Sales & Marketing news

• Build experiential retail with end-to-end software

  25-04-2018 23:16 via retailpro.com
      ERP | ePOS | mPOS | Payments | GDPR-Ready   For many enterprise retailers, 2018 is a year to rethink strategy, restructure operations, and reinvest your energies into unifying channels.The goal?Creating integrated, memorable experiences that inspire shoppers and …
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• Get 360 degree visibility with end-to-end retail software

  25-04-2018 23:10 via retailpro.com
      Getting a single, 360° view of your customers and stock performance from your retail POS is crucial and retailors are thinking through integration of mPOS with ePOS for greater flexibility and data unity.On 2 – 3 May, visit …
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• Integrate production and retail sales information

  25-04-2018 22:55 via retailpro.com
      Customers love your latest styles. Get them into your customers’ hands faster – by integrating all your retail software for end-to-end visibility into customer information and stock performance that helps you improve speed-to-market in your production cycles. On …
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• Get end-to-end integration and streamline your operations

  25-04-2018 22:44 via retailpro.com
      Seamless omnichannel customer experiences require omnichannel retailor operations.But many European retailors today still struggle from a lack of visibility due to unintegrated technologies and scattered retail and customer data along their channels, which are foundational for omnichannel.On 2 …
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• Digital innovation is not about technology. It’s about people.

  25-04-2018 20:26 via retailpro.com
      As a payment provider operating in various European countries, there is one key learning we drew from over three decades of experience in the industry: it is not primarily technology that drives digital evolution, but culture and the …
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• M&S’s food marketing director on making provenance a point of difference

  25-04-2018 18:17
  Marks & Spencer is launching a new food campaign that puts the focus on provenance and food standards as new food marketing boss Sharry Crammond looks to “shout louder” about what makes the retailer “special”.
  The campaign, created by Grey London, launches today (25 April) with a focus on its beef traceability standards. The ‘We trace it, so you can trust it’ activity, which will run across press, radio and digital, highlights the claim that M&S is the
  
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• Mark Ritson: Pret must bite the cost bullet if it wants to keep its ‘natural’ brand positioning

  25-04-2018 17:03
  It has been the high-water mark for British branding for more than two decades. Look around the high street and it’s hard to find a better run marketing operation. Pret A Manger is, on so many levels, as it good as it gets.
  Its in-house design team continues to produce a distinctive experience second to none. The constant evolution of its menu and the jaw-dropping decision to make and bake much of its products at each location ensure very high levels of quality and freshness. Its approach
  
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• Galvanising gamers

  25-04-2018 17:00
  Deutsche Telekom’s fundamental belief is that ‘Life is for sharing’. Great things can happen when people start sharing. Memories and the people we share them with are what really matters in life.
  However, dementia is...
  
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• The Mexican peso slides to a 3-month low amid NAFTA and political uncertainty

  25-04-2018 15:36 via feedproxy.google.com
  The peso dropped more than 1% versus the dollar on Wednesday.
  It had previously been paring losses on hope for an early NAFTA deal.
  Follow the Mexican peso in real time here.
  The Mexican peso dropped more than 1% early Wednesday on the back of uncertainty surrounding the NAFTA deal and as the Mexico's presidential race heats up. 
  The peso was down about 1.25% against the dollar at 8:22 a.m. ET. It had been been paring losses Tuesday after President Donald Trump said at a cabinet meetin
  
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• Boeing is taking off after earnings, but analysts warn of turbulence ahead (BA)

  25-04-2018 15:34 via feedproxy.google.com
  Boeing posted earnings that topped analyst expectations on Wednesday, shrugging off trade war fears that have plagued the stock.
  Volatility in the stock is likely to stick around, however, Credit Suisse warned. 
  Shares rose more than 2% following the earnings beat.
  Follow Boeing's stock price in real-time here. 
  Shares of Boeing rose more than 2% in early trading Wednesday after the planemaker reported first quarter earnings that topped analysts' expectations and raised its forecasts.
  
