Sales & Marketing news

• Facebook drops a bombshell and says most of its 2 billion users may have had their personal data scraped (FB)

  04-04-2018 23:14 via feedproxy.google.com
  Facebook revealed Wednesday that "malicious actors" had scraped the personal data of most of its users by using a search feature to find their profile pages.
  The company also revealed that the Cambridge Analytica data leak was potentially much bigger than first estimated; the data firm may have gotten access to the data on up to 87 million users.The revelations come as the company is still reeling from and responding to the Cambridge Analytica scandal.Facebook made a bombshell admission about th
  
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• Top Trump officials are scrambling to downplay the threat of a trade war with China

  04-04-2018 23:06 via feedproxy.google.com
  Multiple members of the Trump administration attempted to downplay the potential fallout from the brewing trade battle between the US and China.
  China's tariffs in response to US trade restrictions sent the stock market tumbling and people worried about broader economic pain.
  Following soothing words from officials like Larry Kudlow and Wilbur Ross, the market rebounded.
  Some of President Donald Trump's top officials sought to walk back the possibility of a trade war with China on Wedn
  
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• Facebook is limiting developers' access to user data, following Cambridge Analytica scandal (FB)

  04-04-2018 22:48 via feedproxy.google.com
  Facebook on Wednesday announced a slew of changes that will restrict the amount and kinds of information developers can access about the social network's users.
  Developers will no longer be able to ask users to see their religious and political views, for example, and apps that want to Facebook Pages will need Facebook's permission.
  The changes come in the wake of the uproar over Cambridge Analytica data leak, which Facebook warned Wednesday affected far more users than previously estimated.
  Sti
  
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• Markets recover after swinging sharply on trade turmoil

  04-04-2018 22:20 via feedproxy.google.com
  It was a volatile day for US markets. Indexes swung sharply after China's Ministry of Commerce announced a 25% tariff on $50 billion worth of US exports Wednesday morning. Among the 106 affected products were some of the biggest American exports to China, including aircraft, autos, and soybeans. 
  Here's the scoreboard:
  Dow Jones Industrial Average: 24,264.92 +231.56 (+0.96%)
  S&P 500: 2,643.63 +29.18 (+1.12%)
  AUD/USD: 0.7715 +0.0031 (+0.40%)
  ASX 200 SPI futures:
  
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• We drove a $57,500 Tesla Model 3 and a $43,000 Chevy Bolt to see which is better — here's the verdict (TSLA, GM)

  04-04-2018 21:33 via feedproxy.google.com
  The Tesla Model 3 and the Chevy Bolt are your two main choices if you're in the market for an all-electric vehicle with a range of at least 200 miles.
  The base price of the Model 3 is $35,000, while it's $37,500 for the Bolt. There's a $7,500 federal tax credit available for both.
  We found that, head-to-head, two very different cars surprisingly wound up in a dead heat.
  Last year, we were so impressed by the Chevy Bolt that we named it a 2017 Car of the Year runner-up. Early this year, we spent
  
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• A Mark Cuban-backed startup that says big banks have 'turned their back on the middle class' has landed $13 million in funding

  04-04-2018 21:28 via feedproxy.google.com
  Dave, an app aimed at helping folks avoid overdraft fees, has secured $13 million in a fundraising round. 
  Mark Cuban, the famed Shark Tank investor, participated in the round. 
  A financial technology startup that aims to help users avoid overdraft fees has raised more than $13 million in funding led by a number of investors including famed "Shark Tank" entrepreneur Mark Cuban.
  Dave, which launched in April following a previous fundraising announcement, has been stealthily growing
  
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• Snap is on track to end its 7-day losing streak (SNAP)

  04-04-2018 21:24 via feedproxy.google.com
  Snapchat's parent Snap was up 3.69% on Wednesday afternoon, putting it on track to reverse seven consecutive trading sessions of losses.
  Snap rolled out several new features on Tuesday including a group video chat and the ability to tag friends in "Stories."
  You can view Snap's stock price in real time here.
  Shares of Snapchat's parent company Snap were on track to end seven consecutive trading days of losses.
  Snap stock was up 3.69% on Wednesday afternoon, buoyed by the announcement of new
  
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• 4 countries are close to being named currency manipulators — but not China

  04-04-2018 21:06 via feedproxy.google.com
  President Donald Trump has often accused China of currency manipulation.There are several other countries who nearly meet the US Treasury Department's definition of a currency manipulator. 
  The Treasury's next report detailing currency manipulation policies is expected to come out sometime this month.
  When it comes to talking about currency manipulation, the focus is usually on China — but some countries are far closer to meeting the US Treasury Department's criteria for the term
  
