Sales & Marketing news

• Why one Shell marketer went to the South Pole to raise awareness of renewable energy

  03-04-2018 17:19
  The South Pole isn’t usually where you would expect to find a marketer, but that’s exactly where one of Shell’s marketing bosses, David Bunch, found himself at the beginning of the year.
  Bunch, Shell’s global vice president of retail marketing and chairman of Shell Brands International, joined an expedition to the Antarctic that aimed to be the first powered only by renewable fuels with a net zero carbon footprint.
  For the final 68 miles of the 600-mile trek, Bunch and hi
  
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• Mark Ritson: This is a critical point in marketers’ relationship with data privacy

  03-04-2018 17:00
  The best case study I have ever used with MBA students is the story of Levi’s suit business. It sounds too bizarre to be true, but it is all too real.
  A young and extremely enthusiastic marketing manager called Steve Goldstein starts working on a new product innovation – Levi’s Tailored Classics – an off-the peg, low-priced suit that Levi’s plans to market to its existing customer base for jeans. When I used to introduce the idea of Levi’s making suits to the
  
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• Tabasco on turning 150 and balancing heritage with modern relevance

  03-04-2018 15:50
  With its red-capped bottle, diamond label and celebration of its 150th anniversary this year, Tabasco is one of those rare brands where the word iconic doesn’t seem out of place.
  Sold in more than 185 countries and labelled in 22 languages, the hot pepper sauce hasn’t changed much since it was first produced in 1868 — it’s still run by the same family, uses the original recipe and has the same manufacturing base on Avery Island in Louisiana.
  The brand’s founder Edmu
  
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• Will your transformation succeed?

  03-04-2018 15:00
  Successful marketing transformation projects follow eight key rules. Paul Davies, Managing Partner Asia Pacific at The Observatory International, says too many schemes are failing to do so.Transformation is big right now. All...
  
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• Managing brands through disruption: One marketer’s experience

  03-04-2018 14:38
  Lysa Hardy is no stranger to disruption, either of markets – having joined several brands in the early stages of their growth – or within her career, given the mergers and acquisitions she has been part of. Her first was at Orange, when it was acquired by France Telecom, and then T-Mobile when it merged with Orange to form EE.
  She describes her time at Orange following the French, takeover as her “Wild West days”, given the seemingly endless stream of restructures and new
  
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• Marketoonist on product proliferation

  03-04-2018 12:43
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on product proliferation appeared first on Marketing Week.
  
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• YouTube, Spotify, Mondelēz: Everything that matters this morning

  03-04-2018 08:11
  Social media ad spend predicted to overtake TV
  Despite being at the centre of the Cambridge Analytica scandal, concern over Facebook’s security features is still unlikely to impact social media ad spend, according to recent forecasts.
  According to eMarketer social media ad spend is predicted to surpass TV by 2020 with a quarter of all UK digital ad spend (£3.3bn) to be invested into social media platforms this year.
  This is despite Facebook facing scrutiny for having the data of 50 m
  
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• P&G, Apple, Ryanair: Everything that matters this morning

  03-04-2018 08:11
  Apple and Ryanair reveal gender pay gaps but hundreds still missing from list as deadline looms
  Apple and Ryanair have revealed their gender pay gaps, but hundreds of UK firms are yet to disclose their figures despite the deadline being midnight tonight.
  Ryanair has revealed a gender pay gap of 72% – the worst in the airline industry and one of the most imbalanced of any sector – with women making up just 3% of the top quarter of earners at the company. Its gender pay gap is worse th
  
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• HP, Facebook, GDPR: Everything that matters this morning

  03-04-2018 08:11
  HP launches mentoring programme to strengthen diverse creative talent
  HP is working with Cannes Lions on a new mentoring programme that is designed to improve diversity among creative talent in the ad industry. Building on HP’s marketing diversity scorecard, the #MoreLikeMe scheme aim to support its agencies by encouraging people from more diverse backgrounds to consider a role in advertising.
  The programme will select 15 diverse rising stars from the UK, US and Mexico to attend Cannes Lio
  
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• Gender pay gap, O2, Nike: Everything that matters this morning

  03-04-2018 08:11
  1,500 firms miss gender pay gap deadline
  Some 1,500 large British companies are in danger of legal action after failing to report their gender pay gap by the 4 April deadline.
  These businesses have been given a further 28 days to report the difference in average hourly pay between men and women or they will be “named and shamed”, face court action and unlimited fines.
  Legislation introduced last year compelled all British companies, voluntary organisations and public sector bodies w
  
