Sales & Marketing news

• Carolyn McCall wants to shake off ITV’s ‘cosy’ image as it takes on Amazon and Netflix

  22-10-2018 18:03
  Dame Carolyn McCall says she wouldn’t have taken on the top job at ITV if she thought TV was dead – as the tired conversation so often goes. But she knows the landscape has changed and that ITV is going to have to change too if it is going to successfully capture viewers’ attention and the advertising dollars that are being lost to digital platforms and services like Netflix, Amazon and YouTube.
  It’s a very different narrative than in the past, McCall tells Mar
  
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• How Argos shifted customer perception to be known as a modern retailer

  22-10-2018 16:10
  Argos’s ongoing attempt to eradicate memories of bulky catalogues and stubby pens and reposition it as a retailer attuned to modern needs was given a huge fillip last year with the success of the ’80 Days of Argos’ campaign.
  The activity, which scooped the Retail and Video awards at the recent Marketing Week Masters, highlighted the retailer’s ‘Fast Track’ same-day delivery service using the strapline ‘Want it. Get it ’. It also aimed to showcase
  
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• How one luxury hotel group is ‘taking local global’ as it looks to crack the US market

  22-10-2018 16:02
  Culture and community are at the heart of luxury hotel chain The Hoxton, which is on a mission to crack the US market with its “taking local global” strategy.
  The group has just opened its first US hotel in Williamsburg, New York, and has another three in the pipeline, including one in Portland, Oregon, that will open next week. It also has hotels in Paris and Amsterdam.
  Despite being founded in Shoreditch, London, in 2006, the brand does not rely on its Britishness. Instead, it tak
  
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• Marketing budgets, product search, retail sales: 5 killer stats to start your week

  22-10-2018 15:19
  1. Marketing budgets rise at weakest pace in nearly three years
  Brands increased their marketing budgets at the slowest rate (2.5%) for almost three years in the third quarter.
  The net balance of those increasing budgets for “main media advertising” – TV, magazines, radio, print and outdoor – was down slightly from 4.9% to 4.8%. Conversely, the net balance of 13.6% reporting higher online spending was stronger than the average budget expansion for online seen in 37
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, AAPL, CBS)

  22-10-2018 12:50 via feedproxy.google.com
  Here is what you need to know. 
  Trump has no intention of backing down from his trade war. President Donald Trump wants "Chinese leaders to suffer more pain from his tariffs, Axios reports, citing three unnamed sources with knowledge of his private conversations. 
  Foreign investors are fleeing Saudi Arabia's stock market. Foreigners unloaded $1.1 billion of Saudi stocks this past week as news of journalist Jamal Khashoggi's suspected murder reached a fever pitch, Reuters
  
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• GOLDMAN SACHS: Staying away from these 20 stocks could help you avoid the pain of Trump's trade war with China

  22-10-2018 12:04 via feedproxy.google.com
  Fears over escalating trade tensions with China and rising US interest rates helped trigger a brutal stock-market sell-off that caused the S&P 500 to lose as much as 7% in October, and both of those issues are showing no sign of slowing down.
  President Donald Trump on Wednesday took his latest shot at China, announcing that he is seeking to pull the US out of the Universal Postal Union, which allows Chinese producers to ship items to the US at significantly low rates even compared
  
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• Effective Content Strategy: People-first content engages new audiences

  22-10-2018 12:00 via warc.com
  Vizeum Australia’s Aliya Hasan writes that good content can become even more effective when it champions a consumer perspective as well as being clearly aligned to a brand or product truth.
  
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• Netflix, Philip Morris, Ryanair: Everything that matters this morning

  22-10-2018 08:45
  Tobacco company Philip Morris launches stop smoking campaign
  Philip Morris is launching a new campaign today to encourage smokers to give up cigarettes. The Hold My Light campaign aims to persuade smokers to go smoke-free by encouraging friends and family to offer rewards in the first 30 days of quitting.
  The campaign suggests four ways to give up cigarettes, including going cold turkey, using nicotine patches, vaping and using heated tobacco products.
  The £2m campaign will run across dig
  
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• Morrisons, Costa, O2: Everything that matters this morning

  22-10-2018 08:45
  Morrisons could face ‘vast’ compensation bill for data breach
  Morrisons could be forced to pay a “vast” compensation bill to staff who were affected by a data breach in 2014.
  The supermarket lost a key court ruling yesterday (22 October) having appealed against an earlier decision that it was responsible for an ex-employee leaking more than 100,000 staff members’ personal information, including names, addresses, bank details and salaries.
  More than 5,500 employees
  
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• McDonald’s, Ford, Rimmel: Everything that matters this morning

  22-10-2018 08:45
  McDonald’s speeds up restaurant upgrades as sales growth slows
  McDonald’s is speeding up plans to upgrade its restaurants, particularly in the US, after sales growth slowed and fell behind other countries including the UK, Australian and France. The company says it will now spend $2.5bn in capital expenditure this year, mostly in the “very competitive” US market.
  Sales at its international business was up 4.2% year on year in the quarter, but in the US were up just 2.4%.
  