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• Facebook is 'raising the walls around its garden' after the Cambridge Analytica data scandal (FB)

  04-04-2018 21:02 via feedproxy.google.com
  Facebook has been embroiled in controversy after a privacy scandal involving data firm Cambridge Analytica.
  Advertisers speaking to Business Insider as well as Morgan Stanley say they aren't planning to spend any less money on the platform.
  The bank says Facebook's announced changes so far in the wake of the imbroglio will make it more like Google.
  Follow Facebook's share price in real-time here.
  Facebook's stock might be down 16% since the Cambridge Analytica privacy scandal first came to light
  
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• FACEBOOK BOMBSHELL: 'We believe most people on Facebook could have had their public profile scraped' (FB)

  04-04-2018 20:48 via feedproxy.google.com
  Facebook made a bombshell admission about the security of its users' personal information on Wednesday, in a startling revelation that's almost certain to worsen the privacy crisis currently hanging over the world's largest social network.
  "Most" of Facebook's 2 billion users may have had their personal data skimmed from the site by "malicious actors," the company said in a blog post by Chief Technology Officer Mike Schroepfer. Facebook said it has disabled the feature in its site's search func
  
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• Trump's top economic adviser says to stop worrying, there's a 'pot of gold' at the end of the trade fight with China

  04-04-2018 20:45 via feedproxy.google.com
  Larry Kudlow, President Donald Trump's top economic adviser, told Fox Business that the brewing trade war with China would end in a "pot of gold."
  Kudlow also told reporters that China tariffs may not even go into effect as they are part of a negotiating tactic.
  Economists worry the tariff tit-for-tat between China and the US could set off a trade war and lead to serious economic damage.
  Larry Kudlow hasn't been President Donald Trump's top economic adviser for long, but the former CNBC host alr
  
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• Thousands of Google employees asked CEO Sundar Pichai to stop providing AI tech for the US military's drones (GOOG, GOOGL)

  04-04-2018 20:26 via feedproxy.google.com
  Thousands of Google employees signed a letter to CEO Sundar Pichai urging the company to end a controversial contract with the US Department of Defense.
  The contract, which was first revealed in March, involves Google AI technology and military drones.
  Google has long avoided being part of the military industrial complex, to the point where it seems to have been an unofficial company policy. The contract with the Department of Defense has upset many employees.Thousands of Google employees have p
  
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• China's tariffs are 'bad news for Tesla' (TSLA)

  04-04-2018 20:13 via feedproxy.google.com
  Tesla makes a considerable portion of its total sales in China.
  China's retaliatory tariffs would significantly damage Tesla's sales in the country.
  This spells bad news for Tesla, which has had its woes in 2018.
  China's retaliatory tariffs on American goods could really sting for Tesla, an automotive economist told Business Insider. 
  Back in March, President Donald Trump slapped tariffs on imported aluminum and steel. And on Tuesday, Trump announced he wants to place additionally tari
  
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• Trump's fight with China could cause have major economic consequences — here's what tariffs are, and how they could affect you

  04-04-2018 19:35 via feedproxy.google.com
  President Donald Trump announced that the US plans to impose tariffs on imports from China.
  China responded with tariffs on US imports to China.
  Tariffs are taxes on imports designed to boost US production of goods.
  The new tariff will cause costs to go up for businesses that use Chinese goods — and possibly jump prices for consumer goods, too.
  President Donald Trump and the US Trade Representative rolled out a list of goods from China that will subject to new tariffs, a move that will hav
  
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• 'This time, things really are different': A $150 billion investment chief explains why he's so nervous about the 'wild card' trade war

  04-04-2018 19:29 via feedproxy.google.com
  US stocks have been on a violently rocky ride for the past few weeks as the prospect of a global trade war has moved toward becoming a reality.
  The market has been through plenty of turbulent periods before, but Brad McMillan, the chief investment officer at Commonwealth Financial Network, a $150 billion firm, says that "this time, things really are different."
  Even the most casual stock market observer knows things have been going somewhat haywire over the past couple of weeks. Spans of deep lo
  
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• China is retaliating to Trump's massive tariffs by aiming directly at his supporters

  04-04-2018 19:25 via feedproxy.google.com
  China has announced new tariffs on imports of soybeans from the US.
  Soybeans are the largest agricultural export to China from the US, totaling $14.2 billion in 2016.
  President Donald Trump won eight of last year's top 10 soybean-producing states in the 2016 election — meaning China is taking a shot at his political base.
  China struck back at the US on Wednesday by announcing new tariffs on $50 billion worth of American goods. And the move appears to have a distinct message for President D
  
