Sales & Marketing news

• Tim Cook made over $15 million in 2018 — that's 283 times more than the median Apple employee earned (AAPL)

  08-01-2019 23:48 via feedproxy.google.com
  Apple revealed that CEO Tim Cook was paid $15,682,219 in 2018 in an SEC filing. 
  That doesn't include $121 million in Apple stock that vested last year. 
  The median Apple employee makes $55,426. 
  Lots of Apple employees work in its retail stores and with AppleCare support and they factor into the median employee compensation calculation.It's good to be Apple CEO Tim Cook.
  The leader of the iPhone giant made over $15 million in 2018, according to a new filing with the SEC. 
  Th
  
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• Former Facebook employees reportedly say the corporate culture is like a cult where you have to be happy all the time (FB)

  08-01-2019 22:24 via feedproxy.google.com
  Former Facebook employees say they felt pressure to remain positive and were discouraged from speaking up while working for the social-media giant, according to a CNBC report on Tuesday.
  Some even characterized the internal culture at Facebook as "cult-like."
  The former employees put much of the blame on Facebook's twice-yearly peer-review system, where employees are "stack-ranked" and assigned a grade by management.Former Facebook employees reportedly say they felt pressure to remain positive a
  
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• 'Fortnite' made nearly half a billion dollars on just Apple devices in 2018, according to a new report (AAPL)

  08-01-2019 22:12 via feedproxy.google.com
  "Fortnite" is a money-making behemoth.
  The game reportedly generated just shy of $500 million in revenue in 2018 — and that's only on Apple's devices.
  In December 2018 alone, the game reportedly made just under $70 million on Apple devices.
  "Fortnite" continues to dominate the attention of tens of millions of players around the world.
  Despite the fact that it's a free game, "Fortnite" brings in hundreds of millions of dollars through sales of virtual items, sales of virtual money, and the
  
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• Iconic hedge-fund billionaire Seth Klarman could have lost $400 million on an ill-timed bet on PG&E (PCG)

  08-01-2019 22:03 via feedproxy.google.com
  Iconic hedge-fund billionaire Seth Klarman's Baupost Group loaded up on 14.5 million shares of PG&E, California's biggest utility provider, in the third quarter. 
  The utility has been under pressure since November, as it may be responsible for the deadliest and most destructive wildfire in California history.
  It's unclear if Baupost sold any PG&E shares in the fourth quarter or the first quarter. If the firm held on to its entire position through Tuesday, it could have lost $400 mil
  
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• The US and China are negotiating a trade war. But during the shutdown, Washington won't reveal how much impact it’s had.

  08-01-2019 21:07 via feedproxy.google.com
  A partial government shutdown is nearing its third full week. 
  Key economic data, including the trade balance, won't be reported during that time.
  The lapse in data comes as the US and China negotiate a trade war, a situation that economists say makes the trade balance increasingly important.
  Want to know how much the US and China are shipping to one another as the two countries negotiate a trade war?Too bad.
  International trade data for the month of November was withheld due to the governm
  
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• Google Assistant now helps you check-in to airline flights so you can stop frantically searching for your confirmation number (GOOG, GOOGL)

  08-01-2019 20:00 via feedproxy.google.com
  Google announced a number of Google Assistant updates on Tuesday, during the Consumer Electronics Show (CES).
  One of our favorite updates helps users check in to their flights and retrieve their boarding passes by simply saying, "Hey Google, check-in to my flight." 
  For now, the travel assistance is only available on United Airline's domestic flights. 
  Other useful updates to Google Assistant include, interpreter mode, Google Maps integration, and auto-punctuation for messages. Ti
  
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• Netflix will go head to head with Disney in 2019, with Wall Street estimating it will spend up to $3 billion on original movies (NFLX)

  08-01-2019 19:54 via feedproxy.google.com
  Barclays analysts released a report this week on Netflix estimating the streaming giant could spend $2.5 billion to $3 billion on its original movies this year.
  Netflix plans to release 90 movies this year.
  But to compete going forward, Barclays analysts argued that Netflix needs to release more of its movies theatrically.
  Box-office analyst Jeff Bock told Business Insider he disagreed, and said he believes Netflix is doing fine owning the streaming space. 
  If you think Netflix has been chu
  
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• Sears is getting one last chance to save itself from oblivion (SHLD)

  08-01-2019 19:41 via feedproxy.google.com
  Sears Chairman Eddie Lampert has another chance to save the company from total liquidation.
  Lampert's $4.4 billion takeover bid will be assessed against competing parties' bids at an auction scheduled for Monday, a judge said during a hearing in New York on Tuesday.
  For his bid to stay alive, Lampert must provide Sears with a $120 million deposit by Wednesday.Sears Chairman Eddie Lampert has one last chance to save the company from total liquidation.
  Lampert's $4.4 billion takeover bid will be a
  
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• Larry Ellison's stake in Tesla is worth about $1 billion (TSLA, ORCL)

