Sales & Marketing news

• The billionaire cofounder of WhatsApp is leaving Facebook to collect cars and play ultimate (FB)

  30-04-2018 23:22 via feedproxy.google.com
  Jan Koum is leaving Facebook, he has confirmed in a post.
  Koum became a billionaire when he and cofounder Brian Acton sold WhatsApp to Facebook for $19 billion in 2014.The Washington Post reports that Facebook has been pushing to weaken WhatsApp encryption and collect users' personal information — moves that caused friction between Koum and other executives.
  WhatsApp cofounder Jan Koum is leaving Facebook, he said in a post to his personal account on Monday.
  "I'm taking some time off
  
  Read more

• Apple deleted a revealing job listing that hints at plans to cut Qualcomm and Intel chips from future phones (AAPL, QCOM, INTC)

  30-04-2018 23:13 via feedproxy.google.com
  Wireless networks are looking towards 5G, a new network technology that promises faster, higher bandwidth cellular internet. 
  So is Apple, according to a new job listing. Apple is embroiled in a bitter legal battle over patents and royalties with Qualcomm, the chip maker that previously supplied all the modems that let iPhones connect to high-speed networks. 
  But the iPhone company is already looking forward towards a next-generation wireless technology — one that would redu
  
  Read more

• How Amazon's decision to spend billions on video is paying off (AMZN)

  30-04-2018 22:43 via feedproxy.google.com
  For $99 a year, Amazon Prime subscribers get exclusive access to all of its original video content and two-day shipping. The goal is to draw Amazon Prime subscribers in with content and then use the perks to turn those subscribers into consistent shoppers. "When we win a Golden Globe, it helps us sell more shoes," Bezos said at a 2016 technology conference.
  In order to determine the entire cost of each in-house production to the company, Amazon considers the total amount spent on marketing and p
  
  Read more

• Trump's 'Art of the Squeal' could really screw up US trade

  30-04-2018 22:42 via feedproxy.google.com
  The President has become known for making outrageous demands to start a negotiation and then moderating them as is closes.
  At this point, this tactic won't solve some of our looming trade issues as Trump has taken the more moderate paradigm off the table. The default now is hostility.
  To avoid a trade war we have to negotiate new deals. So far we don't know if this administration can do that.
  It works like this.
  First President Trump makes some bold (or terrifying) policy goal — like
  
  Read more

• Advertisement

• Stocks slide and oil spikes

  30-04-2018 22:17 via feedproxy.google.com
  All three major US indices closed lower Monday, dragged down by tech and industrial shares. Meanwhile, crude oil rose on the back of heightening tensions in the Middle East. The benchmark 10-year Treasury yield slipped, but remained close to the key level of 3%.
  Here's the scoreboard: 
  Dow Jones Industrial Average: 24,163.15 −148.04 (-0.61%)
  S&P 500: 2,655.57 −14.34 (-0.54%)
  AUD/USD: 0.7529 -0.0051 (-0.67%)
  ASX 200 SPI futur
  
  Read more

• CEO of supermarket chain caught singing 'We're in the money' after $10 billion deal with Walmart (WMT)

  30-04-2018 22:01 via feedproxy.google.com
  Mike Coupe, CEO of the UK-based supermarket chain Sainsbury's, was caught on tape singing "We're in the money" before a live TV interview on Monday.
  Sainsbury's has announced a merger with Walmart-owned UK supermarket chain Asda. Walmart will have a 42% stake in the combined companies.
  Coupe later apologized.
  Sainsbury's CEO Mike Coupe might've chosen a different song to sing between TV interviews if he wanted to avoid scrutiny.
  The UK supermarket CEO was caught on camera by British broadca
  
  Read more

• Tesla is burning through billions, and it's revealing an ugly reality about the company's financial situation (TSLA)

  30-04-2018 21:24 via feedproxy.google.com
  Tesla continues to burn through cash at a staggering rate.
  It could run out of money before the end of the year.
  Tesla's vulnerable balance sheet is the ugly reality behind the carmaker's glamorous image.Bloomberg reports that Tesla is burning through $6,500 a minute.
  That's alarmingly impressive for a relatively small, young carmaker that's preparing to announce first-quarter earnings expected to be staggeringly negative.
  For the record, all car companies blow though huge piles of cash. It's th
  
