Sales & Marketing news

• Facebook apologises for data scandal, Burger King disguises Whopper as popcorn: International round-up

  26-04-2018 15:57
  McDonald’s unveils out-of-home ad to entice Hungarian drivers
  McDonald’s in Hungary is attempting to direct drivers to its fast-food outlets through simple billboards as part of its 30th anniversary.
  The restaurant chain’s quirky out-of-home ads feature images of McDonald’s two most popular products (a burger and a pack of fries) and have been placed on busy motorways.
  Local studio, Gravy, designed the ads using lights from cars to form images of a burger and fries.
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• From provocative to body positive: The American Apparel comeback

  26-04-2018 15:34
  American Apparel is back. Almost 18 months since the fashion brand went into administration it is plotting an unlikely comeback as it looks to shake off its controversial past while at the same time trying to return to what made it popular in the first place.
  Key to that comeback is the new female-led marketing team, which is determined to change how people perceive the brand and put the focus back on the product. It is an interesting marketing challenge given the brand’s legacy of disco p
  
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• NME: The death of a British institution or a smart move for the future?

  26-04-2018 12:00 via warc.com
  The end of the NME print product would imply that the iconic music paper was in terminal decline, but Shaun Austin of Future Thinking disagrees. At its core, the magazine is well placed to adapt to an online model, leveraging its compelling...
  
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• Why BES should be at the centre of budget planning

  26-04-2018 02:00 via warc.com
  GLOBAL: In a marketing environment where greater emphasis is being placed on customer experience, marketers need to consider adopting a measure for share of brand experience rather than continuing to rely on share of voice.Writing in the April...
  
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• UK adspend topped £22bn in 2017

  26-04-2018 02:00 via warc.com
  LONDON: UK advertising expenditure hit a record £22.2bn in 2017, with spending exceeding £6bn in the final quarter of the year, according to the Advertising Association/WARC Expenditure Report, the definitive measure of advertising...
  
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• Southeast Asia has low online brand risks

  26-04-2018 02:00 via warc.com
  SINGAPORE: Brands can have fewer concerns about where their online ads will appear when buying media in Southeast Asia compared to the rest of the world, according to new research.Integral Ad Science (IAS), the measurement and analytics company,...
  
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• Mondelez innovates in product sampling

  26-04-2018 02:00 via warc.com
  CHICAGO: Mondelez International, the snacks company, believes that product sampling will remain a powerful tool for brands, both through online channels and by innovating with in-store experiences.Steve McGowan, head/shopper marketing at Mondelez...
  
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• How design builds brand saliency

  26-04-2018 02:00 via warc.com
  SINGAPORE: Well-recognised brands such as McDonald’s and Samsung use design to boost their brand imprint to prompt maximum saliency and recognition, according to new BrandZ research from Kantar Millward Brown.“It is more important than...
  
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• Amazon's flywheel effect rolls on

  26-04-2018 02:00 via warc.com
  SEATTLE, WA: Amazon’s business model, based on the creation of a “virtuous cycle” and an aspiration to be the world’s most customer-centric company, shows no signs of slowing down.CEO Jeff Bezos’s
  
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• Three partners with Snapchat as it looks to AR to build its brand

  26-04-2018 01:01
  Three has unveiled the world’s first augmented reality Snapchat pet – Puggerfly – as it looks to boost its digital presence and tap into Snapchat’s nine million-strong daily UK audience.
  From today (26 April), Snapchat users will be able to interact with a Tamagotchi-style digital pug-butterfly and follow its story as it transforms from ‘Puppyfly’ to ‘Puggerfly’ over the course of a week.
  Through a variety of lenses, they will be able to feed their
  
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