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• Debenhams, AB InBev, WPP: Everything that matters this morning

  22-10-2018 08:45
  Debenhams to close 50 stores amid widening losses
  Debenhams is to close 50 of its 166 stores over the next three to five years in the wake of a £491.5m loss.
  This is a significant increase on the 10 stores previously earmarked for closure over the next five years and is likely to affect 4,000 jobs according to BBC reports.
  Profit posted by the department store chain also plummeted, falling 65% to £33.2m in the year to 1 September. Like-for-like sales during the period declined
  
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• Amazon, Google, Snap: Everything that matters this morning

  22-10-2018 08:45
  Record profit for Amazon but shares fall
  Amazon has reported a record profit of $2.88bn for the third quarter compared to $256m this time last year. It is the fourth consecutive quarter profit has been above $1bn.
  However, shares in the company fell 8% due to revenue growth being lower than expected and a disappointing sales forecast for the Christmas season.
  While sales grew 29% to $56.6bn in Q3, the online giant is forecasting growth of just 10% to 20% in the final three months of the year.
  &
  
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• Birds Eye on rethinking its ‘bland’ marketing strategy to save the frozen food category

  22-10-2018 08:25
  Three years ago Birds Eye’s marketing was mess with no clear brand vision. The frozen food category was deteriorating and the business was staring down the barrel of a steady 6% year-on-year decline when Steve Challouma took over as marketing director in 2016.
  “Frozen food was quite a troubled category and had lost its way. Our brand was a huge part of the problem and we were dragging the sector down with us,” he explains.
  The company’s marketing strategy was largely to b
  
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• Tom Goodwin: The unlikely secret to direct-to-consumer success

  22-10-2018 08:07
  When I was eight I would go to the Hook Norton village shop and buy the TV Times and the Radio Times, it was our way to know what was on TV.
  The Radio Times covered the BBC channels and even in the earliest stage of my ad land career I could tell it was a bit posh. The TV Times was downmarket; I knew this because the ads were for crap things. It had coupons to buy slippers that old people must have liked, and mail order firms that sold only trousers. These were companies that did one thing well
  
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• A Wall Street expert who recently fled the stock market says these 3 signals need to flash before he gets back in

  22-10-2018 01:56 via feedproxy.google.com
  Vincent Deluard, a macro strategist at INTL FCStone, made a very prescient call when he forecast the most recent equity sell-off right before it happened.
  While his foresight was rewarded, Deluard now faces the difficult task of figuring out when to reenter the stock market — and outlines three signals that need to flash before he considers it.Vincent Deluard nailed his latest stock market call.
  After growing increasingly wary of the slow-motion trainwreck developing in the Treasury market
  
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• Wendy's recipe for success on Twitter

  22-10-2018 01:22 via warc.com
  Wendy’s, the restaurant chain, has successfully leveraged the engagement potential of Twitter, the social messaging network, to serve as a “gamechanger” for its brand.Kurt Kane, Wendy’s chief concept and marketing officer,...
  
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• P&G asks retailers to share customer data in ad push

  22-10-2018 01:22 via warc.com
  Procter & Gamble, the consumer goods firm, is seeking to improve its programmatic campaigns by asking retailers to share their customer data so that it can target ads more effectively.The world’s largest advertiser is asking retailers...
  
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• #MeToo movement hits India's ad industry

  22-10-2018 01:22 via warc.com
  The #MeToo spotlight is shining on India’s advertising industry as allegations of sexual harassment and misuse of power by senior agency executives continue to emerge.Official enquiries have been launched by Dentsu, DDB Mudra, Medulla...
  
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• JD.com will sell direct to Americans via Google

  22-10-2018 01:22 via warc.com
  JD.com, the Chinese e-commerce giant, will launch its first online flagship store on Google’s shopping platforms by the end of this year, allowing it to sell directly to American consumers.The company does not currently sell directly to...
  
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• How social became strategic at KLM

  22-10-2018 01:22 via warc.com
  Over the past eight years, social media has become a key strategic channel for KLM, for both marketing and customer service, but that situation came about almost by accident.The 2010 eruption of the Eyjafjallajökull volcano in Iceland created...
  
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• Dentsu sees opportunities in sports technology

  22-10-2018 01:22 via warc.com
  Dentsu, the international advertising and PR group, is taking an active interest in Japan’s sports sector as it aims to benefit from useful data and open up new revenue streams.As reported
  
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• WELLS FARGO: Warren Buffett might like these 9 stocks right now (MO, FL, MU, EQM, BEN, KORS, REGN, URBN, BBBY)

  22-10-2018 00:51 via feedproxy.google.com
  Warren Buffett is the most famous value investor around.
  His approach requires investors to look past the news and instead focus on the fundamentals of a company when deciding where to put their money. Simply put, value investing is the practice of investing in a company that is trading at less than its intrinsic worth and then holding onto shares until the price catches up, under the belief all companies will eventually be fairly valued.
  In his 2014 letter to shareholders, Buffett la
  
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