Sales & Marketing news

• Boring product + no budget = effective social campaign

  11-06-2018 17:00 via warc.com
  Lucy Aitken, WARC’s Managing Editor – Case Studies, shares insights and observations from this year’s judging panel on the best performing papers from the Effective Social Strategy category of the 2018 WARC...
  
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• Russell Parsons: Marketing will be as vital in 40 years as it is today

  11-06-2018 16:14
  Although I wasn’t yet of school age in 1978, I am not going out on a limb to say the business world was very different to the one we inhabit today.
  Despite the advances of the 1960s, it was a world still recovering from post-war austerity and defined by an accepted order of doing business.
  As the 1970s drew to a close, the free-market economics, privatisation, creeping globalisation, technology leaps and sector consolidation that only a few
  
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• Tesla surges after Elon Musk says the first 'full self-driving features' are coming in August (TSLA)

  11-06-2018 16:07 via feedproxy.google.com
  Tesla's version 9 software should arrive in August, CEO Elon Musk said over the weekend.
  The first update since 2016 "will begin to enable full self-driving feature," he tweeted.
  Musk also gave updates on the Roadster's "SpaceX" package, which will include compressed air "thrusters"
  Follow Tesla in real-time here. 
  Tesla surged more than 3% in early trading Monday following CEO Elon Musk's announcement that the carmaker's version 9 software would include the first steps to fully-autonomous
  
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• Sign up to our webinar on how you can use product thinking to be more digitally effective

  11-06-2018 15:43
  In this webinar, Tony Foggett, CEO of Code Computerlove, will talk through research conducted with Econsultancy into an emerging mindset – product thinking.
  At its simplest, product thinking is a collective drive for effectiveness by continually growing value for the customer and company.  Tony will talk through the techniques top companies use and what you can do to be a more effective digital organisation and build competitive advantage for your business.
  Join us on Thursday 5 July
  
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• Goldman Sachs used AI to simulate 1 million possible World Cup outcomes — and arrived at a clear winner

  11-06-2018 15:18 via feedproxy.google.com
  The 2018 FIFA World Cup is set to start in Russia on June 14.
  Goldman Sachs used machine learning to run 200,000 models and simulate 1 million possible variations of the tournament in order to pick a winner.
  Argentine superstar Lionel Messi once said: "In football... talent and elegance mean nothing without rigor and precision."
  It's a sentiment Goldman Sachs seems to have taken to heart when compiling its forecast for the 2018 FIFA World Cup, which is set to kick off on June 14.
  The firm used m
  
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• A Fidelity crypto fund shows the $2.5 trillion money manager is surprisingly one of the most active Wall Street firms in bitcoin

  11-06-2018 15:17 via feedproxy.google.com
  Fidelity Investments launched an internal crypto fund last fall to invest the firm's balance sheet in digital assets, according to people familiar with the matter. 
  The fund, which is very small and exploratory, is waiting for a new fund manager after two employees involved in the project left. 
  Fidelity is also hiring employees to work on services relating to cryptocurrency exchanges and crypto custody. 
  An internal crypto fund at Fidelity Investments is looking for a new fu
  
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• World Cup, ad blocking, Facebook: 5 killer stats to start your week

  11-06-2018 15:15
  World Cup to boost global ad spend by £2.4bn
  The 2018 World Cup is expected to add $2.4bn to global ad spend this year, and in the UK it will account for an additional £40m.
  China is expected to see the biggest increase in dollar terms, with the World Cup generating $835m in additional ad spend, or 1% of the entire market. Host nation Russia will also benefit, seeing a $64m boost, equal to 2.1% of ad expenditure in 2018.
  The tournament will be responsible for 10% of all the growth in
  
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• Fidelity is looking for staff to run an internal crypto fund after key departures

  11-06-2018 13:00 via feedproxy.google.com
   Fidelity Investments launched an internal crypto fund last fall to invest the firm's balance sheet in digital assets, according to people familiar with the matter. 
  The fund, which is very small and exploratory, is waiting for a new fund manager after two employees involved in the project left. 
  Fidelity is also hiring employees to work on services relating to cryptocurrency exchanges and crypto custody. 
  An internal crypto fund at Fidelity Investments is looking for a
  
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• A crypto prop fund at Fidelity shows how the money manager is surprisingly one of the most active Wall Street firms in bitcoin

  11-06-2018 13:00 via feedproxy.google.com
   Fidelity Investments launched an internal crypto fund last fall to invest the firm's balance sheet in digital assets, according to people familiar with the matter. 
  The fund, which is very small and exploratory, is waiting for a new fund manager after two employees involved in the project left. 
  Fidelity is also hiring employees to work on services relating to cryptocurrency exchanges and crypto custody. 
  An internal crypto fund at Fidelity Investments is looking for a
  
