Sales & Marketing news

• Wingstop beats as same-store sales surge (WING)

  03-05-2018 22:41 via feedproxy.google.com
  Wingstop beat Wall Street estimates for the first quarter. 
  Global sales increased 20.4% compared to the first-quarter of 2017. 
  Same store sales increased 9.5%. 
  Watch Wingstop trade in real-time here. 
  Wingstop beat on both the top and bottom lines for the first quarter, but shares are little changed following the results. 
  The wing chain reported adjusted earnings of $0.25  a share, topping the Bloomberg consensus estimate of $0.19. Revenue came in at $37.4 milli
  
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• Shake Shack is climbing after crushing earnings (SHAK)

  03-05-2018 22:24 via feedproxy.google.com
  Shake Shack posted first-quarter earnings that topped analyst expectations on Thursday.
  The stock popped more than 5% in after-hours trading. 
  Follow Shake Shack in real-time here.
  Shake Shack reported first-quarter earnings that topped Wall Street's expectations on Thursday, sending shares surging in after-hours trading. 
  Here are the key figures:Earnings per share: $0.15 versus an estimated $0.08.
  Revenue: $99.1 million versus an estimated $96.78 million.Same-Shack sales, one of
  
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• GoPro is jumping after its earnings beat (GPRO)

  03-05-2018 22:18 via feedproxy.google.com
  GoPro beat Wall Street estimates for first-quarter earnings. 
  The stock is popping in post-market trading Thursday. 
  It beat revenue expectations considerably.
  Watch GoPro trade in real time here.
  GoPro is gaining more than 7%  in post-market trading Thursday after it beat Wall Street expectations for the first-quarter. 
  The action-camera maker reported adjusted earnings of -$0.34 a share, beating the Wall Street estimate of -$0.36. Revenue came in at $202.3 million
  
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• Stocks pare sharp losses as trade jitters weigh

  03-05-2018 22:13 via feedproxy.google.com
  Stocks pared losses Thursday after dropping sharply amid trade worries. Both the Dow Jones industrial average and the S&P 500 had dipped below their 200-day moving averages at session lows. Treasury yields and the dollar retreated. 
  Here's the scoreboard: 
  Dow Jones Industrial Average: 23,930.04 +5.06 (+0.02%)
  S&P 500: 2,628.54 −7.13 (-0.27%)
  AUD/USD: 0.7531 0.0034 (+0.45%)
  ASX 200 SPI futures: 6,084.5 +37.5 (+0
  
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• A dramatic shift is taking place in the sneaker industry — and Under Armour is poised to be the biggest winner (UAA)

  03-05-2018 21:38 via feedproxy.google.com
  Adidas slippage could be good news for Under Armour, Jefferies analyst Randal Konik wrote in a note to clients. 
  Under Armour has recently struggled with North America sales, but that could soon change. 
  Under Armour also has promising international growth potential. 
  Watch Under Armour trade in real time here.Under Armour's achilles heel has been sluggish sales growth in North America, but that could soon change at the expense of Adidas, according to one analyst. 
  Stan
  
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• Activision's earnings report was leaked early and it halted trading of the stock (ATVI)

  03-05-2018 21:35 via feedproxy.google.com
  Q1 financial results for Activision, the massive video game company behind blockbuster franchises like "Call of Duty" and "Destiny," were accidentally published hours early by news outlet Dow Jones.
  Shares of Activision were abruptly halted following the error, but not before the stock had a wild swing. 
  Dow Jones said it regretted the error and was "reviewing" its processes.
  Video game giant Activision had an action-packed afternoon on Thursday after its quarterly financial results were ac
  
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• Snap dives to another record low after its earnings disaster (SNAP)

  03-05-2018 20:56 via feedproxy.google.com
  Snap's disastrous earnings out Tuesday have sent its stock tumbling.
  Shares hit an all-time low of $10.52 on Thursday, its second in as many days. 
  Follow Snap's stock price in real-time here. 
  Shares of Snap slide more than 4% to an all-time low of $10.52 Thursday afternoon, less than 48 hours after the company reported first-quarter earnings that disappointed investors and sent the stock tumbling.
  Downgrades on Wall Street sent to the stock to a record low Wednesday, surpassing the p
  
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• Even Republican voters are starting to lose faith in the GOP tax law

  03-05-2018 20:50 via feedproxy.google.com
  A new Monmouth University poll found 40% of Americans approve of the GOP tax law, while 44% disapprove.
  Perhaps the more troubling number for Republicans: Only 38% of Republican voters strongly support the law, down from 49% in January.
  The GOP is already facing an enthusiasm gap in the 2018 midterms, so the eroding support for the party's signature achievement is a worrying signal.
  The signature legislative achievement of President Donald Trump's presidency remains unpopular, according to a new
  
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• We've seen the numbers for Steve Cohen's big hedge fund comeback, and they're solid but not spectacular

