Sales & Marketing news

• Tesla reports surprise profit in 'truly historic' quarter (TSLA)

  24-10-2018 22:54 via feedproxy.google.com
  Tesla reported a surprise third-quarter profit of $2.90 per share on Wednesday.
  Shares spiked as much as 10% in after-hours trading following the release.
  Watch Tesla trade in real time here.Tesla reported a surprise third-quarter profit on Wednesday that easily surpassed Wall Street's expectations.
  Here are the important numbers:Adjusted earnings: $2.90 per share versus -$0.15 expected.
  Revenue: $6.8 billion versus $6.3 billion expected."Q3 2018 was a truly historic quarter for Tesla," the comp
  
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• AMD is getting smoked after revenue misses, guidance falls short (AMD)

  24-10-2018 22:45 via feedproxy.google.com
  AMD reported third-quarter earnings after Wednesday's closing bell that topped on profits but missed on sales.
  The company also guided fourth-quarter revenue below Wall Street expectations.
  Shares dropped 9% during Wednesday's session amid broader weakness in the tech sector and plunged another 16% following the results.
  Follow AMD's stock price in real time here. AMD reported third-quarter earnings on Wednesday that beat on profits but missed on sales, sending shar
  
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• Ford just reported a better-than-expected third quarter — and the stock is moving higher (F)

  24-10-2018 22:38 via feedproxy.google.com
  Ford beat expectations on both the top- and bottom lines.
  Shares moved up 5% after-hours. 
  Ford reported third-quarter earnings on Wednesday, posting beats of analysts' expectations on both revenue and profits.
  The carmaker made $0.29 per share and brought in $37.6 billion.
  Ford shares spiked 5%, to nearly $9, in after-hours trading. Year-to-date, Ford has been in a severe slide, down over 30%.
  "This quarter shows that our business remains very strong in key areas. We continue to make progr
  
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• These are the 20 defense companies donating the most money to American politicians

  24-10-2018 22:05 via feedproxy.google.com
  The 2018 midterm election will be held on Nov. 6.
  And thus far, through at least Oct. 16, defense contractors have donated $24,844,775 to federal politicians and political parties, according to an analysis from the Center for Responsible Politics, which draws on the Federal Election Commission's latest political-candidate-contribution report.
  While these defense industry contributions are substantial, they are many times smaller than the financial sector, which leads all federal contr
  
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• Dow plunges more than 600 points, Nasdaq enters a correction

  24-10-2018 22:01 via feedproxy.google.com
  The Dow Jones Industrial Average wiped out its 2018 gains. 
  Technology stocks were among the biggest losers, with the Nasdaq entering a correction. 
  Follow the US indices in real time here.Wall Street wiped out gains for the year Wednesday as corporate-earnings season failed to calm nerves about rising rates and the prospect of slowing economic growth worldwide.The Nasdaq Composite dropped 4.4% into correction territory as a broad sell-off pummeled the index, with chipmakers among the
  
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• Snapchat investors are praying for a 'Twitter-like turnaround' (SNAP, TWTR)

  24-10-2018 21:38 via feedproxy.google.com
  Analysts are praying that Snapchat parent company Snap turns its stock around — and view Twitter as a role model.
  Twitter struggled between 2015 and 2017, but is now finally turning a profit.
  On Thursday, Snap, which has been struggling to grow and saw its stock drop dramatically this year, reports its Q3 2018 earnings.Snapchat has had a rough time lately. 
  Under attack from Facebook and its sister app Instagram, the Snap Inc.-owned photo-sharing service's userbase has flatlined, and
  
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• Microsoft's results beat Wall Street on the top and bottom lines — but it reported disappointing Azure sales (MSFT)

  24-10-2018 21:17 via feedproxy.google.com
  Microsoft's fiscal first-quarter earnings, which it reported Wednesday, beat analysts' expectations.
  The company saw strong growth from many of its businesses and product lines, including gaming.
  Azure, its cloud-computing service, grew at a 76% clip in the period.
  Though impressive, that rate was the slowest in at least two years and represented a significant drop from the pace in the company's fourth quarter.Microsoft on Wednesday reported fiscal first-quarter results that topped Wall Street's
  
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• Microsoft is sliding ahead of earnings (MSFT)

  24-10-2018 21:11 via feedproxy.google.com
  Microsoft is set to report its first-quarter earnings after Wednesday's closing bell.
  Shares were down about 2% ahead of the results.
  Morgan Stanley recently said Microsoft's building of a first-party content library positioned it for a revolution in gaming and streaming.
  Watch Microsoft trade in real time here.Microsoft slid 2% on Wednesday ahead of its first-quarter earnings report, due after the closing bell.
  The drop came amid broader weakness in the tech sector, with the Nasdaq tumbling mor
  
