Sales & Marketing news

• P&G’s Marc Pritchard calls for an end to the ‘archaic Mad Men model’

  01-03-2018 21:41
  Procter & Gamble’s (P&G) Marc Pritchard is calling for an end to the “archaic Mad Men model” as he turns his attention to cutting out the layers of complexity that he believes exist within the agency model.
  Speaking at the Association of National Advertisers’ annual conference in Florida, Pritchard said marketers have been “steadily outsourcing work to agencies” but he believes this needs to stop because there are now “too many touchpoints”
  
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• Lacoste replaces crocodile logo, Johnnie Walker introduces ‘Jane Walker’: International round-up

  01-03-2018 15:59
  Lacoste replaces crocodile logo with endangered species
  Lacoste will do away with its iconic crocodile logo as part of a campaign to try and help save 10 of the world’s most endangered species.
  Partnering with the International Union for Conservation of Nature, the brand will replace the crocodile – which has featured on its polo shirts for 85 years – with depictions of 10 endangered animals.
  The number of shirts available with each logo will depend on how many of the correspon
  
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• Just Eat’s CMO on adapting his leadership style to avoid being like ‘a bull in a china shop’

  01-03-2018 15:35
  Barnaby Dawe is not afraid of change. He describes himself as someone who is “always hungry” and throughout his career he has set his sights on what he wants to achieve and gone for it.
  After leaving university with a degree in languages, Dawe started his career working for an investor relations publisher doing subscription marketing and events, but after five years decided his heart wasn’t in corporate finance.
  “I’m a great believer in doing something you really lo
  
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• ‘More agile’ pitch process aims to halve the time taken to match brands with agencies

  01-03-2018 15:14
  A new pitching process has been launched that is claimed to help brands find agencies better suited to meeting business objectives in half the time.
  Oystercatchers, which is owned by Marketing Week publisher Centaur Media, today (1 March) unveiled its ‘Modern Marketing Pitch’, which aims cut the length of time it takes for brands to find an agency from about three months to six to seven weeks.
  Chief among the changes are the ditching of ‘request for information’ doc
  
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• The bankruptcy that changed agency media relations

  01-03-2018 13:00 via warc.com
  46 years ago, an agency's sudden bankruptcy set off a disruption that completely overturned the media protocol. The 4A's Marsha Appel looks at how that event affected the ad industry.Lennen & Newell was ranked as the 13th...
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, CRM)

  01-03-2018 12:39 via feedproxy.google.com
  Here is what you need to know.
  The Dow books its worst month since 2016. The Dow Jones industrial average tanked 382 points on Wednesday, bringing its February loss to 4.28%. It's on track to open March down 0.18% near 24,981.
  Fourth-quarter GDP was revised lower. The value of all goods and services produced in the US rose at an annualized rate of 2.5%, down from the prior estimate of 2.6%, a Commerce Department report showed Wednesday.
  Trump is expected to impose tariffs on steel and aluminum i
  
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• Netflix is creating a 'competitive advantage' by adding 700 new and original shows this year (NFLX)

  01-03-2018 12:04 via feedproxy.google.com
  Netflix will have roughly 700 new and original TV shows in 2018, the company's chief financial officer announced at a conference. 
  It is expected to spend some $8 billion this year, mainly on original content.
  Netflix is one of the best performing stocks this year.
  Netflix is set to add roughly 700 new original television shows in 2018, Variety's Todd Spangler reports, citing an announcement by CFO David Wells at the Morgan Stanley Technology, Media & Telecom Conference on Monday.&
  
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• BAML: There are 2 catalysts that can make this the 'greatest bull market of all time'

  01-03-2018 12:03 via feedproxy.google.com
  Bank of America Merrill Lynch has identified what it views as the two catalysts that can keep the almost nine-year bull market going strong.
  The current run is already the second-longest ever, and needs to go roughly 1,200 more days without a 20% drop to become the king of all bull markets.
  Bank of America Merrill Lynch chief investment strategist Michael Hartnett has made it no secret: He thinks the almost nine-year stock bull market is on its last legs.
  For the past several months, he's warned
  
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• Deutsche Bank’s head of stock trading explains how markets went haywire, why volatility is here to stay, and what investors are actually concerned about (DB)

  01-03-2018 12:00 via feedproxy.google.com
  Peter Selman joined Deutsche Bank last fall as the firm's global head of equities. 
  The former cohead of global equities trading and execution services at Goldman Sachs came out of early retirement to revive the German bank's struggling stock-trading business.
  His appointment comes at a time when trading is facing deep struggles across Wall Street.
  Business Insider recently caught up with Selman to discuss the state of the equities business on Wall Street and his outlook for the m
  
