Sales & Marketing news

• 'The guardrails haven't been found yet': The execs behind a big Wall Street bitcoin partnership say crypto is still in its infancy

  27-04-2018 23:12 via feedproxy.google.com
  ICE, the parent company of the New York Stock Exchange, announced in January a partnership with Blockstream to launch a data feed product to make cryptocurrency markets more transparent for Wall Street. 
  A number of hedge funds and trading firms are testing the product, which went live in March, according to Lynn Martin, head of ICE's data business. 
  We met up with Martin and Blockstream chief executive Adam Back to talk about the product, the development of cryptocurrency market struc
  
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• 'Overt and career-killing defamation': Bank of America exec ousted over sexual misconduct allegations is suing the firm for $100 million (BAC)

  27-04-2018 22:14 via feedproxy.google.com
  Omeed Malik, a former senior banker in Bank of America's prime brokerage department, is suing his ex-employer for $100 million for "overt and career-killing defamation."
  Malik was fired in January amid sexual misconduct allegations.
  Bank of America says the claims are baseless and that it stands by its decision.
  A Bank of America Merrill Lynch executive who was fired over sexual misconduct allegations is suing his former employer for $100 million, according to a report by CNBC. 
  Omeed
  
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• Social media stocks are sinking as GOP lawmakers consider new regulation

  27-04-2018 21:24 via feedproxy.google.com
  Social media stocks are down Friday.
  Some GOP lawmakers are pondering whether social media companies censor conservative opinions, which they believe would call for legislation.
  Twitter is getting hit the hardest. 
  Social media stocks are losing ground Friday after Bloomberg Law's Michaela Ross reported that some GOP lawmakers are kicking around the possibility of new regulation.
  Twitter is the biggest loser on the day, down almost 5%, while Snap and Facebook are lower by 3%
  
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• Venezuela's oil industry is bleeding — and its collapse could mark the end of President Nicolas Maduro

  27-04-2018 21:06 via feedproxy.google.com
  President Nicolas Maduro is widely seen as winning reelection this month — the Venezuelan government has been accused of rigging elections in the past. 
  But some experts don't see Maduro holding power past 2018, even if he is reelected. 
  A collapsing oil industry could lead to Maduro being overthrown. 
  Given the far reaching grasp of the Venezuelan government, there's a good chance President Nicolas Maduro will  hold power through 2018 — but after the presidential
  
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• Domino's CEO rides off into the sunset after leading one of the greatest turn arounds of all time (DPZ)

  27-04-2018 20:55 via feedproxy.google.com
  Domino's Pizza CEO J. Patrick Doyle delivered his last earnings call after leading the company for eight years.The pizza chain beat Wall Street estimates on both the top and bottom lines. 
  Shares gained have gained 1,700% over the last 8 years, skyrocketing past peers and even tech giant Amazon.Watch Domino's Pizza trade in real-time here. 
  Domino's Pizza CEO J. Patrick Doyle rode off into the sunset with a bang after the pizza chain reported strong first quarter results. 
  Th
  
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• Apple's VR headset will reportedly have a higher resolution than even the best TVs and smartphones (AAPL)

  27-04-2018 20:50 via feedproxy.google.com
  Apple could release a VR headset as soon as 2020, CNET reported. 
  The headset would also be able to handle augmented reality, according to the report. 
  It would include two displays with higher resolution than the best TVs and smartphones available today. 
  Apple is working on a headset that could be released as soon as 2020, CNET reported on Friday, citing a source familiar with Apple's plans. 
  The headset could be significantly more powerful than virtual reality headsets on
  
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• A bunch of former KCG staffers have found a new home at Wall Street broker Instinet

  27-04-2018 20:45 via feedproxy.google.com
  William Wiley, a former chief operating officer at trading firm KCG Holdings has joined Instinet as an executive director and head of strategy. 
  Wiley follows a number of former KCG staff in making the move to Instinet, which is owned by Japanese investment bank Nomura.
  KCG was acquired by Virtu Financial in 2017, and Virtu immediately set about cutting staff in half. Many of those to leave as part of the cuts were former KCG staff.
  Instinet, the brokerage firm owned by Japanese investment
  
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• CRYPTO INSIDER: Litecoin's founder regrets selling when he did

  27-04-2018 20:39 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider’s roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.
  Charlie Lee, the founder of litecoin has hinted that he has some regrets about selling his entire holding shortly before Christmas.
  "I still think it was the right move but I question whether — I think in the long run it was the right move but in the short term w
  
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• What we talk about when we talk about planning

  27-04-2018 19:00
  At an event in central London, strategists gathered to borrow skills from sister professions in order to make them better students of the human. Here’s what WARC’s reporter learned. Many planners grow...
  