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• Spotify is ramping up its advertising opportunities: Here’s what you need to know

  03-04-2018 08:00
  Daniel Ek, co-founder and CEO of Spotify.Today Spotify will embark on one of the most hotly anticipated initial public offerings (IPOs) since Twitter went public in 2013 and Snapchat started selling shares back in 2017.
  The Swedish streaming service has taken an unconventional approach, opting for a direct listing which circumvents the cost of an IPO by simply enabling existing shares to be traded on the New York Stock Exchange.
  The chance to buy shares in Spotify is likely to prove extremely p
  
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• Hack your commute: Schedule your day

  03-04-2018 07:24
  Some days, inevitably, you’ll head to work with a list of tasks longer than your arm, only to depart the office eight hours later with all of them still outstanding and a whole host of new ones to boot. Everyone has a day like this now and then, but if you find it’s a regular occurrence, it probably signals that you have a time management problem.
  That might not be your fault. Depending on your workplace culture and office layout, you could find yourself drafted into last-minute meet
  
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• Why financial brands should boost women's confidence

  03-04-2018 01:51
  LONDON: Financial brands are missing out on a potential £130bn opportunity by failing to tailor their communications to address the different needs that women have in this category.The fact that women tend to have less product knowledge and...
  
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• Facebook scandal will not damage social adspend growth

  03-04-2018 01:51
  LONDON: New research has dismissed suggestions that the Facebook data scandal will significantly alter the course of advertising spend, as social media, a channel expected to receive a 25.4% of digital ad spend this year, looks to survive through...
  
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• Change is the only constant in social media

  03-04-2018 01:51
  BALI: With the rise of new platforms such as Instagram Stories and the challenges facing Facebook, change is set to be the only constant for social media marketers this year.“Now, more than ever, it’s really important to choose your...
  
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• AB InBev brews up programmatic success

  03-04-2018 01:51
  ORLANDO, FL: Anheuser-Busch InBev, the global brewer, has witnessed significant benefits from tapping into the power of programmatic advertising in a nuanced way.Lucas Herscovici, Anheuser-Busch InBev’s global marketing VP/consumer...
  
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• The family of a deceased early Salesforce investor discovered they still owned the shares — and they're worth a fortune (CRM)

  03-04-2018 01:29 via feedproxy.google.com
  Pat McGovern, a tech media tycoon, was one of the earliest investors in Salesforce, backing the company when traditional venture capitalists wouldn't.
  McGovern bought an undisclosed number of shares in 1999 for $1.75 apiece, as part of a $13.17 million funding round.
  He never sold any of the shares, not even during Salesforce's initial public offering, years earlier. By the time McGovern died in 2014, the shares' value had grown by 3,200%.
  His family reached out to Salesforce CEO Marc Benio
  
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• Tim Cook leads Apple with a ruthless doctrine — and no one is safe from it, not even the company that put the 'silicon' in 'Silicon Valley' (AAPL, INTC)

  03-04-2018 01:05 via feedproxy.google.com
  Apple's said to be looking into technology that would allow it to stop buying laptop processors from Intel.
  It's the latest sign Apple won't stop until it owns all of its core technology — something CEO Tim Cook vowed to do back in 2009. 
  For nearly 50 years, Intel put the "Silicon" in "Silicon Valley." The massive chipmaker pretty much kickstarted the PC revolution with its powerful microprocessors and its collection of multi-billion chip factories.
  But the tech giant staggered preca
  
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• The SEC is charging two cash-and-car-loving crypto founders with fraud after their $32 million initial coin offering

  03-04-2018 00:59 via feedproxy.google.com
  Federal authorities on Monday arrested and charged Sam Sharma and Robert Farkas, the founders of Centra, with fraud related to the startup's initial coin offering.Centra, which claimed to be building a debit card for cryptocurrencies, raised $32 million in its September ICO.
  Sharma and Farkas are facing both civil charges from the Securities and Exchange Commission and federal criminal charges.Two Miami-based founders behind the controversial cryptocurrency startup Centra are facing federal
  
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• A long wait, and then wild market swings: What to expect when Spotify goes public

  03-04-2018 00:45 via feedproxy.google.com
  Spotify, the music streaming service, will list its shares on the NYSE Tuesday.
  But experts say the first trade will be a volatile one and the pricing process could take hours.  
  Traders should expect the unexpected Tuesday when music-streaming service Spotify lists its shares on the New York Stock Exchange. The novel mechanism by which the company is going public, a direct listing, could translate into a volatile first day of trading which could take hours to get started.
  As my collea
  
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