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• A top strategist compared money management to running a nuclear power station — and warned an accident is already unfolding in slow motion

  01-03-2018 12:00 via feedproxy.google.com
  Money management has some similarities to running a nuclear power station, according to a big note on the funds industry from Alliance Bernstein.
  That's based on the thesis of "normal accidents" made famous by sociologist Charles Perrow. Perrow's argument is essentially that system failures are inevitable where there are complex interactions and tight coupling. That's true of nuclear power stations and chemical plants, but it's also true of money management. 
  Alliance Bernstein warned:
  
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• DEUTSCHE BANK: These 11 indebted companies are most at risk from rising interest rates

  01-03-2018 08:01 via feedproxy.google.com
  With global interest rates on the rise, led by an ongoing tightening cycle from the US Federal Reserve, the era of ultra cheap money looks to be coming to an end.
  Since the 2008 crisis, many companies have taken advantage of low rates, borrowing aggressively to fuel expansion.
  Now though, with rates starting to rise, many companies have left themselves exposed to bigger interest repayments.
  Some firms are more at risk than others, with companies on both sides of the Atlantic vulnerable to rising
  
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• The top financial watchdog is going after the ICO market with a wave of subpoenas

  01-03-2018 07:55 via feedproxy.google.com
  The Securities and Exchange Commission is going after the red-hot market for initial coin offerings, according to the Wall Street Journal. 
   The financial regulator issued a wave of subpoenas, according to the Journal. 
  The Securities and Exchange Commission is going after the red-hot market for initial coin offerings, according to a report by the Wall Street Journal. 
  The Journal reported Wednesday that the SEC issued "scores of subpoenas and information requests" to folks a
  
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• Spotify is building a firewall to keep its founders in control

  01-03-2018 07:38 via feedproxy.google.com
  Spotify just filed the paperwork for its direct public listing.
  Like Snap, Facebook, and other tech companies that have gone the traditional initial public offering route, Spotify engineered a firewall to ensure the founders stay in control.
  Spotify has created a class of "beneficiary certificates" that carry voting power but no economic power.
  Spotify has issued 379.2 million shares to founders Daniel Ek and Martin Lorentzen, giving them over 80% of the voting power.
  After a lengthy buildup, Sp
  
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• NBCUniversal is trying to make live TV advertising more tolerable before it's too late

  01-03-2018 07:04 via feedproxy.google.com
  NBCUniversal said that it plans to cut the amount of primetime TV ad time by 10% this fall.
  The media giant's sales chief, Linda Yaccarino, said the move is necessary given consumers' changing tolerance for advertising.
  To offset this ad reduction, NBCU is promising to bring more science to its ad targeting to make the remaining TV ad space more valuable.NBCUniversal knows the traditional TV ad experience needs to change. So it's doing the once-unthinkable: it's going to run fewer ads.
  
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• MORGAN STANLEY: Here's how a favorite Wall Street trade that just blew up can make a full recovery

  01-03-2018 07:02 via feedproxy.google.com
  The short-volatility trade that imploded earlier in February had all of Wall Street talking about how it worsened the stock market correction.
  Still, Morgan Stanley says short-volatility investors should be able to rebuild their positions, but they should be patient.
  Don't call it a comeback.
  Less than a month after the controversial short-volatility trade imploded, wiping out a pair of popular exchange-traded products (ETPs), Wall Street is already plotting its return to glory.
  Morgan Stan
  
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• Spotify just proved that the streaming music business is a like a black hole — and investors might not see it until it’s too late (AAPL, GOOGL, AMZN)

  01-03-2018 04:29 via feedproxy.google.com
  Spotify released its financial results Wednesday as part of the paperwork it filed to become a public company.The results show just how difficult the streaming business is, even for the market leader.
  Investors shouldn't expect Spotify to ever become a big money maker.If you hadn't figured this out already, the streaming music business is a terrible one to be in.
  That's the chief takeaway from the financial paperwork Spotify filed Wednesday in advance of becoming a public company. Despite domina
  
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• One of Wall Street's best stock pickers isn't losing sleep over the tech industry's biggest fear

  01-03-2018 03:16 via feedproxy.google.com
  The biggest fear facing mega-cap tech companies is the prospect of regulation.
  Matt Moberg, who manages the $5 billion Franklin DynaTech Fund, is non-plussed by the prospect of increased regulatory oversight, arguing companies have survived such shake-ups in the past.
  Around Silicon Valley, "regulation" is a dirty word, and one that strikes fear in the hearts of even the wealthiest and most successful executives.
  Look no further than a recent panel at the World Economic Forum in Davos, where Sal
  
