Sales & Marketing news

• Wall Street CEOs got big raises — here's much Jamie Dimon, Lloyd Blankfein, and other top bankers are making

  16-02-2018 19:52 via feedproxy.google.com
  Wall Street banks are coming off a strong year in 2017, and their company boards are rewarding the chief executives with fat pay raises.
  Despite a lousy year in trading beset by record-low volatility, each of the big banks — buoyed by strong performance in their investment banking, wealth management, and retail banking operations — posted strong adjusted earnings that beat analyst expectations. 
  With bonus season now out of the way for the rest of bank employees, the CEOs
  
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• MoviePass' parent slides after raising its stake to 78% (HMNY)

  16-02-2018 19:36 via feedproxy.google.com
  Shares of MoviePass parent Helios and Matheson fell on news the company had increased its ownership of the movie-theater subscription service.
  Helios and Matheson said it bought more MoviePass shares in order to recoup its cash advances to the movie service.
  Watch Helios and Matheson's stock move in real time here.Shares of MoviePass parent Helios and Matheson slumped 6.5% Friday after the company announced it was upping its ownership of the movie-theater subscription service to 78% from 62%.
  He
  
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• Trump's top trade advisors want to slap a new tax on steel imports, which could lead to a trade war

  16-02-2018 19:16 via feedproxy.google.com
  The Department of Commerce released its recommendations to President Donald Trump on Friday for new restrictions on steel imports.
  The report presents Trump with three options, including a 24% tariff on all steel imports.
  Economists and lawmakers are worried that new tariffs on steel could trigger retaliation from other countries and possibly hurt the US economy.
  Trump has until April 11 to make a decision on the new rules.The Department of Commerce announced Friday that it recommended that Pres
  
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• 'THE FLOODGATES ARE OPEN': The US government is set to begin an unprecedented borrowing binge

  16-02-2018 19:01 via feedproxy.google.com
  The US government's funding needs are set to increase following the two-year budget agreement that will hike spending.
  And so, the Treasury has boosted the amount of short-term debt it sells. But this is "just the beginning," according to Jefferies.It's clear that "the floodgates are open" in front of the US Treasury, Jefferies says.
  In January, Treasury raised the amount of debt it sells to help fund the US government for the first time since 2009.
  This was done in anticipation of the expected
  
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• Atari just announced its own cryptocurrency — and its stock already spiked over 60%

  16-02-2018 18:13 via feedproxy.google.com
  Atari is taking a major step back from video games. The company is creating a new cryptocurrency named "Atari Token."
  The Atari Token is being created specifically for use on a new digital platform that Atari is working with an outside party to build.The new platform is being built on blockchain technology.Forget about "Pong" — Atari's next big move is into an entirely new industry: cryptocurrency.
  Atari SA, the French holding company that now oversees all "Atari" properties, announced ear
  
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• 'Black Panther' is already breaking records at the box office — and had the second-best Thursday preview of any Marvel movie (DIS)

  16-02-2018 18:04 via feedproxy.google.com
  "Black Panther" earned $25.2 million at Thursday preview screenings.
  That's the best-ever for February and the second-best out of the Marvel franchise.
  Hold on tight, because it looks like the box office for "Black Panther" is going to be out of this world by the end of the weekend.
  The Thursday preview numbers are in and the latest Marvel movie took in $25.2 million, according to The Hollywood Reporter.
  That's the best Thursday preview for February (beating out "Deadpool," $12.7 million) and th
  
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• Snap is closing in on its best levels since June (SNAP)

  16-02-2018 18:03 via feedproxy.google.com
  Snap shares are up more than 2% on Friday.
  They've gained more than 5% this week.Snap shares are higher Friday, up more than 2% to above $20 apiece. They've gained more than 5% this week and are flirting with their best close since June. 
  Shares of the photo-sharing company have seen a reversal of fortune as of late. Last week, Snap announced better-than-expected fourth-quarter earnings that sent shares up nearly 50%. This week, an eMarketer report concluded the company is "siphon
  
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• Victoria's Secret is 'down to its last carrot to keep customers from fleeing' (LB)

  16-02-2018 17:58 via feedproxy.google.com
  Victoria's Secret's recent promotions are misguided, which will hurt the company in the long run, Jefferies analyst Randal Konik believes.
  Konik argues relying on discounts and promotions for its PINK brand and other items is a sign the company is having trouble bringing in customers.
  See Victoria's Secret's parent company L Brands' stock trade in real time here.Victoria's Secret is making a bold bet on promotions and investors should be scared.
  Parent company L Brands has regarded the PINK
  
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• CRYPTO INSIDER: What pivots up, must come down

  16-02-2018 17:52 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider’s roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.Riot Blockchain tripled its stock price in October by pivoting to blockchain, but a CNBC investigation published Friday raises doubts about the company's prospects. The hotel where the shareholders meeting was supposed to be held reportedly said no meeting room was ever booked fo
  
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• Riot Blockchain plummets after CNBC investigation finds no evidence of an advertised shareholders meeting (RIOT)