  Read more

• McDonald's defends its $1, $2, $3 menu, saying customers just need more time (MCD)

  30-04-2018 21:04 via feedproxy.google.com
  McDonald's defended its $1, $2, $3 menu in Monday's earnings call, saying customers just need more time to get familiar with it. 
  Analysts slammed the menu for failing to connect to customers and taking away sales from its already successful breakfast menu.
  The dollar menu is performing in-line with expectations and traffic came in negative during the last quarter. 
  Watch McDonald's trade in real-time here.
  McDonald's $1, $2, $3 menu has gotten a lot of criticism from analysts since it
  
  Read more

• Advertisement

• Twitter is popping after announcing a partnership with Disney's ESPN (TWTR, DIS)

  30-04-2018 21:03 via feedproxy.google.com
  Twitter is popping after announcing a content and advertising partnership with Disney.
  The partnership is part of Twitter's strategy to stream sports content on its platform. 
  Watch Twitter trade in real time here.
  Twitter shares are popping, up more than 4% Monday, after the social-media company announced an advertising and live-content partnership with Disney's ESPN.
  The partnership would put some of Disney's sports content on the Twitter platform. The specifics of the advertising revenue
  
  Read more

• Disney just said it's going to stream live shows on Twitter, and Twitter's stock is popping (DIS, TWTR)

  30-04-2018 21:02 via feedproxy.google.com
  On Monday, Walt Disney Company announced a partnership with Twitter to host live content and advertising on the social media platform.
  The news sent Twitter's shares up roughly 5 percent in midday trading.
  The partnership includes live content across various digital properties.
  At this week's Digital Content NewFronts, Twitter and Disney-owned ESPN will specifically announce which live shows are in development.Walt Disney Company announced a partnership with Twitter on Monday that will entail la
  
  Read more

• Here's what Apple could do with its huge cash pile (AAPL)

  30-04-2018 20:28 via feedproxy.google.com
  Apple has the financial strength to ramp up its buyback program, according to RBC Capital Markets analyst Amit Daryanani.
  Apple could buy back $25 billion of its own stock over the next five years.
  Apple reports earnings after Tuesday's closing bell.
  Watch Apple trade in real time here.Apple reports earnings after Tuesday's closing bell, and investors are eager to see by how much the tech giant's massive cash pile has grown.  
  At $261 billion, Apple has the largest cash pile of any US
  
  Read more

• Google founder: The beginning of 'A Tale of Two Cities' is a great way to describe the tech industry today (GOOGL)

  30-04-2018 20:14 via feedproxy.google.com
  Sergey Brin, a cofounder of Google and president of Google's parent company Alphabet, wrote and published Alphabet's annual Founders Letter on Monday.
  Brin started the letter with a quote taken from Charles Dickens' famous work "A Tale of Two Cities," calling it "a great articulation of the transformative time we live in."
   
  Sergey Brin was responsible for writing Alphabet's Founders Letter this year. Alphabet, for those unfamiliar, is the parent company of Google.
  Alphabet's annu
  
  Read more

• Oil spikes as Israeli prime minister says Iran 'lied big time' on nuclear deal

  30-04-2018 19:41 via feedproxy.google.com
  Oil prices rose Monday as tensions between archenemies Israel and Iran ratcheted up.
  Israeli Prime Minister Benjamin Netanyahu accused Iran of secretly pursuing nuclear weapons.
  Follow oil in real time here.
  Oil prices jumped Monday, after Israeli Prime Minister Benjamin Netanyahu accused Iran of secretly pursuing nuclear weapons Monday afternoon.
  West Texas Intermediate crude oil was up 1.69% to $69.12 a barrel at 1:30 p.m. ET. Brent, the international benchmark, rose 1.21% to $75.36. Both had
  
  Read more

• Trump's tax law already saved some of America's biggest corporations $13 billion this year