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• Amazon criticized for 'secretly oppressing' workers at its Echo Dot and Kindle factory (AMZN)

  11-06-2018 12:12 via feedproxy.google.com
  Amazon has been criticised over conditions at a Chinese factory that produces Kindles, Echo Dots, and tablets.
  A China Labour Watch detailed illegal numbers of temporary workers, as well as staff being underpaid and overworked.
  Amazon said it has "immediately requested a corrective action plan" after uncovering violations at the Hengyang Foxconn plant.Amazon has been criticised by China Labour Watch over the conditions for workers at a factory that produces the company's Kindles, Echo Dots, and
  
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• CREDIT SUISSE: Here's the best stock to buy in every sector

  11-06-2018 12:06 via feedproxy.google.com
  Credit Suisse asked each of its analyst for their top picks for the sector they cover.
  The list covers 94 stocks, or about 15% of their coverage universe.
  Credit Suisse has released its annual list of its top investment ideas in the United States.
  The Swiss bank asked each of its analysts to round up their top three stock picks for the next six to 12 months, resulting in a massive list of 94 equities, or about 15% of the stocks covered by its research department.
  "These should not be viewed as p
  
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• A Wall Street chief strategist outlines 6 reasons why investors should beware a surprise economic shock

  11-06-2018 12:02 via feedproxy.google.com
  The US economy looks solid at the moment, but Jim Paulsen, the chief investment strategist at Leuthold Group, says investors are ignoring the possibility of a downturn.
  Paulsen outlines six reasons why investors — who are immensely confident right now — should be keeping a close eye on the economy.
  Anyone looking to poke holes in market sentiment would probably be wise to look beyond the economy.
  After all, measures of economic expansion look solid at the moment, with one forecast ca
  
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• A Wall Street chief strategist outlines 6 reasons investors should beware a surprise economic shock

  11-06-2018 12:02 via feedproxy.google.com
  The US economy looks solid at the moment, but Jim Paulsen, the chief investment strategist at Leuthold Group, says investors are ignoring the possibility of a downturn.
  Paulsen outlines six reasons investors — who are immensely confident right now — should be keeping a close eye on the economy.
  Anyone looking to poke holes in market sentiment would probably be wise to look beyond the economy.
  After all, measures of economic expansion look solid at the moment, with one forecast callin
  
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• JPMorgan: The party is winding down — but that doesn't mean there's no more fun to be had

  11-06-2018 10:28 via feedproxy.google.com
  The financial market cycle is reaching its end but there are still opportunities to make money.
  JPMorgan Asset Management's Samantha Azzarello argues that investors can make big returns.
  "Late-cycle returns tend to be substantial," Azzarello wrote in a note to clients on Friday.Investors can still make big gains in the next couple of years, despite the fact that we appear to be entering the so-called "late cycle" of the financial markets.
  That's according to a strategist at JPMorgan Asset Manage
  
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• Tesco, Facebook, McDonald’s: Everything that matters this morning

  11-06-2018 08:50
  Tesco sales up 3.5% in the first quarter
  Tesco’s like-for-like sales for the UK and Ireland rose 3.5% during the first quarter of 2018/19, with group sales increasing by 1.8%.
  During the period Tesco continued the process of re-launching over 10,000 own brand products, with 2,850 ranges completed to date, ramping up investment in its exclusive fresh food brands.
  The supermarket also hailed the closure on 22 May of its non-food website Tesco Direct as an “essential step towards establ
  
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• Snapchat, WPP, Tesla: Everything that matters this morning

  11-06-2018 08:50
  Snapchat introduces marketing mix modelling to the UK
  Snapchat is introducing marketing mix modelling to the UK allowing brands to measure the impact of their campaigns.
  MMM will mean that markateers can compare the success of Snapchat for campaigns alongside other marketing channels including TV, radio, print. Currently Snapchat offers measurement solutions in the UK across verification, viewability, reach, resonance and reaction but this will provide more detailed and comparable data.
  The soc
  
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• Sainsbury’s, Tesco, Facebook: Everything that matters this morning

  11-06-2018 08:50
  Lab tests find meat in vegetarian meals at Tesco and Sainsbury’s
  Traces of meat have been discovered in vegetarian and vegan products sold at two of the UK’s leading supermarkets.
  An investigation by The Daily Telegraph has found traces of pork in Sainsbury’s own-brand ‘meat free’ meatballs, while traces of turkey were discovered in Tesco’s BBQ Butternut Mac, part of its newly-launched plant-based Wicked Kitchen line.
  The Food Standards Agency is now investiga
  
