Sales & Marketing news

• Co-op: What makes us different isn’t cutting through

  06-04-2018 16:25
  The Co-operative Group wants to do a better job of explaining what makes it different from other businesses in the UK as it looks to build on a strong performance in 2017 and “close the gap in the Co-op circle”.
  The company returned to profit in 2017, posting profit before tax of £72m, compared to a loss of £132m in 2016 and finally putting the debacle with its banking arm behind it. Revenues were stable at £9.5bn, with all aspects of the business performing well: f
  
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• Co-op admits its ‘shared value’ model isn’t cutting through

  06-04-2018 16:25
  The Co-operative Group wants to do a better job of explaining what makes it different from other businesses in the UK as it looks to build on a strong performance in 2017 and “close the gap in the Co-op circle”.
  The company returned to profit in 2017, posting profit before tax of £72m, compared to a loss of £132m in 2016 and finally putting the debacle with its banking arm behind it. Revenues were stable at £9.5bn, with all aspects of the business performing well: f
  
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• Europcar names new UK sales and marketing director - BusinessCar

  06-04-2018 15:56
  BusinessCar
  Europcar names new UK sales and marketing director
  BusinessCar
  Rental firm Europcar has appointed Jose Blanco as UK sales and marketing director. Blanco takes over the role from Nick Harwood, who has been promoted to sales director for key partners for Europcar Group. Blanco was most recently VP commercial and CCO ...en meer »
  
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• Spotify, Coca-Cola, Sainsbury’s: 5 things that mattered this week and why

  06-04-2018 13:49
  Sainsbury’s looks to address shopper promiscuity in loyalty overhaul
  One of the key challenges facing the big four supermarkets is that shoppers are increasingly promiscuous. Where once they did a big weekly shop at their local branch of Tesco, Morrisons, Asda or Sainsbury’s, they are now doing more frequent, smaller shops throughout the week, topping up a smaller big shop with trips to the discounters and convenience stores. It’s a trend that has seen the big four lose market
  
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• Marketing Week Meets… Byron Sharp, author of How Brands Grow

  06-04-2018 13:10
  The post Marketing Week Meets… Byron Sharp, author of How Brands Grow appeared first on Marketing Week.
  
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• Tencent starts to stream Major League Baseball

  06-04-2018 01:57 via warc.com
  HONG KONG/NEW YORK: Tencent Holdings, the Chinese internet giant, has secured a deal with Major League Baseball (MLB) of the US to live stream MLB games and highlights, including the World Series, to its huge base of online users.The
  
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• Taboola launches content service with China's ZTE

  06-04-2018 01:57 via warc.com
  NEW YORK: Taboola, the US content discovery and recommendation firm, has announced that it has formed a partnership with ZTE, the Chinese mobile device maker, to offer a news aggregation service for ZTE customers.ZTE is an Android mobile device...
  
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• SE Asia's ride-sharing war is set to continue

  06-04-2018 01:57 via warc.com
  SINGAPORE: Although international ride-sharing giant Uber’s Southeast Asia operations have been acquired by regional rival Grab, the battle between Asia’s home-grown ride-sharing brands seems set to continue.Grab, the Malaysia-founded...
  
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• Parents drive adoption of voice tech

  06-04-2018 01:57 via warc.com
  NEW YORK: It appears that parents and families are the keenest early adopters of smart speakers and voice technology, according to a new study specifically aimed at helping marketers get to grips with the emerging trend.That’s because voice...
  
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• Improving the effectiveness of CSR claims

  06-04-2018 01:57 via warc.com
  NEW YORK: Corporate social responsibility (CSR) efforts that make specific claims, receive external coverage and win awards can have a greater impact on consumers, according to a study published in the Journal of Advertising Research (JAR).Verena...
  
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• Cannes Lions and HP launch diversity initiative

  06-04-2018 01:57 via warc.com
  LONDON/SAN FRANCISCO: Cannes Lions and HP, the US tech firm, have launched a pilot mentoring programme aimed at building and strengthening diversity among creative talent in the advertising industry.Called
  
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• AMC to open Saudi Arabia's first cinema in 35 years

  06-04-2018 01:57 via warc.com
  RIYADH: AMC Entertainment, the largest cinema chain in the US, has announced that it will be the first cinema company to open a commercial theatre in Saudi Arabia after the conservative kingdom recently lifted a 35-year ban.AMC, which is...
  
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