Sales & Marketing news

• Qualcomm kicked its former CEO off the board after he said he might try to buy the $89.7 billion company (QCOM)

  16-03-2018 23:37 via feedproxy.google.com
  Qualcomm will not renominate its former chairman Paul Jacobs to the board of directors, the company announced Friday.
  Qualcomm also confirmed reports that Jacobs is looking to buy out the publicly traded company, and said it will evaluate the offer if it is made.
  Jacob's offer comes days after President Trump blocked a hostile takeover of the company by its Singaporean competitor Broadcom. Qualcomm will not re-nominate its former chair Paul Jacobs to the board of directors when the board me
  
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• The $738 million 'subscription economy' company Zuora files to go public

  16-03-2018 22:41 via feedproxy.google.com
  The $738 million subscription startup Zuora filed to go public on Friday.
  Zuora, which sells software that helps other companies run their subscription businesses, saw $168 million in revenue in 2018, but had a net loss of $47 million.
  Though not very well known, Zuora runs the subscription services behind big-name customers like HBO, Ford and Symantec. The March madness continues as another tech startup has hopped in line for a 2018 initial public offering.
  Zuora, a Silicon Valley cloud so
  
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• One of the most secretive trading firms on Wall Street has been trading bitcoin

  16-03-2018 22:40 via feedproxy.google.com
  Jane Street, a secretive Wall Street firm which traded more than $5 trillion in 2017, has started trading bitcoin, the company told Business Insider.
  It says it is open to diving further into the space as it continues to evolve.
  Jane Street has jumped on the cryptocurrency bandwagon.
  The secretive trading firm, which traded $5 trillion across different products in 2017, is known for its heavy focus on technology and weight in stock trading. Now, it joins a slew of other traders in the crypt
  
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• Treasury Secretary Steve Mnuchin just visited Apple's spaceship — and he got a photo with Tim Cook to prove it (AAPL)

  16-03-2018 22:19 via feedproxy.google.com
  Apple had a high profile visitor on Friday — United States Treasury Secretary Steven Mnuchin.
  Mnuchin announced the visit in a tweet Friday afternoon that included a picture of him with company CEO Tim Cook inside the iPhone maker's new headquarters in Cupertino, California. In the tweet, Mnuchin thanked Cook for Apple's "commitment" to invest in the United States.
  "Glad to visit @Apple HQ with @tim_cook. Thank you for your commitment to invest 350B in USA! #TaxCutsJobsAct," said the tweet
  
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• How to use Robinhood, the popular app rumored to be worth $5.6 billion that lets you trade stocks and cryptocurrencies without paying any fees

  16-03-2018 21:19 via feedproxy.google.com
  Robinhood is an app built around one promise: no-fee stock and cryptocurrency trading.
  The app first launched in December 2014 and quickly became a favorite among younger people looking to invest. It allows users the freedom to complete a transaction without paying a processing fee, and became the first finance app to win an Apple Design Award thanks to its simple-but-stylish design.
  In short: It makes stock trading cheap, intuitive, and mobile, which is apparently exactly what young i
  
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• A bitcoin trading firm just opened up a lending business — and it's going gangbusters

  16-03-2018 19:47 via feedproxy.google.com
  Genesis Capital, a lending unit of crypto trader Genesis Trading, has already handed out close to $100 million in loans outstanding, a person familiar told Business Insider.
  Crypto loans provide a way for bears to express their view in the market.
  Bitcoin might be in a bit of a slump, but one brand new bitcoin business is going gangbusters. 
  Genesis Capital, the recently launched subsidiary of market making firm Genesis Trading, has close to $100 million in loans outstanding, a person famil
  
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• A little known cloud security company just raised $192 million in the first big tech IPO of 2018 (ZS)

  16-03-2018 19:29 via feedproxy.google.com
  Zscaler, an enterprise cloud security company, took its shares public on Friday.
  The company set its share price at $16, and shares shot up 75% to around $28 on the first day of trading.
  Zscaler is the first of the many tech IPOs expected to come in 2018.The first big tech IPO of the year is off to a good start.
  Zscaler, a San Jose-based cloud security company, is up more than 75% Friday in its first hours as a publicly traded company.
  The company, which is listed on the Nasdaq under the ti
  
