Sales & Marketing news

• Apple says its Apple TV business has grown 50% since it introduced a 4K version of the streaming box

  04-06-2018 23:09 via feedproxy.google.com
  Apple announced Monday that its sales for Apple TV have grown 50% since it launched a 4K version in September.
  Apple said on Monday that iTunes and Apple TV now feature "the largest collection of 4K HDR movies."
  Apple TV is also adding Dolby Atmos sound quality to its 4K devices, which were already Dolby certified for its streaming visuals, the company said.
  While it was once categorized as "a hobby" by Apple, the Apple TV streaming box is selling better than ever.
  Tim Cook announced Monday
  
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• Starbucks is sliding after Howard Schultz steps down as chairman (SBUX)

  04-06-2018 22:44 via feedproxy.google.com
  Starbucks is sliding in after-hours trading on Monday after Howard Schultz stepped down as chairman. 
  It's rumored Schultz may run for President in 2020, but he says that's not necessarily the case. 
  Watch Starbucks trade in real time here.
  Starbucks shares are sliding in after-hours trading Monday, down 1.28%, after the company announced Howard Schultz is stepping down as chairman. The news was first reported by a the New York Times' Andrew Ross Sorkin.
  "There are no words t
  
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• Apple is taking a direct shot at Facebook with new privacy controls and anti-distraction features (AAPL, FB, GOOGL)

  04-06-2018 22:42 via feedproxy.google.com
  At its annual developer conference on Monday, Apple rolled out new features that seem like pointed barbs at Facebook.Some of the new features will allow users to block Facebook and other ad network operators from tracking their movements on the web.Other features will allow users to limit the time they spend with particular apps, or control the notifications they get from them.
  In showing off these features, Apple repeatedly used Facebook-owned properties as examples.
  Apple CEO Tim Cook, whose c
  
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• Starbucks' Howard Schultz is stepping down amid rumors of a presidential run (SBUX)

  04-06-2018 22:36 via feedproxy.google.com
  Howard Schultz is stepping down as Starbucks' chairman.The former CEO has long been dogged by rumors regarding presidential aspirations.
   
  Starbucks' executive chairman, who long served as the CEO of the chain, is stepping down.
  Howard Schultz announced on Monday that he was stepping down after more than three decades at Starbucks. Schultz has led the coffee chain as a CEO and an executive chairman since the late 1980s.
  "Who could have imagined how far we would travel together, from 11 stor
  
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• The buy-and-hold investing approach is part of one of the most 'hazardous' stock myths

  04-06-2018 22:32 via feedproxy.google.com
  Markets spend a great deal of time declining and then retracing those declines.
  This can present opportunities for investors willing to take risk. 
  But cycles also include periods when risk should be minimized and greed should be constrained.
  Part I: Buy and Hold Can Be Hazardous To Your WealthOne would think that following two major market corrections of over 50% within the last two decades, investors would have a better appreciation for how much time it takes to compound your way out
  
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• Twitter closes at a 3-year high (TWTR)

  04-06-2018 22:14 via feedproxy.google.com
  Twitter just hit a three-year high.
  Shares have been volatile, but are up significantly in the past year. 
  Watch Twitter stock trade in real time here. 
  Twitter closed up 3.41% Monday to settle at $3.7.90, its best level in three years. 
  Shares got off to a red-hot start in 2018, rallying more than 50% by the middle of March. That move was propelled by a fourth-quarter 2017 earnings report that boasted the company's first-ever net profit. That marked the fifth straight q
  
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• Stocks soar as Apple hits an all-time high

  04-06-2018 22:04 via feedproxy.google.com
  Stocks rose Monday, as markets shifted focus from trade tensions to last week's upbeat jobs data. The dollar slipped, and Treasury yields inched up. 
  Here's the scoreboard:
  Dow Jones industrial average: 24,812.10 +176.89 (+0.72%)
  S&P 500: 2,747.47 +12.85 (+0.47%)New orders for US-made goods dropped more than economists expected in April. Factory orders decreased 0.8%, Commerce Deparment data showed, dragged lower by weak demand for transportation equipment
  
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• Trump's trade battles are behind a huge shift in how some of America's top economists feel about the economy

  04-06-2018 21:56 via feedproxy.google.com
  A survey from the National Association for Business Economics found that nearly 76% of economists thought that President Donald Trump's trade policies would be a negative for the US economy.
  Only 12% of those asked thought the president's tariffs and trade policies would boost the economy.
  The trade policies also may explain why the economists were generally more worried about downside risks in the economy going forward, according to the survey.
  Economists are worried that President Donald
  
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• Internal documents reveal Tesla is blowing through an insane amount of raw material and cash to make Model 3s, and production is still a nightmare (TSLA)

