Sales & Marketing news

• Direct-to-consumer brands: From disruption to tradition

  09-01-2019 18:16 via warc.com
  Direct to consumer strategies are taking the business world by storm. This month’s Admap explores the implications of this structure and uncovers the lessons and success stories that you need to know.
  
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• Mark Ritson: Mastercard’s wordless logo shows the power of distinctive brand codes

  09-01-2019 17:02
  Stay away from logos, pantones and fonts. That’s always been my credo when it comes to the more graphical elements of brand management. It’s also the advice I give to all my clients when it comes to their own personal reputation within the company they work for.
  Most senior people in their organisation almost certainly see the word ‘marketer’ as synonymous with ‘muppet’ and regard brand management as being roughly analogous to the colouring-in department. You
  
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• Join our webinar: Is AI the future of customer experience?

  09-01-2019 17:02
  Most organisations have artificial intelligence (AI) on their agenda, whether they are planning to implement it, are already implementing it or are just experimenting. When considering AI for your customer experience strategy, when is AI the future of customer experience and when isn’t it?
  This webinar will explore common challenges when implementing AI into your customer experience strategy, including understanding what AI really is (and where it’s not just automation), and how best
  
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• ‘Together We Thrive’: Has HSBC nailed it or not gone far enough?

  09-01-2019 16:24
  HSBC started to ruffle a few feathers on 1 January when it went live with the latest iteration of its ‘Together We Thrive’ campaign, celebrating Britain’s “inescapably international” character.
  While some praised the positive tone of the outdoor and print ads, and in particular the local editions for London, Manchester, Leeds and Birmingham, others claimed the campaign was distinctly ‘anti-Brexit’ in tone. But if HSBC was indeed making a statement about
  
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• Subway CMO and Coke’s former top marketer Joe Tripodi retires

  09-01-2019 14:40
  Subway CMO Joe Tripodi has retired after a 40-year career in marketing that has spanned jobs at major brands including Coca-Cola, Mastercard and Seagrams.
  Tripodi joined Subway three years ago as its top marketer, responsible for a brand overhaul that included creating a new logo, hiring a new agency and helping to digitise the business. He describes the job as transforming “the business, the brand and the culture” but having put in place the infrastructure for success long-ter
  
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• Sainsbury’s CEO says Black Friday has ‘got carried away with itself’ as sales struggle

  09-01-2019 11:54
  A combination of cautious consumer spending and a reduction in promotional activity around Black Friday resulted in Sainsbury’s reporting a 1.1% decline in like-for-like sales for the 15 weeks ending 5 January.
  The second of the major supermarkets to post its festive trading results this week, Sainsbury’s said while trading in the run-up to Christmas was “strong”, this was offset by a challenging period for general merchandise. Sales in GM were down 2.3%, with toys in pa
  
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• Goldman Sachs' 1MDB problems are eating into employee morale, and insiders worry the firm will use its legal woes as an excuse to scrimp on bonuses

  09-01-2019 09:32 via feedproxy.google.com
  Employees at Goldman Sachs are worried that potential fines from the 1MDB scandal will eat into bonuses.
  "They'll find any excuse to cut comp," said one trader in equities. 
  Bonuses are a big part of trader compensation — Wall Street bankers make healthy base salaries, but the annual bonus is where the industry's best earn their fortunes.Goldman Sachs traders are wringing their hands ahead of this year's bonus season, one of the most emotional times on Wall Street.
  The sudden prospect
  
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• Salary Survey 2019: The majority of marketers don’t have a marketing qualification

  09-01-2019 08:00
  The relevance of marketing degrees is much debated across the industry. Is it better to learn the technical knowledge before going into the workplace, or is hands-on experience actually far more enriching? Questions still remain over whether the content of degree programmes is keeping up with the lightning-fast pace of change in marketing.
  More than half of marketers (53.8%) say they have not studied a marketing-related academic or professional qualification of any kind. Marketing Week&rsq
  
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• Russell Parsons: The next generation of talent shouldn’t have to stumble into marketing

  09-01-2019 08:00
  It’s January. The time to complete some of the tasks you put on the lengthy to-do list in December with a self-satisfied sense of purpose and giddy sense of possibility.
  There are several significant challenges to tackle that are likely to be on your checklist regardless of the size of the brand you steward: the tug of war between efficiency and effectiveness; the continuing quest for influence and impact; and the great big black cloud that sits above UK plc – Brexit – to name
  
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• Tesla's veteran senior director of engineering is out

  09-01-2019 01:52 via feedproxy.google.com
  A senior director of engineering at Tesla's Fremont, California, factory has left the company after six years.
  His exit is the latest in a string of high-level departures from the company over the last year.Another senior director has left Tesla.
  Charles Mwangi, a senior director of engineering at Tesla's Fremont, California, factory, is leaving the company for a stealth startup. He announced his departure over LinkedIn and called his experience at Tesla "one of the most enriching and fulfi
  
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• Why less is more for Mastercard

  09-01-2019 01:00 via warc.com
  Mastercard’s decision to drop its name from its logo reflects a number of consumer trends, including the prevalence of small screens and the growth of digital payments, according to the brand’s chief marketing and communications officer....
  
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• Short-form ads are this year's big thing

  09-01-2019 01:00 via warc.com
  TV advertisers are starting to turn to short-form ads, which can be as effective as the traditional 30-second spot at far less cost, but marketers and brands need to ensure they are achieving the right objectives and are executing the ads properly. ...
  
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• New e-commerce rules could hit Indian consumers

  09-01-2019 01:00 via warc.com
  New e-commerce rules that are designed to protect domestic Indian companies could end up punishing consumers, industry observers say.Currently, foreign companies – in particular the likes of Amazon and Walmart’s Flipkart – are...
  
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• Marketers using wrong measures to judge content campaigns

  09-01-2019 01:00 via warc.com
  Marketers appear to be confusing metrics when it comes to measuring the success of content campaigns, new research has concluded.Content-driven marketing is highly valued by marketers for driving brand engagement,
  
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• Humans not smart enough for tomorrow's marketing tasks

  09-01-2019 01:00 via warc.com
  The human brain is simply not clever enough to embrace the complex decisions that marketing will increasingly require, argues a report from Deloitte.But it’s not all bad news for people – all that’s required is that they are...
  
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• An IBM Weather Channel lawsuit and the end of cavalier data

  09-01-2019 01:00 via warc.com
  IBM’s Weather Channel app stands accused of misleading users over the purpose of its data collection, with a lawsuit filed by the state of California highlighting the far greater responsibility companies will have to take in data gathering and...
  
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