Sales & Marketing news

• Just Eat’s Barnaby Dawe steps down as CMO

  21-05-2018 16:24
  Barnaby Dawe, Just Eat’s global CMO, is leaving the takeaway company after three years, during which time he is credited with “transforming” the brand and its approach to marketing.
  Dawe joined Just Eat in 2015, and one of his first jobs was to oversee a rebrand, which helped the business expand into different “food occasions” and convince consumers to think about getting a take-away at times other than dinner.
  He was also responsible for signing a multi-year s
  
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• Ad effectiveness, data protection, customer service: 5 killer stats to start your week

  21-05-2018 15:50
  1. €1tn of European retail sales to be digitally impacted by 2021
  More than half (55%) of European retail sales – worth about €1tn (£875bn) – will either take place online or be digitally-influenced offline sales by 2021.
  Consumers’ use of mobile and tablet devices to purchase goods is driving this change.
  Smartphones and tablets are expected to influence €620bn (£525bn) of retail sales in 2022, up from €306bn (£268bn) in 2017. This will ac
  
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• Why you need to think about your data-ethics strategy now

  21-05-2018 12:00 via warc.com
  The conversation around data privacy has changed as a result of revelations surrounding a British data analysis company’s alleged misuse of Facebook users’ personal data for political targeting. WARC’s Lena Roland argues...
  
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• Volvo, Amazon, Samsung: Everything that matters this morning

  21-05-2018 08:45
  Volvo and Amazon to offer test drives in UK
  A partnership between Amazon and Volvo means motorists in the UK can now book test drives through Amazon’s delivery service for the first time.
  The Prime Now test drive initiative, which will run for a limited time, allows customers to book a time that works for them, with the car delivered to their home or workplace by a trained expert.
  If the customer is interested in purchasing the car following the test drive, they will be directed to their l
  
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• Sky, Sainsburys, M&S: Everything that matters this morning: Everything that matters this morning

  21-05-2018 08:45
  Government makes way for Comcasts takeover bid of Sky
  American company Comcast is unlikely to face a regulatory review of its £22bn takeover bid for Sky — removing a huge hurdle in the group’s plan to acquire the media group.
  Culture Secretary Matt Hancock says he is “not minded” to refer the bid to the media regulator Competition and Markets Authority (CMA). Hancock says he did not believe that the proposed merger raised any public interest concerns “which wo
  
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• Sky, Sainsbury’s, M&S: Everything that matters this morning: Everything that matters this morning

  21-05-2018 08:45
  Government paves way for Comcast’s Sky takeover bid
  American company Comcast is unlikely to face a regulatory review of its £22bn takeover bid for Sky — removing a huge hurdle in the group’s plan to acquire the media group.
  Culture Secretary Matt Hancock says he is “not minded” to refer the bid to the Competition and Markets Authority (CMA). Hancock says he did not believe the proposed merger raises any public interest concerns “which would meet the thre
  
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• Sainsbury’s, Britvic, Nestle: Everything that matters this morning

  21-05-2018 08:45
  Sainsbury’s won’t back down over pay disputeo nuSainsbury’s won’t back down over a pay dispute which could see workers out of pocket £400 a year.
  Reports suggest some of the chain’s 13,000 staff will be affected if the company’s wage restructure goes ahead.
  It is understood Sainsbury’s could face legal action from the union ‘Unite’ after it reportedly announced it would go ahead with plans to slash paid breaks, annual bonuses and penal
  
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• Sainsbury’s, Britvic, Nestlé: Everything that matters this morning

  21-05-2018 08:45
  Sainsbury’s won’t back down over pay dispute
  Sainsbury’s won’t back down over a pay dispute which could see workers out of pocket by £400 a year.
  Reports suggest some of the chain’s 13,000 staff will be affected if the company’s wage restructure goes ahead.
  Sainsbury’s has invested £110m in pay-rises for 93% of its 130,000 shop workers, resulting in a pay increase of 9.3%.
  But Sainsbury’s could face legal action from the union &lsq
  
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• Ryanair, Marks & Spencer, Coop: Everything that matters this morning

  21-05-2018 08:45
  Ryanair profits surge 10% despite turbulent year
  Ryanair profits rose by 10% to €1.45bn in the full year to 31 March 2018, despite the budget airline experiencing one of its most turbulent years to date.
  Revenue rose by 8% to €7.151bn as the number of passengers swelled by 9% to 130 million, helping Ryanair reach 95% capacity. The growth in revenue comes even after the airline reduced fares by 3%, to an average cost of €39.40.
  In a statement CEO Michael O’Leary described the
  
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• Ryanair, Marks & Spencer, Co-op: Everything that matters this morning