  16-02-2018 16:57 via feedproxy.google.com
  In an interview with Business Insider, CEO John O'Rourke called the report "one-sided" and a "hit piece" that has "wiped out significant shareholder value."
  Riot Blockchain fell 19% Friday after CNBC reported its annual shareholders meeting was never even booked. Shares of Riot Blockchain, one of the first in a long string of companies to raise their stock price by pivoting to blockchain, fell more than 19% Friday morning after a damning CNBC investigation that the company has called a
  
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• Hiscox claims industry first with new campaign that tracks live cyber attacks

  16-02-2018 16:56
  Hiscox is claiming an industry first with the launch of a campaign that will track cyber attacks in real time, as it looks to position itself as the go-to brand for business insurance among SMEs.
  For the campaign, which launches Monday (19 February) and was created by AMV BBDO and Goodstuff, Hiscox has set up a ‘honeypot’ test server that detects attempts at unauthorised access. The server is very similar to one a small business would have and in tests Hiscox found that it was gettin
  
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• The SEC halts trading of 3 companies after they said they were diving into crypto

  16-02-2018 16:40 via feedproxy.google.com
  SEC has halted trading in three companies that have made cryptocurrency-related announcements. 
  The three companies, which trade in OTC markets, all announced plans to purchase crypto assets. Count this as another sign that US regulators are paying closer attention to the nascent cryptocurrency world. 
  The Securities and Exchange Commission on Friday suspended the trading of three companies after they made announcements that they would dive into crypto, according to a memo dated F
  
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• The most expensive houses in America are giving owners the worst bang for their buck (Z)

  16-02-2018 16:34 via feedproxy.google.com
  Starter home values are rising at a faster clip than luxury homes, according to Zillow.
  The trend has been in place for at least five years, but signals that the shortage of affordable housing could get worse. 
  Rising values are beneficial to owners of starter homes, but not great for people hunting for an affordable house.The owners of cheaper houses are getting more bang for their buck compared to owners of luxury homes, according to Zillow. 
  That's because starter homes are rising i
  
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• The Tesla Model 3 interior is unlike anything we have ever seen before (TSLA)

  16-02-2018 16:31 via feedproxy.google.com
  The Tesla Model 3 has the most minimalist interior we've ever seen in a production car.
  Not every decision was brilliant, but most were, and the ultimate impression is extremely satisfying.
  The Model 3's interior design is a powerful symbol of both the company's philosophy and what it believes cars should be like in the future.Tesla has reset expectations with the interior of the Model 3, the company's mass-market vehicle.
  We'd already spent some time with the car at a launch event for the $35,0
  
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• Kraft Heinz to increase marketing spend to drive ‘profitable growth’

  16-02-2018 16:28
  Kraft Heinz is set to increase its marketing spend as it looks to turn around seven quarters of disappointing sales and drive long-term growth.
  Speaking on a call with analysts this afternoon (16 February) following its fourth quarter results, CEO Bernando Hees said Kraft Heinz plans to increase spend on “working media dollars”. That means on media that is seen by consumers, as opposed to, for example, production costs or agency fees.
  “We are increasing working media dolla
  
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• The rising stars of headhunting everyone on Wall Street should get to know

  16-02-2018 15:58 via feedproxy.google.com
  Competition for talent on Wall Street is fierce.
  Banks, hamstrung by regulators on compensation and battling the stereotype of an onerous work culture, have seen a talent flight to investing firms and Silicon Valley.
  For their part, alternative-asset managers have experienced massive growth and a flood of inbound capital, requiring an ever-larger stable of investment professionals to manage the load. There's a perfect storm for hiring in private equity right now, and firms are starting their hu
  
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• Thieves are using regular people's names and identities to swindle the US government in a new scam that puts anyone at risk

  16-02-2018 15:46 via feedproxy.google.com
  Multiple hurricanes and wildfires made 2017 the most expensive year on record for disasters in the US.
  4.7 million Americans filed for disaster aid through FEMA, but about 200,000 applications are suspected to be fraudulent. The massive Equifax data breach may be partly to blame for the uptick in fraudulent FEMA applications.
   
  2017 was an especially costly year for the US government.
  Multiple hurricanes tore through parts of the South and wildfires ravaged California, making it the mo
  
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• How much you have to earn to buy a home in 23 of the most expensive places in the US right now

  16-02-2018 15:43 via feedproxy.google.com
  Home prices increased in 92% of the largest 177 metro areas in the fourth quarter of 2017 compared to the previous year.
  Incomes aren't keeping up with home prices, making it more difficult for homebuyers to qualify for a mortgage in the most expensive markets.
  The salary needed to qualify in the top-five metro areas — four of which are located in California — exceeds $115,00.
   