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• Starbucks moves away from the ‘drumbeat of promotions’ to build longer term relationships with customers

  27-04-2018 17:37
  Starbucks is shifting its focus from short-term goals to build a more “sustained platform”and more personal relationship with customers.
  Speaking on an investor call yesterday, Matthew Ryan, global chief strategy officer at Starbucks, said: “The long-term strategy is something that is going to build over time, and it’s part of an ongoing shift in our marketing, from a short-term ‘one and done’ focus to a sustained platform, ongoing relationship focus with our
  
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• Starbuck moves away from the ‘drumbeat of promotions’ to build longer term relationships with customers

  27-04-2018 17:37
  Starbucks is shifting its focus from short-term goals to build a more “sustained platform”and more personal relationship with customers.
  Speaking on an investor call yesterday, Matthew Ryan, global chief strategy officer at Starbucks, said: “The long-term strategy is something that is going to build over time, and it’s part of an ongoing shift in our marketing, from a short-term ‘one and done’ focus to a sustained platform, ongoing relationship focus with our
  
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• How to address the challenges of flexible working

  27-04-2018 16:32
  Marketing Week hosted a Facebook Live session with Helen Tupper, commercial marketing director at Microsoft and founder of Amazing If, where she discussed how marketers can break down the barriers to flexible working.
  Tupper is a passionate advocate for flexible working and has just launched The New Work network, which is dedicated to helping companies and people embed flexible working into their cultures.
  The Marketing Week columnist was joined by features editor Lucy Tesseras for the session.
  
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• Helen Tupper to answer your questions on flexible working

  27-04-2018 16:32
  Marketing Week is hosting a Facebook Live session with Helen Tupper, commercial marketing director at Microsoft and founder of Amazing If, to discuss how marketers can break down the barriers to flexible working.
  Tupper is a passionate advocate for flexible working and has just help launched The New Work Network, which is dedicated to helping companies and people embed flexible working into their cultures.
  The Marketing Week columnist will be joined by features editor Lucy Tesseras for the sessi
  
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• Helen Tupper answers your questions on flexible working

  27-04-2018 16:32
  Marketing Week hosted a Facebook Live session with Helen Tupper, commercial marketing director at Microsoft and founder of Amazing If, where she discussed how marketers can break down the barriers to flexible working.
  Tupper is a passionate advocate for flexible working and has just launched The New Work network, which is dedicated to helping companies and people embed flexible working into their cultures.
  The Marketing Week columnist was joined by features editor Lucy Tesseras for the session,
  
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• Asda signs up AMV to lead new agency ‘ecosystem’ model

  27-04-2018 15:01
  Asda has appointed AMVBBDO as its new lead agency partner to spearhead the creative development for Asda and George, starting with immediate effect.
  AMVBBDO – which ran Sainsbury’s creative account for 35 years until August 2016 – will sit at the centre of Asda’s new agency ‘ecosystem’ model. Quite what that means is a little unclear, but Asda says AMV will lead an integrated team that includes fashion agency Wednesday, Redwood, Proximity and EG. It will also
  
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• Asda signs up AMV BBDO to lead new agency ‘ecosystem’ model

  27-04-2018 15:01
  Asda has appointed AMV BBDO as its new lead agency partner to spearhead the creative development for Asda and George, starting with immediate effect. AMV BBDO replaces Saatchi & Saatchi, which has controlled Asda’s ad business for the last two years.
  AMV BBDO – which ran Sainsbury’s creative account for 35 years until August 2016 – will sit at the centre of Asda’s new agency ‘ecosystem’ model. Quite what that means is a little unclear, but Asda
  
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• The three programmes helping government ‘really grasp digital’

  27-04-2018 14:56
  The Government Communications Service (GCS) is focusing on ensuring its digital marketing is as effective and efficient as possible as it reveals plans to spend a third of its £150m media budget online.
  Speaking to Marketing Week ahead of the release of GCS’s annual report, Alex Aiken, executive director for government communications, says “grasping digital” is one of the key challenges his department faces this year as its investment increases. The department has a &pou
  
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• Government puts focus on ‘really grasping digital’ as it looks to improve effectiveness

  27-04-2018 14:56
  The Government Communications Service (GCS) is focusing on ensuring its digital marketing is as effective and efficient as possible as it reveals plans to spend a third of its £150m media budget online.
  Speaking to Marketing Week ahead of the release of GCS’s annual report, Alex Aiken, executive director for government communications, says “grasping digital” is one of the key challenges his department faces this year as its investment increases. The department has a &pou
  
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• Government puts focus on ‘grasping digital’ in effectiveness drive

  27-04-2018 14:56
  The Government Communications Service (GCS) is focusing on ensuring its digital marketing is as effective and efficient as possible as it reveals plans to spend a third of its £150m media budget online.
  Speaking to Marketing Week ahead of the release of GCS’s annual report, Alex Aiken, executive director for government communications, says “grasping digital” is one of the key challenges his department faces this year as its investment increases. The department has a &poun
  
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• American Apparel, M&S, Heineken: 5 things that mattered this week and why