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• CRYPTO INSIDER: Bitcoin is approaching the 'death cross'

  16-03-2018 18:10 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider’s roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.
  Bitcoin bulls you've been warned.
  The cryptocurrency is getting very close to the so-called "death cross." That's chart-reader lingo for when an asset's short-term moving average falls below the long-term level, an occurrence that some analysts say portends a further downward mo
  
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• Bitcoin is dangerously close to a 'death cross' formation that could send it tumbling

  16-03-2018 17:59 via feedproxy.google.com
  Formerly red-hot bitcoin has seen a large drop from its record highs reached in December.
  The digital coin looks poised to trigger a bearish technical indicator known as a "death cross," which portends more selling to come.
  Goldman Sachs said earlier this week that bitcoin is at risk of taking out its February lows.
  Bitcoin is flirting with disaster.
  The formerly red-hot cryptocurrency has seen a precipitous decline from record highs reached in December. And the loss has gotten so pronounced tha
  
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• JPMorgan 'pulled a rug out from underneath' its competitors, and now they're all feeling the pain (JPM)

  16-03-2018 17:45 via feedproxy.google.com
  Stock research firms are getting battered so far in 2018, with revenues declining substantially.
  Part of the blame is new European regulatory reform, which were widely expected to constrict research budgets.
  But JPMorgan Chase deserves some of the blame as well for conducting a multi-front attack on sell-side research industry that "pulled a rug out from underneath" its competitors.
  The stock research departments of global banks are suffering this year, with revenues falling in the face of Europ
  
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• A top fintech investor is partnering with a member of the World Bank to cash in on 'a big opportunity'

  16-03-2018 17:19 via feedproxy.google.com
  Victory Park Capital is partnering with the International Finance Corporation on a new fund that'll invest in fintech startups in the developing world.
  Fintech adoption is being driven by countries in emerging markets, a recent EY study suggests.
  Fintech adoption is ramping up in the developing world, and one Chicago-based investor is looking to capitalize on the red-hot market with a new fund.
  Victory Park Capital (VPC), the Chicago-based alternative investment firm, announced it is partnering
  
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• Billionaire investor John Paulson's hedge fund is 'rightsizing,' and a bunch of senior staff are leaving

  16-03-2018 16:30 via feedproxy.google.com
  Billionaire John Paulson's hedge fund has launched a shakeup that has led to a number of senior departures, people familiar with the matter told Business Insider.
  The departures from Paulson & Co. include:Allen Puwalski, financial sector investing partner who had worked at Paulson since 2007, according to a LinkedIn page.
  Keith Hannan, head of trading, who made an appearance in Greg Zuckerman’s 2010 book “The Greatest Trade Ever” as Paulson’s stock trader.
  Brad Rosen
  
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• The 27 most 'miserable' countries in the world

  16-03-2018 16:29 via feedproxy.google.com
  A country's unemployment and inflation rates are strong indicators of how its economy is doing.
  Greece and Spain are among the most miserable countries in Europe by this economic measure, the "Misery Index."
  These are the 27 most "miserable" countries — places where the unemployment rate combined with the inflation rate is above 15%.
   
  It's hard to get by when you don't have a job and the cost of living keeps rising.
  This is the maxim behind economist Arthur Okun's "Misery Index," whi
  
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• Wall Street is expecting an M&A explosion this year — and Goldman Sachs knows how you can make a killing betting on it

  16-03-2018 16:09 via feedproxy.google.com
  The consensus on Wall Street is that merger and acquisition (M&A) activity is going to accelerate after a relatively slow 2017.
  The derivatives team at Goldman Sachs has outlined how investors can use options to both identify and capitalize on M&A speculation.
  It's common knowledge that positioning for a share price spike following the announcement of a merger and acquisition (M&A) deal is a great way to make a quick buck in the stock market.
  Companies are usually purchased at a prem
  
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• An Obama-era rule that could reshape the massive retirement savings industry may be heading to the Supreme Court

  16-03-2018 16:00 via feedproxy.google.com
  In 2016, the Obama administration and the Department of Labor rolled out the fiduciary rule which made investment advice standards for retirement savings tougher.
  The Fifth Circuit Court of Appeals determined the rule was outside of the scope of the Department of Labor's purview and was illegal.
  In contrast, the 10th Circuit Court of Appeal determined upheld the rule on Tuesday.
  The conflict could send the rule to the Supreme Court.
  The Obama-era rule that raises the standards for retirement inv
  
