Sales & Marketing news

• Manchester City’s marketing boss on its decision to swipe right on Tinder

  05-04-2018 16:56
  The Manchester City and Tinder blimp getting ready to fly over Manchester. Photo credit: Dave Thompson/PA WireManchester City may have suffered a defeat against Liverpool in the Champions League last night, but it has the opportunity to clinch the Premier League title this weekend when it plays rival Manchester United at home. And it’s an achievement the club is marking with the launch of a multi-year partnership with Tinder.
  The dating app is showing its support for the club by turn
  
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• Soft drinks brands take up the sugar tax gauntlet with focus on innovation and premiumisation

  05-04-2018 16:46
  From consumers stockpiling Irn Bru to criticisms of Ribena for “sneakily” ruining its taste by reducing sugar, soft drink brands have been on a bit of a roller coaster ever since former chancellor George Osborne unveiled the ‘sugar tax’ in 2016.
  Officially called the Soft Drinks Industry Levy (SDIL), it comes into effect tomorrow (6 April) and will force soft drinks companies to pay a charge for added sugar. Under the two-band system, drinks that contain 5g of sugar or mo
  
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• Coca-Cola launches campaign to talk up its ‘uniqueness’ ahead of the sugar tax

  05-04-2018 16:24
  Coca-Cola is launching a marketing campaign for Coca-Cola Classic that aims to reinforce its “uniqueness and specialness” just as the sugar tax comes into effect, forcing up the price of Coca-Cola’s flagship product.
  The ‘We Do’ campaign goes live tomorrow (6 April), the same day the tax comes into force, and will run for four weeks across outdoor and social media. It will focus on the heritage of the brand and how the recipe hasn’t changed since its invention
  
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• Target launches voice-activated coupon, Tinder tests video feature: International round-up

  05-04-2018 14:30
  Tinder tests out a short video feature
  Dating app Tinder has unveiled a new video feature called ‘Tinder Loops’ that allows users to upload two-second videos alongside photos.
  The company says the gif-like videos will first be tested on the platform in Canada and Sweden to see how users respond to loops before potentially rolling it out across other markets. Tinder says the two-second videos should help highlight users’ personalities, meaning they are more likely to be ‘r
  
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• How Sky, Ascott are taking programmatic further

  05-04-2018 13:00
  Programmatic is creating more capabilities than merely a fast way of buying inventory. Dataxu’s Mike Shaw looks at the brands taking the technique to new heights.The launchpad for programmatic: advanced data...
  
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• Sainsbury’s overhauls Nectar scheme to ‘genuinely reward loyalty’

  05-04-2018 12:44
  Sainsbury’s is overhauling its Nectar loyalty scheme, making it digitally-led and app-based for the first time and shifting rewards away from being based just on how much is spent as it looks to “genuinely reward customers” for choosing Sainsbury’s more often.
  The changes, which are being trialled at its Isle of Wight stores, will see customers receive points based not just on how much they spend, but also on how frequently they shop and how long they’ve been shoppi
  
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• How to use email marketing effectively

  05-04-2018 08:00
  Email marketing may not be seen as the most exciting channel – it is often referred to as a little tired and uninspiring – but nevertheless it remains central to many brands’ communications strategies. And while some predicted its demise a few years ago when social media became increasingly dominant, its death is by no means imminent.
  In fact, thanks to the arrival of new technologies, which are making it “more interesting and engaging”, email is experiencing someth
  
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• A $165 billion investment chief identifies the 'single winner' in a market that's made a drastic U-turn from last year

  05-04-2018 04:38 via feedproxy.google.com
  The stock market has resumed its normal, sharp swings in both directions after a historically quiet year.
  Amid the volatility in February and March, a "single winner" emerged, according to Larry Hatheway, the head of investment solutions and chief group economist at GAM.
  "With the advent of two-way markets, where people who buy stocks can make money or lose money (which was largely absent in 2017), you're beginning to see investors focus on what can deliver hopefully reliable or predic
  
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• Here's all the personal information of yours that Facebook says could have been scraped by 'malicious actors' (FB)

