Sales & Marketing news

• Sprouts or no sprouts? Tesco celebrates diversity with quality-focused Christmas ad

  06-11-2018 21:15
  Tesco is looking to celebrate the different ways the nation does Christmas in its 2018 festive campaign, while showcasing the quality of its food and drink “at its highest potential”.
  Whether you’re in the 66% of people who go for sprouts, the 8% who add ketchup to their dinner, or whether the booze begins to flow at 8am or 8pm, the idea behind the campaign is encapsulated in the end line: ‘However you do Christmas, everyone is welcome at Tesco’.
  Created by agency
  
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• Weed stocks are surging as 2 states vote on legalizing marijuana (CRON, APHA, ACB, TLRY, CGC)

  06-11-2018 16:34 via feedproxy.google.com
  Americans went to the polls Tuesday, with two states voting on legalizing recreational marijuana and another two more deciding the fate of medical marijuana.
  Weed stocks are gaining around on Tuesday.
  So far in the US, 10 states allow recreational marijuana and 32 states allow medical marijuana, but marijuana is not allowed at a federal level.
  In October, Canada became the second country after Uruguay to legalize the recreational use of marijuana.Weed stocks were surging Tuesday as American
  
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• Admap: Focus on Personalisation

  06-11-2018 16:30 via warc.com
  The second edition of the new, digital Admap is focused on winning at personalisation, a key challenge for our clients. Catherine Driscoll, Commissioning Editor, explores this month's themes.
  
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• Trump's trade war isn't the only thing slowing China's economy

  06-11-2018 16:03 via feedproxy.google.com
  China's economy grew at its slowest pace in a decade in the third quarter. 
  But even after the US and China placed hundreds of billions of dollars' worth of tariffs on each other, exports have held up better than expected.
  Economists say the slowdown is partly due to a deleveraging campaign started last year.As the Chinese economy slows, economists say trade tensions are only part of the equation.Gross domestic product in China expanded at its weakest pace in nearly a decade in July through
  
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• Venezuela really wants its $550 million worth of gold back from the Bank of England

  06-11-2018 15:31 via feedproxy.google.com
  The deepening economic crisis in Venezuela means its government wants to get back its gold reserves worth more than $500 million.
  According to Reuters, Venezuelan authorities have approached the Bank of England in an attempt to repatriate about 14 tons of gold bullion currently held in the bank's vaults.
  The move is thought to be a response to recently announced sanctions by the US, which are aimed at disrupting the South American country's gold exports.
  Venezuela is aggressively selling its gol
  
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• How brands can use data to design rewarding customer journeys, post-GDPR

  06-11-2018 14:46
  Most marketers will be familiar with the legal requirements of the EU’s General Data Protection Regulation (GDPR). They will know getting it wrong could incur fines and, probably, reputational damage.
  But it’s also important to understand the spirit of the GDPR. This requires marketers to adopt a new mindset.
  The GDPR is essentially about the proper use of personal data. Marketers who use, or want to use personal data, need to earn the trust and respect of potential or existing cust
  
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• CVS beats, says Aetna deal will close before Thanksgiving (CVS)

  06-11-2018 14:40 via feedproxy.google.com
  CVS beat on both the top and bottom lines, and reiterated its full-year guidance.
  The company said its proposed acquisition of Aetna will close before Thanksgiving.
  Shares jumped as much as 3% before Tuesday's opening bell.
  Watch CVS trade live.CVS posted third-quarter earnings that beat on both profits and sales, sending shares up as much as 3% before Tuesday's opening bell. The company also reiterated its full-year guidance.
  Here are the key numbers, comparing to estimates from analysts survey
  
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• The most likely election outcome has historically been terrible news for stocks

  06-11-2018 14:26 via feedproxy.google.com
  It appears likely that the US midterm elections will see the Democrats win the House and the Republicans maintain control of the Senate.
  A scenario in which the Republicans hold the presidency and the two chambers of Congress but give up the House in a midterm election has happened just twice: in 1910 and 1930.
  The stock market sold off in the year following both of those elections — something it has done just four times in the past 27 midterms, according to Nautilus Investment Research.On
  
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• ‘There’s no magic formula’: The challenges of measuring marketing effectiveness

  06-11-2018 14:19
  The ways to measure marketing effectiveness vary from brand to brand and campaign to campaign and can run the gamut from digital attribution to econometrics.
  What marketers won’t find, however, is one technique that works in all circumstances. That’s the conclusion of the latest video in our series on marketing effectiveness, created in partnership with Thinkbox.
  “There are lots of techniques, they’re all good in their own right, but there’s no one technique t
  
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• Coca-Cola revives Christmas truck tour with zero sugar variant taking centre stage

  06-11-2018 13:51
  Coca-Cola has revamped its Christmas campaign ‘Holidays Are Coming’, this time making Coca-Cola Zero Sugar the hero of its marketing in a bid to reach a new audience and reconnect them with the brand ahead of the festive period.
  The TV spot, which will air this month, will follow a similar format to previous Christmas adverts. However, it will also feature a range of new partnerships that aims to bring to life the classic Coca-Cola campaign, including working with The King
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, JD, AAPL, AMZN)

  06-11-2018 12:58 via feedproxy.google.com
  Here is what you need to know.
  America goes to the polls.The Democrats are projected to wrestle away control of the House of Representatives, according to most polls, which could set the stage for two years of gridlock.
  The most likely election outcome has been terrible news for stocks.A Republican president seeingDemocrats take control of the House but not the Senate during a midterm election has happened only twice, and both time the Dow Jones Industrial Average was lower over the next year.
  A
  
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• Big funds haven't been this heavily invested in stocks since the tech bubble — here's why that puts the market in a very dangerous position heading into 2019

