.com
  With a commanding 50% share of the passenger car market in India, Maruti Suzuki’s marketing strategy has taken a different direction to its rivals as it deploys celebrities to promote sales channels rather than particular auto brands. ...
  
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• Marketing 'hooks' a generation into gambling

  11-01-2019 01:00 via warc.com
  Ubiquitous gambling advertising is changing the nature of football fandom and trapping many young men in a cycle of debt, according toan academic.“A new generation of sports fans view gambling as vital to their enjoyment of sport,”...
  
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• Inside Nike's DTC strategy

  11-01-2019 01:00 via warc.com
  Nike, the US sportswear giant, has been working to bring its manufacturing process closer to the point of sale, and concurrently adopting a direct-to-consumer strategy with a focus on owning the experience. It’s working.This is according to...
  
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• How models impact print ad effectiveness

  11-01-2019 01:00 via warc.com
  The perceived behaviour of models in print advertising may help indicate the effectiveness of a brand’s messaging, according to a new study in the Journal of Advertising Research (JAR).The study, 
  
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• China eyes consumer purchase incentives

  11-01-2019 01:00 via warc.com
  Domestic appliances and cars are two categories likely to see a boost in 2019 as the Chinese government seeks to address declining consumer confidence and slowing retail sales with a range of incentives.Consumer confidence has taken a hit, with...
  
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