Sales & Marketing news

• Coca-Cola, Nokia, P&G: 5 things that mattered this week and why

  02-03-2018 15:13
  Coca-Cola gives Diet Coke a makeover in the UK
  Coca-Cola is launching a Diet Coke rebrand in the UK in a push to get consumers to try its healthier options.
  Aedamar Howlett, marketing director for Coca-Cola GB and Ireland, told Marketing Week: “One of the key things for us is to invest heavily into driving the growth of all our zero sugar and light drinks across our portfolio.”
  The £10m rebrand includes new packaging and an advert designed specifically for the UK. Coke is only
  
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• The year of fear: Latin brands in 2018

  02-03-2018 11:00 via warc.com
  Latin America is in a complicated moment as it heads toward a brace of elections in its three most populous countries; at a time like this the opportunity for brands lies in reconciling polarized peoples, argues DDB Latina’s Juan Isaza....
  
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• How Camelot is transforming its data capability to create new value

  02-03-2018 08:00
  Camelot’s first chief data officer Mike O’Donohue might only have been with the company for two years but he is already talking himself out of a job. While he believes many businesses should be hiring chief data officers so that companies can better integrate data into their strategy, there will come a time when data becomes part of the natural way of thinking, meaning a separate role should no longer be needed.
  “In the same way that many businesses had chief digital officers,
  
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• Time spent with ad-supported media declines

  02-03-2018 01:00 via warc.com
  STAMFORD, CT:US consumer media usage and exposure, including all digital and traditional media, edged up 0.3% to an average 70.7 hours a week in 2017, according to a new report, but time spent with ad-supported media declined.The fifth edition...
  
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• Streaming changes Aussie viewing behaviour

  02-03-2018 01:00 via warc.com
  SYDNEY: The use of subscription video-on-demand (SVOD) services in Australia has almost doubled in the past three years, according to a new study, with people now spending an average of 8.75 hours per week viewing content via this channel.Screen...
  
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• Reliance TV deploys gouging strategy for India dominance

  02-03-2018 01:00 via warc.com
  NEW DELHI: Reliance Big TV has started offering 500 channels, effectively for free, as the company looks to repeat Reliance Industries’ gouging of the telecommunications sector.The company announced its offer of 500 standard channels for...
  
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• Rakuten's blockchain-enhanced loyalty system

  02-03-2018 01:00 via warc.com
  GLOBAL: Rakuten, the Japan-based e-commerce firm, has announced Rakuten Coin, a cryptocurrency designed to enhance and extend its existing loyalty system, in a sign the company is attempting to become a first-mover in a potentially lucrative space. ...
  
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• P&G transforms agency relationships

  02-03-2018 01:00 via warc.com
  ORLANDO, FL: Procter & Gamble, the consumer goods giant, is seeking to "reinvent" its agency partnerships through taking certain responsibilities in-house, driving creativity, and encouraging greater integration between media and creative...
  
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• NBCUniversal shifts ad emphasis

  02-03-2018 01:00 via warc.com
  NEW YORK:NBCUniversal is rethinking its approach to prime-time television advertising and will cut the number of commercials by 20% and advertising time by 10%, it has announced, while at the same time aligning ads and content more intelligently. ...
  
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• Kids' privacy: Time for a revolution

  02-03-2018 01:00 via warc.com
  Children have never been exposed to more content, and concerns around their privacy should be a priority. Here SuperAwesome's CEO Dylan Collins shares three key areas that we can change.2017 saw a seismic shift in the digital...
  
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• How Jaguar Land Rover delivered untapped insight

  02-03-2018 01:00 via warc.com
  BERLIN: Both researchers and clients often dread the PowerPoint presentation that typically completes a project and manages to communicate few insights, but a novel approach for Jaguar Land Rover has the potential to be a game-changer.When the...
  
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