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• The economies of the 40 biggest US cities, ranked from worst to best

  25-04-2018 15:00 via feedproxy.google.com
  The US economy varies in its biggest cities.
  Metro areas such as San Francisco, Seattle, Austin, and San Jose have particularly strong economies; Cleveland, Virginia Beach, and Providence are much weaker.
  That's according to our ranking, which ranks metro areas by taking into account their unemployment rate, average weekly wage, job growth rate, GDP per capita, and GDP growth rate.
  The source of America's prosperity is its big cities.
  Business Insider combined five measures of labor-market
  
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• Here's how we ranked the economies of America's biggest cities

  25-04-2018 14:58 via feedproxy.google.com
  To look closer at the US economy as it varies by metro area, we looked at five measures of economic health.
  We used those measures to establish to ranking of the 40 biggest metro areas in the US.
  Cities such as San Francisco and Seattle have some of the strongest economies; cities like Providence and Cleveland have some of the weakest.
  See the full ranking.
  In our ranking of the economies of the 40 biggest metro areas in the US, we looked at five measures of economic health.
  Each
  
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• Vodafone expands its use of chatbots as it looks to transform the digital experience

  25-04-2018 14:34
  Personal may not be the first word that springs to mind when talking about chatbots, but Vodafone’s head of digital Jon Davies is adamant its digital sales assistant has improved the customer experience online by making it “far more engaging and personal”.
  Vodafone originally launched its chatbot, TOBi, last April to improve customer service and offer advice on SIM-only price plans. But over the past year its remit has been rapidly extended; now in addition to guiding customers
  
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• Twitter is whipsawing after posting its 2nd-ever quarterly profit (TWTR)

  25-04-2018 14:28 via feedproxy.google.com
  Twitter reported first quarter earnings on Wednesday that topped analyst expectations. 
  The company said it earned an adjusted $0.16 per share where Wall Street had expected $0.12. 
  Shares rose more than 5% in early trading before giving up much of their gains. 
  Follow Twitter's stock price in real-time here. 
  Shares of Twitter surged more than 5% in early trading Wednesday after the social network posted its second profitable quarter in a row by GAAP standards. They have sin
  
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• JPMorgan's Frenkel says central banks rescued the global economy from 'dysfunctional' governments

  25-04-2018 14:05 via feedproxy.google.com
  Central bankers rescued the world after the financial crisis while governments were dysfunctional, said Jacob Frenkel, chairman of JP Morgan International.
  Central banks became the “only game in town” when governments didn’t show leadership, he said.
  Fenkel and his fellow panelists called for governments to be bold, innovative and reclaim their leadership role alongside the central banks.
  LONDON — Central bankers rescued the world in the wake of the 2008 financial crisis
  
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• JPMorgan's Frenkel says central bankers rescued the global economy from 'dysfunctional' governments

  25-04-2018 14:05 via feedproxy.google.com
  Central bankers rescued the world after the financial crisis while governments were dysfunctional, said Jacob Frenkel, chairman of JP Morgan International.
  Central banks became the “only game in town” when governments didn’t show leadership, he said.
  Fenkel and his fellow panelists called for governments to be bold, innovative and reclaim their leadership role alongside the central banks.
  LONDON — Central bankers rescued the world in the wake of the 2008 financial crisis
  
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• A top analyst explains why everyone's overreacting to Facebook's data scandal (FB)

  25-04-2018 14:00 via feedproxy.google.com
  Facebook reports first-quarter earnings on Wednesday after the bell.
  The social media giant has ways around potential regulatory hurdles, and its positioning in the global advertising market is only strengthening, RBC Capital Markets' Mark Mahaney said.
  Watch Facebook trade in real time here.Regulation won't hinder Facebook's growth potential, according to RBC Capital Markets analyst Mark Mahaney.
  Facebook shed as much as $100 billion of market cap after news of the Cambridge Analytica scan
  
