Sales & Marketing news

• Under Armour, Nike, Apple: The top 10 YouTube ads in March

  10-04-2018 18:33
  1. Under Armour: Anthony Joshua – Your greatest opponent is you
  Ahead of his heavyweight title fight against Joseph Parker, Under Armour released a campaign featuring Anthony Joshua. The ad shows the boxer, who is sponsored by the brand, focusing on his mental preparation for the fight and how athletes face a battle against the voice in their head to reach their full potential. Joshua went on to win the fight.
  Creative agency: Lucky Generals
  Media agency: DigitasLBi
  2. Adidas: See Creativi
  
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• How ASOS used Instagram to boost recall and awareness

  10-04-2018 18:02
  The post How ASOS used Instagram to boost recall and awareness appeared first on Marketing Week.
  
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• P&G shakes up agency models as it puts the focus back on creativity

  10-04-2018 17:07
  Procter & Gamble (P&G) is shaking up its advertising by creating three new agency models that seek to reinvent agency relationships and maximise efficiency.
  One of the most significant changes is the creation of a multi-agency group that combines talent from rival agencies and is dubbed the ‘People First’ model. The currently unnamed agency group will bring together creatives from Publicis, WPP and Omnicom and is being headed up by Andrea Diquez, chief executive of Publicis G
  
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• Tanya Joseph: ‘Challenge, flag, report’ should be brands’ response to online abuse

  10-04-2018 16:10
  A man walks into a pub. He sees another man hurling abuse at a third bloke who is sitting in the corner.
  Actually, let’s not make this about an anonymous man but about you. You walk into a pub, and you see one person hurling abuse at another. It is vile horrible stuff – racist, misogynistic, ugly language.  What do you do?
  Well, I would check out the first bloke and depending on how big and how angry he was I would either go up to him directly and tell him to lay off or go the m
  
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• Marketoonist on marketing at the point of sale

  10-04-2018 13:03
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on marketing at the point of sale appeared first on Marketing Week.
  
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• GDPR: What it means for the market research industry

  10-04-2018 12:00 via warc.com
  Despite the imminence of GDPR, many businesses are still unaware of how the regulation will affect them. For market researchers, understanding the new law is particularly important. Chime Insight & Engagement CEO, Crispin Beale, looks at...
  
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• Kellogg’s ecommerce director on why his role soon won’t be needed

  10-04-2018 08:33
  Kellogg’s is increasing its focus on driving ecommerce sales, particularly in the snacking and convenience space, but its ecommerce director believes the need for people purely focused on driving digital sales will soon be redundant as it becomes part of a general marketer’s role.
  Speaking to Marketing Week Kellogg’s global ecommerce customer development director, Richard Gibbons, says the company has spent the past eight years dedicating resource to driving online sales. That
  
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• Kellogg’s ecommerce boss on why his role will soon be redundant

  10-04-2018 08:33
  Kellogg’s is increasing its focus on driving ecommerce sales, particularly in the snacking and convenience space, but its ecommerce director believes the need for people purely focused on driving digital sales will soon be redundant as it becomes part of a general marketer’s role.
  Speaking to Marketing Week, Kellogg’s global ecommerce customer development director, Richard Gibbons, says the company has spent the past eight years dedicated resource to driving online sales. That
  
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• Kellogg’s ecommerce boss on why his role soon won’t be needed

  10-04-2018 08:33
  Kellogg’s is increasing its focus on driving ecommerce sales, particularly in the snacking and convenience space, but its ecommerce director believes the need for people purely focused on driving digital sales will soon be redundant as it becomes part of a general marketer’s role.
  Speaking to Marketing Week Kellogg’s global ecommerce customer development director, Richard Gibbons, says the company has spent the past eight years dedicating resource to driving online sales. That
  
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• The $66 billion Bayer-Monsanto merger just got a major green light — but farmers are terrified

  10-04-2018 03:48 via feedproxy.google.com
  Bayer, a German pharmaceutical and chemical company, has won approval in the US to buy agricultural giant Monsanto.
  But farmers are worried about what the consolidation might mean for prices and their future business.
  Whereas Bayer and Monsanto claim the move will spur innovation, other analysts have expressed skepticism. 
  A blockbuster deal between Bayer and Monsanto appears to be moving ahead.
  On Monday, the US Department of Justice approved the German pharmaceutical and chemical gro
  
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• RPA takes 4A's Partner Awards top prize

  10-04-2018 02:00 via warc.com
  MIAMI: Rubin Postaer and Associates (RPA) won the 4A’s Partnership of the Year award for Imaginary Friend Society, a campaign for the Paediatric Brain Tumor Foundation, which aimed to educate and empower families that had been impacted by...
  
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• YouTube could stop third-party ad serving in the EU

  10-04-2018 01:38 via warc.com
  LONDON: From the 21 May, ahead of the GDPR’s enforcement date, YouTube has told brands it will no longer support third-party ad serving on reserved buys in the continent, it told advertisers.This is according to a memo
  
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• Your app needs a strategy

  10-04-2018 01:38 via warc.com
  SINGAPORE: As mobile devices and apps become an increasingly indispensable part of modern life, brands and app designers need to ensure they are measuring growth and success efficiently.According to App Annie’s Retrospective 2017 report, the...
  
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• WARC Awards Innovation shortlist announced

  10-04-2018 01:38 via warc.com
  LONDON: Campaigns from Royal Caribbean International, adidas, and Nissan are among the 21 from around the world that have been shortlisted for the WARC Awards' Effective Innovation category.The panel of 15 innovation judges, chaired by Christopher...
  
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• Local retailers, ecommerce owned Chinese New Year

  10-04-2018 01:38 via warc.com
  BEIJING: The twelve weeks ending 23rd February saw significant increases in FMCG spend in China, thanks to Chinese New Year, with local retail and e-commerce seeing the biggest year-on-year changes.This is according to
  
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• Hindustan Unilever regains top spot in Indian tea

  10-04-2018 01:38 via warc.com
  MUMBAI: After eight years of value share leadership, Tata Tea has ceded the top spot to Hindustan Unilever, despite Tata’s continued hold on the market by volume.The competition remains close, however.
  
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• The search for new Alzheimer's treatments just faced another setback — and now everything hinges on an approach that's already run into trouble

  10-04-2018 00:21 via feedproxy.google.com
  It's been a while since we've had good news in the search for new Alzheimer's drugs.
  On Wednesday, VTV Therapeutics, a small North Carolina biotech, said its Alzheimer's drug failed a late-stage trial. 
  Now, all eyes are on a set of treatments that go after the "amyloid hypothesis," an approach that has already faced some setbacks.It's been a pretty bleak year in the search to find new Alzheimer's treatments.
  In 2018 so far, the CEO of Axovant stepped down after 10 months on
  
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