Sales & Marketing news

• Nationwide, Calvin Klein, Footasylum: The top 10 YouTube ads in January

  15-02-2018 17:25
  1. Nationwide – Voices Nationwide: Flo & Joan on sibling rivalryFlo and Joan’s melodic ode to the ups and downs of sisterhood banked Nationwide the title of January’s best-performing YouTube ad. From sweet and savoury clashes to dance floor discrepancies, the comedy duo sang and egg-shakered their way to eventually realise that, despite their infuriating differences, they have to love each other because they’re family – ultimately helping Nationwide to ach
  
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• Pepsi refocuses marketing spend behind its big brands as full-price sales take a hit

  15-02-2018 13:26
  PepsiCo is planning to refocus its marketing behind its biggest brands, including Pepsi and Gatorade, after admitting that its decision to prioritise healthier products in its advertising has impacted its full-price sales.
  Speaking on an investor call earlier this week (13 February), PepsiCo CFO Hugh Johnson said that while promotional activity and price points have been “consistent” in beverages between PepsiCo and its competitors, “velocities on full revenue have been slower&
  
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• Facebook’s data use ruled illegal, Pierce Brosnan under fire over India ad: International round-up

  15-02-2018 13:15
  German court rules Facebook’s personal data use illegal
  A German court has ruled Facebook’s use of personal data and default privacy settings, such as its ‘real name’ policy, as illegal.
  Berlin’s regional court found the popular social media platform did not adequately secure the informed consent of its users in terms of collecting and using personal data.
  The lawsuit was filed by the Federation of German Consumer Organisations (VZBV), which claimed Facebook picked
  
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• New standards promise to bring ‘greater clarity’ to magazine industry

  15-02-2018 13:03
  The magazine industry is making the biggest changes to how it reports circulation in 10 years as part of ongoing efforts to slow circulation declines and build trust in media owners.The update, which coincides with the release of the latest circulation results for the consumer magazine market, hopes to make it easier for advertisers to understand the performance of individual titles and bring “greater clarity” to trading metrics.
  ABC – the industry’s Joint Indus
  
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• How Colenso BBDO dominates global rankings

  15-02-2018 11:00 via warc.com
  Why and how does a little agency in New Zealand consistently stay top of the world’s Creative and Effectiveness charts? Nick Worthington, the long serving Creative Chairman of Colenso BBDO, attempts to explain.
  
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• Tanya Joseph: Brands need an ASA-style watchdog for harmful online content

  15-02-2018 08:00
  Something is rotten in the state of digital. It is smelling a little foul and has been for some time. The major online platforms are being polluted by bad people and bad bots; by extremists and foreign governments, wishing to undermine our democracies. It sounds like a bad sci-fi movie but it isn’t. This is happening now.
  The Times first reported on brands inadvertently funding extremist online content a year ago, yet with unerring frequency, examples of extremely unpleasant content or Rus
  
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• How ‘niche’ lifestyle brands are increasing their mass market appeal

  15-02-2018 08:00
  Aussie fitness wear label Lorna Jane is taking a wholesale approach to UK expansionA decade ago they were defined as ‘niche’, but today health and wellness brands have been catapulted into the mainstream thanks to the popularity of nutrient-rich diets and ‘clean eating’.
  From meat substitute Quorn to organic tea purveyor Pukka, brands in the wellness space are benefiting from a growing consumer desire to live healthier lives. These brands are keen to shake off the tag of
  
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• Univision leverages the power of influencers

  15-02-2018 01:00 via warc.com
  LAS VEGAS: Univision, the media company, is leveraging the power of digital influencers to drive consumer engagement with content across traditional and online channels alike.James Heath, Director/Analytics and Audience Development at the...
  
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• Twitter Australia increases video content

  15-02-2018 01:00 via warc.com
  SYDNEY: Twitter Australia is planning to significantly increase its use of video content in 2018, with a particular focus on live streaming, according to its managing director.Suzy Nicoletti told Mumbrella that the social media platform had...
  
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• The changing face of US luxury

  15-02-2018 01:00 via warc.com
  NEW YORK: Luxury brands need to invest in brand building if they are to address changes in consumer perceptions and desires, new research suggests.The Insights team at Mindshare North America surveyed 2,000 US consumers (1,600 luxury consumers and...
  
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• New Balance targets 'gamechangers'

  15-02-2018 01:00 via warc.com
  NEW YORK: New Balance, the sporting goods company, believes that reaching “gamechangers” – an audience mostly falling within the 14–24-year-old demographic – can have knock-on benefits in engaging other key consumer...
  
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• Google tackles bad ads

  15-02-2018 01:00 via warc.com
  MOUNTAIN VIEW, CA: From today Google’s Chrome browser will block ads that fail to meet the standards set by the Coalition for Better Ads, a move welcomed by the World Federation of Advertisers.Google announced in June last year it would be...
  
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• Consumer attitudes shift on data, privacy

  15-02-2018 01:00 via warc.com
  LONDON: As companies scramble to prepare for GDPR – now less than 100 days away – a new study suggests that an important change in consumer attitudes to data and privacy is taking place.
  
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• Colgate remains India's most trusted brand

  15-02-2018 01:00 via warc.com
  NEW DEHLI: Innovation and a focus on the practicalities of oral health care have helped Colgate retain its position as India’s most trusted brand for the seventh year in a row.The rankings were compiled by Brand Equity using a combination of...
  
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• Brexit challenges claim first agency

  15-02-2018 01:00 via warc.com
  LONDON: HarrimanSteel, an independent creative agency, is to shut its London office after 19 years and move its operations to Amsterdam, citing the “dramatically shifting political scene” in the UK since the vote to leave the EU..The...
  
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