Sales & Marketing news

• How LV= revamped its approach to search

  07-01-2019 16:36
  When LV= launched its multi-car product it was clear the company faced some major challenges to break into this competitive new category and strengthen market share. Despite being an established brand for car insurance, multi-car insurance was a new area for the business and LV= had to take on some well-established competitors.
  LV= knew that key to this campaign would be driving search performance and getting people to its website but this was something the the business realised required a comm
  
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• How LV= overhauled its approach to search

  07-01-2019 16:36
  When LV= launched its multi-car product it was clear the company faced some major challenges to break into this competitive new category and strengthen market share. Despite being an established brand for car insurance, multi-car insurance was a new area for the business and LV= had to take on some well-established competitors.
  LV= knew that key to this campaign would be driving search performance and getting people to its website but this was something the the business realised required a comm
  
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• Salary Survey 2019: Small businesses are more inclusive and diverse

  07-01-2019 16:08
  Organisations with diversity embedded deep in their workplace culture are not only proving to be the most attractive to potential new talent, they are reaping the financial benefits of inclusivity as well.
  However, the annual Marketing Week Career and Salary Survey reveals there are some industries and sizes of business where diverse groups of people are being under-represented in the opinion of marketers.
  The survey data collated from 4,415 marketers shows that religious groups, for example, a
  
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• McDonald’s disrupts seasonal advertising in China

  07-01-2019 16:00 via warc.com
  Winning the 2018 WARC Awards’ Social category Grand Prix and Path-to-Purchase Special Award, McDonald’s Full-heart Support for Gaokao campaign achieved unprecedented engagement and footfall for the fast-food restaurant in China....
  
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• Shop price inflation, UK economy and social media: 5 killer stats to start your week

  07-01-2019 14:57
  1. Shop price inflation climbs to highest rate since April 2013
  Shop price inflation accelerated in December to 0.3%, up from 0.1% in November, marking the fourth month of inflation in five years and the highest inflation rate since April 2013.
  Non-food deflation decelerated in December to 0.4% from 0.8% in November, signifying the lowest rate of deflation since March 2013.
  Food inflation dropped to 1.5% in December from 1.6% the month prior and fresh food inflation slowed to 0.9%, down from 1.
  
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• GOLDMAN SACHS: These 13 stocks are set to soar

  07-01-2019 12:02 via feedproxy.google.com
  The past few months had been tough for traders, with the S&P 500 tumbling 14% in the fourth quarter.
  While firms across Wall Street are warning of evaporating stock-market returns as soon as this year, Goldman Sachs is here to bring some reassurance.
  Goldman has a strategy tailor-made for such conditions: Buy high growth potential companies early and often.
  The firm highlighted a list of stocks it believes are most undervalued, and will likely rocket higher because of solid earning
  
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• China stock markets rally on Trump optimism before trade talks: 'Good things are going to happen'

  07-01-2019 10:22 via feedproxy.google.com
  Chinese markets edged higher ahead of continued trade war talks Monday.
  “I think good things are going to happen” on a trade deal, US President Donald Trump told reporters on Sunday.
  The People's Bank of China (PBOC) slashed its reserve requirement ratio (RRR) Friday by 1% as it seeks to remedy ongoing concerns about the Chinese economy.Chinese markets rallied on Monday on hopes that the resumption of trade war talks with the US would help end a brutal period for equities. Trade offi
  
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• Morrisons, Aldi, Selfridges: Everything that matters this morning

  07-01-2019 08:34
  Morrisons slashes prices on 900 products as Aldi reports ‘record Christmas’
  Morrisons is to slash the prices of more than 900 products to help it keep pace with rivals Aldi and Lidl.
  According to the Guardian, the supermarket intends to defend its market share by cutting an average 20% off “store cupboard favourites” such as tinned tomatoes, cereal and ready meals.
  Marketing director Andy Atkinson said Morrisons had listened to customers, whose budgets are stretched in J
  