  08-01-2019 19:37 via feedproxy.google.com
  Tesla and Larry Ellison have confirmed via a new SEC filing that Ellison owns 3 million shares, which are worth about $1 billion.
  The filing was necessary because Ellison agreed last week to join Tesla's board.
  Tesla did not say when Ellison bought the shares, except that it was earlier this year.
  However Ellison disclosed he had made a sizable investment back in October, the month when Tesla dropped near 52-week lows. 
  On Monday, Tesla and Larry Ellison officially reported and confirmed El
  
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• The government shutdown is in day 18 and just became the third-longest on record

  08-01-2019 19:20 via feedproxy.google.com
  The government shutdown is now in its 18th day.
  This is the 21st time the federal government has had a funding lapse since the modern budgeting process began.
  Most of those times, the shutdown has been short and not involved employees being sent home, but that has changed in recent years.President Donald Trump and Democratic leaders have yet to come to an agreement to reopen the government despite talks between the two sides over the weekend and as the shutdown enters day 18, there appears to be
  
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• Warren Buffett predicted the fall of Eddie Lampert and Sears over a decade ago (SHLD, BRK.A)

  08-01-2019 18:59 via feedproxy.google.com
  Sears will ask a bankruptcy judge to pursue liquidation, which would mark the end of the iconic retailer's downward spiral.
  The retailer also rejected a takeover offer from former Sears CEO Eddie Lampert, once called the "next Warren Buffett."
  Buffett predicted the retailer's and Lampert's downfall in 2005.
  "Turning around a retailer that has been slipping for a long time would be very difficult," Buffett said at the time. "Can you think of an example of a retailer that was successfully turned a
  
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• Alexandria Ocasio-Cortez's ideas are not so 'radical,' but they are changing how Americans think about economics

  08-01-2019 18:19 via feedproxy.google.com
  In an interview with 60 Minutes on Sunday, Democratic Congresswoman Alexandria Ocasio-Cortez discussed some so-called radical economic ideas.
  Turns out, they're not so radical. But her opposition will still find them incredibly threatening.
  That's because she's changing a discussion about economics that has gone uncontested for about 40 years, and that in turn could change the way we think about what we really value in the country for the next 40 years.On Sunday 60 Minutes aired an interview wit
  
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• The year of better

  08-01-2019 17:35 via warc.com
  The New Year has traditionally been about making predictions about all the new stuff the industry will do, all the new tech, new companies. What would actually make an impact, argues Gareth Kay, is a renewed interest in the things we do that...
  
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• History says Apple's slumping stock will hold tech back from beating the market, according to Bank of America (AAPL)

  08-01-2019 17:05 via feedproxy.google.com
  If history is any indication, the S&P 500 technology sector can't outperform without Apple.
  That's according to a new Bank of America analysis of the performance of the S&P 500's tech sector relative to the broader market during periods when Apple has fallen more than 30%.
  Still, the firm's strategists have a positive view on tech more broadly as they believe valuations have already discounted much of the downside risk.
  Watch Apple trade live.
  Can technology stocks outperform without the
  
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• Sears is getting slammed after report says it is set to announce its liquidation plans (SHLD)

  08-01-2019 16:59 via feedproxy.google.com
  Sears filed for Chapter 11 bankruptcy in October. 
  Chairman Eddie Lampert had put forward a $4.4 billion bid to save Sears by buying it out of bankruptcy through his hedge fund ESL Investments. 
  The iconic American retailer has rejected Lampert's bid and is set to announce its liquidation plans Tuesday morning, CNBC reported.
  Lampert still has a chance to present details of his offer and make the case for renewing efforts to save the retailer, according to Reuters.
  Sears tanked 31.4% t
  
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• A tiny diabetes drug maker in Norway decided to get into energy trading — and failed spectacularly

  08-01-2019 16:49 via feedproxy.google.com
  Norwegian pharmaceuticals company, Vistin Pharma, decided to take a gamble on energy markets in March last year despite being best known for making a diabetes drug. 
  The company announced Tuesday that it was closing its energy trading operation following the departure of resignation of head of energy trading, Torbjørn Kjus, on Friday. 
  Vistin's contracts are worth negative 85 million Norwegian kronor ($9.8 million) as of December 31, 2018. They expire at the end of 2020. En
  
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• PG&E is tanking after S&P downgrades it to junk (PCG)

  08-01-2019 16:28 via feedproxy.google.com
  PG&E's credit rating was cut to junk at S&P Global Ratings, sending shares down more than 10% early Tuesday.
  The downgrade came as bad news has piled up for PG&E amid its potential liabilities from last year's California wildfires, the credit-rating agency said.
  On Friday, the utility announced that its board of directors would review the company's management. Meanwhile, a report said PG&E was considering filing for bankruptcy protection.
  Watch PG&E trade live.
  PG&E, Cali
  
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• Pepsi celebrates ‘pop and fizz’ of cola as shifts brand positioning

  08-01-2019 15:25
  Pepsi has overhauled its marketing to make more of the unique attributes of cola, introducing a new global marketing platform and tagline that marks the first major change to the brand’s identity in seven years.
  The tagline, ‘For The Love Of It’, will roll out across more than 100 countries throughout 2019 and aims to “celebrate the pop and fizz of the cola like never before”. It replaces ‘Live For Now’,  the brand’s first global strapli
  
