Sales & Marketing news

• Facebook users rethink attitude to sharing data after Cambridge Analytica breach

  23-03-2018 18:19
  Facebook users are rethinking how much data they share with the social network, and other online services such as Twitter and Instagram, in light of the revelations about a data breach involving Cambridge Analytica.
  A survey of 1,000 consumers conducted for Marketing Week by research agency Toluna finds the scandal has prompted 34.4% of those questioned to update their privacy settings on Facebook, while 7.66% claim to have deleted their account.
  According to Statista, Facebook had a little more
  
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• Facebook users rethink attitude to data after Cambridge Analytica breach

  23-03-2018 18:19
  Facebook users are rethinking how much data they share with the social network, and other online services such as Twitter and Instagram, in light of the revelations about a data breach involving Cambridge Analytica.
  A survey of 1,000 consumers conducted for Marketing Week by research agency Toluna finds the scandal has prompted 34.4% of those questioned to update their privacy settings on Facebook, while 7.66% claim to have deleted their account.
  According to Statista, Facebook had a little more
  
  Read more

• Next on increasing online marketing spend: We wish we’d started three years ago

  23-03-2018 15:10
  Next CEO Simon Wolfson has admitted the retailer had been slow to see the opportunity in online marketing and the digital customer experience, but says Next has “learned a lot of lessons” from online competitors as it looks to innovate digitally at a much quicker pace.
  “I wish we’d started this investment three years ago,” Wolfson told Marketing Week, speaking at Next’s annual general meeting today (23 March).
  “We’ve just significantly increased ou
  
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• Facebook, Adidas, Mr Kipling: 5 things that mattered this week and why

  23-03-2018 14:27
  Facebook hit by Cambridge Analytica scandal
  As the revelations about Facebook and Cambridge Analytica have rolled out this week it’s been hard to keep up with many twists and turns in the investigation, led by the Guardian and Channel 4. But almost a week after the news first hit the headlines, brands and advertisers have got involved.
  Mozilla became the first brand to “pause” advertising on the site yesterday (22 March) and ISBA is set to meet execs from the social network tod
  
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• YouGov Ad of the month – US: Red Robin

  23-03-2018 11:04 via warc.com
  Red Robin – the casual dining brand with a classic Americana vibe – has doubled down on its double burgers, and consumers have noticed. The brand saw the highest rise in its Ad Awareness score in the last month,...
  
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• YouGov Ad of the month – UK: Nationwide

  23-03-2018 11:02 via warc.com
  This month, Nationwide is the brand with the biggest uplift in its Ad Awareness in the UK, according to YouGov’s BrandIndex Ad Awareness score. The building society launched a high-profile campaign, using prominent print ads on...
  
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• YouGov Ad of the month – Hong Kong: Cathay Pacific

  23-03-2018 11:00 via warc.com
  Cathay Pacific is the brand that has achieved the greatest uplift over the past month in Hong Kong, according to YouGov’s BrandIndex Ad Awareness score. The airline, which is the market’s flag carrier, sponsored the annual Chinese...
  
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• Sign up to our webinar on the five steps to revamping your video marketing

  23-03-2018 10:41
  Video is the most effective marketing tool you have, but you’re misusing it. Video strategy is not a video on your homepage – it is so much more. Nick Greasley, marketing director, EMEA at Brightcove, will take you through five steps that will get you up to speed with today’s video-led digital experiences that drive bottom line results. Using real world examples and actionable tips and tricks, this presentation will cover important video strategy elements including:
  Social vid
  
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• Five steps to revamping your video marketing: Sign up to our webinar now

  23-03-2018 10:41
  Video is the most effective marketing tool you have, but you’re misusing it. Video strategy is not a video on your homepage – it is so much more. Nick Greasley, marketing director, EMEA at Brightcove, will take you through five steps that will get you up to speed with today’s video-led digital experiences that drive bottom line results. Using real world examples and actionable tips and tricks, this presentation will cover important video strategy elements including:
  Social vid
  
  Read more

• Five steps to revamping your video marketing

  23-03-2018 10:41
  Video is the most effective marketing tool you have, but you’re misusing it. Video strategy is not a video on your homepage – it is so much more. Nick Greasley, marketing director, EMEA at Brightcove, takes you through five steps that will get you up to speed with today’s video-led digital experiences that drive bottom line results. Using real world examples and actionable tips and tricks, this presentation covers important video strategy elements including:
  Social video
  Inter
  
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• What would you consign to Marketing Room 101?