  04-06-2018 21:42 via feedproxy.google.com
  Tesla, the electric-car company helmed by the billionaire Elon Musk, is generating an incredible amount of waste in an effort to manufacture parts for the Model 3 at its Gigafactory in Nevada.
  Documents reviewed by Business Insider show that scrap at the Gigafactory may have cost the company at least $150 million.
  Tesla told Business Insider that $150 million was an overstatement.
  The company's attempt to ramp up Model 3 production has also led it to cut key parts of production, like ensuring th
  
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• Apple is bringing personalized emojis to the iPhone so you can create an avatar that looks just like you — here's how it works (AAPL)

  04-06-2018 20:58 via feedproxy.google.com
  iPhone users will get a fun new feature with iOS 12 when it drops later this year  — the ability to create their own animated avatars to send to friends.
  Apple calls the new avatars Memoji, and they'll work much like the infamous animated emoji — or Animoji — the company launched last year. They'll mimic users' facial expressions and head movements. But unlike with Animoji, users will be able to customize their Memoji, selecting their avatars' hair color and hairstyle, th
  
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• CRYPTO INSIDER: Ripple donates $50 million to schools for blockchain research

  04-06-2018 20:31 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider's roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.
  Ripple, the company behind the cryptocurrency XRP, announced a new $50 million fund to finance university research into blockchain and cryptocurrency technologies. Here's what you need to know. 
  Here are the current crypto prices: 
  In the news:A stock exchange behemoth is powering crypto m
  
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• A 'dangerous' inflation trend is taking place in America and it could signal the economy is overheating

  04-06-2018 20:29 via feedproxy.google.com
  The labor market is tightening, with unemployment in May hitting the lowest level since 2000. 
  Trump recently signed into law massive tax cuts and federal spending increases.
  The trend is raising risks of overheating, according to economists.
  The unemployment rate last month fell to the lowest level in 18 years at 3.8%, according to federal data out Friday. While President Donald Trump touted the report, the dropoff leaves some concerned that the US economy is approaching an unsustainable g
  
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• Snap was 'oversold' after its disastrous earnings — now it's up 16% in 4 days (SNAP)

  04-06-2018 20:15 via feedproxy.google.com
  Snap shares have spiked 16% over the last four trading sessions. 
  Shares tanked during the month of May as short interest rose, providing the perfect "backdrop" for positive momentum on any bullish sentiment, USAA Senior Equity Analyst Jason Lincoln told Business Insider. 
  M&A speculation isn't hurting the stock either. 
  Watch Snap trade in real time here.
  Snap, one of the most bewildered tech stocks, has rallied sharply over the past few days, amid speculation it's a potentia
  
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• Nouriel Roubini sees 'very little reason to think' Italy’s recent political crisis is a one-off event — and investors are watching closely

  04-06-2018 20:15 via feedproxy.google.com
  Italy's elections have rekindled fears of European disintegration as populist parties rise to power, sending bond yields to their highest levels since 2012, the height of the euro zone crisis. 
  NYU economist Nouriel Roubini worries "the country could increasingly be tempted to abandon the single currency."
  "There is little reason to think that the current crisis is a one-off event," Roubini writes in a Project Syndicate opinion piece. 
  Billionaire investor George Soros warns in his own
  
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• Former Wall Street CEO reveals how most financial products designed for women completely miss the point

  04-06-2018 20:00 via feedproxy.google.com
  Sallie Krawcheck has led Merrill Lynch, Smith Barney, and Citi Private as CEO.  She is now the co-founder and CEO of Ellevest, a digital financial advisor for women.
  According to Krawcheck, the problem with many investment products designed for women is that only the marketing has changed. Sometimes in a condescending way, "Don't buy shoes; invest in the market." 
  Krawcheck says women invest differently than men. Women have different goals, financial needs, and lif
  
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• One chart shows why Trump's trade fight with Canada and Mexico is misguided

  04-06-2018 19:20 via feedproxy.google.com
  President Donald Trump's recent trade actions have stepped up pressure on Canada and Mexico, two close US allies.
  Trump's focus for his broader trade agenda is to reduce US trade deficits with various countries.
  But Canada and Mexico make up a tiny part of the overall US trade deficit.In fact, the US maintains a trade surplus with Canada.
  President Donald Trump's hostility toward Canada and Mexico is unlikely to help the president achieve the primary goal of his recent trade actions.
  In rec
  
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• A stock exchange behemoth is quietly powering crypto markets across the world

