Sales & Marketing news

• Trump's own economic team has a study that undercuts his main arguments on tariffs

  07-06-2018 23:30 via feedproxy.google.com
  President Donald Trump says his recent tariffs are designed to protect US workers and industries.
  An internal report from the White House Council of Economic Advisers, however, showed that the tariffs will be a drag on US economic growth.
  Many economists and trade experts estimated that the tariffs would cause the US economy to grow at a slower pace.
  Even President Donald Trump's own economic team thinks the president's new trade policies are likely to hurt the US economy.
  According to The
  
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• Google just released a set of ethical principles about how it will use AI technology (GOOG, GOOGL)

  07-06-2018 22:11 via feedproxy.google.com
   Google has released what is effectively a rulebook for how the company will apply AI technology
  The seven principles include making sure that AI is applied to applications that are socially beneficial, safe and won't create unfair bias.
  This is Google's response to a conflict inside the company over management's controversial decision to build AI tools for the military. Last week, Gizmodo reported that Google cloud chief Diane Greene told employees that Google had decided to stop providin
  
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• Stocks go nowhere ahead of expected trade spats at G7 summit

  07-06-2018 22:05 via feedproxy.google.com
  Stocks were mixed Thursday ahead of President Donald Trump's trip to Quebec to attend the G7 summit, where US allies are expected to confront the him on trade. The dollar and Treasury yields fell.
  Here's the scoreboard:
  Dow Jones industrial average: 25,237.28 +90.89 (+0.36%)
  S&P 500: 2,769.35 −3.00 (-0.11%)President Donald Trump met with Japan's Shinzo Abe. The two leaders had planned to discuss trade issues, including American purchases of Japanese cars, and
  
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• Dennis Rodman's proposed trip to Singapore for the Trump-Kim summit may be sponsored by a cryptocurrency for marijuana

  07-06-2018 20:47 via feedproxy.google.com
  Potcoin, a cryptocurrency for marijuana, may be sponsoring Dennis Rodman's proposed trip to Singapore for the Trump-Kim summit.
  It's a marketing opportunity for the coin, and yet another unexpected wrinkle in the historic nuclear talks.
  "We at PotCoin definitely believe that Dennis Rodman deserves the Nobel Peace Prize," a spokesman for the cryptocurrency said. 
  A cryptocurrency for marijuana may be sponsoring Dennis Rodman's proposed trip to Singapore for the historic talks between No
  
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• CRYPTO INSIDER: Coinbase could add new coins soon

  07-06-2018 19:02 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider's roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.$1.6 billion Coinbase says that its newest acquisition puts it "on track" to trade securities — and it could mean new coins are coming soon.Here are the current crypto prices:In the news:Mike Novogratz says a CNBC segment on buying a bitcoin rival shows why regulators are clamping down on crypto
  A m
  
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• JPMorgan’s quant guru calculated the total cost of Trump’s trade war — and his findings suggest the president should rethink his strategy

  07-06-2018 18:49 via feedproxy.google.com
  President Donald Trump has routinely taken credit following periods of stock market strength, but he may be risking those gains with his ongoing global trade posturing.
  JPMorgan's global head of quantitative and derivatives strategy, Marko Kolanovic, calculated the total cost of Trump's trade war — and the results suggest the president should reconsider his approach.
  President Donald Trump loves to take credit for the stock market's gains since he took office. But if he's not careful on th
  
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• Millennials are ditching Tesla shares faster than any other company (TSLA)

  07-06-2018 18:24 via feedproxy.google.com
  More than 5,000 investors on Robinhood ditched Tesla this week.
  The sell-off mirrors a decline in the stock's price in recent months.
  Tesla is up 10% this week following the company's annual shareholder meeting. 
  Until this week, Tesla's stock had hit a rough patch.
  Last week, after steady declines in Tesla shares for most of the year, millennial investors began exiting their positions.
  Data from the stock-trading app Robinhood — whose user base skews markedly younger than traditional
  
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• A founding partner at struggling hedge fund Tourbillon has resigned

  07-06-2018 18:18 via feedproxy.google.com
  A founding partner of Tourbillon Capital Partners has resigned.
  Amy Zipper, the chief operating officer and president, left last week, people familiar with the matter said.
  Tourbillon's assets have significantly dropped while the fund has underperformed. 
  A founding partner has resigned from the struggling hedge fund Tourbillon Capital Partners after six years at the firm.
  Amy Zipper, the chief operating officer and president at Tourbillon Capital, left last week, several people familiar wi
  
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• Could Amazon’s Premier League rights deal mark its first move into ad-supported content?