  05-04-2018 03:00 via feedproxy.google.com
  Facebook announced in a blog post Wednesday that it will disable its search feature that allows users to be found based on a phone number or an email address.
  The company said users' information may have been scraped by malicious actors who used this feature.
  Here's how to put your profile on lock down to limit public access to your information.Facebook delivered some worrisome news to its 2 billion users on Wednesday: Most people who use the social network might have had their public profile "s
  
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• Updated: Facebook accepts worldwide extension of GDPR

  05-04-2018 02:00
  SAN FRANCISCO: Stringent new data privacy protections will be introduced by the European Union next month, yet Facebook was reported to be holding back from committing itself to applying them to all its users around the world.But late yesterday,...
  
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• Trust me, I’m a brand

  05-04-2018 02:00
  As Mr. T might say, ‘It’s April, fool’, so it’s that time of year when hoaxes abound. From left-handed burgers to tartan paint to plastic poo, all manner of lame April Fools’ Day gags will be inflicted on weary...
  
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• The great disconnect

  05-04-2018 02:00
  The tech businesses of Silicon Valley are hiding behind Big Data and as a result, have become disconnected from the lives of real people, says Gareth Kay. Could marketers be the key to help them reconnect with everyday...
  
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• The black swans of marketing

  05-04-2018 02:00
  Marketing as a profession has allowed itself to be moved downstream, and ‘business consultants’ have come in to fill the void. Tim Williams offers five ways in which advertising agencies can transform their business models and...
  
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• The biases of strategy

  05-04-2018 02:00
  In last month’s column, we looked at cognitive biases and how they can be applied to making more effective brand communication. We mentioned that practitioners are people too, and thus prone to the same biases, which must impact our work....
  
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• WARC launches 2018 Prize for Asian Strategy

  05-04-2018 01:21
  SINGAPORE: WARC today launches the 2018 WARC Prize for Asian Strategy, seeking the best evidence of strategic marketing thinking in Asia.Now in its eighth year, the Prize is free to enter and is open to brand owners and agencies in any discipline....
  
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• Facebook questions worldwide extension of GDPR

  05-04-2018 01:21
  SAN FRANCISCO: Stringent new data privacy protections will be introduced by the European Union next month, yet Facebook is holding back from committing itself to applying them to all its users around the world.According to Reuters, Facebook CEO...
  
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• Counterfeiting in Asia hits alarming levels

  05-04-2018 01:21
  KUALA LUMPUR: Counterfeiting is rife in Asia and no longer affects just high-end brands, but now extends to any product with a logo, a leading representative from the Organisation for Economic Co-operation and Development (OECD) has warned. ...
  
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• Busy Europeans opt for healthy snacks

  05-04-2018 01:21
  LONDON: Growing demand for healthy snacking products has been identified across six major European markets in a new study that suggests the profile of the typical European consumer is changing.According to market insights firm IRI,
  
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• Budgets increase for influencer marketing

  05-04-2018 01:21
  NEW YORK: Three-quarters (75%) of national advertisers in the US make use of influencer marketing and they are reported to be so pleased with the discipline that 43% of them expect to increase their spending on it over the next 12 months.That is...
  
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• AT&T pushes gender equality in ads

  05-04-2018 01:21
  NEW YORK: AT&T, the telecoms and entertainment company, is driving progress when it comes to making sure that women are portrayed accurately in advertising.Christine Cervenka, director/marketing analytics at AT&T’s global marketing...
  
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• Facebook's new privacy changes broke Tinder — but the dating app is fixed now (FB)

  05-04-2018 00:41 via feedproxy.google.com
  Tinder customers found they couldn't use the dating app on Wednesday, instead getting a technical error.
  They encountered the problem soon after Facebook announced a set of sweeping restrictions on the amount of data third-party app developers can collect from its users.
  Tinder announced later in the day that it had fixed the problem.
  Tinder users who wanted to swipe and match on the dating app were out of luck for much of Wednesday.
  Some widespread changes Facebook made early in the day to the
  
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