Sales & Marketing news

• John Lewis and Diageo on how budget cuts can create opportunities

  12-02-2018 17:58
  Brittle consumer confidence, uncertainty over Brexit and relatively weak GDP and productivity growth in the UK means there is pressure to be more frugal and more accountable in proving the effectiveness of marketing activity, regardless of the size of your budget.
  Having to do more with less is therefore becoming increasingly common.
  Turning to the audience at a recent event held by The Marketing Society, its president and Diageo CMO Syl Saller asked if this was a familiar situation. The majorit
  
  Read more

• Bacardi restructures marketing to ‘bring accountability closer to the front line’

  12-02-2018 15:59
  Bacardi’s new global CMO John Burke is restructuring the drinks giant’s marketing department to “drive accountability as low as we can go” in order to foster more responsive marketing.
  At an event on Thursday (8 February) Burke told Marketing Week: “We’re driving accountability as low as we can go, as close to the front line as possible, so we can create a really really responsive marketing organisation that can make real change.”
  He added: “We are
  
  Read more

• The folly of initial consideration and the myth of the loyalty loop

  12-02-2018 12:00 via warc.com
  Brands enter people’s lives through myriad touchpoints, all of which contribute to building a bias toward the brand in the consumer’s mind – in other words, hooking them early. Here Chris Worrell of Wavemaker looks at the...
  
  Read more

• Uber, Google, Snapchat: Everything that matters this morning

  12-02-2018 08:55
  Uber lost $4.5bn in 2017
  Ride hailing app Uber lost a whopping $4.5bn (£3.2bn) over the course of 2017, according to its latest financial figures, in a year when it was beset by scandal, including accusations of sexual discrimination, the departure of founder Travis Kalanick as CEO, and the removal of its licence to operate in London. The loss represents a 61% increase on the previous year.
  It wasn’t all bad news for the brand, as the company managed to increase sales to $7.5bn. Sur
  
  Read more

• Advertisement

• Premier League, Norwegian, BBC: Everything that matters this morning

  12-02-2018 08:55
  Sky and BT Sport splash £4.5bn to secure Premier League rights
  Sky and BT Sport have agreed to pay £4.46bn to broadcast Premier League matches for three seasons from 2019-2020 onwards.
  The rival broadcasters secured five of seven live packages with bidding for the remaining midweek and bank holiday fixtures still ongoing. Streaming giants Amazon, Facebook, Twitter and Netflix are all thought to be in contention.
  The new deal sees Sky Sports pay £3.58bn to broadcast 128 games pe
  
  Read more

• Nestlé, Facebook, Burberry: Everything that matters this morning

  12-02-2018 08:55
  EU says Facebook and Twitter aren’t doing enough to protect users
  The EU has warned Facebook and Twitter that they aren’t doing enough to protect their users.
  According to reports Europe’s justice commissioner, Vera Jourova, told the two social media giants they need to do more to bring their user terms in line with EU law while praising Google for attempting to comply with the rules.
  Google recently implemented a deadline for meeting requests such as removing illegal content o
  
  Read more

• Lloyds, Sports Direct, Amazon: Everything that matters this morning

  12-02-2018 08:55
  Lloyds becomes first major company to set ethnic diversity standards
  Lloyds Bank has become the first company in the FTSE 100 to set standards for the proportion of staff from black, Asian or ethnic minority backgrounds at senior management level. The company is aiming for 8% to be from BAME backgrounds by 2020. It also aims to increase the proportion of non-white staff to 10% of its total workforce over the same period.
  Lloyds says 8.3% of its 75,000 staff and 5.6% of 7,500 senior managers are
  
  Read more

• Aldi, Tesco, Nike: Everything that matters this morning

  12-02-2018 08:55
  Aldi beats Waitrose to become UK’s favourite supermarket
  Aldi has unseated Waitrose as the nation’s favourite supermarket, according to the results of Which?’s annual survey. Shoppers heralded the German discount chain for its cheap deals and fresh produce.The results, published today, saw Waitrose drop to fourth position despite topping the survey as the best supermarket for the past three years. The consumer watchdog questioned 6,800 UK shoppers about their grocery shopping e
  
  Read more

• Advertisement

• The dos and don’ts of sponsoring women’s sports

  12-02-2018 08:00
  SSE was keen to embrace the opportunities of women’s football early with its sponsorship of the Women’s FA Cup.For brands with the vision and confidence to explore the women’s sports sponsorship market there are lessons to be learnt from those who have gone before.
  O2’s head of sponsorship Gareth Griffiths advises brands to do their research in order to understand what benefits their customers will get from any partnership, rather than worrying about broadcast figures.
  &
  
  Read more

• Unilever threatens to pull ad spend from platforms that ‘breed division’

  12-02-2018 01:01
  Unilever’s marketing boss Keith Weed is threatening to pull investment from platforms that “breed division” or fail to protect children from toxic content, and is calling on the digital media industry to “overhaul its behaviour” or risk losing the trust of both consumers and brands.
  In a speech he is set to give this afternoon (12 February) at the IAB’s annual conference in California, US, Weed will make a promise that Unilever “will not invest in platfo
  
  Read more

• Tobaccowala sees growth in direct-brand economy

  12-02-2018 01:00 via warc.com
  NEW YORK: Many brands are taking back control of their digital destinies through selling products directly to consumers, a move Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, believes will have several important consequences. ...
  
  Read more

• Telefónica eyes LatAm with original content strategy

  12-02-2018 01:00 via warc.com
  MADRID: Traditional Spanish telco Telefónica has announced a push into Latin America with its Movistar+ original content platform and the launch of the most expensive Spanish series ever made.La Peste, a thriller set...
  
  Read more

• Marketers need to get better at researching Hispanic consumers

  12-02-2018 01:00 via warc.com
  ATLANTA: While brands can see there are profits to be made in appealing to the fast-growing Hispanic community in the US, marketers and research firms have been slow to implement effective, research-based targeting, according to an industry figure. ...
  
  Read more

• Indonesia is a 'land of hope' in 2018

  12-02-2018 01:00 via warc.com
  JAKARTA: Indonesia’s marketing community has many reasons to feel optimistic in 2018 with rise of mobile customer experience, video content and chatbots emerging as key areas for brands, according to a senior agency executive.According to...
  
  Read more

• In-game, e-sports advertising grows up

  12-02-2018 01:00 via warc.com
  SANTA MONICA, CA: Video-game publisher Activision Blizzard has seen higher than expected profits as opportunities grow following investment in e-sports and in-game advertising.Activision Blizzard, which owns some of gaming’s biggest titles...
  
  Read more

• Digital advertisers can make more of brand metrics

  12-02-2018 01:00 via warc.com
  LONDON: Marketers need to adopt a different approach to measuring digital marketing effectiveness, according to a new report which makes the case for a Return on Brand Impact (ROBI) metric.
  
  Read more

• Brands battle geography and weather in Korea

  12-02-2018 01:00 via warc.com
  PYEONGCHANG: As the Winter Olympics start, participating brands appear less worried about potential security issues in Korea than the challenges posed by geography and the weather.“There is a big concern about [the] Games venue: it is far...
  
  Read more

• BBDO leads Gunn 100

  12-02-2018 01:00 via warc.com
  GLOBAL: BBDO agencies dominate the league tables in the Gunn 100, a ranking of the top 100 creatively awarded advertising ideas of 2017 and the companies behind them.The rankings, compiled by Gunn Report, analyse the results of more than 40 of the...
  
  Read more

Follow @sales_mrktinguk on Twitter!