Sales & Marketing news

• Trump's suddenly talking about a big new trade deal with China, but analysts say it's just 'pre-election hype designed to make the markets happy'

  02-11-2018 21:43 via feedproxy.google.com
  President Donald Trump has suddenly suggested that the US and China could make a deal to end the trade war.
  But the suggestion flies in the face of recent actions by the administration — and Trump's own words.
  Analysts said Trump could be simply trying to sooth investors and boost the stock market in the run up to the midterm elections by teasing a deal.President Donald Trump teased a prospective trade deal with China on Friday, but many analysts are skeptical the trade war is going to end
  
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• Stocks fall on trade war fears after strong jobs report stokes rate-hike worry

  02-11-2018 21:02 via feedproxy.google.com
  Stocks fell Friday on trade worries, signs of a tightening labor market, and disappointing Apple earnings.
  The US added more jobs than expected in October, and wages rose at the fastest pace in nearly a decade.
  Follow the US indexes in real time here.Stocks stumbled Friday as trade optimism faded and as the latest signs of a tightening labor market fanned concerns about rising rates.The Dow Jones Industrial Average seesawed and closed down 0.45% after White House economic adviser Larry Kudlow an
  
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• Lidl encourages shoppers to ‘upgrade their Christmas’ by shopping at the discounter

  02-11-2018 20:45
  Lidl has revealed the first TV ads for its 2018 Christmas campaign, ‘Upgrade your Christmas’, playing out “modern and relatable” festive occasions with a comedic twist.
  Created by TBWA\London, the product-focused ads have been designed to demonstrate how Lidl can “upgrade” people’s festive celebrations without adding to the cost.
  The spots imagine scenarios where Lidl customers have done Christmas so well – thanks to Lidl food, of course &nda
  
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• Treasury yields roar higher as 'booming US economy' cements December rate hike

  02-11-2018 20:28 via feedproxy.google.com
  The October jobs report blew past expectations, cementing a Fed rate hike in December.
  The 2-year yield neared an 11-year high, and the 30-year touched levels last seen in July 2014.
  Yields across the curve were up at least 6 basis points.Treasury yields roared higher Friday after the October jobs report pointed to continued strength in the US economy, cementing a Fed rate hike in December. 
  The US economy added 250,000 nonfarm jobs in October as the unemployment rate held at 3.7%, its lowe
  
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• Announcing IGNITION 2018 speakers: Don't miss Mark Cuban, Sir Martin Sorrell, Danica Patrick, Troy Carter, and more!

  02-11-2018 20:10 via feedproxy.google.com
  Prepare for the year ahead with insights from today's brightest minds. Join us at Business Insider's flagship conference, IGNITION: Media, Technology & Transformation, now in its ninth year.This year's speakers are innovators transforming media, technology, and society. The lineup is packed with top executives from some of the hottest tech startups and innovative corporate enterprises. Thought leaders from Uber, Y Combinator, Slack, Zipline, Dropbox, Hulu, Etsy, Salesforce, and Openwate
  
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• Elon Musk needs to stop lecturing everybody about how hard it is for Tesla to build cars (TSLA)

  02-11-2018 19:37 via feedproxy.google.com
  Elon Musk spent over an hour on the Recode/Decode podcast, talking about Tesla.
  He offered what has become a familiar lecture about why Tesla has struggled with its auto-manufacturing supply chain.
  Everybody in the auto industry knows about the supply chain and takes it for granted. Musk, however, seems fixated on it.
  Tesla CEO Elon Musk participated in a lengthy Recode/Decode podcast interview with Kara Swisher this week. In over an hour, he covered a lot of ground. It's worth a listen. 
  I
  
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• The cannabis producer Aphria debuts on the New York Stock Exchange

  02-11-2018 16:15 via feedproxy.google.com
  The Canadian cannabis producer Aphria debuted on the New York Stock Exchange on Friday.
  Shares trade under the ticker "APHA."
  The stock was little changed in early action.
  Watch Aphria trade live.Weed stocks were mostly higher Friday after the Canadian cannabis producer Aphria debuted for trading on the New York Stock Exchange. 
  Aphria, which trades under the ticker "APHA," opened for trading at $11.75 a share, and was little changed in the first hour of action. Peers Aurora Cannabis (+2.38
  