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• Ellen Hammett: Brands are right to give agency holding groups a firm kick up the backside

  04-04-2018 17:24
  It’s not what he said, it’s the way that he said it. And Sir Martin Sorrell is clearly feeling the heat.
  During a feisty interview with the Guardian’s Jane Martinson at the publisher’s annual Changing Media Summit last month, Sorrell was on the defence. Which shouldn’t come as a surprise.
  It has been an eventful start to the year for the CEO of the world’s largest advertising group. WPP reported its worst year for financial growth since 2009, and on Tuesday (3
  
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• The Marketing Academy on the work revolution

  04-04-2018 16:02
  The Marketing Academy’s Inspire Live conference returns on 26 April, and this year will look at how marketers can future-proof their skills in a job market where the rise of automation, remote and flexible working, and ‘side-hustles’ are shaking up the world of work.
  Now in its fifth year, the leadership conference will take place at the BT Centre in St Paul’s, London. It includes an impressive line-up of speakers including Amanda Mackenzie, CEO at Business in the Communi
  
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• Ad industry welcomes review into rules around junk food advertising on TV

  04-04-2018 13:21
  The ad industry is reviewing the rules around how junk food is advertised on TV and in non-broadcast media as it looks to ensure it is supporting wider efforts to tackle childhood obesity.
  The Committees of Advertising Practice (CAP) is calling for evidence over the impact of high fat, salt and sugar (HFSS) products in TV advertising. It is also reviewing the stricter rules around non-broadcast advertising, introduced last year.
  In July 2017, the Advertising Standards Authority introduced toughe
  
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• Advertising's uncanny valley: The personalisation tightrope

  04-04-2018 12:00 via warc.com
  In the pursuit of greater personalisation, we’re crossing the boundary between clever and creepy. We have reached advertising’s ‘uncanny valley’ - when technology becomes so human-like that it makes people uneasy...
  
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• YouTube's new ad product thinks bigger is better

  04-04-2018 01:25 via warc.com
  SAN FRANCISCO, CA: Alphabet’s YouTube has announced a new product that will allow brands to maximise reach from shorter ads by simplifying inventory, an enhancement of the six-second ‘bumper ads’ and promoted cards introduced two...
  
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• The Japanese agencies adapting to new threats

  04-04-2018 01:25 via warc.com
  TOKYO: Agencies in Japan are reinterpreting the meaning of creativity away from posters and films, and establishing consulting units as Dentsu and Hakuhodo formalise diverse forms of creativity.In the wake of poor financial results for a number of...
  
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• Most Brits are not #DeletingFacebook

  04-04-2018 01:25 via warc.com
  LONDON: Following the fallout from Facebook’s privacy breach, a study shows British consumers’ attitudes are changing towards the use of the personal data that they have put online, but not as dramatically as the headlines suggest.This...
  
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• Live-streaming boosts luxury brands in China

  04-04-2018 01:25 via warc.com
  SHANGHAI: International luxury brands are jumping on China’s live-streaming craze as Fashion Week in European capitals offers new chances to engage Chinese shoppers.Live-streaming is booming in China, and is now a billion-dollar industry....
  
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• How Chinese brands grow internationally

  04-04-2018 01:25 via warc.com
  GLOBAL: China no longer produces mere goods; in recent years, the world’s most populous country has shifted away from the image of a cheap producer at scale, toward becoming the innovative home of trusted companies. Here, WARC looks at how...
  
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• GM rejects short-term sales reporting

  04-04-2018 01:25 via warc.com
  DETROIT: US auto giant General Motors has announced that it will cease reporting monthly auto sales, arguing that such a short period does not provide an adequate impression of the broader auto industry or the company’s place within it. The...
  
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• ARF seeks to enhance data ethics

  04-04-2018 01:25 via warc.com
  NEW YORK: The Advertising Research Foundation (ARF), the trade body, is seeking to create a new code of ethics for data collection and protection, an issue brought to a head by recent allegations concerning Cambridge Analytica.Scott McDonald,...
  
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• Bacardi looks to shake off rum’s ‘pirates and punch’ image with premium launch

  04-04-2018 01:01
  Bacardi is launching a premium rum in a push to dominate the premium rum market and replicate the success of gin and vodka.Anejo Cuatro gold rum, which launches today 4 April, has been aged for four years and marks Bacardi’s attempt to dominate the premium rum sector.Rum is the last spirit to “premiumise” according to Bacardi with premium rum only representing 15% of the total rum sector.
  “Thislaunch is the most disruptive product in the category for a generation”,
  
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