  03-05-2018 20:27 via feedproxy.google.com
  Steve Cohen's hedge fund Point72 is up a little in its first few months managing outside money, according to an investor document seen by Business Insider. 
  Point72's gains through April are around 4.6%, compared to a 1% drop in the S&P 500. 
  The fund is reputed to charge some of the highest fees in the business.
  Billionaire Steve Cohen's hedge fund Point72 is up, but not by much, in its first few months managing outside money since his firm shut for insider trading.
  Through M
  
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• Lidl scales back digital media investment after seeing poor ROI

  03-05-2018 18:14
  Lidl has scaled back its investment in digital media to a more “appropriate level” after finding that its return on investment was not as effective as other media channels.
  The discounter has rapidly increased its marketing spend over the past five years, from £28m in 2013 to £75m in 2017, because it could see the impact it was having on the brand and, more importantly, sales. It also shifted where it invested from print and flyers to TV in 2014, with digital a “ver
  
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• Why marketers should lead the charge for better mental health at work

  03-05-2018 15:45
  While much work has been done to remove the stigma surrounding mental health across our wider society, in the workplace effort still needs to be made to address the issue head on.
  The latest research from Bupa reveals that mental health has become a boardroom priority for 63% of businesses providing professional services such as marketing, with some 28% of those surveyed saying mental health is now a bigger issue among their employees than physical illness.
  Clinical director for mental health at
  
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• Budweiser inspired by George Washington, Burger King fans trade boarding passes for Whoppers: International round-up

  03-05-2018 14:47
  Budweiser’s new brew is inspired by George Washington’s recipe
  Brewer Budweiser has based its new beer on a recipe by former US President George Washington.
  The beer, Freedom Reserve Red, is set to hit the shelves this month and is inspired by a hand-written recipe found in Washington’s military journal during the French and Indian War in the 1700s. Washington described it as a “small beer”, while the company says the actual beer has a caramel malt taste and a &ldqu
  
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• Holland & Barrett’s CEO on taking on The Body Shop with its ‘clean beauty’ push

  03-05-2018 14:08
  Holland & Barrett wants to be known for more than just selling vitamins, supplements and vegetarian alternatives. It wants to create a ‘clean living’ movement that encompasses more than just food by accelerating the growth of its beauty offer, a move it hopes will pit it against high street natural beauty front-runner The Body Shop.
  Given the backlash The Body Shop received after it was acquired by L’Oréal in 2006 – a business that has been accused of test
  
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• Ben Davis: GDPR is the bible of customer-centricity

  03-05-2018 08:10
  If you have read anything about the General Data Protection Regulation (GDPR) – and a recent Econsultancy survey suggests 67% of marketers have at least read some of the Information Commissioner’s Office’s (ICO) guidance – then you might still be grappling with some knotty issues. Can I rely on implied consent? Have the rules changed for B2B? Are my interests legitimate? The list goes on.
  But rather than getting too close to the legalese, marketers should take note of its
  
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• Don’t buy our brand

  03-05-2018 02:00 via warc.com
  Heineken, Patagonia, and Nestle have all told their customers - against all marketing instincts - to not buy their brands. The results have been impressive. WARC’s case study editor, Lucy Aitken, explores the impact of...
  
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• UK an unlikely source of Europe's ad-industry confidence

  03-05-2018 01:43 via warc.com
  BRUSSELS: Contrary to popular perception, the European advertising business has seen a significant rise in confidence at the beginning of 2018, following six months of low positivity.This is according to the European Association of Communications...
  
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• Skol rethinks women in ads

  03-05-2018 01:43 via warc.com
  RIO DE JANEIRO: Addressing the gender bias in advertising can shift brand metrics, even in categories such as beer which commonly deal with long-held stereotypes, according to research from Brazil.Three Facebook executives from Latin America...
  
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• JD.com's TopLife attracts European luxury brands

  03-05-2018 01:43 via warc.com
  BEIJING: European luxury brands are trying to get into China’s lucrative e-commerce space, with the e-commerce giant JD.com carving out an attractive niche for companies looking to engage with affluent millennials.Luxury brands including the...
  
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• Facebook Messenger's augmented reality play

  03-05-2018 01:43 via warc.com
  SAN FRANCISCO: Facebook has unveiled an augmented reality feature for its Messenger app at the company’s F8 developer conference with a view to allowing users to visualise the products for which they are shopping.Monetising the incredibly...
  
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• Chinese internet giants' influence over marketing grows

  03-05-2018 01:43 via warc.com
  BEIJING: In 2018, marketers’ use of data in the Chinese market will mature, and more and more brands start to integrate the information available to them as the country’s big three internet companies carve out their niches.This is...
  
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• Broadway's branding challenges

  03-05-2018 01:43 via warc.com
  NEW YORK: Marketers on Broadway face numerous obstacles in promoting new shows, and their challenges are informative for any brand with an interest in providing big-ticket experiences.Ron Simons, founder/CEO of SimonSays Entertainment, a...
  
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• Boost targets kids via parents' phones

  03-05-2018 01:43 via warc.com
  SAN SEBASTIAN: Boost, a children’s health drink popular in India, has successfully targeted the under-12 age group via mobile, despite the fact that most of the target audience do not own their own handset.The campaign, which was a finalist...
  
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