Sales & Marketing news

• Marketing Week Meets… Mark Ritson

  23-10-2018 14:36
  The post Marketing Week Meets… Mark Ritson appeared first on Marketing Week.
  
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• At John Lewis, smartphones are now the most popular way to shop online

  23-10-2018 14:28
  Mobile has overtaken desktop and tablet for the first time as the most convenient way for customers to browse and shop the website at John Lewis.
  Declaring 2018 the “year of shopping on the move”, John Lewis’s annual retail report reveals smartphones now account for 42% of visits (up 17 percentage points year on year). By comparison, desktop’s visit share is down 4 percentage points to 30%, while tablets fell by 12 points to 22%. Orders placed on desktop are down 2% and
  
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• At John Lewis, smartphones are now the most popular way to shop

  23-10-2018 14:28
  Mobile has overtaken desktop and tablet for the first time as the most convenient way for customers to browse and shop the website at John Lewis.
  Declaring 2018 the “year of shopping on the move”, John Lewis’s annual retail report reveals smartphones now account for 42% of visits (up 17 percentage points year on year). By comparison, desktop’s visit share is down 4 percentage points to 30%, while tablets fell by 12 points to 22%. Orders placed on desktop are down 2% and
  
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• How brands can maximise marketing effectiveness

  23-10-2018 14:22
  While marketing effectiveness might be rising up the business agenda, knowing how to measure and maximise ROI on spend is still a challenge.
  In the fourth episode in this series on marketing effectiveness, created in partnership with Thinkbox, we speak to marketers at brands including Barclaycard, Hiscox and Direct Line, as well as experts in the field from Matthew Chappell at Gain Theory, Mark Ritson and Peter Field on measurement, attribution and long- versus short-term effects.
  Diageo&r
  
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• Yellow Brick Marketing launch outsourced sales business in Sheffield, UK - Journalism.co.uk

  23-10-2018 10:34
  Journalism.co.uk
  Yellow Brick Marketing launch outsourced sales business in Sheffield, UK
  Journalism.co.uk
  Billed as 'marketing wizards' that study their clients' brands to get a complete understanding, the firm and their ambassadors use magic touches to drum up captivating conversations with potential customers. Yellow Brick Marketing: ...
  
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• One risk-taking marketer on working for ‘rebel’ brands

  23-10-2018 08:08
  Rory McEntee describes himself as a bit of a risk-taker. Throughout his career he has made decisions that have taken him very deliberately down certain, perhaps less trodden, paths but he has always had a very clear view of the bigger picture and his ultimate end-goal.
  His first big risk was deciding to start his career agency side, despite knowing he eventually wanted to work for a brand. And while it was a move he chose to make in order to get a breadth of experience across multiple brands, h
  
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• US candy brands get creative as they come under twin attack

  23-10-2018 02:00 via warc.com
  The giant American candy market is being forced to redefine the concept of impulse buying in the face of the twin threats from the growth of online shopping and health concerns.The $35 billion-dollar-industry has traditionally relied in large part...
  
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• Sc-fi billboard firm targets consumers in Eastern Europe

  23-10-2018 02:00 via warc.com
  UK company Bidooh has struck a deal to roll out 3,000 of its digital, Minority Report-style billboards across central and Eastern Europe.The company’s founder, Abdul Alim, was inspired to create Bidooh after seeing the 2002 Tom Cruise movie...
  
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• JP Morgan CMO: Marketers must 'lunge' at new opportunities

  23-10-2018 02:00 via warc.com
  Marketers remain charged with driving growth but can also enhance their status inside companies by tapping the rising importance of data and insights, according to Kristin Lemkau, CMO at JPMorgan Chase, the financial-services provider.“The...
  
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• Facebook recalibrates publisher relationships

  23-10-2018 02:00 via warc.com
  Facebook’s 1.47 billion active daily users are the top priority of the business but publishers still play an important role on the platform, according to a senior executive for the social network in Australia.It was these individual users...
  
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• E.ON taps brand purpose in a low interest category

  23-10-2018 02:00 via warc.com
  Energy supplier E.ON has tapped brand purpose as a way to grab UK consumer attention in a low-interest category.“People think about energy for eight minutes a year,” according to marketing and communications director Belinda Moore....
  
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• China's JD.com hunts for new sources of growth

  23-10-2018 02:00 via warc.com
  E-commerce giant JD.com is increasing efforts to find new revenue sources as domestic retail sales growth has begun to slow.Second only to Alibaba in China's online retail space, Beijing-based JD.com is preparing for the launch of an online store...
  
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