Sales & Marketing news

• Google is ‘confident’ it can win back advertiser trust after brand safety scandal

  21-03-2018 18:43
  Following revelations last year that brands’ ads were appearing next to extremist content on YouTube, Google has laid out its plans to make digital advertising more “transparent, trustworthy and valuable” to advertisers.
  Speaking at a press conference during Advertising Week Europe on Wednesday (21 March), Google’s senior vice president of advertising and commerce, Sridhar Ramaswamy, said Google is making “very strong progress” with brand and platform safety,
  
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• M&S: We do sometimes get diversity wrong but we learn from our mistakes

  21-03-2018 14:10
  Marks & Spencer‘s (M&S) head of customer experience, Maria Koutsoudakis, is the first to confess the brand still has a lot of work to do when it comes to nailing diversity and inclusivity.
  Speaking at Advertising Week Europe yesterday (20 March), Koutsoudakis said if you think you’re always going to get it right, you’re probably going to get it wrong and with 33 million customers across clothing, home and food it’s about making sure consumers’ can see themse
  
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• M&S: We do get diversity wrong but we learn from our mistakes

  21-03-2018 14:10
  Marks & Spencer‘s (M&S) head of customer experience, Maria Koutsoudakis, is the first to confess the brand still has a lot of work to do when it comes to nailing diversity and inclusivity.
  Speaking at Advertising Week Europe yesterday (20 March), Koutsoudakis said if you think you’re always going to get it right, you’re probably going to get it wrong and with 33 million customers across clothing, home and food it’s about making sure consumers’ can see themse
  
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• F1’s commercial boss on transforming the ‘under-managed’ business

  21-03-2018 13:46
  Formula One commercial boss Sean Bratches admits he underestimated the scale of the job when he joined, saying he didn’t realise before he joined that F1 was essentially a “one-man operation” and the company was mainly made up of attorneys and accountants, with no marketing or commercial operation and little understanding of what the fans wanted.
  Speaking at Advertising Week Europe yesterday (20 March), Bratches said he has faced a huge job to set up a commercial operation and
  
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• Mark Ritson: We must fight the philistines on the value of marketing training

  21-03-2018 08:00
  No one knows if the Philistines actually existed. They turn up in the Old Testament being a bunch of wankers to the Israelites and then promptly vanish from history.
  But something about their general wankery and disrespect for culture and learning kept them in the frame long enough for them to reappear in 19th-century German literature. From there it was short jump to modern thinking and their current position as a very particular reference point for anti-intellectualism and immediacy.
  To be a
  
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• Why Open Banking could be a game changer

  21-03-2018 01:00
  LONDON: Open Banking could deliver the greatest shake up to the financial services sector in living memory, an industry figure has argued, leading to innovative partnerships between the traditional banking sector and a new wave of digital...
  
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• The renaissance of marketing and the decline of interruptions: Publicis’ Rishad Tobaccowala in conversation

  21-03-2018 01:00
  With the disruptions of Amazon and other platform companies, marketing is shifting away from communications, advertising, and toward the design of experience. Publicis’ Chief Growth Officer Rishad Tobaccowala spoke to WARC’s Lena...
  
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• The 4A's focuses on 'insightful creativity'

  21-03-2018 01:00
  NEW YORK: The 4A’s (American Association of Advertising Agencies), the industry body, is basing its underlying purpose around empowering its member agencies to deliver truly “insightful creativity” to clients.Marla Kaplowitz...
  
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• India: new brands please

  21-03-2018 01:00
  NEW DELHI: A combination of a fast-developing economy, modernising infrastructure and increasingly aspirational consumers means that there is a hunger for new brands in India.Fireside Ventures, an investment business focused on early-stage...
  
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• Google steps up for news publishers

  21-03-2018 01:00
  MOUNTAIN VIEW, CA: Google is to put $300m into a new initiative aimed at helping news publishers in the digital era, by elevating quality journalism and evolving business models.In a
  
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• Digital audio investment will grow this year

  21-03-2018 01:00
  LONDON: Advertisers and agencies expect to invest more in digital audio in the next 12 months, according to new research, with 84% saying it will play a bigger role in their media plans in the future.
  
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• Data fallout hits Facebook

  21-03-2018 01:00
  NEW YORK: Facebook, the social network, could soon face scrutiny from the Federal Trade Commission (FTC) in response to a data-privacy crisis connected to Cambridge Analytica, a UK-based analytics company.The FTC will reportedly request...
  
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• China's luxury consumer drives global sales

  21-03-2018 01:00
  BEIJING: With Chinese consumers now making up almost a third of all luxury purchases globally, premium brands are having to turn their minds to China-specific engagement strategies.“The vast social influence of the Middle Kingdom has shifted...
  
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