  30-04-2018 19:06 via feedproxy.google.com
  The 180 S&P 500 companies that have reported first quarter earnings saved just under $13 billion from the new tax law.
  The financial sector saw the biggest decrease in tax bills, with $4.6 billion in savings.
  Some of the biggest companies in the world have approximately 13 billion reasons to thank President Donald Trump and Republicans this quarter.
  According to a new analysis by Bloomberg, the 180 S&P 500 companies that reported first quarter earnings so far saved approximately $13 bill
  
  Read more

• 'There isn't really fear out there': Citigroup's equity chief explains why investors are complacent

  30-04-2018 19:01 via feedproxy.google.com
  Business Insider recently spoke with Tobias Levkovich, Citigroup's chief US equity strategist, about what's keeping investors complacent.
  Levkovich explained why earnings may not produce the same stock market gains witnessed last year and outlined what he considers the most underappreciated story in markets right now.
  After a volatile first quarter, some investors were counting on earnings season to be the salve for the stock market this year.
  That isn't likely to be the case, according to Tobia
  
  Read more

• The branding conundrum: Balancing Sainsbury’s quality messaging with Asda’s focus on value

  30-04-2018 18:55
  The Sainsbury’s and Asda merger might have sent shockwaves through the industry, but given the current retail environment it is not entirely surprising.
  Against a backdrop of increased competition in the grocery sector, the rapid growth and popularity of the discounters, disruptive technology and changing consumer habits, supermarket margins have been under pressure for some time.
  And with the UK’s four main players – Tesco, Sainsbury’s, Asda and Morrison’s –
  
  Read more

• Walmart's new $10 billion dollar deal is facing a big roadblock (WMT)

  30-04-2018 18:49 via feedproxy.google.com
  Walmart announced it will merge its UK business, Asda, with J Sainsbury in a deal worth approximately $10 billion. 
  The combined supermarkets will beat out industry giant Tesco to become the largest food retailer in the UK with about 26% market share, Jefferies says. 
  The deal is attractive but Jefferies worries there will be regulatory challenges ahead. 
  Watch Walmart trade in real-time here. 
  Walmart announced it will sell its UK business, Asda, to J Sainsbury in
  
  Read more

• CRYPTO INSIDER: A hot crypto hedge fund keeps poaching Wall Street bankers

  30-04-2018 18:25 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider’s roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.
  Cryptocurrency hedge fund BlockTower Capital keeps scooping up talent from Goldman Sachs, as Wall Streeters continue to flee big banks in favor of bitcoin firms.
  Steve Lee, a former portfolio manager and trader at Goldman, is one of the most recent hires by the Connecticut-based
  
  Read more

• 24 mind-blowing facts about Warren Buffett and his $84.7 billion fortune

  30-04-2018 18:21 via feedproxy.google.com
  Warren Buffett, the chairman and CEO of Berkshire Hathaway, has a net worth of $84.7 billion.
  Buffett is a generous philanthropist having given away more than $27 billion in the last decade. 
  The billionaire is known for his frugal habits, like his daily McDonald's breakfast and insistence on using a flip phone.
   
  With a net worth of $84.7 billion, "The Oracle of Omaha" is currently the third-richest person in the world — but he doesn't act like it.
  His modest home in N
  
  Read more

• BANK OF AMERICA: Trading in the dollar is undergoing a huge shift — here are 8 reasons why you should be buying

  30-04-2018 18:19 via feedproxy.google.com
  The US dollar has been on the recovery trail in recent weeks, climbing 3% from a more than three-year low reached in mid-February.
  Bank of America Merrill Lynch sees a shift occurring that could send the greenback higher, and it gives 8 reasons why traders should be buying.
  After a prolonged period of weaker-than-expected performance, the US dollar is back grinding out gains.
  The greenback has climbed 4% since hitting a more than three-year low roughly 10 weeks ago — and Bank of America Me
  
  Read more

• Sainsbury’s CEO: The merger with Asda won’t cause brand confusion

  30-04-2018 16:26
  Sainsbury’s CEO Mike Coupe does not believe bringing the two businesses together will undermine either of the brands’ propositions and says they can “co-exist” as separate brands without confusion.
  Following the news that Sainsbury’s and Asda have agreed a merger, Sainsbury’s, which wants to be known for ‘quality’, and Asda, which is better known for being good value, will operate under a dual brand strategy that Sainsbury’s says will al
  
