Sales & Marketing news

• One CMO on why his background in sales was an ‘amazing foundation’

  01-05-2018 16:03
  Like many people in their final year at university, Guy Longworth didn’t know what he wanted to do when he graduated. On the advice of his father, he applied to a number of big companies that offer training programmes, and says he was “very fortunate” to land a role at Procter & Gamble in the sales department.
  He describes his four years at P&G as an “amazing foundation” and despite spending all his time on the sales side, it was during his time at the FMCG
  
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• Marketoonist on innovation risk

  01-05-2018 13:58
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on innovation risk appeared first on Marketing Week.
  
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• Nationwide hires Tanya Joseph for lead comms role

  01-05-2018 12:15
  Photographer: Rehan JamilMarketing Week columnist Tanya Joseph has joined Nationwide Building Society as director of external relations, where she will focus on campaigns addressing social issues such as housing.
  Joseph was the architect of Sport England’s Cannes Lions-winning behavioural change campaign ‘This Girl Can’, which launched three years ago and earned her the title of marketer of the year at Marketing Week’s 2015 Masters of Marketing awards.
  She has worked in
  
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• Baroness Fairhead: Marketers are key to unlocking overseas trade for the UK

  01-05-2018 10:30
  As the UK looks to the future, and creates its first independent trade policy in more than 40 years, there can be no better time to boost British exports.
  Marketing professionals know as well as anyone the benefits of selling overseas. As an industry, the UK marketing sector comprises some of the most innovative firms, whose world-leading expertise has made them substantial and successful exporters, and the returns are clear.
  Exporting, typically, drives business growth, productivity and innova
  
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• WARC Awards: Content shortlist announced

  01-05-2018 02:00
  GLOBAL: Campaigns from Coca-Cola, IKEA and Whiskas are among the 21 from around the world that have beenshortlisted for the Effective Content Strategy category in the 2018 WARC Awards.The panel of 16 judges, led by John Dokes, global chief...
  
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• Shell 'humanises' its loyalty scheme

  01-05-2018 02:00
  SAN SEBASTIAN: Shell, the fuel giant, has developed a sophisticated loyalty scheme that takes account of drivers’ changing behaviour over time and adapts accordingly in order to drive engagement and reduce churn – and sell more fuel. ...
  
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• Original digital video 'critical' to media plans

  01-05-2018 02:00
  NEW YORK: Nine in ten advertisers say original digital video (ODV) programming is critical to media plans, and nearly 60% of digital budgets are allocated to this channel, according to IAB research.The
  
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• How McDonald's found where to play

  01-05-2018 02:00
  BUENOS AIRES: A global segmentation study, inspired by McDonald's LatAm, has helped the fast food chain better understand existing and potential customers and the competitive landscape in which it operates.In an ESOMAR paper,
  
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• How Formula One drives success in Singapore

  01-05-2018 02:00
  SINGAPORE: Formula One is using localization, customer feedback and ‘drive to web’ strategies to bring the annual Grand Prix to life in Singapore, according to the event’s head of marketing.Sasha Rafi, Marketing Director at F1...
  
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• How digital is transforming sports sponsorship

  01-05-2018 02:00
  Some of the biggest sporting events in the world are losing traditional TV viewers. Ahead of this summer’s World Cup, brands are having to think differently when it comes to sports marketing, says Joe Weston.The...
  
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• Go-Jek is working on original video content

  01-05-2018 02:00
  JAKARTA: Indonesia’s home-grown ride hailing app Go-Jek is to begin creating online video content through its own studios, funded by a subscription service, further compounding the app’s status as a WeChat-style ‘super app’. ...
  
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• Fanatics bids to change UK sport sponsorship model

  01-05-2018 02:00
  LONDON: US e-commerce specialist Fanatics has signed a kit-manufacturing deal with the UK football team Aston Villa in a move that could signal a major shift in the model of UK sports sponsorship that has seen big brands consolidate around big...
  
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• Behavioral economics reinvigorates Wrigley's Extra

  01-05-2018 02:00
  DANA POINT, CA: Extra, the gum brand made by the Wrigley unit of Mars Inc., successfully tapped the power of behavioral economics to reinvigorate its positioning and build deeper consumer connections.Orla Mitchell, president of Mars-Wrigley...
  
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• Ad of the month – UAE: Coca-Cola

  01-05-2018 02:00
  This month, Coca-Cola is the brand that has achieved the biggest uplift in Ad Awareness in UAE with an ad that has found particular resonance among young people.In recent months, Coca-Cola has released advertising that has made an...
  
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• Trump will delay the start of possible trade war with some of the US's closest allies

  01-05-2018 01:52 via feedproxy.google.com
  President Donald Trump announced extensions to steel and aluminum tariff exemptions for six key US allies on Monday.
  The move will allow the US and the allies, including the European Union and Canada, more time to work out ways to reduce trade imbalances.
  Trump's extensions also likely delay the start of a trade war with those countries granted exemptions.
  President Donald Trump's administration announced Monday that it would extend exemptions to steel and aluminum tariffs for some of the U
  
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• 5G sounds amazing – but Sprint and T-Mobile's merger won't provide any instant miracles

  01-05-2018 01:43 via feedproxy.google.com
  T-Mobile and Sprint announced their plans to merge, with the biggest selling point being a faster deployment of 5G on a nationwide scale.
  5G offers an exciting prospect, as it's supposedly faster and more reliable than the current 4G LTE network standard.
  However, it's likely that carriers will face the same problems with deploying 5G as they have now with 4G LTE, largely because of the way that carrier infrastructure is handled in the US.
   It's different in China, where telecoms companies
  
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• Businesses look to marketing to drive export growth post-Brexit

  01-05-2018 01:01
  The government is looking to marketing to encourage more small- and medium-sized businesses to export goods as the UK’s impending exit from the EU raises new challenges.
  According to a new report by the Chartered Institute of Marketing (CIM) and PwC, 70% of SMEs already exporting expect their exports to increase over the next three years, while just 4% are forecasting a decline. Yet of those firms that don’t export, just one in seven will consider doing so and 59% are “very unl
  
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