  27-04-2018 14:46
  American Apparel arrives back in the UK with new brand focusAmerican Apparel is back on the UK retail scene, promising its days of semi-pornographic advertising are over as it looks to win over young shoppers with products and body positivity.
  It’s a big task, given the LA-based brand had landed itself in hot water more than a handful of times for advertising that was deemed to sexualise children and normalise sexual predatory behaviour. But its now female-led marketing team, headed up by
  
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• The Marketing Academy appoints first global chair in expansion push

  27-04-2018 14:25
  The Marketing Academy has appointed Cannes Lions’ chairman Terry Savage as its first global chair in an expansion push.
  Savage is tasked with helping the Academy further its global expansion plans. He will also lead a ‘global council’ of industry figures with the aim of raising awareness of the organisation and its work across the world.
  Phil Rumbol, partner at MullenLowe, will continue as UK chair.
  The Marketing Academy launched in the UK in 2010 with Marketing Week as a found
  
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• Ad of the month – US: Skechers

  27-04-2018 12:00
  This month, Skechers is the brand with the biggest uplift in its Ad Awareness in the US. Shoemaker brand Skechers have been around for more than 25 years, and even as styles have changed, the brand has continued to rely on celebrity-centric...
  
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• Ad of the month – Singapore: Huawei

  27-04-2018 12:00
  This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant recently unveiled its new P20 and P20 Pro devices, which went on sale on the 7th April.The...
  
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• Sign up to our webinar to learn how Auto Trader Is accelerating consumer relationships

  27-04-2018 10:07
  Think back to the last time you received (and deleted) a mistargeted marketing email in the past month. The past week? Today? Incorrect or superficial use of consumer data is one of the biggest drivers in damaging brand relationships. As consumers continue to ratchet up expectations for smoother brand experiences, marketers must learn to engage with insight. Auto Trader’s marketing is powered by Selligent Marketing Cloud.
  Hear from Sarah Jones, senior CRM manager at Auto Trader, as s
  
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• Towards a new advertising equilibrium?

  27-04-2018 01:32
  LONDON: Spending on traditional media channels has suffered for several years at the hands of a succession of digital ones – internet, mobile, social – but there are signs of change that could herald a more stable future.“Is...
  
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• International markets swell Twitter profits

  27-04-2018 01:32
  SAN FRANCISCO: Twitter, the social networking service, has beaten forecasts by reporting better-than-expected first quarter revenue of $665m, buoyed by healthy growth in international ad revenues and a strong showing in Asia-Pacific.The company
  
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• 'Genuine' smiles boost celebrity endorsements

  27-04-2018 01:32
  NEW YORK: A single facial tick, in the form of a “genuine” smile, can enhance the persuasive appeal of a celebrity endorser and may even improve perceptions of a well-known brand spokesperson whose reputation has slipped.Such findings...
  
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• Ford shifts its strategy for North America

  27-04-2018 01:32
  DETROIT: Ford, the automaker, has announced plans to stop selling most of the cars it currently sells in North America, including all sedans, as it seeks to focus on more profitable crossovers, trucks and SUVs.While releasing its first-quarter...
  
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• Flipkart tax ruling lifts Indian e-commerce

  27-04-2018 01:32
  NEW DELHI: An income tax tribunal in India has ruled in favour of an appeal lodged by Flipkart, the country’s largest online retail marketplace, which analysts say will benefit e-commerce companies with regard to product discounting and...
  
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• Facebook adspend booms in APAC despite scandals

  27-04-2018 01:32
  SINGAPORE: Facebook’s advertising revenue in Asia-Pacific markets is continuing to soar, according to new figures released by the social media giant this week, despite ongoing scrutiny of the company’s approach to personal data. ...
  
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• Britons spend a full day each week online

  27-04-2018 01:32
  LONDON: British adults now spend an average of one day a week online, or about double the amount of time they did in 2007, a new official study has revealed.According to Ofcom, the UK media regulator, nearly all adults aged 16 to 54 use the...
  
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• Marketers “searching in vain” for a consumer confidence boost

  27-04-2018 01:01
  Consumer confidence dropped two points in April, marking 28 consecutive months without a positive overall index score and painting “a gloomy picture” of consumers’ mindset.
  According to GfK’s Consumer Confidence Index, all measures but one fell, leading the overall score to decrease to -9 — two points lower than April last year.
  Consumers’ view of their ‘personal finance situation’ over the next 12 months fell by six points to +4, reversing th
  
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• Argos on its mission to be known for more than just price

  27-04-2018 01:01
  Argos is targeting busy parents with its new advertising campaign ‘You’re Good to Go’ as it looks to sit at the heart of modern family life and be talked about for more than just its products and pricing.
  It marks a significant shift in positioning for the UK’s third largest online retailer, which up until now has only had a “rational connection” with consumers.
  “Argos’s brand purpose is making sure customers know we’re ‘good to go
  
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