  06-11-2018 12:07 via feedproxy.google.com
  A group including households, mutual funds, pension funds, and foreign investors is the most heavily allocated to stocks than at any point since the tech bubble, according to Goldman Sachs data.
  This puts stocks in a vulnerable position heading into next year, since many forecasts are already factoring in some very generous assumptions.If you thought the stock market's horrid October would be enough to convince traders to dump stocks, think again.
  In fact, recent data from Goldman Sachs actually
  
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• The market’s Red October nailed the coffin on one of the most trusted trading strategies of the bull market — and Morgan Stanley warns it could send stocks tumbling

  06-11-2018 12:05 via feedproxy.google.com
  A trading strategy that has rescued stocks and generated big profits for investors throughout this bull market is no longer working.
  Strategists at Morgan Stanley outline why we're witnessing the end of "buy the dip," and the urgent implications this development has for stock market investors.The longest bull run in the stock market's history is showing more signs of its age. 
  The market action around last month's sell-off — dubbed Red October, because it was the worst drawdown in sev
  
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• The most likely election outcome has been terrible news for stocks

  06-11-2018 12:01 via feedproxy.google.com
  It appears likely that the 2018 midterm elections will see the Democrats win the House and the Republicans maintain control of the Senate.
  A scenario where the Republicans held the presidency and the two chambers of Congress only to lose the House in the midterm election has only happened twice — in 1910 and 1930.
  The stock market sold-off in the year following both of those elections — something it has only done four times in the last 27, according to Nautilus Investment Research.Th
  
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• European stocks could be surprise winner if Democrats end up winning the House

  06-11-2018 11:40 via feedproxy.google.com
  Tuesday's midterm elections could see the Democrats take control of the House of Representatives.
  That could, according to some analysts, be a major boost for Europe's automakers and miners, vicitims of Trump's China trade policies. 
  That's because a Democratic house might stifle some of President Trump's more extreme policies, particularly those on trade.
  "With the Democrats favorites to take control of the House and the Republicans the Senate, the next couple of years may be far more diff
  
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• Marketoonist on the marketing dashboard

  06-11-2018 11:13
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the marketing dashboard appeared first on Marketing Week.
  
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• Mark Ritson: The threat of direct-to-consumer disruption is seriously overblown

  06-11-2018 08:00
  The current cause célèbre for American marketers is the threat posed by new direct-to-consumer (DTC) startup brands that aim to wrestle customers away from traditional companies. They’re using direct channels to win and then retain customers from the traditional 20th century behemoths like Procter & Gamble (P&G) and Unilever.
  That old guard built their businesses from a tried and tested low-involvement buying model, in which huge ad spend drove share of mind whil
  
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• People are furious about Amazon's reported decision to split its HQ2 between New York City and Virginia after months of deliberation (AMZN)

  06-11-2018 04:25 via feedproxy.google.com
  Amazon is closing in on deals to develop its second headquarters in the Long Island City neighborhood of Queens, New York, and the Crystal City area of Arlington, Virginia, The New York Times reported on Monday evening.
  While state and cities have been fighting to win Amazon's HQ2, many people are less than pleased with the reported decision. 
  Critics say Amazon's decision to split the headquarters make the drawn-out process seem like a PR stunt. 
  Meanwhile, many New Yorkers
  
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• Top brands for customer experience ‘struggling to keep up with rising expectations’

  06-11-2018 01:01
  Marketers’ intense focus on customer experience shows no sign of abating, but while investment continues to rise, brands are failing to keep up with consumers’ rapidly evolving expectations.
  That’s the finding of KPMG Nunwood’s annual Customer Experience Excellence index, which shows a meagre increase of just 0.7% in the average score across the top 100 brands, rising to 7.13 out of 10.
  However, this growth is not coming from the brands at the top of the table where scor
  
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• US politicians back online spending to woo electorate for midterms

  06-11-2018 01:00 via warc.com
  Politicians who turned up the heat on Mark Zuckerberg over privacy and leaked-user information seem to have no problem spending their campaign budgets on Facebook in a bid to win over voters, according to news reports.The Wall Street Journal found...
  
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• Sky to cap gambling ads with one-per-break rule

  06-11-2018 01:00 via warc.com
  Sky is planning to slash the number of gambling ads it carries in the wake of growing unease over gambling addiction and the amount of betting in sport.The pay-TV company will set a limit of one gambling ad per commercial break on all its channels...
  
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• P&G's multicultural marketing formula

  06-11-2018 01:00 via warc.com
  Procter & Gamble, the FMCG giant, is pushing multicultural marketing right through from insights to measurement in order to make sure it is truly engaging with a diverse set of consumers.Marc Pritchard, P&G’s chief brand officer,...
  
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• Netflix set to hit 10m UK subscribers

  06-11-2018 01:00 via warc.com
  Netflix is on track to hit 10 million UK subscribers by the end of the year according to new research which also points to a growing dissatisfaction with traditional broadcast and pay-TV providers.Data from ScreenThink, a syndicated market tracker...
  
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• Marketers need to 'orchestrate' multiple partners

  06-11-2018 01:00 via warc.com
  If marketers want communications that drive business results, they need to be able to orchestrate the work of multiple agencies and other partners, according to two industry figures.In a WARC Best Practice paper,
  
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• India OTT market gathers pace

  06-11-2018 01:00 via warc.com
  The value of India’s OTT content market is predicted to double from 2017 to 2020 while OTT is now a regular part of advertisers’ media plans, according to a leading Sony executive.“What we are seeing in 2018 going on 2019, is...
  
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• Age checks for China's online gamers

  06-11-2018 01:00 via warc.com
  In a move that is likely to have big ramifications for China’s booming gaming industry, Tencent has announced it will require all players to identify themselves so their ages can be checked against police databases.The move is in response to...
  
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