Sales & Marketing news

• Key trends in 2018: cryptocurrency, AR and personalised product pages

  14-02-2018 17:32
  To say that the retail industry underwent a turbulent 2017 is an understatement. Many of the trends we saw  last year have set the tone for developments in 2018, with a change in direction required from all retailers to ensure they keep pace with the competition. Below are three predictions for the retail industry.
  Cryptocurrency will emerge as a mainstream method of purchase
  Cryptocurrency’s role in the retail industryis already more mainstream than you may realise with hundreds of r
  
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• ‘Exploitative’ gambling ads face tougher regulation

  14-02-2018 13:33
  The UK’s ad regulator is cracking down on gambling ads that exploit vulnerable people and “play fast and loose” with eye-catching free bet and bonus offers.
  From 2 April 2018, the Committees of Advertising Practice (CAP) will enforce much stricter regulation on advertising that creates an “inappropriate sense of urgency”, such as ‘Bet Now!’ ads, and those that encourage repetitive play – alongside ads that place “undue emphasis” on mone
  
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• Why Sainsbury’s Sarah Ellis made the rare move from brand to agency

  14-02-2018 12:12
  The path from agency to brand owner is well worn but it is still a rarity to see senior marketers moving into leadership positions in agencies.
  Sarah Ellis, however, is doing exactly that, switching from a career in marketing at Boots, Barclays and most recently as head of marketing strategy at Sainsbury’s, to join creative agency Gravity Road as managing director.
  Ellis will join the agency’s leadership team, working across key clients including Sainsbury’s, B&Q and Mondel
  
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• Beyond glittering appearances: Why there’s more to award winners than great creative

  14-02-2018 11:00 via warc.com
  What does a crash course in marketing theory teach you? WARC’s Editorial Assistant (Awards) Chiara Manco is currently studying for the IPA Foundation Certificate. Here, she shares what she’s learned.Working on all four...
  
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• How the role of the publisher is changing

  14-02-2018 08:00 via warc.com
  In the face of less and less valuable online ads that struggle to deliver value to both brands and publishers, is it time to rethink the church-state divide? Asks Jonathan Carter of Acxiom.With news and magazine publishers having...
  
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• GDPR: Five questions marketers must answer before May

  14-02-2018 08:00
  As every marketer should be well aware, the new EU General Data Protection Regulation will be in force from 25 May – just over three months from now.
  Marketers have had plenty of warnings about the penalties for breaching GDPR, and plenty of optimistic reassurances about the opportunity for improving customer relationships. But what are the most important things they actually have to do to ensure their use of personally identifiable information is within the law?
  Marketing Week asked two e
  
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• 'Red flags' for the oil market are popping up all over the world

  14-02-2018 02:06 via feedproxy.google.com
  Crude oil prices entered a correction, plunging more than 10% from their January highs.
  While its easy to point fingers at the broader market turmoil, RBC Capital Markets highlights a number of warning signs that could weaken the commodity even more. 
  They include the crowd of investors betting on higher prices, gushing US production, and rising Chinese exports. Crude oil prices slumped into correction — a 10% drop from their January highs — amid the turmoil that hit stocks
  
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• Amazon TV ad escapes ban despite causing customer device to place an order

  14-02-2018 01:01
  A TV ad for Amazon Echo Dot, which “woke up” a consumer’s own Amazon device and ordered some cat food, has been cleared by the Advertising Standards Authority.
  Raising questions about whether voice assistants are listening in on conversations, the complainant argued an ad featuring people using the Echo device in different situations – including a man asking Alexa to “re-order Purina cat food” – was “socially irresponsible” because it tr
  
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• Salon offers crypto-mining option instead of ads

  14-02-2018 01:00 via warc.com
  NEW YORK: One of the first online-only magazines, Salon, has unveiled a new feature on its site that will allow the publisher to find revenue even when a user has an ad blocker: by giving them the option to donate unused computing power “to...
  
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• New IAB chair calls for digital transformation

  14-02-2018 01:00 via warc.com
  PALM DESERT, CA: Significant transformation is required across the digital ecosystem to reflect new marketing realities, according to Scott Schiller, the incoming Chairman of the Interactive Advertising Bureau (IAB).Scott Schiller,...
  
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• How premium packaging sells Valio butter

  14-02-2018 01:00 via warc.com
  HELSINKI: A premium packaging design has been the crucial element in the successful launch of Valio’s premium butter brand, which has exceeded all expectationsin one European market and has done so without any marketing spend.Dr Kevin...
  
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• GSK has a nose for growth

  14-02-2018 01:00 via warc.com
  BEIJING: GSK has successfully tapped into e-commerce giant Alibaba’s data ecosystem to boost user growth of its Flixonase nasal spray treatment for hay fever.The pharmaceutical company worked with media agency MediaCom and Alimama, the...
  
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• Even a great UX can't beat negative perceptions

  14-02-2018 01:00 via warc.com
  LONDON: Brands like Facebook, Twitter, and Airbnb successfully deliver on their stated purpose and their expression of a purpose, but new research says they are failing on other measures, including integrity.The Charisma Consortium surveyed nearly...
  
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• E-commerce surges in Indonesia

  14-02-2018 01:00 via warc.com
  JAKARTA: The number of online shoppers in Indonesia grew by almost half last year, as the country continues to embrace digital channels, but new research suggests most are spending relatively little.Data from FT Confidential Research has indicated...
  
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• Aussie marketers need to step up on 'mass personalisation'

  14-02-2018 01:00 via warc.com
  SYDNEY: Loyalty marketing and retargeting is no longer enough in the era of ‘mass personalisation’, according to a senior agency executive in Australia.Both agencies and brands in Australia are rethinking how data can be used more...
  
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• AB InBev builds brands with '3Ps'

  14-02-2018 01:00 via warc.com
  NEW YORK: Anheuser-Busch InBev, the brewing giant, is shaping brand-building efforts for beers such as Budweiser using the “3Ps” of purpose, product and passion.Jodi Harris, VP/Marketing Culture & Learning at Anheuser-Busch InBev,...
  
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• Chipotle just hired Taco Bell's CEO to run the company — here are the changes to expect (CMG)

  14-02-2018 00:01 via feedproxy.google.com
  Chipotle announced on Tuesday its new CEO will be Taco Bell's former top exec. 
  While Taco Bell and Chipotle both serve burritos, the chains are extremely different.
  The new CEO could bring changes such as new menu items, breakfast burritos, more advertising, and boozy drinks at Chipotle. 
   
  Chipotle's new CEO is coming from a very different type of Mexican chain — fast-food icon Taco Bell. 
  On Tuesday, Chipotle announced that it had tapped Taco Bell CEO Brian Niccol as
  
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