Sales & Marketing news

• Sign up to our webinar on using digital tracking for unique insights into consumer behaviour

  09-02-2018 16:10
  Companies use digital tracking to understand path-to-purchase, media consumption and more.  Digital tracking provides unique insights about what consumers are doing online and how they are engaging with your competitors.
  Toluna tracked online behaviours of over 1,300 shoppers from Black Friday last November to 5 January.  This webinar provides you with an in-depth look into actual shopper behaviours across many brand categories and across hundreds of retail sites.
  We will talk ab
  
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• Giffgaff: Online ads don’t make a brand famous

  09-02-2018 16:06
  Giffgaff believes TV advertising has been key to building its brand awareness but admits it still has a “big fuck-off mountain” to climb to compete with its big spending rivals.
  In an unsurprising nod to the power of TV’s effectiveness at the inaugural Big TV Fest on Thursday (8th February) – hosted by ITV, Channel 4, Sky and Thinkbox – Giffgaff’s head of advertising said she was naive to think the mobile operator could achieve the brand awareness it has now t
  
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• Tunnock’s, Pernod, TfL: Everything that mattered this week and why

  09-02-2018 15:36
  Pernod takes a more holistic approach to brand management
  Pernod Ricard has shaken up its management structure, making Christian Porta, the business’ CEO in Europe, the Middle East and Africa and a former finance guy, in charge of all its brands. The new role of managing director of global business development will see Porta take charge of brand management, marketing, digital and innovation, with all the brand CEOs reporting into him.
  It’s an interesting shake-up from CEO Alexandre R
  
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• Tunnock’s, Pernod, TfL: 5 things that mattered this week and why

  09-02-2018 15:36
  Pernod takes a more holistic approach to brand management
  Pernod Ricard has shaken up its management structure, making Christian Porta, the business’ CEO in Europe, the Middle East and Africa and a former finance guy, in charge of all its brands. The new role of managing director of global business development will see Porta take charge of brand management, marketing, digital and innovation, with all the brand CEOs reporting into him.
  It’s an interesting shake-up from CEO Alexandre R
  
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• Sign up to our webinar on how to become an experimentation-led business

  09-02-2018 12:40
  Experimentation-led businesses put testing at the heart of their strategy. From incremental tweaks to major changes, experimentation enables your business to implement change quickly and see results immediately.
  However, for many, developing a culture that encourages experimentation can prove difficult. Join the industry experts Optimizely and Creative CX as they reveal how experimentation can help you deliver outstanding customer experiences.
  Join us on Thursday 22 February at 3pm GMT.
  Registe
  
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• The top data challenges retailers face and how to overcome them

  09-02-2018 12:30
  Without digital data, retailers are missing a huge part of the customer journey. With it, they gain insight into an individual’s online journey, which is key to better personalisation and more accurately understanding which marketing channels contribute to a customer purchase. This enables marketers to focus spend on what they know works. However, CMOs have a lot to contend with.
  Already battling with intense competition, increasingly price-conscious consumers, tight budgets and continual
  
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• McCain keeps with diversity agenda after seeing brand boost

  09-02-2018 10:50
  McCain is keeping with its diversity agenda in its new marketing campaign after its last campaign focusing on depictions of modern family life significantly increased brand awareness.
  In an interview with Marketing Week, Mark Hodge, marketing director at McCain Foods, speaks passionately about the company’s belief in championing diversity because it is the right thing to do, but notes it also makes business sense. The frozen food brand claims it has managed to significantly improve the bra
  
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• Winter Olympics: Sponsors look to gain an edge from Games’ ‘cooler cousin’

  09-02-2018 08:00
  From Rio De Janeiro’s Copacabana beach to the snow-capped mountains of PyeongChang, the Summer and Winter Olympics might seem worlds apart but there’s one thing they have in common: they both present a big opportunity for advertisers.
  As we countdown to the opening ceremony of the 2018 Winter Olympics tonight (9 February), there’s no denying the growing excitement as athletes such as Elise Christie in speed skating, skier Dave Ryding and Lizzy Yarnold in Skeleton battle it
  
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• CITI: There's a ‘clear winner’ for investors who want to cash in on the market's biggest fear