  Read more

• How to build an effective tradeshow marketing strategy

  30-04-2018 15:23
  With online marketing taking the world by storm, you might forget about the power still held in its offline alternative.
  One of those is tradeshow marketing: presenting your company, product or service at industry events. But if you think tradeshows only deliver great returns for specific types of business, you might be wrong.
  Tradeshows are a fantastic marketing tactic for any business to improve sales and build relationships. From engineering events to tradeshows for wedding companies, it&rsq
  
  Read more

• Ad of the month – UK: Dyson

  30-04-2018 14:00 via warc.com
  This month, Dyson is the brand which has achieved the biggest uplift in its Ad Awareness score in the UK, with its ad announcing its new range.The home appliances manufacturer has recently seen success, posting record profits last...
  
  Read more

• Marketing Week’s Masters Awards entry deadline extended

  30-04-2018 13:02
  The deadline for Marketing Week’s Masters of Marketing Awards has been extended to Friday, 18 May.
  The Masters are unique among marketing awards in their scope with more than 30 categories covering every aspect of a marketer’s job and all major industry sectors.
  And it is all powered and amplified by the most trusted and respected marketing title in the UK – Marketing Week.
  The UK’s biggest celebration of marketing excellence
  Marketing Week is the only UK title
  
  Read more

• Two changes needed in Asian marketing

  30-04-2018 12:00 via warc.com
  Proportionate to adspend, Asia is not receiving the recognition it deserves across effectiveness awards, observes Mark Hadfield, of iris Worldwide. To remedy this, a renewed focus on long term impact is required from both clients and...
  
  Read more

• Sainsbury’s and Asda to operate ‘dual-brand strategy’ in merger that creates new supermarket leader

  30-04-2018 08:54
  Sainsbury’s and Asda are planning to operate a “dual-brand strategy” as the reveal details of the merger that will create the UK’s biggest supermarket group.
  In an announcement this morning (30 April), Sainsbury’s said bringing together the two businesses, which between them had revenues of £51bn in 2017, will result in a more “competitive and resilient” business that will be better able to invest in price, quality, range and the technology to crea
  
  Read more

• Sainsbury’s and Asda agree merger in deal that will see both brands retained

  30-04-2018 08:54
  Sainsbury’s has confirmed that it is merging with Walmart’s Asda, creating the UK’s biggest supermarket group.
  In an announcement this morning (30 April), Sainsbury’s said bringing together the two businesses, which between them had revenues of £515bn in 2017, will result in a more “competitive and resilient” business that will be better able to invest in price, quality, range and the technology to create more flexible ways for customers to shop.
  The sho
  
  Read more

• YouTube, Halifax, Man City: Everything that matters this morning

  30-04-2018 08:19
  YouTube to sell ads on live TV
  YouTube will begin selling its ads through live television stream in a bid to target specific consumers, compete with traditional TV and give advertisers more gateways to reach viewers.
  According to reports YouTube has two minutes of local ad inventory per hour that it can sell on each TV network but has so far allowed those networks to sell the two minutes themselves.
  However, YouTube is reportedly set to sell the time itself as part of its Google preferred packag
  
  Read more

• M&S, Sky Mobile, Virgin Media: Everything that matters this morning

  30-04-2018 08:19
  M&S uses employee recommendations for in-store campaign
  Marks & Spencer is launching a campaign which sees food hall employees reveal their favourite M&S meal.
  “My M&S Favourite” launched yesterday across 1,000 UK stores and sees staff donning personalised badges revealing their favourite snack. The campaign will also include recommendations on food shelves.
  The launch is a result of M&S’s internal research which finds 90% of customers are more likely to buy
  
  Read more

• HSBC, Sky, House of Fraser: Everything that matters this morning

  30-04-2018 08:19
  HSBC reports unexpected 4% pre-tax profit drop
  HSBC reported an unexpected 4% drop in pre-tax profit due to higher costs.
  The high street bank missed analyst’s estimates reporting £3.5bn revenue — a drop from this time last year which saw it report £3.6bn.
  The banking giant also announced plans to initiate a new share buyback of up to $2 billion.
  The results are the first announced since John Flint took over as chief executive with the aim of cleaning up HSBC’s imag
  