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• Pepsi celebrates ‘pop and fizz’ of cola as it shifts brand positioning

  08-01-2019 15:25
  Pepsi has overhauled its marketing to make more of the unique attributes of cola, introducing a new global marketing platform and tagline that marks the first major change to the brand’s identity in seven years.
  The tagline, ‘For The Love Of It’, will roll out across more than 100 countries throughout 2019 and aims to “celebrate the pop and fizz of the cola like never before”. It replaces ‘Live For Now’,  the brand’s first global strapli
  
  Read more

• Pepsi celebrates ‘pop and fizz’ of cola as it overhauls marketing

  08-01-2019 15:25
  Pepsi has overhauled its marketing to make more of the unique attributes of cola, introducing a new global marketing platform and tagline that marks the first major change to the brand’s identity in seven years.
  The tagline, ‘For The Love Of It’, will roll out across more than 100 countries throughout 2019 and aims to “celebrate the pop and fizz of the cola like never before”. It replaces ‘Live For Now’,  the brand’s first global strapli
  
  Read more

• Morrisons hopes to be ‘beacon of trust’ for customers following slowdown in Christmas sales

  08-01-2019 14:10
  Morrisons is aiming to be a “beacon of trust” for customers during what will be a politically and economically challenging year for the UK, which today saw the supermarket marginally beat market expectations of near-flat growth for the Christmas period.
  In the nine week run-up to 6 January, group like-for-like sales (excluding fuel) increased by 3.6%; of that, 3% of the growth came from wholesale and 0.6% from retail. The results mark the fourth consecutive Christmas of like-for-lik
  
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• Deliveroo creates CMO role as it looks to broaden reach beyond cities

  08-01-2019 13:03
  Deliveroo has created a new chief marketing officer role as it looks to capitalise on rapid growth and expand beyond cities.
  Inés Ures, currently the marketing boss at hair and beauty booker Treatwell, is to become Deliveroo’s new global CMO. She is tasked with helping the company both grow in existing markets and enter new ones.
  Deliveroo’s service is currently available in 13 countries, having recently launched in Taiwan, with plans for expansion this year. As CMO, Ures wil
  
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• Marketoonist on marketing predictions

  08-01-2019 11:18
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on marketing predictions appeared first on Marketing Week.
  
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• How De Beers united 20,000 employees by overhauling its corporate identity

  08-01-2019 08:30
  Diamond sorting in Botswana.Finding a common thread that engages both miners working in Africa and retail staff in a high-end London store may sound like an impossible task but that was the mission for diamond business De Beers Group.
  The change was needed after the De Beers Group of Companies – as it was formerly known – acquired LVMH’s 50% shareholding of De Beers Jewellers, meaning for the first time it had full ownership of the entire operation.
  The newly-formed business wa
  
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• Helen Tupper: Cultivating a ‘growth mindset’ at work

  08-01-2019 08:00
  How do you feel when someone gives you feedback at work? Are you open, receptive and reflective or do you feel threatened and defensive?
  What about when you’re faced with a situation that is challenging? Do you leap into to it without fear and think about how you can learn and grow or do you avoid it because it’s too much effort or might mean you’ll fail?
  Your answers to these questions give an indication about the extent to which you fall into a ‘fixed’ or ‘
  
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• Why digital platforms love good old-fashioned outdoor ads

  08-01-2019 01:00 via warc.com
  The biggest spenders on out-of-home advertising slots in urban India right now are OTT digital platforms, such as Netflix and Amazon video, according to industry observers.The fact that these young digital players have overtaken real-estate brands...
  
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• War of words between CBS and Nielsen highlights changing TV habits

  08-01-2019 01:00 via warc.com
  The deadlock between CBS, America’s most popular TV network, and ratings company Nielsen continues, with many seeing it as a fundamental challenge to the way viewership is measured.The stalemate between the two companies has left CBS out of...
  
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• The merging of e-commerce and marketing

  08-01-2019 01:00 via warc.com
  The explosion of e-commerce around the world is changing how consumers shop, with subsequent implications for the way marketing teams work, as e-commerce needs to become an integral part of marketing and sales strategies.Writing in the current...
  
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• Look who's talking – landline use halves in six years

  08-01-2019 01:00 via warc.com
  People in the UK are spending half as much time on their landlines, but are gobbling up almost 10 times more mobile data as six years ago, new research from Ofcom shows.And the telecom watchdog pointed out that, with landline use continuing to...
  
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• For Sony and Apple, growth = services + hardware

  08-01-2019 01:00 via warc.com
  Sony’s chief executive, the recently appointed Kenichiro Yoshida, surprised the CES audience in Las Vegas with a renewed focus on the Japanese company’s content division, emphasising a wider shift in which high-end, infrequently...
  
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• Change? You ain't seen nothin' yet

  08-01-2019 01:00 via warc.com
  "We are fast approaching a new era of consumer technology," according to Steve Koening, vp/market research at the Consumer Technology Association (CTA).Speaking in Las Vegas, where the CTA-run CES event is currently under way, he explained to...
  
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