  23-03-2018 08:01
  For those who weren’t at Marketing Week Live and aren’t familiar with television show Room 101 – where celebrities attempt to dump their biggest bugbears – we hosted a discussion where Marketing Week columnists nominated their worst of the worst.
  From gender stereotypes, to the over use of the term ‘agility’, read on or watch the video above to see what Mark Ritson, Tanya Joseph and Colin Lewis want to see banished from the world of marketing.
  On the day, the
  
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• Trump's latest step toward a trade war threatens to make one of the market's biggest fears even worse

  23-03-2018 05:02 via feedproxy.google.com
  President Donald Trump announced new tariffs on China worth roughly $50 billion annually.
  Bank of America Merrill Lynch says this escalation of global trade tensions could exacerbate one of the market's biggest fears.
  Now that President Donald Trump has officially announced roughly $50 billion of annual tariffs on Chinese exports, traders everywhere are scrambling to assess the market impact and position accordingly.
  Among the biggest worries for investors is the US 10-year Treasury yield, which
  
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• YouTube plans to serve more ads to music fans

  23-03-2018 01:00 via warc.com
  AUSTIN, TX: YouTube plans to serve more ads to heavy users of music videos in a bid to “frustrate and seduce” more people into signing up to its new music subscription service, according to a leading executive at the Google-owned...
  
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• UK advertisers get tough with Facebook

  23-03-2018 01:00 via warc.com
  LONDON: Advertisers in the UK are ramping up the pressure on Facebook over the data breach controversy currently engulfing the company, with reports they may pull their budgets if it fails to provide assurances about the security of users’...
  
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• Tmall expands overseas with six new centres

  23-03-2018 01:00 via warc.com
  HANGZHOU: Tmall Global, the Alibaba-owned online marketplace that specialises in cross-border e-commerce, has announced plans to open six new procurement centres around the world in a move expected to benefit overseas brands.“This year, we...
  
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• Sports sponsorship is more than a media buy

  23-03-2018 01:00 via warc.com
  GLOBAL: Sports sponsorship offers a unique opportunity for brands to reach highly engaged audiences but, warns an industry figure, without activation it is little more than a media buy.In a WARC Best Practice paper,
  
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• Nike turns customers into influencers

  23-03-2018 01:00 via warc.com
  SINGAPORE: Nike believes in using customers as influencers and approaching them as a media channel with co-creation at the fore, according to a senior executive at the sportswear company.“People either buy it, or try it. Anything else is...
  
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• Market researchers must take risks

  23-03-2018 01:00 via warc.com
  MIAMI BEACH, FL: Market researchers need to take more risks in order to thrive at a time of rapid change, David Poltrack, chief research officer for CBS Corp., the media company, has argued.Poltrack, who also serves as president of CBS Vision,...
  
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• How hope and fear shape green messaging

  23-03-2018 01:00 via warc.com
  NEW YORK: Ecological causes are among the most common drivers of corporate social responsibility (CSR) programs, and consumer responses to these efforts are often rooted in hope or fear, according to a study published in the Journal of Advertising...
  
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• 'China is not afraid of and will not recoil from a trade war': China strikes back at Trump with new tariffs as trade fight escalates

  23-03-2018 00:10 via feedproxy.google.com
  President Donald Trump announced new tariffs on $50 billion worth of Chinese goods on Thursday.
  Chinese officials strongly condemned the move.
  "China does not want a trade war with anyone," the Chinese Embassy in Washington, DC, said."But China is not afraid of and will not recoil from a trade war."The Chinese government blasted President Donald Trump's announcement on Thursday that the US will impose new tariffs on imports from China and said they would introduce their own trade barriers in res
  
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