  04-06-2018 19:16 via feedproxy.google.com
  Nasdaq still hasn't launched its market for bitcoin futures, but it has been quietly powering crypto markets across the world. 
  Most recently, SBI Group announced it would use Nasdaq's matching engine tech for its exchange. 
  A person familiar with Nasdaq's operations says it's involved in four business arrangements of this nature with crypto exchanges. 
  Nasdaq may not have launched its market for bitcoin futures yet, but it has been quietly powering crypto markets across the world
  
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• America's biggest companies are handing investors trillions of dollars this year — here's what their reaction says about the future of the market

  04-06-2018 18:40 via feedproxy.google.com
  Republicans' new tax law has provided US companies with a mountain of cash, and they're wasting no time in using it.
  UBS has published a new report outlining how firms are using that money, how investors are reacting to it, and what that means for the market going forward.
  Companies have a ton of capital at their disposal, and they're not being shy about spending it.
  Firms in the benchmark S&P 500 are on pace to spend $2.5 trillion this year — or roughly 10% of their total market cap &
  
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• Marketers on why the industry must unite to make marketing a more exciting career option

  04-06-2018 16:43
  A concerted, cross industry effort to sell the virtues of marketing to school and university students is required if brands are to avoid a future recruitment problem, according to a panel of senior marketing executives and academic experts.
  A wide-ranging study commissioned by Marketing Week earlier this year found just 3% of undergraduates thought marketing offered them the best career opportunities. Lack of awareness, negative perception and limited understanding of what marketing is were the
  
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• Marketers must unite to make marketing an exciting career option to young people

  04-06-2018 16:43
  A concerted, cross industry effort to sell the virtues of marketing to school and university students is required if brands are to avoid a future recruitment problem, according to a panel of senior marketing executives and academic experts.
  A wide ranging study commissioned by Marketing Week earlier this year found just 3% of undergraduates thought marketing offered them the best career opportunities. Lack of awareness, negative perception and limited understanding of what marketing is were the
  
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• Insights from the WARC Awards’ Brand Purpose winners

  04-06-2018 16:00 via warc.com
  In 2017, WARC launched the Brand Purpose category in the WARC Awards. The 2018 winners have just been announced. Here, Lucy Aitken, WARC’s Managing Editor – Case Studies, talks through some of the best performing papers and shares...
  
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• Media consumption, UK economy, consumer confidence: 5 killer stats to start your week

  04-06-2018 15:43
  Quarter of media consumption to be mobile this year
  Almost a quarter (24%) of all media consumption across the world will be on mobile this year, up from 5% in 2011. And this figure is expected to climb to 28% by 2020.
  In line with this, time spent reading newspapers has fallen 45% since 2011, while printed magazines have experienced a 56% drop during the same time frame.
  Consumers are also spending less time in front of the television, with viewing time shrinking by 3% between 2011 and 2018.
  Me
  
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• Thomas Cook: I’d be surprised if people really knew what we were doing with their data

  04-06-2018 11:22
  For a business that thrives on first-party data, the potential aftermath of GDPR will undoubtedly have sent a few shivers up the spines of Thomas Cook’s marketers.
  From email addresses and card details, to home addresses and information about families, the travel company has data from more than 20 million people who it sends on holiday every year.
  But more valuable than that are the 175 million people that use Thomas Cook as a benchmark for cost each year.
  While these “travel intende
  
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• Kipling rebrands as it looks to do ‘fewer things, but bigger’

  04-06-2018 08:28
  Kipling will roll out the full 360-rebrand in July.After 30 years in fashion Kipling is undergoing a 360-degree rebrand that will see the handbag and accessories label streamline its collection and downsize its signature monkey keychains as it looks to attract a younger customer.
  Known for its lightweight fabric bags in a variety of sizes, shapes and colours, Kipling is hoping to give its customer base a boost by targeting the millennial market, developing its relationship with existing consume
  
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• Starbucks, Apple, Mothercare: Everything that matters this morning

  04-06-2018 08:22
  Starbucks boss quits coffee chain after 36 years
  Starbucks executive chairman Howard Schultz is leaving the US coffee giant after 36 years.
  Schultz officially retired as chief executive in December, but will now step down from the Starbucks board, which he has led since 1985, on 26 June.
  His resignation comes a week after Starbucks closed more than 8,000 of its US coffee shops so staff could receive racial bias training after two black men were wrongfully arrested in April for trespassing in a P
  
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• Sky, Coca-Cola, Sorrell: Everything that matters this morning

  04-06-2018 08:22
  Rivals cleared to buy Sky leading way for bidding war
  The government has cleared two rival bids for Sky sparking the prospect of a multibillion-pound bidding war over the media company.
  Matt Hancock, the culture secretary said yesterday that he would approve 21st Century Fox’s £18.5 billion bid for Sky if it sold Sky News to Disney, or another third party, and could ensure at least ten years of funding.
  He also approved a proposed £22 billion takeover of Sky by Comcast, th
  