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• Coca-Cola, Sol, TimeTo: 5 things that mattered this week and why

  02-11-2018 14:24
  Coca-Cola creates group to drive speed and growth of new acquisitions
  It’s been a busy quarter for Coke, they’ve struck deals for sports drink Body Armour and coffee company Costa to name just a few and now the drinks giant has created a global team to ensure that new brands can cross markets faster and more effectively.
  Speaking on a call to investors this week, CEO James Quincey acknowledged that the company was “not as fast as we would like to be” and that it had lear
  
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• Asda kickstarts supermarket festive period with adrenaline-fuelled ad

  02-11-2018 10:00
  Asda is the first supermarket to kick off its Christmas campaign with the launch of its ‘Bring Christmas Home’ ad, which will hit TV screens tonight.
  The ad sees Santa launch a flaming Christmas pudding into the air before an avalanche of dancing skiers, Santas on motor bikes, cowboys riding Christmas trees and even stunt driving Yetis – all laden with Asda food, gifts and George clothing – descend down a snowy mountain to bring Christmas home to an excited young girl.
  S
  
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• Mischievous fool causes chaos in Argos Christmas ad

  02-11-2018 01:01
  A mischievous Christmas ‘fool’ determined to ruin Christmas is the star of Argos’s 2018 festive campaign, which breaks this evening (Friday 2 November) during Coronation Street on ITV and Gogglebox on Channel 4.
  The impish creature, which looks a bit like a Christmas version of Dobby the elf from Harry Potter (but with an extra sock), causes chaos around the house as a family try and get their final Christmas preparations into place – from breaking fairy lights and steal
  
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• Durex partners with (RED) to get people to ‘give a f*ck’ about HIV

  02-11-2018 01:01
  Durex is partnering with HIV charity (RED) in a three-year collaboration that aims to raise awareness about AIDS among younger consumers.
  As part of the tie-up, Durex will sell (RED) condoms from today (2 November) with funds from the sales going directly to the Keeping Girls in School Programme, which aims to reduce HIV infection and unwanted pregnancies in young South African women through education.
  Durex has already committed to donate $5m to the scheme, which The Bill and Melinda Gates Fou
  
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• What you need to know from the GroupM State of Video 2018 report

  02-11-2018 01:00 via warc.com
  TV is in decline, but it is still perceived as an effective medium; addressable TV remains a promise; the TV industry looks likely to consolidate. Here’s what you need to know.Over the past year the state of video, according to
  
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• Up close and too personal?

  02-11-2018 01:00 via warc.com
  As we race towards an ever more personalised future perhaps there is merit in reflecting on how personal brands should become.
  
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• The potential of mobile location marketing

  02-11-2018 01:00 via warc.com
  Mobile location marketing offers significant potential to augment consumer understanding and deliver more relevant advertising but brands need to be careful to be on the right side of the line between convenient and creepy.In a WARC Best Practice...
  
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• How print and online flyers impact consumers

  02-11-2018 01:00 via warc.com
  Print and online flyers have an equivalent impact on memory and purchase behaviour, meaning the best promotional vehicle can be selected using cost and reach criteria, a paper in the Journal of Advertising Research (JAR) has argued.Marco...
  
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• CPG brands need to get granular in China

  02-11-2018 01:00 via warc.com
  The most successful CPG brands operating in China have adjusted their operations to take account of increased consumer spending power and the growth of omnichannel retail, according to consulting firm McKinsey.In its latest
  
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• Carvaan wins WARC Prize for Asian Strategy

  02-11-2018 01:00 via warc.com
  A campaign by The Womb for Carvaan, a radio with digital music pre-loaded, has won the Grand Prix in the 2018 WARC Prize for Asian Strategy.The product was designed specifically to exploit the assets of Saregama, India’s oldest music company...
  
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• ASA has online ads in its sights

  02-11-2018 01:00 via warc.com
  The Advertising Standards Authority, the UK industry regulator, has indicated that online advertising will be a focus of attention over the next five years and that the industry as a whole needs to get behind self-regulation.“We’re a...
  
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