Sales & Marketing news

• Cisco said it was pulling 'all online ads' from YouTube because the site doesn't meet its brand safety standards — but removed the blog post hours later (GOOG, GOOGL)

  10-05-2018 22:55 via feedproxy.google.com
   
  Cisco's CMO wrote a blog post declaring that the company wants to avoid a "brand-tarnishing experience" and that it was pulling all of its ads from YouTube.
  The post was quietly deleted about 24 hours after it was published, following Business Insider's inquiries to YouTube about the matter.
  Cisco had said in the unusual post that YouTube didn't meet its standards. 
  Cisco is dissatisfied with YouTube’s attempts to purge unsavory clips from the video-sharing site and has “
  
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• Nvidia is seesawing after beating big on earnings and revenue (NVDA)

  10-05-2018 22:42 via feedproxy.google.com
  Nvidia beat Wall Street's expectations for the first quarter of 2018 on both revenue and earnings-per-share.
  Shares first rallied post-market before trading lower. 
  The stock hit an all-time high during Thursday's session. 
  Nvidia shares are far outpacing the tech-heavy Nasdaq Composite this year. 
  Follow Nvidia’s stock price in real-time here
  Nvidia reported first-quarter earnings after the closing bell Thursday, and it beat Wall Street's expectations handily. The stock ini
  
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• An aspiring Bloomberg for bitcoin is connecting investors directly with the teams working on the hottest cryptos

  10-05-2018 22:26 via feedproxy.google.com
  Blockfolio, an app crypto investors can use to view their investments, has raised $3 million in funding.
  The money is going towards a new service that'll connect investors with the teams behind certain tokens. 
  The company, which boosts 4 million users, is gunning to be the Bloomberg for crypto.          Blockfolio, a popular platform crypto investors use to check their holdings, is aiming to be the Bloomberg for crypto. 
  The firm, which announced Thursday the
  
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• Stocks jump and oil soars to fresh multi-year highs

  10-05-2018 22:07 via feedproxy.google.com
  Stocks rose Thursday, with all three major US indices closing higher on lukewarm inflation data. Oil soared after Israel and Iran engaged in the most direct military confrontation yet between the two countries. The dollar and Treasury yields fell. 
  Here's the scoreboard:
  Dow Jones industrial average: 24,739.53 +196.99 (+0.80%)S&P 500: 2723.07 +25.28 (+0.94%)
  AUD/USD: 0.7536 +0.0075 (+1.01%)
  ASX 200 SPI futures: 6,110.0 -0.50 (-0.01%)Israeli forces carried out airstr
  
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• Dropbox is sinking even though it just beat Wall Street's targets in its first-ever earnings report (DBX)

  10-05-2018 21:20 via feedproxy.google.com
  The file sharing company Dropbox reported earnings for the first time ever on Thursday.
  The company beat Wall Street's expectations on both revenue and earnings per shares but didn't give guidance for the upcoming quarters.
  Dropbox went public at the end of March and is now valued at $12.5 billion on the public markets.
  Analysts had high expectations of Dropbox. They're looking for modest revenue gains, and also want to see growth in key areas like paid users.
  Dropbox beat Wall Street's Q1 targe
  
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• The owner of MoviePass is getting closer to zero (HMNY)

  10-05-2018 20:09 via feedproxy.google.com
  MoviePass owner Helios & Matheson Analytics (HMNY) is tumbling for the third straight day, falling to well below $1 a share. 
  The selling comes after the company announced an alarming cash burn.
  Shares have lost more than 98% of their value this year. 
  Track Helios and Matheson stock here. MoviePass owner Helios & Matheson Analytics (HMNY) tumbling again. Shares are down more than 13% on Thursday to a record low of $0.68 apiece. They have lost more than
  
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• MORGAN STANLEY: These are the best stocks to own for the connected-car revolution

  10-05-2018 19:32 via feedproxy.google.com
  As connected cars and autonomous vehicles take over, it could net cell phone carriers $1 trillion annually.
  Morgan Stanley created a basket of the best stocks to own for the automotive tech revolution. 
  The list includes tower providers, chipmakers, infrastructure builders, and more that will be required for the data-hungry vehicles. 
  Back when smartphones were first introduced, mobile data was less than one-tenth of carrier revenue.
  Now that smartphones have all but taken over the wor
  
