Sales & Marketing news

• Three ways marketers can communicate more effectively

  05-06-2018 18:02
  Gone are the days when marketing was all about advertising, big events and nice lunches. And no longer can we hide behind the excuse of being unable to measure the effectiveness of campaigns. Times have changed – fast. Marketers today are much more insight focused, getting under the skin of what individuals want, and chasing results.
  Marketers today have never been more accountable. Advocate of advertising and pioneer of marketing John Wanamaker once said: “Half the money I spend on
  
  Read more

• Mark Ritson: Lush’s moronic #Spycops campaign is a new low for brand purpose

  05-06-2018 17:10
  It’s a tricky time of year for marketers. A surprisingly good early summer and the arrival of school holidays mean it can be hard to attract and then maintain customer attention.
  But not for Lush, the natural cosmetics brand, which has broken through all this summer lethargy and shown other marketers how to generate brand awareness, social media engagement and – most importantly – the rationale for brand purpose. If there is one case study that finally shows purpose-driven bra
  
  Read more

• One marketer on the value of bringing an ‘FMCG mindset’ to healthcare and utilities

  05-06-2018 11:28
  Soviet politics and Eastern European studies don’t exactly ring marketing bells, but you only need to take one glance at Belinda Moore’s CV to see she’s not one to follow the conventional path to the top.
  Instead, her career has been a never-ending quest for “a blank sheet of paper” – a fresh challenge. Once found, Moore likes to make her mark, only to continue her search for the next blank sheet.
  Moore’s CV screams variety, creativity, adventure and end
  
  Read more

• Marketoonist on shopper vision

  05-06-2018 11:04
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on shopper vision appeared first on Marketing Week.
  
  Read more

• Advertisement

• Why Ford launched its mental health ad despite not winning Channel 4 award

  05-06-2018 08:30
  If Ford can help get people talking about mental illness and raise awareness of this often invisible disability, then its latest campaign will have fulfilled its purpose, according to the company’s marketing director Lisa Brankin.
  Speaking to Marketing Week, Brankin says “a range of stars had aligned” when the global car manufacturer decided to go ahead and produce the campaign it pitched to Channel 4 as part of the broadcaster’s 2017 £1m Diversity in
  
  Read more

• Advertising on Snapchat: Fleeting fad or marketing goldmine?

  05-06-2018 08:00
  For many brands, Snapchat is probably akin to a circus. From the outside it’s all flashing lights, flying pugs, and dancing hotdogs. But step inside and it all becomes a bit noisy and overwhelming. So where should brands start?
  It’s been two years since the seven-year-old social media platform decided to let advertisers in, opening up a whole host of new and largely unexplored opportunities centred around one thing: the smartphone camera.
  From sponsored geo-filters and video content,
  
  Read more

• Why the appeal of second-party data is growing

  05-06-2018 07:00
  The post Why the appeal of second-party data is growing appeared first on Marketing Week.
  
  Read more

• WARC launches 2018 Media Awards

  05-06-2018 02:00 via warc.com
  GLOBAL: WARC is today launching the 2018 WARC Media Awards, a comprehensive set of awards spread across four categories, with a $40,000 Prize fund to reward communications planning which has made a positive impact on business results for brands...
  
  Read more

• Advertisement

• TV's powerful second screen effect

  05-06-2018 02:00 via warc.com
  BALI:TV is the perfect partner to digital media in the second-screen world, especially in the Asia-Pacific region, according to research from Kantar.Traditional TV still plays a major role in marketing in the Asia-Pacific region, so marketers...
  
  Read more

• Rethinking context can boost 'engaged reach'

  05-06-2018 02:00 via warc.com
  LONDON: The ongoing effort to achieve maximum impact from the marketing budget needs to look beyond reach to ‘engaged reach’ at which point marketers must rethink the crucial role of context, a leading industry figure maintains.Writing...
  
  Read more

• Chinese brands fill FIFA gap

  05-06-2018 02:00 via warc.com
  ZÜRICH: Visa is keeping the faith with scandal-hit FIFA for the World Cup in Russia but the global payments business will find itself in different sponsorship company to previous tournaments as Chinese businesses make their presence felt. ...
  
  Read more

• Blockchain could avert a marketing data crisis

  05-06-2018 02:00 via warc.com
  NEW YORK: Blockchain solutions could help marketers head off a potential equivalent to the “subprime mortgage crisis” in the digital data market, according to Rolfe Swinton, the director/data assets for North America at research firm...
  
  Read more

• Asian Americans 'at cutting edge' of digital

  05-06-2018 02:00 via warc.com
  NEW YORK: Asian Americans are an increasingly influential group, in terms of purchasing power and as a bellwether for digital developments, which a new report suggests marketers would do well to cultivate.In
  
  Read more

• 'Things have changed at Google': An engineer who quit to protest Project Maven explains why the company's changing values forced him out (GOOG, GOOGL)

  05-06-2018 01:00 via feedproxy.google.com
    In one of the first on-the-record interviews with one of the Googlers who resigned to protest the company's contract with the Department of Defense,  Tyler Breisacher tells Business Insider why he has no regrets.
  But Breisacher said he isn't popping the champagne yet. Google is expected to publish ethical principles on working with artificial intelligence and the devil will be in the details. 
  The 30-year-old software engineer says Project Maven is consistent with a sh
  
  Read more

• Everyone thinks Starbucks' Howard Schultz is going to run for president now that he's leaving his coffee juggernaut — and people are split on if it's a good idea

  05-06-2018 00:03 via feedproxy.google.com
  Howard Schultz announced he was stepping down as Starbucks' executive chairman on Monday. 
  Schultz has long fueled rumors of presidential aspirations and told The New York Times his next step "could include public service." 
  Democratic strategists told Business Insider that Schultz would have an uphill climb.While Starbucks workers said they respect Schultz's dedication to social issues, some who worked closely with the former CEO questioned why he would "ruin his life" by running for
  
  Read more

Follow @sales_mrktinguk on Twitter!