Sales & Marketing news

• Charlotte Rogers: Bravo Bumble for taking a swipe at ‘scare tactics’

  20-03-2018 18:32
  Dating is a serious business. And that is certainly true for dating app Bumble, which today (20 March) hit back at claims it had infringed the intellectual property of rival Tinder by taking out two full-page adverts in the New York Times and Dallas Morning News.
  The tone of the advert is feisty and direct, taking a swipe at the Match Group’s culture and tactics, while at the same time highlighting Bumble’s female first agenda.
  It begins “We swipe left on your multiple attempts
  
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• How CALM is using brand partnerships to raise awareness of male suicide

  20-03-2018 16:10
  Mental health charity CALM has spoken of the importance of brand partnerships in its mission to increase awareness of male suicide, challenge stereotypes around masculinity and ultimately drive long-term societal change.
  Speaking at Advertising Week Europe today (20 March), Andrew Brown, director of corporate partnerships at the charity, said teaming up with brands allows the seven-year-old not-for-profit organisation to achieve a “credibility and relevance” that it otherwise wo
  
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• Marketoonist on mapping the customer journey

  20-03-2018 14:26
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on mapping the customer journey appeared first on Marketing Week.
  
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• Harry Lang: AI can’t replace the counter-intuitive thinking behind great creativity

  20-03-2018 14:00
  The recent Winter Olympics in Pyeongchang was a marvel of human endeavour. Years of hurt, training and willpower culminating in all-too-brief moments of blood, sweat and tears. From the early morning anticipation as the curlers exchanged ends, stones and ‘the hammer’, to sense-defying spins over the half-pipe, what was on display was nothing short of miraculous.
  If an exploratory alien species had happened to pass over South Korea to witness the Czech Ester Ledecká taking unp
  
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• Remie Abdo: 'Find the problem behind the problem'

  20-03-2018 11:00 via warc.com
  Remie Abdo, Director of Strategic Planning, TBWA\RAAD Group, won the WARC Prize for MENA Strategy Grand Prix for her paper on Murr TV’s Ensa Joura in 2017. This year, she’ll be judging the 2018 Prize. Here, she...
  
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• Amazon shows off the breadth of its range in first major campaign from in-house agency

  20-03-2018 08:33
  Amazon is launching a marketing campaign that aims to showcase the broad range of products customers can buy on the site in the first major above-the-line campaign from its in-house creative agency D1.
  The ‘Fundamentals A-Z’ campaign, which launched last night (19 March), on UK, German and Austrian TV consists of two 30-second ads, supported by five 15-second videos for social. The films are supported by print, radio and digital activity.
  The videos show Amazon customers in a range o
  
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• Instagram launches shoppable posts as it looks to play a bigger role in ecommerce

  20-03-2018 07:00
  Instagram is launching shoppable posts as it looks to create a “seamless experience” for retailers.
  The ‘shopping’ feature will allow brands and businesses to tag up to five products in organic posts which consumers can then tap on the product to find out more information and make a purchase. 
  Amy Cole, Instagram’s head of business development tells Marketing Week: “Shopping will give a seamless experience for users who want more information on produ
  
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• Facebook’s stock structure gives Mark Zuckerberg a blank check — investors were OK with that, but the world can’t afford to be (FB)

  20-03-2018 02:31 via feedproxy.google.com
  Facebook is under scrutiny for how it handled its knowledge that Cambridge Analytica illicitly collected data on 50 million of its users. 
  In the wake of the news, Facebook's stock plunged 7% amid worries that it was practically inviting Congress to step in and regulate its network.
  This scandal, along with the news that Russian-linked groups exploited Facebook's network to try to influence the 2016 election, might have other CEOs worried about their jobs.
  But there's little chance Zuckerbe
  
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• Wall Street is watching one key level in the bond market

  20-03-2018 01:39 via feedproxy.google.com
  The magic number for the bond market has become 3%. 
  That's the next key level the 10-year yield will cross if it continues to march higher. And depending on who you ask, it's great or terrible news for the stock market.
  The bond market is fixated on one number: 3%. 
  That's the next key level for the 10-year bond yield, which rose to a four-year high of 2.95% on February 21. The yield represents a benchmark that impacts borrowing costs for companies and consumers. 
  Since
  
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• Vodafone goes 'anti-category' in India's telco war

  20-03-2018 01:00 via warc.com
  NEW DELHI: India’s telecommunications category is equal parts crowded and cut-throat, with ongoing price wars affecting all major players, but Vodafone, India’s second-largest category player, is now attempting to break the cycle. ...
  
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• Google seeks slice of Amazon's pie

  20-03-2018 01:00 via warc.com
  NEW YORK: Internet giant Google is teaming up with leading US retailers in a new initiative – Shopping Actions – that aims to helps them capture more online purchases from shoppers who might otherwise head to Amazon.Retailers can list...
  
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• Diversity is a business imperative

  20-03-2018 01:00 via warc.com
  LONDON: Diversity and inclusion in the workplace are not just moral issues, they’re business imperatives, according toMichael Roth, Interpublic Group CEO.“How can you be in the marketing and communications business and represent your...
  
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• 'Data-enriched value' key for brands

  20-03-2018 01:00 via warc.com
  PALM DESERT, CA: Brands must adapt to a marketing universe where “data-enriched value” from direct consumer relationships becomes a key element of the strategic mix, according to Randall Rothenberg, President/CEO of the Interactive...
  
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• Benchmarking can boost results

  20-03-2018 01:00 via warc.com
  LONDON/AUSTIN, TX: Benchmarking – the use of an external best practice reference point – is essential to a culture of continuous improvement and can be applied to seven marketing capabilities, according to an industry figure.Writing in...
  
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• Aussie online market cools as desktop dips

  20-03-2018 01:00 via warc.com
  SYDNEY: Australian online advertising expenditure hit A$7.9bn in 2017 with classifieds emerging as the fastest-growing format as the rate of growth slowed in the traditional engines of display and search.According to the latest IAB/PwC Online...
  
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