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• Facebook wipes out all of its losses following the Cambridge Analytica data scandal (FB)

  10-05-2018 19:21 via feedproxy.google.com
  Facebook's losses from the Cambridge Analytica scandal are no longer. 
  Shares hit an intraday high of $185.99 on Thursday — they closed at $185.09 the trading day before news of the scandal broke. 
  Watch Facebook trade in real time here.
  Facebook has erased all of its losses that occurred in the wake of the Cambridge Analytica data scandal. Shares hit an intraday high of $185.99 Thursday, just above their closing price of $185.09 on the last trading day before news of the scandal
  
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• An app millennials are using to trade stocks and cryptocurrencies without any fees is now worth $5.6 billion: Here's how to use it

  10-05-2018 19:19 via feedproxy.google.com
  Robinhood is an app built around one promise: no-fee stock and cryptocurrency trading.
  And it's a model that's working for people. A little over four years after launch, the company has a $5.6 billion valuation — four times more than its 2017 valuation of $1.3 billion.
  The app first launched in December 2014 and quickly became a favorite among younger people looking to invest. It allows users the freedom to complete a transaction without paying a processing fee, and became the fi
  
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• Macy's is facing an 'uphill battle' (M)

  10-05-2018 19:09 via feedproxy.google.com
  Morgan Stanley is bearish on Macy's after research showed continued declines in same-store sales and return-on-capital investments. 
  Macy’s reliance on private-label credit-card income and real-estate gains has been hiding the deterioration in its core business.
  Watch Macy's trade in real-time here.
  Macy's proved it might survive the retail apocalypse after exceeding expectations during its last quarterly earnings report. However, the risks now outweigh the rewards as share prices hav
  
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• 3 VA employees were just indicted over charges they accepted bribes from the 'Trump of Georgia's' pharmaceutical firm

  10-05-2018 18:34 via feedproxy.google.com
  Three employees at the Department of Veterans Affairs have been indicted on charges they accepted bribes from the pharmaceutical firm MiMedx.
  The company is helmed by the flamboyant "Trump of Georgia," Pete Petit, who chaired the president's finance committee in the state.
  Petit has been at war with Wall Street short sellers for months, suing them for alleging accounting malfeasance at the company.
  Three employees at the Department of Veterans Affairs have been indicted on charges they accepted
  
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• Chinese consumers don't idealize American products the way they used to — and that's bad news for Apple and Tesla

  10-05-2018 18:12 via feedproxy.google.com
  Younger Chinese consumers don't appear to see products from Europe and the US to be superior to domestic brands the way that their parents did.
  The shift in perception has led to increased dominance of the Chinese smartphone market by domestic companies, rather than Apple.
  William Li, founder of electric car startup Nio, believes the same trend will play out between his company and Tesla in the Chinese automobile market.
  For decades, Chinese consumers have prized foreign brands, thinking that pr
  
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• Trump's trade fight with China just claimed its first big victim

  10-05-2018 18:07 via feedproxy.google.com
  The Trump administration banned sales of US-made parts to the Chinese phone maker ZTE.
  ZTE, the second-largest telecom-equipment maker in China, generated $17 billion in revenue last year.
  ZTE said Wednesday that "the major operating activities of the company have ceased."
  The ZTE shutdown highlights the global ramifications of Trump's trade battle with China.
  President Donald Trump's crackdown on trade claimed a massive victim this week, as the Chinese tech giant ZTE shut down most of its opera
  
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• Malaysia is in 'uncharted territory' after a stunning political upset — here's what could happen to its economy

  10-05-2018 18:06 via feedproxy.google.com
  Malaysia's opposition party won the country's general election Wednesday.
  They defeated a coalition that has ruled Malaysia for more than six decades.
  A Moody's analyst said the election left Malaysia in "uncharted territory." 
  After a stunning political upset, the future of Malaysia's economy is anything but certain. 
  Ninety-two-year-old former prime minister Mahathir Mohamad on Wednesday led the country's opposition party to victory in a historic general election, defeating a co
  
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• Coke brings back ‘Share a Coke’, Ikea asks students to bully a pot plant: International round-up

