Sales & Marketing news

• How AI is helping brands improve the customer experience

  02-05-2018 16:09
  Find quick wins on the road to digital transformation
  Virgin Holidays used AI to prove the value of overhauling its email emarketing as it prepared for a full-scale transformation of how it communicates with consumers.
  Saul Lopes, Virgin Holidays’ customer lifecycle lead, admitted that when he first joined three years ago its email marketing setup was “complex”; it was using three different tools to send emails, it had a marketing and CRM team without any data analysts, it was
  
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• Marketing Week Meets…David Wheldon, CMO of RBS Group

  02-05-2018 15:39
  The post Marketing Week Meets…David Wheldon, CMO of RBS Group appeared first on Marketing Week.
  
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• Jeremy Bullmore: A 20th century lesson for 21st century brands

  02-05-2018 14:00 via warc.com
  Jeremy Bullmore, described by Campaign as “Adland’s greatest philosopher”, has contributed an essay to WPP’s Annual Report for more than...
  
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• Mark Ritson: Asda and Sainsbury’s must balance unity with differentiation to make their merger work

  02-05-2018 12:29
  Mike Coupe, the chief executive of Sainsbury’s, is not a frivolous man. If anything, the University of Birmingham-educated boss could even be described as a quite serious figure. So when he was captured quietly singing ‘We’re in the Money’ while waiting for his interview with ITV News to commence this week, you know he is probably onto something.
  The revelation that Sainsbury’s and Asda intend to merge was met with initial scepticism that a deal of this magnitude wo
  
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• Taking control: Why brands are seizing the eSports opportunity

  02-05-2018 08:00
  The Mercedes-Benz activation at the IEM in Katowice, Poland.Crowds of screaming fans sit glued to their seats for hours on end, watching their favourite players take on the competition in an all-out battle for supremacy. No, this isn’t the SuperBowl or the World Cup Final, it’s the rapidly expanding world of eSports.
  And with a loyal army of highly engaged fans there are now real opportunities for brands that get involved. Just last week mobile giant Vodafone became a premium partne
  
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• The forgotten art of customer obsession

  02-05-2018 02:00 via warc.com
  Marketers are increasingly getting stuck in the trap of obsessing about the new, at the cost of obsessing about customers, says Gareth Kay. But, he argues, customer obsession can transform whole industries, as the success of Amazon and...
  
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• The cost of everything and the value of nothing

  02-05-2018 02:00 via warc.com
  Cost-cutting is mistakenly being used too much as a driver by today’s advertising and marketing professionals, says Tim Williams. It is valuable brands that increase profit and profit is the only metric that counts.When...
  
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• The company brands keep

  02-05-2018 02:00 via warc.com
  There is now an abundance of media available, with people spending an average of 12 hours a day consuming it. But Faris Yakob argues, brands should return to thinking of quality, rather than cost, when it comes to advertising in this new...
  
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• Supermarket merger brings brand (and agency) challenges

  02-05-2018 02:00 via warc.com
  LONDON: This week’s unexpected announcement of a merger between two of the UK’s leading supermarket chains, Sainbury’s and Asda, poses challenges both internally, as the pair promise a “dual brand strategy”, and...
  
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• Sprint quantifies ripple effect

  02-05-2018 02:00 via warc.com
  SAN SEBASTIAN: US mobile network Sprint used artificial intelligence to personalise messages to customers – and not only boosted retention rates but created a ripple effect that slowed churn rates among its customers’ friends.The...
  
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• Print spend heads to digital in Australia

  02-05-2018 02:00 via warc.com
  SYDNEY: Ad spend on print news media is continuing to drop in Australia, but digital appears to be picking up the slack with advertisers, according to new figures.New data released by the News Media Index indicates that advertising spend on print...
  
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• Old values in a new world

  02-05-2018 02:00 via warc.com
  The new EU data privacy laws, GDPR, could give brands a chance to strengthen their relationships with customers, says Mike Teasdale, as long as new-world companies realise they need to offer their customers rewards for the privilege of...
  
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• How Unilever achieves growth in turbulent times

  02-05-2018 02:00 via warc.com
  BUENOS AIRES: At times of social, economic and political crisis, brands tend to reach for a safe, reactive approach, but Unilever has developed a holistic program in Argentina that enables it to understand people and consumption at these times and...
  
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• Global hotel brands eye India

  02-05-2018 02:00 via warc.com
  NEW DELHI: International hotel groups are targeting India, introducing more of their brands and moving beyond the metros into lower tier cities.Patu Keswani, chairman and managing director ofLemon Tree Hotels, the third largest Indian chain,...
  
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• Aflac wins top SABRE award

  02-05-2018 02:00 via warc.com
  NEW YORK: Aflac, the insurance company, last night took the Platinum SABRE for Best In Show at the 2018 North America SABRE Awards.The SABRE Awards, delivered by The Holmes Report, are the world’s largest PR awards programme and recognise...
  
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• AB InBev refreshes ad testing model

  02-05-2018 02:00 via warc.com
  NEW YORK: Anheuser-Busch InBev, the brewer, has seen success through modifying the ad testing model to nurture ideas rather than simply receive an overall rating on creative work, and used this new process for brands such as Budweiser.Jodi Harris,...
  
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