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• Jaguar Land Rover, Debenhams, Asda: Everything that matters this morning

  07-01-2019 08:34
  Debenhams chairman and CEO ousted by Mike Ashley
  Debenhams’s chairman Sir Ian Cheshire and chief executive Sergio Bucher have been voted off the board.
  While the board has agreed to keep Butcher as CEO, Cheshire will be replaced by director Terry Duddy in the interim after retail tycoon Mike Ashley used Sports Direct’s 29.7% share in Debenhams to oppose Cheshire.
  On Cheshire’s eviction, Debenhams said: “Given the decision of two major shareholders who voted against his r
  
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• Debenhams, British Airways, retail sales: Everything that matters this morning

  07-01-2019 08:34
  Debenhams sales slump at Christmas as discounting bites
  Struggling department store chain Debenhams reported a sales drop over the crucial Christmas shopping period as a “volatile” environment hit performance.
  Sales for the 18 weeks to 5 January were down 5.7% on a like-for-like basis, while total transactions were down 3.6% despite a 4.6% increase in digital sales. Debenhams says there is growing evidence customers are seeking out promotions, meaning it had to reinstate some tactic
  
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• Apple,Ted Baker, Ofgem: Everything that matters this morning

  07-01-2019 08:34
  Apple brings iTunes to Samsung TVs as it seeks new revenue
  Apple is broadening expanding to one of its biggest rivals by giving owners of Samsung TVs direct access to iTunes content.
  Samsung will include an iTunes app in its Smart TVs which will allow people to watch movies and TV shows they’ve already bought on iTunes, or buy new ones.
  The unusual pairing will even let people use Samsung’s Bixby voice assistant to play iTunes content. Samsung Smart TV’s will also run Apple&rs
  
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• Apple, Ted Baker, Boohoo: Everything that matters this morning

  07-01-2019 08:34
  Apple brings iTunes to Samsung TVs as it seeks new revenue
  Apple is expanding to one of its biggest rivals by giving owners of Samsung TVs direct access to iTunes content.
  Samsung will include an iTunes app in its smart TVs that will allow people to watch movies and TV shows they’ve already bought on iTunes or buy new ones.
  The unusual pairing will even let people use Samsung’s Bixby voice assistant to play iTunes content. Samsung smart TV’s will also run Apple’s AirPlay
  
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• Apple, Ofgem, Channel 4: Everything that matters this morning

  07-01-2019 08:34
  Apple brings iTunes to Samsung TVs as it seeks new revenue
  Apple is broadening expanding to one of its biggest rivals by giving owners of Samsung TVs direct access to iTunes content.
  Samsung will include an iTunes app in its Smart TVs which will allow people to watch movies and TV shows they’ve already bought on iTunes, or buy new ones.
  The unusual pairing will even let people use Samsung’s Bixby voice assistant to play iTunes content. Samsung Smart TV’s will also run Apple&rs
  
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• Amazon, HSBC, Missguided: Everything that matters this morning

  07-01-2019 08:34
  HSBC sparks backlash for ad claiming UK ‘is not an island’
  HSBC has been criticised for a series of outdoor and digital ads that claim the UK “is not an island”.
  People have taken to social media to react, with many claiming the ads are anti-Brexit – something the brand denies.
  One user questions whether HSBC risks “alienating a large number of potential customers” while another says “we are an island actually, full of villages and towns your bank
  
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• Salary Survey 2019: The best (and worst) paid sectors for marketers

  07-01-2019 08:00
  While a good working environment, opportunities to advance your career and job security are essential aspects to feeling fulfilled at work, how much you get paid can also make a massive difference.
  The annual Marketing Week Career and Salary Survey of 4,415 marketers working across the industry reveals consumer electronics is the best paid sector for marketers in 2019, with an average wage of £63,949. This is followed by FMCG (£58,324) and the automotive sector (£57,597).
  By c
  
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• Salary Survey 2019: Big versus small – which is better for career development?