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• Why brands need to bring their purpose to life internally, not just externally

  25-04-2018 13:48
  Any true measurement of the social impact of a purpose campaign should start by analysing the impact on employees. Total transparency around the goals and achievements of each campaign will help businesses bring the wider team along with them, and in turn help consumers see it is a genuine effort.
  The Body Shop has a number of ongoing initiatives, such as its ‘Forever Against Animal Testing’ petition to get animal testing in cosmetics banned worldwide. It is aiming to reach
  
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• Brand purpose must be brought to life internally before it can be credible externally

  25-04-2018 13:48
  Any true measurement of the social impact of a purpose campaign should start by analysing the impact on employees. Total transparency around the goals and achievements of each campaign will help businesses bring the wider team along with them, and in turn help consumers see it is a genuine effort.
  The Body Shop has a number of ongoing initiatives, such as its ‘Forever Against Animal Testing’ petition to get animal testing in cosmetics banned worldwide. It is aiming to reach
  
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• The Winklevoss twins are teaming up with Nasdaq to sniff out bad actors on their cryptocurrency exchange

  25-04-2018 13:31 via feedproxy.google.com
  The Winklevoss twins are teaming up with Nasdaq, the exchange operator, to catch crypto criminals on its exchange.Gemini will use Nasdaq's SMARTS surveillance technology to monitor the exchange venue.
  Gemini, the cryptocurrency exchange founded by the Winklevoss twins, is going to use Nasdaq's surveillance technology to sniff out nefarious activity on its trading venue.
  The cryptocurrency exchange announced the deal with Nasdaq on Wednesday. As part of the deal, Gemini will use Nasdaq's SMARTS,
  
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• ALBERT EDWARDS: Stock markets are looking for a reason to crash — and they might have found it

  25-04-2018 13:14 via feedproxy.google.com
  Global markets are looking for an "excuse" to sell off, Societe Generale's bearish strategist Albert Edwards says.
  This week's move in US 10-year yields above the 3% mark — for the first time since 2014 — could be the catalyst required."Perhaps the greatest near-term threat to the stability of the equity markets is seen as the recent surge in bond yields," he said.LONDON — Global investors are looking for an "excuse" to sell their equity portfolios, and they may finally have a
  
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• ALBERT EDWARDS: Stock markets are looking for a reason to crash — and they may have found it

  25-04-2018 13:14 via feedproxy.google.com
  Global markets are looking for an "excuse" to sell off, Societe Generale's bearish strategist Albert Edwards says.
  This week's move in US 10-year yields above 3% — for the first time since 2014 — could be the catalyst required."Perhaps the greatest near-term threat to the stability of the equity markets is seen as the recent surge in bond yields," he said.LONDON — Global investors are looking for an "excuse" to sell their equity portfolios, and they may finally have a concrete
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, SNAP, CAT, AMZN, JPM, BRK.A)

  25-04-2018 12:40 via feedproxy.google.com
  Here is what you need to know.
  The 10-year hits 3%. The benchmark yield on Tuesday morning ticked above 3% for the first time since January 2014. It's now up 2 basis points at 3.02%.
  Americans just made a major about-face on the stock market for the first time since 2016 election. For the first time since the 2016 US election, more Americans expect stocks to fall over the next 12 months than rise, according to the Conference Board's Consumer Confidence survey in April.
  BlackRock's $1.8 trillion
  
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• 'They're changing the whole way that commerce works' — BlackRock's $1.8 trillion bond chief explains how millennials are spearheading an economic revolution

  25-04-2018 12:02 via feedproxy.google.com
  Rick Rieder, the chief investment officer of fixed income at BlackRock who oversees $1.8 trillion, had his latest economic epiphany after he successfully avoided a traffic jam.
  His thesis revolves around the idea that millennials are conditioned to use technology for everything and seek the lowest possible price.
  Rieder says the growing dynamic of millennial technological adoption is alleviating one of the market's biggest fears, while also challenging traditional economic models.
  When it comes
  
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• How to ensure a brand safe advertising environment

  25-04-2018 12:00
  Brand safety has forced many marketers to rethink their digital strategies following high-profile scandals. Here, Ligatus' Alex McIlvenny explores the steps that will help to steer digital spend toward safe, contextually relevant spaces....
  