  07-06-2018 17:38
  Amazon has made a major move into the UK sports rights space, picking up the rights to stream 20 Premier League matches a season across the 2019/20 to 2021/22 seasons in the UK.
  The deal means Amazon will stream 10 games on Boxing Day, as well as 10 during a midweek fixture in December through its Amazon Prime content service. While it is unclear how much Amazon paid for the rights, it is thought BT paid around £90m for a similar package with Amazon’s figure likely to be in roughly t
  
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• Inside the race to build Europe's Robinhood: 'The opportunity is enormous'

  07-06-2018 16:50 via feedproxy.google.com
  Robinhood is a zero-fee stock trading app launched in the US in 2013. It has 4 million customers, many of them millennials, and earlier this year was valued at $5.6 billion.
  Many European startups are hoping to emulate its success with low or no fee trading apps.
  The UK's Revolut this week announced plans for a commission-free trading app and Freetrade, another stock trading startup, has crowdfunded £3 million.LONDON — Startups across Europe are racing to try and replicate the succes
  
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• McDonald's is rallying after report says it's announcing corporate layoffs (MCD)

  07-06-2018 16:24 via feedproxy.google.com
  McDonald's is rallying Thursday after the Wall Street Journal reported the fast-food chain is laying off employees to trim down its corporate structure. 
  USA President Chris Kempczinski wrote an email explaining the layoffs to McDonald's employees. 
  Watch McDonald's trade in real time here. 
  McDonald's shares are up 2.08% to $165.75 Thursday morning on word the fast-food chain plans to slim down its corporate headcount. 
  McDonald's is planning a round of layoffs in order to s
  
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• Swedish brand’s ‘boring’ billboard, Velcro targets trademark abusers: International round up

  07-06-2018 16:21
  Pernod Ricard uses cocktail kits to target Chinese millennials
  French distiller Pernod Ricard is using a cocktail kit-delivery service to lure Chinese millennials as it attempts to increase its presence in the Asian nation.
  It is understood the distiller is trying to double the share of international spirits in China’s $156bn (£116bn) alcohol market and the company’s main goal is to increase the share of western-style spirits from the current 1% of volume to 2% in China by 2025
  
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• Homes in America are selling at a record pace, and the implications for buyers and sellers are significantly different

  07-06-2018 16:05 via feedproxy.google.com
  Homes are spending the shortest time on the market in the eight years Trulia has been keeping track. 
  That's great for sellers who want to close quickly, but has created lots of competition and bottlenecks for buyers. 
  Most of the competition is in big cities on the West Coast.
  Homes in America are selling like hot cakes, with the exception of some properties in the luxury market like the $19.75 million "Versailles in Manhattan" nobody wants to buy.
  The time it takes for a house t
  
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• Investors betting against Tesla lost $1.1 billion after Elon Musk says Model 3 production on track (TSLA)

  07-06-2018 15:59 via feedproxy.google.com
  Tesla, the most shorted stock in the US, skyrocketed on Wednesday following the carmaker's annual meeting.
  That surge cost short sellers more than $1 billion as the stock rose nearly 10%.
  Follow Tesla's stock price in real-time here.
  Tesla's recent slump has been a boon for investors betting against the stock — but Wednesday's surge cost them  more than $1 billion.
  Following CEO Elon Musk's announcement that the company should meet its Model 3 production goal of 5,000 cars per week th
  
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• Unilever’s Keith Weed urges agencies to ‘reinvent’ themselves or risk being made redundant

  07-06-2018 13:35
  Unilever’s chief marketing and communications officer has warned agencies that they “haven’t moved fast enough” and need a new business model if they are to survive in the digital economy.
  Speaking at the IAB conference this morning (7 June) he said: “The big challenge is that the world is moving very fast and my experience is that agencies just haven’t moved fast enough.”
  Unilever is one of a growing number of FMCG brands re-evaluating their relationshi
  
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• Tesco talks up its ‘passion’ for food in evolution of Food Love Stories campaign

  07-06-2018 13:06
  Tesco is evolving its ‘Food Love Stories’ campaign as it looks to “bring to life its passion and care” for food.
  A new TV ad, created by BBH London and voiced by comedian Sarah Millican, focuses on how all of Tesco’s fresh berries are handpicked and chilled within 60 minutes to ensure they are “at their freshest” for customers. It moves the campaign on from its previous message, which aimed to celebrate the food people love to make.
  “At Tesco we&rs
  