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• Instagram, Sainsbury’s, World Cup ad spend: Everything that matters this morning

  04-06-2018 08:22
  World Cup to boost global ad spend by $2.4bn
  The World Cup, which is set to get under way in Russia in a week’s time, will add $2.4bn to global ad spend this year, according to Zenith. In the UK, it will account for an extra £40m, taking into account both the extra money spent by advertisers seeking to reach World Cup audiences and reductions by advertisers looking to avoid this competitive period.
  Zenith says the opportunities lie both in the size of the audience – typically 3
  
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• Instagram, House of Fraser, World Cup ad spend: Everything that matters this morning

  04-06-2018 08:22
  World Cup to boost global ad spend by $2.4bn
  The World Cup, which is set to get under way in Russia in a week’s time, will add $2.4bn to global ad spend this year, according to Zenith. In the UK, it will account for an extra £40m, taking into account both the extra money spent by advertisers seeking to reach World Cup audiences and reductions by advertisers looking to avoid this competitive period.
  Zenith says the opportunities lie both in the size of the audience – typically 3
  
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• BT, Tesco, Fiat: Everything that matters this morning

  04-06-2018 08:22
  BT boss Gavin Patterson to step down this year
  BT’s chief executive Gavin Patterson will step down later this year after five years in the role and more than 14 years at the telecoms giant.
  Jan du Plessis, chairman of BT, thanked Patterson for his contribution but says the company needs a change in leadership.
  “The board is fully supportive of the strategy recently set out by Gavin and his team,” he adds.
  “The broader reaction to our recent results announcement has though
  
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• Amazon, Vauxhall, British Gas: Everything that matters this morning

  04-06-2018 08:22
  Amazon faces employment case over drivers’ rights
  A trade union is launching legal action against Amazon on behalf of delivery drivers working at three firms used by the retail giant.
  According to the union (GMB), drivers are fighting for better employment rights because the firms “used the bogus self-employment model to wrongly deny” holiday pay and national minimum wage to delivery drivers.
  It also suggests staff were underpaid and worked excessive hours to meet their deliver
  
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• The eight types of marketing mind

  04-06-2018 08:00
  As a marketer, you probably spend much of your day thinking about segments of customers, but have you ever wondered which segment of marketers you fit into? According to Marketing Week’s groundbreaking research, marketers divide into eight different psychometric personas.
  As part of our 40th anniversary celebrations this year, we commissioned researchers at CrowdCat to conduct a major three-part study of our audience, revealing the three key psychological dimensions that determine how mark
  
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• World Cup could boost UK economy by £1.3bn

  04-06-2018 02:00 via warc.com
  LONDON: The 2018 FIFA World Cup kicks off in Russia in just a fortnight and a new report estimates that the tournament could boost the UK economy by £1.33bn, rising to £2.72bn if England make it through to the final.As brands and...
  
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• Wickes aims for continued radio success

  04-06-2018 02:00 via warc.com
  LONDON: Wickes, the home improvements chain, has successfully raised brand awareness among two separate audiences and generated double digit ROI with its long-running sponsorship of Absolute Radio’s Breakfast Show – a pattern it hopes to...
  
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• US teenagers turn away from Facebook

  04-06-2018 02:00 via warc.com
  WASHINGTON DC: Facebook is no longer the most popular social media platform among teenagers aged 13 to 17 in the US, according to the Pew Research Center.Its new survey, entitled
  
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• Go back to basics to tackle ad fraud

  04-06-2018 02:00 via warc.com
  BALI: With KPIs such as ad viewability and on-target percentages at stake, marketers should “go back to basics” and tackle the problems of ad blocking and invalid traffic that have been plaguing the industry, according to a senior...
  
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• Gender inequality remains a big problem in APAC

  04-06-2018 02:00 via warc.com
  HONG KONG: People working in the media and marketing industries in Asia-Pacific appear to show greater awareness of gender inequality issues than last year, but there is still much work to do, according to a new study.Campaign Asia-Pacific and...
  
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• ANA acquires Data & Marketing Association

  04-06-2018 02:00 via warc.com
  NEW YORK: The Association of National Advertisers (ANA) is acquiring the Data & Marketing Association (DMA) to form the single largest trade association in the US that is focused on all aspects of marketing.Terms of the deal were not disclosed...
  
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• 360i's 'no-pitch' formula

  04-06-2018 02:00 via warc.com
  HOLLYWOOD, FL: 360i, the agency, believes that “no-pitch” ways of trying out potential client–agency relationships could help establish more effective partnerships.Sarah Hofstetter, chairwoman of 360i, discussed this subject at...
  
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