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• A loud whistling noise halted trading on 7 global stock markets for several hours

  25-04-2018 10:58 via feedproxy.google.com
  Last week the Nasdaq Nordic exchange was put out of order after a fire alarm in a Swedish data centre caused a fire suppression system to trigger.
  The system made such a loud noise that it shut down servers for the Nasdaq.
  The whistling sound may have damaged "the alignment of disk drives’ read-write heads to the data tracks," according to Quartz.LONDON — Stock market trading in seven European countries was knocked out for several hours last week with an unusual cause of the disrupti
  
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• Takeda is closing in on buying Adderall maker Shire for $64 billion in pharma's biggest deal of the year

  25-04-2018 09:12 via feedproxy.google.com
  Takeda has reached a deal to buy Adderall drugmaker Shire for $64.3 billion. 
  The deal comes after a handful of rejections from Shire and a short-lived potential for a bidding war between Takeda and Botox-maker Allergan. 
  A transaction between Shire and Takeda is the largest pharma deal of the year. 
  Takeda has reached a preliminary agreement to buy Adderall drugmaker Shire for $64 billion in the largest pharma deal of the year. 
  The deal strengthens the Japanese drugmakers'
  
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• Takeda is buying Adderall maker Shire for $64 billion in pharma's biggest deal of the year

  25-04-2018 09:12 via feedproxy.google.com
  Takeda has reached a deal to buy Adderall drugmaker Shire for $64.3 billion. 
  The deal comes after a handful of rejections from Shire and a short-lived potential for a bidding war between Takeda and Botox-maker Allergan. 
  A transaction between Shire and Takeda is the largest pharma deal of the year. 
  Takeda has reached a preliminary agreement to buy Adderall drugmaker Shire for $64 billion in the largest pharma deal of the year. 
  The deal strengthens the Japanese drugmakers'
  
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• Harry Lang: Where’s the GDPR campaign to tell consumers about their data rights?

  25-04-2018 08:28
  I had a look at some of the things I’d been working on recently and realised that between a couple of whitepapers, a strategy document and a paper on the upcoming EU General Data Protection Regulation (GDPR), they all had one thing in common. Each one came across as if it had been drafted by the most cynical, doom mongering, dilapidated crone ever to have put gnarled fingers to keyboard.
  It was a little disturbing at first – that was until I remembered that I had a birthday coming u
  
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• The Russia World Cup: A brand risk or a unique opportunity?

  25-04-2018 08:05
  Just 50 days out from one of the world’s biggest sporting events, brands still appear reluctant to get on board as FIFA World Cup sponsors or sound the whistle on their campaigns.
  Ahead of the World Cup in Brazil in 2014, sponsors were touting their campaigns months in advance, signing up the stars of the game and getting their messages ready for the tournament. But this year, just weeks out from the start, few sponsors have started talking about their plans, with most brands telling Marke
  
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• Fewer than 10% of people in Norway use cash — and a senior official thinks it could disappear completely in a decade

  25-04-2018 08:00 via feedproxy.google.com
  The deputy governor of the Norwegian central bank believes that the country is effectively cashless.
  Use of physical money is incredibly rare in the Scandinavian nation, with fewer than 10% of transactions including cash.
  Cashlessness is on the rise globally, with almost 40% of Brits saying they can see themselves ditching the use of cash altogether in the future.LONDON — Norway has effectively become the world's first cashless society, according to one of the country's most senior ec
  