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• Tesco aims to talk up its ‘passion’ for food in evolution of Food Love Stories campaign

  07-06-2018 13:06
  Tesco is evolving its ‘Food Love Stories’ campaign as it looks to “bring to life its passion and care” for food.
  A new TV ad, created by BBH London and voiced by comedian Sarah Millican, focuses on how all of Tesco’s fresh berries are handpicked and chilled within 60 minutes to ensure they are “at their freshest” for customers. It moves the campaign on from its previous message, which aimed to celebrate the food people love to make.
  “At Tesco we&rs
  
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• Sign up to our webinar on building a better customer view through data

  07-06-2018 12:16
  Most businesses – both brands and agencies – recognise that in order to achieve greater ROI on marketing investments, they have to get smarter about how they use data.
  In this webinar, Research Now discusses the results of its new report, created in partnership with digital marketing experts Econsultancy, and examines the current uses and potential opportunities for data in the advertising cycle.
  Join us on Monday 18 June at 3pm GMT to find out more.
  Register below.
  The post Si
  
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• ISBA looks to improve marketing effectiveness with Ebiquity tie-up

  07-06-2018 08:56
  ISBA has signed a long-term strategic partnership with auditing firm Ebiquity as it looks to improve industry standards around marketing effectiveness and attribution.
  The two bodies will work on a number of projects, the first of which will see Ebiquity undertake an assessment of the various effectiveness models in the marketplace. The study will aim to reveal insights, educate ISBA members and raise industry standards, with the hope that can improve marketing’s accountability.
  Much of th
  
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• Aldi, Guinness, Yellow Pages: The nation’s favourite marketing campaigns revealed

  07-06-2018 08:00
  A boy on a bike. A man looking for a book. A group of surfers. A drumming gorilla. A gin-drinking grandma.
  This unlikely group may not look like they have anything in common at first glance, but they are the stars of the UK’s favourite marketing campaigns of the past five decades, according to a new study by Marketing Week.
  From Hovis’s ‘The Bike Ride’, by renowned director Sir Ridley Scott, to Aldi’s much-loved ‘Like Brands, Only Cheaper’, we have
  
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• Too much news, say Americans

  07-06-2018 02:00 via warc.com
  WASHINGTON, DC: Two thirds of Americans say they feel exhausted by the news, a sentiment more evident among Republicans than Democrats, according to Pew Research Center.The findings emerged from a survey of more than 5,000 adult members of...
  
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• Thoughtful strategies required for B2B video

  07-06-2018 02:00 via warc.com
  SINGAPORE: Going mobile-first, getting the right video length, and audience targeting are key for B2B video engagement in Asia-Pacific, according to professional networking platform LinkedIn.In a LinkedIn study, 74% of B2B marketers in...
  
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• Spotify puts itself at the centre of culture

  07-06-2018 02:00 via warc.com
  MILAN: Spotify, the streaming service, has ambitions to tap into the growing presence of audio in people’s lives and to establish a unique cultural position for itself and the brands that advertise with it.“We can see Spotify being...
  
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• L'Oréal taps into power of startups

  07-06-2018 02:00 via warc.com
  CHICAGO:L’Oréal Canada, the beauty company, has derived multiple benefits from working with startups to drive innovation in various areas of its business.Martin Aubut, L’Oréal Canada’s chief digital officer,...
  
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• Influencers work out for U by Kotex Fitness

  07-06-2018 02:00 via warc.com
  CHICAGO: U by Kotex Fitness, the feminine care line manufactured by Kimberly-Clark, found success by tapping into the power of influencers and integrated digital content to reach its target audience in the pre-shop phase.Greg Kearns,...
  
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• Digital Hong Kong gathers pace

  07-06-2018 02:00 via warc.com
  HONG KONG: Digital media revenues in Hong Kong are forecast to grow at a compound annual growth rate (CAGR) of 5.1% over the next four years while non-digital media slowly shrinks, according to a new PwC report.The consulting firm predicted that,...
  
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• Cross-media measurement will grow digital brand advertising

  07-06-2018 02:00 via warc.com
  BRUSSELS: Cross-media measurement and comparable metrics with traditional media will be crucial to increasing investment in digital brand advertising, according to a new study.IAB Europe’s latest
  
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• China boosts World Cup adspend

  07-06-2018 02:00 via warc.com
  GLOBAL: This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith, with China contributing a third of that figure.This will be the net amount of money added to the...
  
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