Sales & Marketing news

• Morrisons sees cost saving opportunity in marketing as it looks to ‘simplify and speed up’

  15-03-2018 15:36
  Morrisons is looking to areas such as marketing, logistics and head office for cost savings across the business as it looks to “simplify and speed up” and build closer relationships with its customers.
  Like-for-like sales were up 2.8% and profit up 11% to £374m in 2017, marking the supermarket’s third consecutive year of growth. And at an event to discuss its preliminary results, CEO David Potts said the marketing cost savings are part of “careful programmes”
  
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• Morrisons cuts back on marketing spend as it looks to become ‘truly local’

  15-03-2018 15:36
  Morrisons is cutting its marketing spend as it looks to make cost savings across the business and build closer relationships with its customers.
  Like-for-like sales were up 2.8% and profit up 11% to £374m in 2017, marking the supermarket’s third consecutive year of growth. And at an event to discuss its preliminary results, CEO David Potts said the marketing cuts are part of “careful programmes” that will continue into 2018/19 in an effort to “simplify” the re
  
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• Female execs join forces for Time’s Up, Crocs loses IP battle: International round-up

  15-03-2018 14:17
  Female ad execs launch Time’s Up advertising
  Almost 200 female executives in the US have joined forces to launch ‘Time’s Up advertising’, designed to help tackle discrimination and sexual harassment.
  The group of women have signed a petition to launch the movement before a letter was posted to the Time’s Up Advertising website Monday, claiming they will aim “to drive new policies, practices, decisions, and tangible actions that result in more balanced, diverse
  
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• Female execs join forces for Time’s Up, Crocs loses battle to protect clog design: International round-up

  15-03-2018 14:17
  Female ad execs launch Time’s Up advertising
  Almost 200 female executives in the US have joined forces in a bid to launch the Time’s Up’ advertising, designed to help tackle discrimination and sexual harassment.
  The group of women have signed a petition to launch the movement before a letter was posted to the Time’s Up Advertising website Monday, claiming they will aim “to drive new policies, practices, decisions, and tangible actions that result in more balanced, d
  
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• Unilever hands responsibility for marketing to new product divisions in corporate shake-up

  15-03-2018 13:42
  Unilever is giving responsibility for its marketing and advertising activity and budget to three new divisions, set up as part of a wider shake-up of the firm’s structure that will see it shift from its dual-governance structure to a single legal entity.
  The more “streamlined” structure will see the company split into three divisions: beauty and personal care, home care, and foods and refreshment. The first two will be based in London, while the latter will continue to be headq
  
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• Unilever hands responsibility for marketing to new category divisions in shake-up

  15-03-2018 13:42
  Unilever is giving responsibility for its marketing and advertising activity and budget to three new divisions, set up as part of a wider shake-up of the firm’s structure that will see it shift from its dual-governance structure to a single legal entity.
  The more “streamlined” structure will see the company split into three divisions: beauty and personal care, home care, and foods and refreshment. The first two will be based in London, while the latter will continue to be headq
  
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• Nike, Alibaba, Manchester United: The top 10 YouTube ads in February

  15-03-2018 13:38
  1. Nike: Nothing beats a Londoner
  Nike’s ‘Nothing beats a Londoner’ unsurprisingly topped the list of most viewed ads on YouTube last month. The ad aims to celebrate the diversity of the UK’s capital city, and features a host of music and sports starts as well as more than 200 young Londoners and the hurdles they have to beat to play the sport they love.
  The campaign fits into Nike’s city-focused strategy as it looks to target consumers in some of the world’s
  
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• In a world of fake news, marketers need to take control

  15-03-2018 11:00 via warc.com
  As advertisers, we are reminded that trust takes decades to build and can be destroyed in an instant. Problems of a disgruntled customer or employee, or memes going viral can become twisted as they are broadcast to the world. In this context,...
  
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• Why follower numbers don't add up

  15-03-2018 01:00 via warc.com
  NEW YORK: A lack of profile pictures, the language used in biographies and the rate at which ‘likes’ and ‘follows’ are hit are all potential signs of a fraudulent social media account that may be artificially boosting the...
  
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• Why affluent Chinese women are different

  15-03-2018 01:00 via warc.com
  HONG KONG: Affluent Chinese women have a different take on luxury from women elsewhere in Asia Pacific and even within this segment, Hong Kong women can have very different views from their mainland counterparts, research suggests.A report from...
  
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• Nissan tells Saudi women: 'We're behind you'

  15-03-2018 01:00 via warc.com
  DUBAI: As Saudi women gain greater freedom and push the boundaries of convention in the kingdom, advertisers need to rethink their approach to how they reach and engage with these consumers, according to a leading marketer.Hussein M. Dajani,...
  
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• Mobile data consumption soars in Australia

  15-03-2018 01:00 via warc.com
  SYDNEY: Mobile data consumption is rocketing in Australia and local telecommunications companies are having to rethink their data offer, with forms of unlimited data plans set to become increasingly common, an industry figure has said.The trend is...
  
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• Google highlights action on 'bad ads'

  15-03-2018 01:00 via warc.com
  MOUNTAIN VIEW, CA: Google removed ‘bad ads’ at the rate of 100 every second during 2017, a total of 3.2 billion across the year and almost double the figure for 2016, the tech giant has revealed.Consequently, it reported, it was able...
  
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• Data protection drives consumer trust

  15-03-2018 01:00 via warc.com
  LONDON: In a context of decreasing trust in institutions, new research has revealed that data security is the first driver of trust in brands.The MRS Delphi group, the think tank led by the Market Research Society,in association with Kantar TNS...
  
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• Away transforms the luggage category

  15-03-2018 01:00 via warc.com
  PALM DESERT, CA: Away, the direct-to-consumer luggage company, is applying its innovative ethos to everything from digital retail to physical stores and a branded magazine as it seeks to engage consumers and build relationships.Jen Rubio, the...
  
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