Sales & Marketing news

• Bacardi’s £12m marketing push to launch its brand purpose

  08-06-2018 18:18
  Bacardi is launching a £12m marketing push to launch its brand purpose ‘Do What Moves You’, which aims to “shine a spotlight on the brand’s belief in the power of self-expression”.
  The new global positioning will be rolled out through-the-line, starting with 800 outdoor ads across key cities and university campuses this week. It will run across advertising, partnerships, social and experiential outdoor, with Bacardi Europe’s vice president of marketing S
  
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• AB InBev, Tesco, Amazon: 5 things that mattered this week and why

  08-06-2018 13:24
  AB InBev wants to be famous
  AB InBev want to be famous, think Procter & Gamble and Unilever famous. It seems that the world’s largest brewer is on a mission to become as well-known as its brands Budweiser and Stella Artois. However, how AB InBev is going to do this is somewhat of a mystery but Tatiana Stadukhina, the company’s marketing director of northern Europe did reveal that plans are in place to build a brand purpose.
  Stadukhina has been the top European marketer at AB InBe
  
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• Customer experience is the opportunity to grow influence

  08-06-2018 10:00
  For the past eight years, Omobono has completed annual research on the state of marketing for global business brands. Along the way, we have learned which channels work best, what issues marketing leaders face and the keys to success.This year’s research, in partnership with Marketing Week, gleaned from more than 1,100 participants around the globe, reveals key insights about the role marketers should be playing in helping organisations shape their customer experience and become more rele
  
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• An investor who helps the ultrarich grow their wealth for a living shares what he wishes he knew about money when he was 25

  08-06-2018 08:43 via feedproxy.google.com
  Though daunting at first, investing in public markets is one of the best ways to grow long-term wealth.
  David Bailin, the global head of investments at Citi Private Bank, which serves clients with accounts of at least $25 million, says the younger you start, the better.
  In a recent interview with Business Insider, he discussed the best practices on learning where and with whom to invest.
  Many young people with steady incomes invariably consider some type of investing to grow their money.
  Though
  
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• Under Armour's cleaning up its biggest problem (UAA)

  08-06-2018 08:41 via feedproxy.google.com
  Under Armour has been cleaning up its inventory problem, according to Jefferies analyst Randal Konik. 
  The clean-up could add material value to its bottom line. 
  Under Armour has been losing ground to other players in athletic apparel over the last few years. 
  Watch Under Armour trade in real time here. 
  Under Armour is finally figuring out how to correct an issue that has been a thorn in its side for quite some time, and that could mean significant growth ahead for the compa
  
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• A 'new wave of defaults' by Chinese companies has come crashing down and could send ripples through its stock market

  08-06-2018 08:32 via feedproxy.google.com
  China has been pursuing a deleveraging campaign. 
  Corporate bond defaults are rising in the country, especially among public companies.
  Risk in the bond market could spread to stocks.
  China's turning down the money tap, and the effects are starting to be felt in the bond market. 
  Chinese policymakers have been focused on a deleveraging campaign, with total social financing, a measure of credit growth, decelerating to 10.5% year-on-year in April, the slowest reading since 2005. The main
  
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• Facebook is hiring 'news credibility specialists' — after saying it didn't want to be in the business of judging news trustworthiness (FB)

  08-06-2018 08:30 via feedproxy.google.com
  Facebook is looking to hire a pair of contractors as "news credibility specialists," Business Insider has learned.
  The company plans to have the specialists create a list of credible news organizations that it could make use of for various features on its site.
  For example, the list could be used to weed out articles about politics that are promoted on Facebook from more traditional political ads.
  On their face, the job listings appear to be at odds with company CEO Mark Zuckerberg's statement f
  
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• The Netflix of China is on a hot streak with millennial investors (IQ)

  08-06-2018 08:27 via feedproxy.google.com
  iQiyi is flying up the ranks of Robinhood's top stocks.
  Shares of the Chinese video service are up 90% since its IPO in March.
  Baidu, China's largest search engine, owns an 18% stake in the company. 
  The Netflix of China is continuing to rise in popularity among millennial investors.
  Data from the stock trading app Robinhood — whose usership skews markedly younger than traditional brokerages — show iQiyi is now the 42nd most popular stock. It's gained 32 spots in the app's
  