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• The CEO of a $1.3 trillion brokerage warns buyers to beware weed stocks and explains how the market's recent turbulence is good for business

  24-10-2018 18:26 via feedproxy.google.com
  Shares of cannabis companies have been among the most volatile in the stock market this year.
  Tim Hockey, the CEO of TD Ameritrade, warns that you shouldn't rush to buy.
  In an exclusive interview with Business Insider after the company's earnings announcement, Hockey discussed why he thought buyers should beware weed stocks, the differences between the weed boom and the bitcoin bubble, and how volatility was driving his company's growth.Where weed stocks are concerned, what goes up quickly must
  
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• AMD has tumbled into a bear market — here's why analysts say it's time to buy (AMD)

  24-10-2018 17:39 via feedproxy.google.com
  AMD stock has tumbled into a bear market, sliding 25% from its recent high set on September 14. 
  Shares came under pressure after rival Intel reportedly solved its 10 nanometer-chip shortage saga, and amid a huge sell-off in the tech space.
  AMD will have a big year in 2019 after rolling out its 7nm chips, and it's time to buy the dip, RBC says.
  The chipmaker reports its third-quarter results after Wednesday's closing bell.
  Watch AMD trade live here.AMD's stock has tumbled into a bear m
  
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• Centerview has poached one of Bank of America's star dealmakers as it continues to steal megadeals away from Wall Street's biggest banks (BAC)

  24-10-2018 17:12 via feedproxy.google.com
  The boutique investment bank Centerview Partners has poached the senior Bank of America Merrill Lynch dealmaker Todd Kaplan.
  Kaplan, formerly an executive vice chairman at BAML, is the latest veteran bulge-bracket dealmaker to leave for the independent Centerview, which has landed a slew of megadeals this year.
  For BAML, Kaplan is the latest in a string of senior departures in its struggling investment bank, which has lost market share to its top rivals and dropped in the league tables this year
  
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• The Bank of Canada hikes rates

  24-10-2018 16:25 via feedproxy.google.com
  The Bank of Canada raised borrowing costs Wednesday.The hike of 25 basis points to 1.75% was in line with expectations.
  Watch the Canadian dollar trade in real time here.The Bank of Canada raised short-term borrowing costs Wednesday and left the door open to further tightening as economic growth remains relatively strong and as uncertainty around US trade policy eases.
  The central bank increased its benchmark interest rate by 25 basis points to 1.75% and signaled a neutral stance was necessary t
  
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• Ellen Hammett: Asos A-List’s failure shows you don’t need a loyalty scheme to drive loyalty

  24-10-2018 16:08
  Asos is pulling the plug on its A-List loyalty programme today, taking a £2.7m write-down on the three-year-old scheme.
  The online retailer says it is a necessary move so it can “get to work on even better ways to reward our loyal customers” and at a more global scale. What that actually means remains shrouded in typical Asos mystery, although it wouldn’t come as a surprise if it involves its wildly popular Premier delivery offer.
  A-List worked a bit like Boots’s A
  
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• An expert explains why the MoviePass spin-off plan 'will not be easy' (HMNY)

  24-10-2018 16:03 via feedproxy.google.com
  MoviePass parent company, Helios and Matheson Analytics (HMNY), announced on Tuesday that it plans to split MoviePass into its own separate public company.
  But Erik Gordon, a clinical assistant professor at the University of Michigan's Ross School of Business, told Business Insider that the move is just another maneuver "to save what might be salvaged," and that it will "not be easy to complete." 
  On Tuesday, MoviePass’ parent company, Helios and Matheson Analytics, announced a p
  
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• How brands are looking to prove the ROI of social

  24-10-2018 16:01
  In the early days of social media, marketers could happily dismiss any spend on these nascent platforms as the experimental use of a tiny part of their budget and not worry unduly about measuring effectiveness. Now it’s an entirely different story.
  Social media now accounts for 13.8% of marketers’ overall budgets, with spend increasing more over the past 12 month than in any other year, according to the latest CMO Survey. And this strong growth is only set to continue, as marketers
  
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• A huge marijuana company that just went public in the US saw its shares slip after a damning industry report. Here’s why cannabis investors aren’t worried.