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• Jaguar, Starbucks, HSBC: Everything that matters this morning

  11-06-2018 08:50
  Production of Jaguar’s Discovery model moved from UK
  Jaguar Land Rover (JLR) will move production of its Discovery SUV to Slovakia from the UK next year, putting hundreds of jobs at risk.
  However, its Solihull plant in Birmingham will reportedly be upgraded to build a new generation of electric models with JRL confirming it is “committed to the UK” and there would be a “significant investment and technology upgrade”.
  Previously the company promised there would be an
  
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• Dixons, WPP, Snapchat: Everything that matters this morning

  11-06-2018 08:50
  WPP boss sends company email reminding employees of business’s “values”
  WPP boss Mark Read has sent an email to staff reminding them of “company values” amid reports in the mainstream press of former chief exec Sir Martin Sorrell’s alleged use of sex workers.
  The joint chief operating officer wrote in a memo to staff that despite not being able to comment on the allegations he wanted to: “remind ourselves of and reinforce the kind of values we want and n
  
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• Deliveroo, The FA, WPP: Everything that matters this morning

  11-06-2018 08:50
  The FA and ITV trial virtual perimeter ads during England match
  The Football Association and ITV trialled virtual replacement technology on the LED perimeter signage during the recent international match between England and Costa Rica. The technology enables a broadcaster to show different ads and brand messages to those being shown in the stadium, and to create different markets by overlaying the perimeter boards.
  In the England game there were two concurrent virtual feeds running – one f
  
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• Sir Ridley Scott on why the 1970s was the ‘golden age’ of advertising

  11-06-2018 08:00
  Sir Ridley Scott. Photo credit: Gage SkidmoreBefore making his big break in Hollywood with the 1979 release of genre-defining sci-fi classic Alien, Sir Ridley Scott was an in-demand director responsible for shooting some of the 1970s’ most iconic adverts.
  Defined as a time of exceptional creativity, TV advertising in the 1970s was judged on the strength of the writing and the ability of the photographer. While the UK ad industry was not in its infancy, commercial television had only begun
  
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• How Hovis’s 1973 ad ‘The Bike Ride’ kickstarted its route to household name

  11-06-2018 08:00
  Creating advertising that resonates in consumers’ minds for 40 years is a trick few brands manage to achieve. One notable exception is the acclaimed collaboration between breadmaker Hovis, agency Collett Dickenson Pearce (CDP) and director Sir Ridley Scott.
  Scott directed five adverts in the series, but it is ‘The Bike Ride’ that still captures Britain’s imagination four decades later, claiming the accolade of best advert from the 1970s, according to an exclusive Marketin
  
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• Sorrell is bullish about India's ad industry

  11-06-2018 02:00 via warc.com
  MUMBAI: Sir Martin Sorrell, ex-CEO of WPP, is optimistic when it comes to India’s future as an advertising leader, given the economic and technological change in the country.“If I look at WPP today and over the last few years, India...
  
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• Privacy fears hamper digital payments

  11-06-2018 02:00 via warc.com
  LONDON: Consumer concerns about data privacy and security are holding back a trend towards digital ‘frictionless’ payments, according to a survey of five mature markets.For its study, entitled
  
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• Facebook admits to another data blunder

  11-06-2018 02:00 via warc.com
  SAN FRANCISCO: As many as 14 million users of Facebook around the world could have shared posts unwittingly with the general public when they were intended for just friends or select groups, the company admitted last week.According
  
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• China drives global luxury goods market

  11-06-2018 02:00 via warc.com
  BEIJING/MILAN: Global sales of personal luxury goods, such as handbags and clothing, is expected to increase by 6-8 percent at constant currency rates this year to reach between €276bn and €281bn, according to new estimates from Bain &...
  
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• CEOs can do more to boost brand purpose

  11-06-2018 02:00 via warc.com
  MIAMI: Chief executives can play a central role in embodying brand purpose as a means of galvanising employees and building trust with consumers, according to research by Edelman, the public-relations network.Matthew Harrington, global chief...
  
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• Brands use Trump-Kim summit fever to raise profile in Singapore

  11-06-2018 02:00 via warc.com
  SINGAPORE: Businesses across Singapore – both local and international – are capitalising as Trump-Kim fever sweeps the city-state ahead of tomorrow’s highly anticipated meeting between US President Donald Trump and North Korean...
  
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• Brand safety concerns continue to grow

  11-06-2018 02:00 via warc.com
  NEW YORK: Avoiding association with controversial online content is more important than ever for brands and advertisers, many of whom are voting with their feet by moving spend to premium publishers in a bid to secure brand safety.That is the...
  
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