  07-01-2019 08:00
  During their careers, marketers are often faced with a tough decision. Do they opt for the excitement of a fledgling brand where they can make a big impact, or go for the security and structure of a multinational business?
  What about feeling valued and seeing the potential for advancement? Is that more important than working for global brand with a clear vision for the future?
  As part of Marketing Week’s Career and Salary Survey 2019, we asked the 4,415 respondents to share their thoughts
  
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• Hack your commute: Reward yourself

  07-01-2019 08:00
  If you’re a regular reader of Hack Your Commute, you’ll know that most of our hacks involve enhancing your productivity, effectiveness or outlook on working life. Most of them, in other words, involve a bit of effort – squeezing extra achievements out of time you might otherwise waste.
  However, we should also acknowledge that balancing work and home life doesn’t just leave you limited time for self-improvement, but also for doing things that are simply enjoyable or relax
  
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• The ‘how, what and why’ of in-house agencies

  07-01-2019 01:00 via warc.com
  Every year a few strong trends dominate the marketing industry. This year was supposed to be about blockchain, artificial intelligence, machine learning and the rise of the consultancies, but one subject has emerged to overshadow the rest.
  
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• The economics of DTC forces rethink

  07-01-2019 01:00 via warc.com
  Mahabis, the upmarket slipper maker and one time DTC (direct-to-consumer) poster child is in administration, but, says David Carr of Digitas, the brand began with a business model rather than a product – and other DTC brands are also feeling...
  
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• Philip Morris seeks major transformation

  07-01-2019 01:00 via warc.com
  Philip Morris International, the tobacco company, is ramping up its efforts to direct current smokers towards its burgeoning slate of smoke-free, reduced risk products.“We are building our future on smoke-free products,” said Gabriela...
  
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• Korean OTT fights back

  07-01-2019 01:00 via warc.com
  Faced with the twin threats of YouTube and Netflix, Korean OTT providers are joining forces to create a single platform with more than 13 million subscribers.SK Telecom’s Oksusu service and Pooq, the operation jointly run by the...
  
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• HSBC taps robots to revive retail banking

  07-01-2019 01:00 via warc.com
  HSBC, the financial-services giant, believes that using robots in bank branches can help fuel interest in the retail arm of its business, as well as driving other benefits for its brand.Pepper – a robot created by SoftBank Robotics –...
  
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• Get your sequencing right

  07-01-2019 01:00 via warc.com
  If marketers apply the right sequencing to a campaign involving out-of-home media and including editorial elements, advertisers can expect to see a significant boost in effectiveness, research has shown.With the rise of digital out-of-home,...
  
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• From Divine benevolence to empowerment

  07-01-2019 01:00 via warc.com
  Promoting a brand on the back of having a Fairtrade mark can strike a chord with receptive consumers but limit appeal to a wider audience, as Divine Chocolate has discovered.The feedback from one such campaign was that “we made people sit up...
  
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• Brands back NFL

  07-01-2019 01:00 via warc.com
  Thirty-second ad slots are reported to be selling for upwards of $5m at Super Bowl LIII, which is expected to generate around $500m for CBS, similar to the sum achieved last year by NBCUniversal.Adweek cited sources familiar with the...
  
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• Bridgewater, the biggest hedge fund in the world, crushed it in 2018 as most funds struggled

  07-01-2019 00:00 via feedproxy.google.com
  The world's biggest hedge fund, Bridgewater Associates, posted a 14.6% return for its flagship fund in 2018.
  The fund was one of the few to post big gains in a year where hedge funds were on average down about 6.7%.In a year where hedge funds saw bad performance and a surge in shutdowns, a few firms managed to avoid the carnage. The world's biggest hedge fund, $160 billion Bridgewater Associates, was one of them. 
  Bridgewater's flagship fund, Pure Alpha, posted a 14.6% return net of fees in
  
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