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• MoneySuperMarket, PepsiCo, Unilever: 5 things that mattered this week and why

  16-03-2018 14:18
  PepsiCo takes a startup mentality with first ecommerce brand Drinkfinity
  PepsiCo has spoken for some time about its desire to increase ecommerce revenues, and while there is an opportunity to drive online sales from its current stable of brands, the company also see an opening for new brands that only operate in this space.
  Drinkfinity is one of those brands. Originally launched in Brazil, it is now coming to the market in the US and Europe, including the UK. It is a healthy squash-like drink th
  
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• F1 unveils first global marketing campaign

  16-03-2018 12:56
  As it gears up for the 2018 Grand Prix season opener on 25 March, Formula One has launched its first ever global marketing campaign with the aim of challenging the sport’s perceptions by showing “what F1 really feels like” through the eyes of its fans.
  The multi-platform campaign, created by Wieden+Kennedy London, kicks off in Melbourne today (16 March) with new imagery and a new tagline: ‘Engineered Insanity’.
  With a big outdoor push – including in-airport an
  
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• Nike’s top marketer Trevor Edwards departs

  16-03-2018 12:03
  Nike’s top marketer, Trevor Edwards, is to retire from the company in August after more than 25 years working across the sportswear brand.
  Edwards joined Nike in 1992 as a regional marketing manager and has gone on to hold senior marketing positions around the world, including in the Americas, Europe and the US. In his most recent role as president of the Nike brand, he was responsible for leading all category and geographic business units, brand management across the world, and its wholes
  
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• Why TV is still valuable in a digital world

  16-03-2018 11:00 via warc.com
  In the last 12 months, the media and marketing sector has gone through a period of dramatic unrest. The complexity of the digital media supply chain, ad fraud and brand safety have made brands question the platforms they use, and the...
  
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• Helen Tupper: Don’t be scared of negative feedback

  16-03-2018 08:00
  Feedback is one of those career development ‘tools’ that is so well known and accepted, there is a danger you dismiss this column before I can convince you otherwise. But wait. If you really think about it, how often do you actually get useful feedback? And, if you’re honest, do you always give that level of high-quality feedback to other people? I know I don’t.
  Too often, we tell people they did ‘a really great job’, without being specific about what they did
  
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• Western brands adapt to China's New Retail

  16-03-2018 01:00 via warc.com
  BEIJING/SHANGHAI: It is only two years since Alibaba founder Jack Ma coined the term ‘New Retail’ to describe a future in which online, offline and logistics would merge to create a new retailing environment, and a number of leading...
  
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• TAG eyes global expansion with new EU office

  16-03-2018 01:00 via warc.com
  WASHINGTON DC/LONDON: The Trustworthy Accountability Group (TAG), the advertising industry initiative tasked with fighting criminal activity and building trust, is opening a new office in London to accelerate its global expansion.According
  
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• Gender pay gap exists among APAC communicators

  16-03-2018 01:00 via warc.com
  HONG KONG: Workers in the communications and corporate affairs sector in APAC witnessed an average 5% pay rise to US$141,000 last year, but in most categories and countries men continued to be paid more on average than women.That is according to a...
  
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• Five tips for marketing to Hispanic consumers

  16-03-2018 01:00 via warc.com
  WASHINGTON DC: The US Hispanic population is large, growing, young and experiencing economic and social progress – “an incredible opportunity for any brand”, according to an industry figure.In a WARC Best Practice paper,
  
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• Busting shopper marketing myths

  16-03-2018 01:00 via warc.com
  LONDON: Rules of thumb and consumer heuristics can be useful, but marketers need to take account of new research methodologies that call into question received wisdom, an industry figure warns.Dr Tim Holmes, of Tobii Pro, used eye-tracking...
  
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• B2B marketers are still unprepared for GDPR

  16-03-2018 01:00 via warc.com
  PHILADELPHIA: The deadline for meeting the demands of the European Union’s General Data Protection Regulation (GDPR) is 25 May 2018, yet just 15% of B2B marketers believe they are fully compliant, a new survey has revealed.And according to...
  
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