  21-05-2018 08:45
  Ryanair profits surge 10% despite turbulent year
  Ryanair profits rose by 10% to €1.45bn in the full year to 31 March 2018, despite the budget airline experiencing one of its most turbulent years to date.
  Revenue rose by 8% to €7.151bn as the number of passengers swelled by 9% to 130 million, helping Ryanair reach 95% capacity. The growth in revenue comes even after the airline reduced fares by 3%, to an average cost of €39.40.
  In a statement CEO Michael O’Leary described the
  
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• M&S, Manchester United, Facebook: Everything that matters this morning

  21-05-2018 08:45
  M&S profits take a hit as it confirms more store closures
  Marks & Spencer (M&S) has seen a steep decline in annual profits, after shouldering a one-off charge of £321m to cover the cost of closing and reorganising stores.
  Its pre-tax profits dropped by 62% to £66.8m, down from £176.4m the previous year.
  M&S confirmed yesterday it will close more than 100 clothing and home stores by 2022 as it looks to become more relevant to customers and take at least a third o
  
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• Tanya Joseph: We need to teach consumers why the internet is free

  21-05-2018 08:24
  Data breaches, data mining, election tampering, Brexit, Trump, Russia. A head-spinning mix that has prompted lots of my friends in the real world (ie those who don’t work in marcoms) to delete their social media accounts over the past few weeks. This is bad news. Not just because I will be deprived of photos of their darling children/cats/dogs; it is bad news for us as marketers.
  I am not at all condoning the whole Facebook/Cambridge Analytica debacle – clearly something very wrong h
  
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• HP’s Antonio Lucio on why diversity is the only way to achieve innovation

  21-05-2018 08:22
  For innovation to really have an impact on both the brand and society at large, it needs to be the product of diverse minds, according to HP global chief marketing and communications officer, Antonio Lucio.
  “I believe innovation is not possible unless you have diverse teams who reflect the communities that you serve, it’s as simple as that and it’s as much a values issue as it is a business imperative,” Lucio explains.
  “In a business like ours that thrives on i
  
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• Hack your commute: Focus on a long read

  21-05-2018 07:25
  You know how it is: in the 10 minutes you get each day to catch up on the marketing news, current affairs or the latest professional guidance, you find yourself scurrying from article to article, trying to gorge on knowledge like an agitated hamster filling its cheeks with sunflower seeds. Before you get halfway through the first paragraph, you’ve already clicked on the next link and within seconds have amassed more open browser tabs than you could get through in a month.
  In the course of
  
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• Why intent marketing matters now

  21-05-2018 02:00 via warc.com
  With GDPR, and the possibility of ePrivacy, the digital advertising landscape will be forced to change. Here, Nano Interactive’s Carl White argues the case for factoring customer intent in a post-cookie world. One day, 2018...
  
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• Spiritual tourism grows strongly in India

  21-05-2018 02:00 via warc.com
  NEW DELHI: Spiritual tourism is becoming a major growth area of the Indian travel market with more Indians opting to go on pilgrimage to popular religious cities, such as Varanasi in Uttar Pradesh and Puri in Odisha, a new report has revealed. ...
  
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• Multi-tasking online shoppers don't want distractions

  21-05-2018 02:00 via warc.com
  BOSTON: Retailers face a constant challenge when trying to connect with mobile consumers and a new survey is likely to add to the complexity with findings that show just how much consumers multi-task while making purchase decisions.According to...
  
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• How ING combined emotion, trust, and music

  21-05-2018 02:00 via warc.com
  LONDON: When ING, the Dutch bank, decided to bring music to its fans, it leveraged one of its most important assets to tell customers about an exclusive concert: its mobile banking app.In Belgium, ING is one of the main banks, with an outlook that...
  
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• DAZN aims to shake up US sports viewing

  21-05-2018 02:00 via warc.com
  NEW YORK/LONDON: Not many people have heard of London-based DAZN, a live sports streaming service, but after its groundbreaking $1bn deal with Matchroom Boxing to broadcast bouts in the US, the company has serious plans to expand in the country and...
  
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• Coke taps millennial passion for content

  21-05-2018 02:00 via warc.com
  NEW YORK: Coca-Cola, the soft drinks giant, is seeking to engage millennials who like settling in at home with their favourite content via a shopper marketing campaign with a “Play. Pause. Refresh.” tagline.Dana Barba, area vice...
  
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• Australian consumers demand trust on data usage

  21-05-2018 02:00 via warc.com
  SYDNEY: Trust and transparency play a vital role in determining the strength of any relationship between a brand and its customers, yet it appears only 15% of Australian companies explicitly indicate they share consumer data with third parties. ...
  
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• Accenture Interactive foresees the rise of 'cagencies'

  21-05-2018 02:00 via warc.com
  LONDON: As traditional agencies and consultancies continue to compete for business, the advertising industry can expect the disciplines to converge into so-called “cagencies”, according to a top executive at Accenture Interactive. ...
  
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