  10-05-2018 15:57
  Coca-Cola revives its ‘Share a Coke’ campaign
  Coca-Cola US has brought its ‘Share a Coke’ campaign back to life, and just in time for the summer.
  The drinks giant first introduced the campaign in the US in 2014 when it produced a number of personalised bottles and urged consumers to post a photo using the hashtag #ShareaCoke.
  As part of this year’s version of the campaign, the name labels on the Coke bottles are stickers meaning consumers can peel them off to revea
  
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• Unilever’s sustainable brands now delivering 70% of its growth

  10-05-2018 14:22
  Unilever’s sustainable brands are now more responsible for more of Unilever’s growth than ever before, delivering 70% of its turnover growth as more of its brands put purpose at the core of their offering.
  The FMCG giant’s ‘sustainable living’ brands also grew 46% faster than the rest of the business in 2017, although this is a slightly slower rate of growth than last year, when it topped 50%.
  In a next step to prioritise sustainability, Unilever is using employee f
  
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• Tess Alps: Marketers must stop moaning and take action

  10-05-2018 13:39
  Deeds not Words: as we celebrate the 100th anniversary of (some) women getting the vote in the UK, the suffragettes’ rallying cry carries a special relevance for us in marketing.
  If you have been to any conferences recently, then you will have listened to a lot of troubling words, presentations and debates around a list of familiar ‘problems’ in our industry that just don’t seem to go away – short-termism, equality and diversity, agency remuneration and brand safety
  
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• We cannot solve tomorrow’s problems with today’s answers

  10-05-2018 12:00 via warc.com
  Clients of the future will face a host of problems that we are not currently aware of, argues SDL’s Simon Moore. Thinking globally and adaptably in order to prepare for the future will become imperative.“We cannot...
  
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• The decade that shook advertising

  10-05-2018 10:00 via warc.com
  A confluence of factors caused something special to happen in the 1980s, writes the 4A’s Marsha Appel. Here she tracks the mergers that created the landscape we know today. While mergers, acquisitions, and consolidations...
  
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• Brand building on Instagram: What marketers need to know

  10-05-2018 08:00
  You might be forgiven for thinking Instagram is a space for selfies, travel snaps and brunch pictures but with more than 800 million users, including 25 million business accounts, and two million advertisers it is becoming an increasingly important part of brands’ marketing strategies.
  Arguably, it’s a space where big brands, small businesses and consumers are all in the same position, with the same opportunity to create a page, gain followers and connect.
  Amy Cole, Instagram’s
  
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• Purpose powers Amex

  10-05-2018 01:47 via warc.com
  NEW YORK: American Express, the financial services company, will draw on brand purpose as it adapts to rapid changes taking place in its category.Christopher Frank, a VP at American Express who leads an insights team focused on advertising, brand...
  
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• Puma questions India's leisure priorities

  10-05-2018 01:47 via warc.com
  BENGALURU: Sport has become an important marketing tool in India but many Indians don’t do any physical activity at all never mind play sport, according to a new survey that highlights the time people choose to spend on social media and...
  
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• How Tommy Hilfiger grew sales through immediacy

  10-05-2018 01:47 via warc.com
  MADRID: American designer brand Tommy Hilfiger made headlines for its instantly shoppable collections beginning last year; the impressive results suggest it has tapped into a public desire for immediacy.This is according to Chief Brand Officer,...
  
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• Google Lens grows up

  10-05-2018 01:47 via warc.com
  MOUNTAIN VIEW, CA: Google loves information, but some of its latest updates revealed at the firm’s developer conference, I/O, recognise that we need more help curating it. With Lens, Google’s AI-AR platform, we could be on the verge of a...
  
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• Creativity: the constant point in a changing world

  10-05-2018 01:47 via warc.com
  GLOBAL: A shift from mass to precise media has resulted in a greater focus on the use of tailored creative, but the role of creativity remains the same according to a new WARC report.
  
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• B2B marketers look to video in Asia Pacific

  10-05-2018 01:47 via warc.com
  SINGAPORE: Video is the preferred format for B2B marketers in Asia Pacific markets, and almost half of them are using online video to drive leads, according to LinkedIn research.“Why video is seen as so important is because it is incredibly...
  
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• Adidas reviews Facebook spending

  10-05-2018 01:47 via warc.com
  LONDON: Adidas, the sportswear brand, is reported to be reviewing its use of Facebook amid concerns that as much as 30% of its expenditure could be wasted.According to agency executives, who spoke to Digiday on condition of anonymity, the...
  
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