  US housing supply fell to an all-time low in the fourth quarter of 2017 and home prices continued to
  
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• Investors are piling back into an infamous trade that just blew up

  16-02-2018 15:30 via feedproxy.google.com
  The short-volatility trade imploded last week, as a sharp spike in the Cboe Volatility Index, or VIX, wiped out positions.
  That hasn't stopped investors from continuing to pile into short-VIX products, even on the heels of a stock market correction that the strategy helped fuel.
  Investors have wasted no time in piling back into a now-infamous trade that recently blew up.
  They've poured more than $575 million into the ProShares Short VIX Short-Term Futures ETF (SVXY) since the start of the stock
  
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• Coca-Cola jumps after reporting better-than-expected profit (KO)

  16-02-2018 15:14 via feedproxy.google.com
  Coca-Cola's stock jumped after reporting better-than-expected quarterly earnings.
  It was hit with a one-time tax charge of $3.6 billion.
  View Coca-Cola's stock in real time here.Shares of Coca-Cola rose 2.47% Friday morning after the beverage maker reported better-than-expected quarterly results. 
  The company earned an adjusted $0.39 per share, beating analysts' estimates of $0.38 per share. 
  However, the company was hit by a one-time charge of $3.6 billion related to the new US tax la
  
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• Recommended reading: How to fuel loyalty and future proof your brand

  16-02-2018 14:00
  Truth: A User’s Guide
  By Hector Macdonald
  With the phrase ‘fake news’ dominating the conversation in 2017, Hector Macdonald’s Truth feels like timely reading. Drawing from examples including the infamous Brexit bus and the way the Texas Department of State Health Services spread misinformation to pregnant women, the author asks whether it is ever morally acceptable for marketers to lie? It also looks at how consumers can protect themselves from misleading truths.
  Do Good
  
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• Unilever, Bacardi, Amazon: 5 things that mattered this week and why

  16-02-2018 13:33
  Unilever issues warning to ‘toxic’ digital platforms
  Unilever’s Keith Weed became the latest top marketer to call out digital platforms and the murky digital supply, taking to the stage at the IAB’s annual conference in California and threatening to pull investment from platforms that “breed division” or fail to protect children from toxic content.
  Weed was, although he didn’t say so in quite so many words, taking a swipe at Facebook and Google, as
  
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• Why data needs to play a bigger role in influencer marketing

  16-02-2018 11:00 via warc.com
  Influencer marketing is in a state of constant evolution, and has as many fanatics as brow-raising skeptics. But despite the critics, 2017 was definitely a year of growth; according
  
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• Colin Lewis: Brands in the West need to find their own ‘red envelope’ strategy

  16-02-2018 08:30
  Today is Chinese New Year, called the ‘Spring Festival’ in China, when everyone travels to their provinces to celebrate the most important holiday in the calendar.
  Tradition sees Chinese families get together for dinner on New Year’s Eve, with children given red envelopes called hóngbāo containing ‘lucky money’ and good wishes on New Year’s Day. This being China in the 21st century, China’s biggest internet companies – Alibaba and Tence
  
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• Snapchat offers more data for content creators

  16-02-2018 01:00 via warc.com
  LOS ANGELES: Snapchat, the image-sharing app with around 187m active daily users, is rolling out a new analytics tool that, for the first time, is expected to offer useful metrics for content creators.As
  
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• Radio’s got (authentic) talent

  16-02-2018 01:00 via warc.com
  Personalities on radio are a long-standing form of influence. Abby Carvosso, Group MD, Advertising at Bauer Media, shares some insights about the radio company’s pairing of talent and brands.The importance and...
  
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• India can expect $100bn digital spending by 2020

  16-02-2018 01:00 via warc.com
  NEW DELHI: It is estimated that India has around 430m internet users at present, but up to 80% of them still do not shop online, which means the potential for digital consumer spending is expected to more than double to $100bn by 2020.That is...
  
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• Global broadcasters warn of Brexit risk

  16-02-2018 01:00 via warc.com
  LONDON: The UK’s decision to leave the European Union could jeopardise up to £1bn of annual investment from international broadcasters, a new report has warned.According to COBA, the industry body for international broadcasters, the...
  
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• Brands get better ratings by replying to reviews

  16-02-2018 01:00 via warc.com
  BOSTON: Online consumer reviews inevitably include some that are negative and potentially damaging to a brand’s reputation, but new research has found that a swift response from management can actually boost average online ratings.That is...
  
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• Branded content faces measurement challenge

  16-02-2018 01:00 via warc.com
  NEW YORK: Marketing researchers are yet to provide measurement standards that fully demonstrate the efficacy of branded content across TV and digital, according to a paper in the Journal of Advertising Research (JAR).Three members of...
  
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• Australian adspend has a cautious start to the year

  16-02-2018 01:00 via warc.com
  SYDNEY: Australian media agency adspend declined 8.1% year-on-year to $425.3m in January 2018, according to new interim results from Standard Media Index (SMI).The measurement firm described the start of the year as “cautious”,...
  
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• Ads are more memorable on premium sites

  16-02-2018 01:00 via warc.com
  LONDON: Ads that are served alongside premium content elicit stronger engagement and long-term memory encoding than ads viewed on social media, according to a recent neurological study.The research was conducted by neuroscience experts...
  
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