Sales & Marketing news

• Virgin Atlantic expands in-house creative team in marketing effectiveness drive

  26-03-2018 17:05
  Virgin Atlantic is expanding its in-house creative department as it looks to spark more creativity ahead of the launch of its new brand identity following the decision to move on from ‘Let it Fly’.
  Michael Stephens, head of brand and creative at Virgin Atlantic, was the first new addition to the creative team after joining in January from Ted Baker. Virgin Atlantic is now also looking to hire a creative and design manager, a senior digital designer specialising in motion graphics an
  
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• Booking.com’s CMO on tech innovation and bringing data skills in-house

  26-03-2018 15:06
  When Pepijn Rijvers started as chief marketing officer at Booking.com he had clear objectives: he wanted to be better at developing digital channels, increase content-led video and streamline marketing. Three years on he says the success of those goals has been “a mixed bag.”
  “One the one hand we’ve been really successful at developing digital video and creative processes that are very scaleable and very data driven. We’ve been successful at scaling TV significantly
  
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• Richard Shotton: If you aim for average you’ll serve no one well

  26-03-2018 14:56
  In the late 1940s the US Air Force faced a problem: a worrying number of planes were crashing. The situation deteriorated until, in February 1950, 17 planes plummeted to the ground in a single day.
  The investigators concluded that poor cockpit design was exacerbating pilot error. The cockpits, built to suit the average pilot in 1926, were not fit for purpose. In the intervening 25 years pilots had outgrown them.
  Once the problem was identified the top brass moved with impressive speed. They rec
  
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• Richard Shotton: Aim for average and you’ll serve no one well

  26-03-2018 14:56
  In the late 1940s the US Air Force faced a problem: a worrying number of planes were crashing. The situation deteriorated until, in February 1950, 17 planes plummeted to the ground in a single day.
  The investigators concluded that poor cockpit design was exacerbating pilot error. The cockpits, built to suit the average pilot in 1926, were not fit for purpose. In the intervening 25 years pilots had outgrown them.
  Once the problem was identified the top brass moved with impressive speed. They rec
  
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• Ben Davis: Don’t underestimate the power of a good website

  26-03-2018 13:26
  One of the great tropes of modern marketing is a tendency for the industry to get distracted by shiny new things, sometimes at the expense of sound strategic thinking.
  The hype around some digital technologies can be exactly that – it’s what Marketing Week columnist Mark Ritson so often highlights: TV is not dead, machine learning is some way off, Blockchain isn’t ‘key’, consumers don’t crave engagement with your brand.
  Artificial intelligence, personalis
  
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• Sort out your data ahead of GDPR

  26-03-2018 12:00 via warc.com
  GDPR is still much of an unknown quantity ahead of its implementation, but one thing is clear: marketers need to know what data they have. Julian Saunders, CEO and founder of data management and GDPR compliance solution PORT.im, suggests five...
  
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• How to sort out your data ahead of GDPR

  26-03-2018 12:00 via warc.com
  GDPR is still much of an unknown quantity ahead of its implementation, but one thing is clear: marketers need to know what data they have. Julian Saunders, CEO and founder of data management and GDPR compliance solution PORT.im, suggests five...
  
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• Mars, FA, Vodafone: Everything that matters this morning

  26-03-2018 08:50
  Mars and FA renew partnership with focus on diversity
  Mars Wrigley Confectionery and The Football Association have renewed their partnership for another four years, with an increased focus on supporting greater equality, diversity and inclusion at every level of the game.
  In addition to extending to all confectionery brands within the Mars portfolio – including chocolate, sweets, ice cream and chewing gum – the sponsorship now includes the England women’s and disability teams.
  