  24-10-2018 15:59 via feedproxy.google.com
  Aurora Cannabis started trading on the New York Stock Exchange on Tuesday.
  It wasn't the windfall investors hoped. Shares slid close to 15% throughout the day before recovering as the market closed.
  Analysts and investors aren't worried, however. Most say the volatility is to be expected in an emerging sector like cannabis. Aurora Cannabis joined a select list of Canadian cannabis firms when it started trading on the New York Stock Exchange today.
  It wasn't the windfall investors had hoped.
  
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• Trump's attacks on the Fed may be intense, but they're nothing compared to a wild new story about Ronald Reagan from former Fed Chairman Paul Volcker

  24-10-2018 15:58 via feedproxy.google.com
  President Donald Trump's public attacks on the Federal Reserve have been eye-catching.
  But a new story from former Fed Chairman Paul Volcker about President Ronald Reagan. is perhaps even more shocking.
  In a new memoir, Volcker recounts being privately ordered by Reagan's chief of staff to not raise interest rates prior to the 1984 election while Reagan was in the room.
  Volcker was not planning to raise interest rates at the time, but said he was "stunned" by the direct violation of the Fed's in
  
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• Investors are ratcheting up their bets against Tesla ahead of its earnings report (TSLA)

  24-10-2018 15:57 via feedproxy.google.com
  Short sellers are increasing their bets against Tesla's stock price ahead of the company's third-quarter earnings.
  Wall Street still expects a per-share loss when Tesla reports after the closing bell, but abnormally high Model 3 pricing could fuel a temporary beat, one analyst said. 
  Andrew Left, a notorious short seller, reversed course on his earlier attacks this week, saying his firm Citron Research is now long Tesla. Tesla will report its third-quarter earnings after the closing be
  
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• A historically accurate stock market indicator says selling has gotten way overdone — and it could be signaling a sharp rebound to come

  24-10-2018 15:29 via feedproxy.google.com
  The stock market's relative strength index is a technical indicator that has historically signaled overstretched conditions and preceded reversals.
  The RSI on the S&P 500 recently fell to a level seen just one other time in the past six years, and precedent suggests a sharp rebound should be in the works.When stocks fall too far, too fast, there are certain fail-safe switches built into the market to warn investors of their overzealousness.
  Many of these fall into the realm of technical anal
  
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• Stop empowering women

  24-10-2018 12:00
  Gender equality has made great strides in MENA’s marketing, although J. Walter Thompson Gulf’s Regional Planning Director, Mona Elsayed, suggests there is scope to be even more progressive.
  
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• State of the new advertising art: The latest generation of advertising excellence

  24-10-2018 11:14
  Obsession and execllence fed into a JPMorgan Chase creative spot. WARC's Geoffrey Precourt explores how the ad favoured impact over engagement.
  
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• Honda ‘ditches’ agencies in move to take charge of its brand

  24-10-2018 08:00
  Honda is rethinking how it works with agencies as it looks to take more control of its brand, cut costs and widen its appeal beyond boy racers on one hand and older people on the other.
  Central to this is the aptly named ‘Engine Room’, Honda’s relaunched content hub. It aims to “bring content to life” in a way the brand hopes will appeal to a younger audience.
  It has been designed specifically to put Honda in the driving seat and give it more control over its onlin
  
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• Why Korean cosmetics are going global

  24-10-2018 02:00
  First it was Korean pop, then Korean soaps, now it’s K-beauty – Korean cosmetic products and regimes – that are going global.The global fascination – especially in the West – with Korean cosmetics has really...
  
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• The myth of deep discounts on India's e-commerce sale days

  24-10-2018 02:00
  New research has found that average selling prices on India’s widely promoted e-commerce sale days fall only 17%.Even so, the report, How India...
  
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• Media subscription models shake up advertising

  24-10-2018 02:00
  The trend towards subscription media means brands and agencies must “reimagine” the way they think about advertising, becoming more open to partnerships and placements, according to a new WARC report.A WARC
  
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• Coca-Cola taps 'co-creation' for product innovation

  24-10-2018 02:00
  Coca-Cola, the global beverages giant, opted for a co-creation experiment with customers to ensure its product innovation strategy reflected the true tastes of Southeast Asia.Product innovation can be a fraught business. Working with Kantar to...
  
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• Click-through is a poor measure of creative performance, research finds

  24-10-2018 02:00
  Click-through rates for the best performing creative are almost always lower than for the worst performing, a new US study has found.Not only does that indicate that the click-through rate (CTRs) is a blunt instrument to measure creative, it...
  
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• Burger King's recipe for cutting edge marketing

  24-10-2018 02:00
  Marketers should embrace risk, fear and uncertainty if they want to generate work that truly cuts through with consumers, according to Fernando Machado, global chief marketing officer at Burger King, the restaurant chain.Machado discussed this...
  
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