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• Tesco’s marketing boss on rebuilding trust and why people need brands more than ever

  08-06-2018 08:04
  Going to work knowing that she has the ability to be close to customers and make a difference is what gets Alessandra Bellini out of bed every morning.
  Her mission as Tesco’s chief customer officer is simple: build the Tesco brand in a way that makes it “warmer and more loved” by its customers.
  She makes it sound easy. And for somebody with more than three decades of marketing experience – with two-thirds of that spent at FMCG giant Unilever – perhaps it is.
  But Bel
  
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• Trump fires off passive-aggressive tweets against world leaders, one day before he's expected to meet with them

  08-06-2018 03:56 via feedproxy.google.com
  President Donald Trump fired off what appeared to be some passive-aggressive tweets to world leaders on Thursday, one day before he is set to meet G7 leaders for a summit in Canada.
  Trump, who has recently clashed with Canadian Prime Minister Justin Trudeau over his decision to impose tariffs on imports of Canadian steel and aluminum, accused Trudeau of gouging the US with his own tariffs.
  Trump also railed against French President Emmanuel Macron, after Macron likened him to a rogue leader.Pres
  
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• Warren Buffett and Jamie Dimon think they can solve a huge American problem by treating CEOs like babies

  08-06-2018 03:17 via feedproxy.google.com
  Corporate America has a real problem with short-termism.
  JPMorgan CEO Jamie Dimon and Berkshire Hathaway CEO Warren Buffett's solution is to get rid of guidance, which would eliminate transparency and put companies at risk.
  Their solution also treats CEOs like a bunch of babies with no self control. 
  Do better.
  In a Wall Street Journal oped out Thursday, JPMorgan CEO Jamie Dimon and Berkshire Hathaway CEO Warren Buffett suggested earnings guidance should be eliminated. They reasoned the rep
  
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• UberEATS uses location data for efficient marketing

  08-06-2018 02:00 via warc.com
  MUMBAI: UberEATS uses its own ride and customer data from Uber in India to target its marketing by location, destination and time of day to grow orders more efficiently, according to a senior executive at the company.Speaking at the recent...
  
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• Six tips for short-form video

  08-06-2018 02:00 via warc.com
  GLOBAL: More and more advertisers are turning to short-form video – under 10 seconds – in recognition of the need for less intrusive ad formats that are respectful of viewers’ time and sensitive to the context in which the ad is...
  
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• Keith Weed welcomes platform progress on content

  08-06-2018 02:00 via warc.com
  LONDON: Keith Weed, chief marketing and communications officer at FMCG giant Unilever, has welcomed the changes being made by the digital giants in policing content as a “step change”.Speaking yesterday at the annual IAB Engage...
  
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• How brands can show warmth and competence

  08-06-2018 02:00 via warc.com
  NEW YORK: A new paper in the Journal of Advertising Research (JAR) suggests that online ads can help brands convey a sense of “warmth”, while traditional media can encourage perceptions of “competence”.In
  
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• Grant Thornton wins at B2 Awards

  08-06-2018 02:00 via warc.com
  CHICAGO: Grant Thornton, the consultancy, and Hiscox, the insurance provider, were among the major winners at the 2018 B2 Awards held by the Association of National Advertisers (ANA), the industry body.The B2 Awards were handed out during the...
  
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• Consumers welcome brands taking a stand

  08-06-2018 02:00 via warc.com
  CHICAGO: It can be risky for a brand to attempt communications that touch on social issues – as Pepsi discovered to its cost with its controversial ad featuring Kendall Jenner last year – but most consumers still want brands to...
  
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• Chinese consumers embrace automated retail

  08-06-2018 02:00 via warc.com
  HANGZHOU: The willingness of Chinese consumers to embrace new technology, especially mobile payment platforms and artificial intelligence, is driving a quiet revolution in China’s retail sector where fully automated shops are taking off. ...
  
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• Amazon will stream English Premier League

  08-06-2018 02:00 via warc.com
  LONDON: At least 20 English Premier League football matches a season will be streamed live and exclusively on Amazon from next year after the US e-commerce giant snapped up one of two final broadcast packages.Under the terms of the groundbreaking,...
  
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