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• Jaguar, BHS, Facebook: Everything that matters this morning

  26-03-2018 08:50
  Jaguar Land Rover partners with Google’s Waymo in £1.2bn self-driving car deal
  Jaguar Land Rover has partnered with Google to supply up to 20,000 electric cars. 
  Jaguar will provide its first electric car, the I-Pace, to Waymo, Google’s autonomous vehicle business, in deal that marks a significant step for the self driving car market.The cars will go into testing with Waymo later this year but won’t be arriving in bulk until 2020. The I-Pace is the first premium car
  
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• Facebook, House of Fraser, Twitter: Everything that matters this morning

  26-03-2018 08:50
  Facebook faces US Federal investigation
  Facebook is facing an investigation by the US Federal Trade Commission (FTC) into how private data from 50 million of its users ended up in the hands of political consulting firm Cambridge Analytica.
  The probe will determine whether Facebook “failed” to protect users’ privacy, particularly in relation to campaigning around Donald Trump’s successful 2016 Presidential campaign.
  The data was harvested via an app that let people take a
  
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• Facebook, Ford, digital ad spend: Everything that matters this morning

  26-03-2018 08:50
  Facebook questioned over call and SMS data
  Facebook is facing questions about why it collects data on people’s phone numbers and text messages from devices running Google’s Android operating system. It comes after users who checked what data the social network had collected on them found contact names, telephone numbers, call lengths and text messages, according to Ars Technica.
  Facebook says it only collected the data when users consent and that it was uploaded to secure servers and
  
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• Marketing Week’s Masters Awards are back and open for entries

  26-03-2018 08:02
  Marketing Week’s Masters of Marketing Awards are back and open for entries from today (26 March).
  The Masters are unique among marketing awards in their scope with more than 30 categories covering every aspect of a marketer’s job and all major industry sectors.
  And it is all powered and amplified by the most trusted and respected marketing title in the UK – Marketing Week.
  The UK’s biggest celebration of marketing excellence
  Marketing Week is the only UK title that covers
  
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• EE on embracing the conflict between sales and marketing

  26-03-2018 08:00
  A willingness to embrace conflict and challenge each other to produce better work is the focus for the sales and marketing departments at EE.
  Here, in the final instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, managing director for marketing, Max Taylor, and Ettienne Brandt, managing director for channels and trading, discuss the importance of sharing the same objectives and their respect for the frontline.Over the course of the A
  
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• Young Aussies turn to streaming over sport

  26-03-2018 02:00 via warc.com
  SYDNEY: Younger Australians are turning away from watching sport, choosing instead to tune into streaming video services for regular doses of comedy, action and sci-fi, according to research conducted by Ampere Analysis.“There is a...
  
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• Over a third of Brits are open to brand advocacy

  26-03-2018 02:00 via warc.com
  LONDON: Despite current concerns about alleged misuse of customer data by some companies, a new survey has found that a surprisingly large proportion of British consumers would allow brands to sponsor their photos on social media.Around...
  
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• Nike, Unilever and McDonald's top Gunn Media 100

  26-03-2018 02:00 via warc.com
  GLOBAL:Nike, the sportswear brand, is the top brand in the 2018 Gunn Media 100 rankings, while FMCG business Unilever is the top advertiser and the top campaign is for McDonald’s fast-food chain in Singapore.The
  
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• Native advertising pays off for Amazon

  26-03-2018 02:00 via warc.com
  SAN DIEGO: A combined total of 90% of Amazon shoppers either don’t notice ads on the e-commerce site or find them useful and relevant, according to a new study which describes the outcome as native advertising in “its best form”. ...
  
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• China's young consumers opt for local brands

  26-03-2018 02:00 via warc.com
  HONG KONG: Greater affluence, the growing influence of Chinese companies internationally and a rising sense of national pride underpin a trend for Chinese consumers to opt increasingly for domestic brands, a new report has revealed.Although the...
  
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• Advertisers re-evaluate Facebook

  26-03-2018 02:00 via warc.com
  GLOBAL: Facebook’s ongoing problems around data and privacy have added another complication for social marketers adjusting to the platform’s recent moves to shift the balance of users’ news feed posts away from advertisers and...
  
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