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• A top strategist warns that the 'intellectual health of society' is in danger — and explains why investors should be very worried

  25-04-2018 06:09 via feedproxy.google.com
  Facts and evidence have started taking a backseat to opinion, and that mentality is bleeding into investing, according to Bernstein.
  The firm scoured millions of books spanning 400 years in an attempt to provide quantifiable evidence of this trend.
  Bernstein argues that this is a harmful mindset that distorts investor perception and could pose problems as the market enters a late-cycle environment.
  If you've spent any time at all on Twitter, you've probably realized that facts and evidence often
  
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• Intel may be flying high, but it faces plenty of challenges ahead (INTC)

  25-04-2018 05:42 via feedproxy.google.com
  Intel's faced a string of bad news over the last six months, from chip delays to major security vulnerabilities.
  Its stock and financial results have held up despite it all.
  But it's anyone's guess whether the company can keep it up, as it faces new competitive threats and other challenges.It hasn't been a great six months for Intel.
  Since September, the company has had to contend with product delays, major security vulnerabilities, the potential loss of big-name customers, and resurgent rivals.
  
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• Google's stock clobbering shows just how freaked out Wall Street is about the online ad business right now (GOOG, GOOGL)

  25-04-2018 03:10 via feedproxy.google.com
  Google shares finished down for the second day in a row following mixed earnings. 
  Even an analyst who trimmed his price target called it an "overreaction."
  One analyst said those selling Google may anticipate bad news coming from Facebook's quarterly report on Wednesday and wanted to avoid fallout to ad sector. Google continued to feel the backlash on Tuesday of a Q1 financial report that featured some unwelcome surprises.
  The share price of Google's parent company Alphabet Inc finish
  
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• YouTube sees new opportunities

  25-04-2018 02:00
  MOUNTAIN VIEW, CA: YouTube is investing in new formats and new monetization opportunities as well as continuing to tackle brand safety issues, according to its chief executive officer.Despite a “tough few weeks”, YouTube is...
  
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• VICE targets India

  25-04-2018 02:00
  MUMBAI: VICE, the youth media brand, has officially launched its operation in India, in partnership with The Times of India Group, as it targets what will be the youngest country in the world in a couple of years’ time.“We are going...
  
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• Smartphone adspend just keeps growing

  25-04-2018 02:00
  LONDON: Smartphone advertising expenditure keeps growing, driven largely by smartphone video ads which jumped by 69% in 2017 according to new data from the IAB UK, making this by far the fastest-growing online ad format.The latest Digital Adspend...
  
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• McDonald's uses smart data to solve business challenge

  25-04-2018 02:00
  SINGAPORE: In Singapore’s competitive food delivery category, McDonald’s cannot afford to rest on its laurels, according to senior executives who worked on the award-winning McDelivery campaign which topped the global Gunn Media 100...
  
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• Marketers have months to master formats

  25-04-2018 02:00
  MENLO PARK, CA: The speed of change in digital is such that marketers have to be able to learn and adapt to new platforms and formats in just a few months, according to Facebook’s VP of ads and business platform.“Marketers don’t...
  
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• Knowledge gaps persist as GDPR nears

  25-04-2018 02:00
  GLOBAL: With the GDPR due to be implemented in a month’s time, many marketers at major multinationals are not fully aware of the implications for future campaigns, according to new research from the World Federation of Advertisers (WFA).The...
  
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• Building emotional equity with tech

  25-04-2018 02:00
  GLOBAL: The most effective campaigns put some serious thought into what technology can help them achieve, such as building emotional equity, rather than simply using tech for tech’s sake, according to a WARC study.The
  
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• Brands mix influencers and ads

  25-04-2018 02:00
  CHICAGO: Over half of major brands that use influencer marketing also leverage paid-for ads to maximise the impact of these partnerships, according to a study by the Association of National Advertisers (ANA).Bob Liodice, president/CEO of the ANA,...
  
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