Sales & Marketing news

• O2 brings separate agency partners together in move to foster creativity

  11-04-2018 18:15
  O2 has created a ‘planning hub’ among its agencies as part of a strategy that aims to break down the siloes in its marketing team, both internally and externally, and foster collaboration and creativity.
  The hub involves planners from across its media, PR, advertising and CRM agencies co-locating for three days a week in a space at one of its agencies dedicated to the brand. All the different ideas and campaigns the brand is working on are put on the walls, with people able to work a
  
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• Tesco readies more changes to Clubcard as it looks to get back to ‘rewarding loyalty’

  11-04-2018 16:39
  Tesco has hinted at more changes to its Clubcard loyalty scheme as it looks to build on work it has done to improve consumer perceptions of the brand through a focus on loyalty, as well as its own-brand offering and marketing.
  CEO Dave Lewis said the relaunch of Clubcard last year with contactless technology had “reinvigorated engagement” and given the company “more capability going forward”. In particular, he highlighted synergies between Clubcard and Pay+, Tesco’s
  
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• Marketers from F1, Virgin Atlantic and RBS revealed as judges for Marketing Week’s Masters Awards

  11-04-2018 16:28
  Top marketers from the likes of Formula One, RBS and The Guardian are among the jury for Marketing Week’s Masters of Marketing Awards 2018.
  Marketing Week is the only UK title that covers everything in marketing from strategy through to execution, and Marketing Week’s Masters of Marketing is the only awards event to do the same.
  Winners will be decided by a jury of senior marketers from some of the UK’s biggest companies. Those taking part this year include the Formula One&rsqu
  
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• Why fear of the unknown is holding back digital marketing

  11-04-2018 12:00 via warc.com
  Despite the rise of digital media, and therefore digital advertising, its complexity has led to a sense of paralysis and confusion for some marketers. Clive Baker argues that effective media planning comes from an adherence to business...
  
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• Lords call for investigation into ‘dysfunctional and opaque’ digital ad market

  11-04-2018 11:53
  The House of Lords is calling for the competition watchdog to launch an investigation into the “dysfunctional and opaque” digital advertising market.
  The call comes after senior peers heard complaints from the ad industry that “Google alone has control at all levels of the market” and urged the industry to “take greater steps to self-regulate”.
  The Lord’s investigation also called on the Competition and Markets Authority to undertake a market study of th
  
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• House of Lords calls for investigation into ‘dysfunctional and opaque’ digital ad market

  11-04-2018 11:53
  The House of Lords is calling for the competition watchdog to launch an investigation into the “dysfunctional and opaque” digital advertising market.
  The call comes after senior peers heard complaints from the ad industry that “Google alone has control at all levels of the market” and urged the industry to “take greater steps to self-regulate”.
  The Lord’s investigation also called on the Competition and Markets Authority to undertake a market study of th
  
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• How small businesses are tackling GDPR

  11-04-2018 08:05
  The impending General Data Protection Regulation, which comes into force on 25 May, presents one of the most challenging overhauls that many marketers will have ever faced. Nowhere is that truer than in small businesses.
  While a lack of awareness and resources is putting many SMEs in danger of being on the wrong side of the law, those that have taken proactive steps with appropriate advice could even be able to teach larger companies some lessons. The simplicity of their approaches and the benef
  
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• Used properly, programmatic delivers

  11-04-2018 01:38 via warc.com
  LONDON: Despiterecent controversies around programmatic – surfacing ads next to inappropriate content, for example – best-practice examples show how it can be used effectively, according to a new WARC report.The 2018 Media Strategy...
  
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• Small brands steal share in a changing India

  11-04-2018 01:38 via warc.com
  MUMBAI: Changes in the Indian consumer landscape, including increased broadband penetration, a younger demographic growing in economic strength, and private label brands are threatening the hold of big consumer brands on the country.This is...
  
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• LVMH taps luxury startups

  11-04-2018 01:38 via warc.com
  PARIS: Luxury behemoth LVMH, owner of high-end fashion, and high-end beverages, is investing in younger companies working in the luxury sector, including counterfeit detection software and new materials firms.The company said it would unveil a...
  
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• Ford's formula for podcast success

  11-04-2018 01:38 via warc.com
  ORLANDO, FL: Ford, the automaker, delivered success with a podcast advertising strategy that allowed it both to obtain significant reach and leverage the true power of storytelling.Lisa Schoder, Ford’s Head/US Integrated...
  
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• Big brands seek to squeeze more out of TV

  11-04-2018 01:38 via warc.com
  SYDNEY: Brands including Samsung and Westpac agree television remains influential and are looking to get the most out of television spend as the Australian media market evolves.Television is worthy of confidence from brands, according to Toby...
  
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• 4A's unveils Advertiser Protection Bureau

  11-04-2018 01:38 via warc.com
  MIAMI BEACH, FL: The 4A’s (American Association of Advertising Agencies) has launched the Advertiser Protection Bureau (APB), an agency-led body that will push for trustworthy environments that benefit marketers and consumers alike.Marla...
  
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