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• Banks have a big appetite to join JPMorgan's blockchain party

  01-03-2018 03:14 via feedproxy.google.com
  During JPMorgan's investor day, CFO Marianne Lake said the company's blockchain initiative — the Interbank Information Network — was working. 
  Lake said other banks are looking to "join the party."
  JPMorgan and crypto are a pair many might equate to oil and water. 
  The Wall Street giant's CEO — Jamie Dimon — famously called bitcoin a "fraud." And in a big regulatory filing the bank noted it could one day be disrupted by cryptocurrencies. 
  But the bank has b
  
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• Hedge fund billionaire David Einhorn's bad start to the year has gotten worse

  01-03-2018 03:01 via feedproxy.google.com
  David Einhorn's bad start to 2018 keeps getting worse.
  The Greenlight Capital (Gold), L.P. - Dollar fund, which roughly tracks the firm's flagship fund, dropped 5.7% in February, bringing year-to-date losses to 11.4%, according to a Greenlight client update seen by Business Insider that estimates the returns.
  By comparison, the S&P 500 gained 0.67% over the same period, according to Markets Insider data.
  Greenlight had already gotten off to a rough start to the year, with the same fund tumb
  
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• Box is down over 13% after giving disappointing guidance (BOX)

  01-03-2018 02:35 via feedproxy.google.com
  Shares for the enterprise file sharing platform Box were down more than 13% on Wednesday following the company's fourth quarter 2018 earnings.
  Box's guidance for the current quarter, which ends April 30, came in below Wall Street expectations.
  Earnings for the fourth quarter otherwise met analyst expectations, with $13.67 million in revenue, up 24% from the year before.The cloud storage company Box saw its share slide down the proverbial cliff on Wednesday after reporting its latest quarterly ea
  
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• Spotify's 35-year-old co-founder wrote an emotional letter to investors promising to make users 'empathize' with each other and to 'feel part of a greater whole'

  01-03-2018 02:22 via feedproxy.google.com
  Spotify CEO Daniel Ek introduced himself to the world with a letter to potential investors.
  At roughly 1,300 words, Ek's letter touched upon the company's business potential.
  "We really do believe that we can improve the world, one song at a time," Ek wrote.Spotify is ditching underwriters, roadshows and even predetermined price ranges in its unorthodox "Direct IPO." But there's one tradition the music streaming company is sticking with: The founder's letter.
  The so-called founder's letter has b
  
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• Women see too many stereotypes in ads

  01-03-2018 01:00 via warc.com
  MIAMI, FL: Over 60% of female consumers believe women are commonly depicted using negative stereotypes in ads, research conducted by A+E Networks has found.Joetta Gobell, A+E Networks’ VP/Primary Research, Ad Sales, and Strategic Insights,...
  
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• Why mobile payments matter outside China

  01-03-2018 01:00 via warc.com
  BEIJING/LONDON: China’s mobile payments ecosystem is crucial to the country’s new economy, but as the number of Chinese tourists increases, new research shows that 93% would use mobile payment overseas given the option.This is...
  
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• Sales drive Indian e-commerce

  01-03-2018 01:00 via warc.com
  MUMBAI: Sales continue to be an important driver of online shopping in India, shifting significant numbers of smartphones and bringing in new shoppers in lower tier cities, a new study says.Two years ago, the government
  
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• Further judges announced for WARC Prize for MENA Strategy

  01-03-2018 01:00 via warc.com
  LONDON: The final group of judges for the WARC Prize for MENA Strategy, a set of awards with a total $10,000 prize fund to recognise the best strategic thinking from the Middle East and North Africa, includes senior figures from Nissan, Mindshare,...
  
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• Cognitive media targeting boosts efficiency

  01-03-2018 01:00 via warc.com
  AMSTERDAM: The application of artificial intelligence techniques as part of the media buying process has the potential to boost brand metrics and purchase intent while also addressing brand safety issues.Advertisers tend to think in terms of which...
  
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• Brands take sides in gun control debate

  01-03-2018 01:00 via warc.com
  PITTSBURGH, PENN: The decision of leading gunseller Dick’s Sporting Goods to stop selling assault rifles or selling any guns to people under the age of 21 has added momentum to the gun control movement and may encourage more brands to take a...
  
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• Analysis illustrates YouTube's inequality

  01-03-2018 01:00 via warc.com
  GLOBAL: The engine of Alphabet’s video streaming giant, YouTube, is its YouTubers serving niche interests and pushing video forward; however, a new analysis shows that just 3% of channels capture 85% of the site’s total viewership. ...
  
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