  Read more

• Facebook, RBS, Snapchat: Everything that matters this morning

  30-04-2018 08:19
  Facebook releases ‘clear history’ tool that will make it harder for brands to target ads
  Facebook is planning to release a ‘clear history’ tool that allows users to wipe their data from the social network. In a Facebook post ahead of the company’s f8 develop conference, CEO Mark Zuckerberg outlined the tool, which will work in a similar way to when users clear their history or cookies from their internet browser.
  Once the update is rolled out, users will be able to
  
  Read more

• Disney, WPP, Holland & Barrett: Everything that matters this morning

  30-04-2018 08:19
  Disney signs deal with Twitter to stream live shows
  Disney is to start creating live shows especially for Twitter causing the social network’s shares to spike 4.5% yesterday (30 April).
  The two companies have entered an agreement to create content and offer advertising opportunities specifically for Twitter, with more details about the shows expected to be released by Twitter and ESPN, which is owned by The Walt Disney Company, at advertiser presentations this week in New York.
  P
  
  Read more

• Cambridge Analytica, House of Fraser, Uber: Everything that matters this morning

  30-04-2018 08:19
  Cambridge Analytica to shut down
  Political consultancy Cambridge Analytica has announced it is shutting down following a “siege of media coverage” that has driven away “virtually all of the company’s customers and suppliers”.
  The consultancy at the heart of the Facebook data-sharing scandal claims it has been the victim of “numerous unfounded accusations” relating to the harvesting of data from 87 million Facebook users on behalf of political clients. In
  
  Read more

• US drives digital audio spending shift

  30-04-2018 02:00 via warc.com
  GLOBAL:Broadcast radio’s share of global display advertising spend has dipped by 1.6 percentage points over the past decade, largely because of falling expenditure in the US where advertisers are investing more heavily in digital audio...
  
  Read more

• Senior marketers demand digital improvement

  30-04-2018 02:00 via warc.com
  SAN JOSE, CA: A huge majority of global marketing leaders (95%) believe digital media must become more reliable, according to a new survey from the CMO Council, which confirmed widespread industry dissatisfaction with digital media platforms.The...
  
  Read more

• Latin American brands grow 18% in value

  30-04-2018 02:00 via warc.com
  MEXICO CITY: After a difficult 2017 when Latin American brands saw a 22% decline in their total brand value, the region has bounced back in 2018 with overall brand value growing by 18% to $130.8bn.That is according to the latest
  
  Read more

• Gender equality could boost APAC GDP by 12%

  30-04-2018 02:00 via warc.com
  SINGAPORE: Advancing policies to improve women’s equality in Asia Pacific economies could add $4.5 trillion to the region’s collective GDP by 2025, according to a new study of 18 APAC markets.McKinsey Global Institute (MGI), the...
  
  Read more

• Ford's 'network approach' to VR

  30-04-2018 02:00 via warc.com
  ORLANDO, FL: Ford, the automaker, is taking a “network approach” to virtual reality (VR) that provides this content with enduring strategic value, rather than adopting a campaign-led mindset about this innovative channel.Lisa Schoder,...
  
  Read more

• Augmented reality is unknown but hugely effective

  30-04-2018 02:00 via warc.com
  LONDON: Augmented Reality (AR), the technology behind Pokémon Go, Google Lens, and Snapchat’s filters has huge potential, but only about half of UK consumers are aware of the term, despite growing use-cases.A new study suggests that,...
  
  Read more

• Alibaba deploys blockchain to tackle food fraud

  30-04-2018 02:00 via warc.com
  AUCKLAND/SYDNEY: Alibaba, the Chinese e-commerce giant, is piloting a blockchain supply network to improve the transparency of Australian and New Zealand food products sold on its Tmall online marketplace.Launched in Auckland last week, the pilot...
  
  Read more

Follow @sales_mrktinguk on Twitter!