  09-02-2018 05:54 via feedproxy.google.com
  Industrial metals like copper and zinc are the "clear winners" of an environment in which inflation is rising, according to Citi strategists. 
  Worries about inflation in the US are said to be partly responsible for the recent selloff in the stock market. 
  Citi recommends buying the Bloomberg Industrial Metals Sub-index, which consists of futures contracts on zinc, aluminum, copper, and nickel.Industrial metals like aluminum and copper offer the best opportunity to profit from a ri
  
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• Rand Paul is pushing Congress toward the edge of a government shutdown all by himself

  09-02-2018 04:36 via feedproxy.google.com
  Sen. Rand Paul is holding up a vote on the government funding bill using Senate rules.
  Paul says the funding legislation advancing through the Senate adds too much to the federal debt.
  If no bill is passed by midnight, the government will shut down.
  Paul can technically prevent a vote until after midnight.Sen. Rand Paul late Thursday balked at the massive two-year Senate budget deal, pushing the government closer to another shutdown ahead of a midnight deadline.
  The Republican senator from Kentu
  
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• Microsoft is reportedly shifting its Windows strategy as it tries to outmaneuver Apple and Google (MSFT)

  09-02-2018 01:28 via feedproxy.google.com
  Microsoft fans are abuzz after a report indicates that Windows 10 S — its newest version of the Windows operating system — is dead.
  The truth is more complicated, with a person familiar with Microsoft's thinking telling us that the company's bet on Windows 10 S hasn't changed, and that it's all about semantics.
  Instead of a dedicated Windows 10 S, Microsoft will reportedly bring a similar S Mode to all existing versions of Windows 10. 
  Windows 10 S is a streamlined version of Wi
  
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• Wall Street is blaming a familiar culprit for the latest stock market bloodbath

  09-02-2018 01:12 via feedproxy.google.com
  The Dow plummeted 1,000 points for the second time in a week on Thursday.
  While some said the selloff on Thursday felt more human, there are those who see the influence of machine-based traders once again. 
  "The slower moving strategies such as risk parity and vol target funds tend to move over a week or so later, thus leading to the second wave of selloff," one hedge fund manager told Business Insider.
  The Dow plummeted 1,000 points for the second time in a week on Thursday. Perhaps we sho
  
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• WFA urges marketers to heed EU ePrivacy changes

  09-02-2018 01:00 via warc.com
  BRUSSELS: Most marketers should be aware by now that the European Union’s General Data Protection Regulation (GDPR) comes into force on May 25, but the World Federation of Advertisers (WFA) is also warning of the potential consequences of...
  
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• Walmart's 'lifecycle' content strategy

  09-02-2018 01:00 via warc.com
  CHICAGO: Walmart, the retailer, is taking a “lifecycle” approach to content that helps it identify the material that is most likely to deliver long-term value for its brand.Tracy Harlow, Walmart’s VP/Digital Strategy & Brand...
  
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• Twitter finally turns a profit

  09-02-2018 01:00 via warc.com
  SAN FRANCISCO, CA: Micro-blogging service Twitter yesterday posted its first quarterly profit, amid a decline in US users and a streak of declining revenue. However, value to advertises appears to be increasing. Since going public in 2013,...
  
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• Marketplaces and mobile rule Chinese e-commerce

  09-02-2018 01:00 via warc.com
  SHANGHAI: About four-fifths (79%) of Chinese consumers use their mobile devices for e-commerce at least once a month, compared to 33% of all global consumers, according to figures from PwC.Meanwhile, Alibaba’s most recent Singles Day...
  
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• How CSR combines with sponsorship

  09-02-2018 01:00 via warc.com
  NEW YORK: Two reliable tools of marketing research – attribution theory and congruity – can help marketers understand the effects of event sponsorship as part of their corporate social responsibility (CSR) programs.Angeline Close...
  
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• Go-Jek, the transport app set to become 'Super App'

  09-02-2018 01:00 via warc.com
  JAKARTA: Indonesia is witnessing the rapid growth of Go-Jek, a transport-based super app which, like China’s WeChat, has moved outside of its original remit into multiple new functions.Go-Jek, a play on ojek, a common form of...
  
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• Amazon now offers Whole Foods deliveries

  09-02-2018 01:00 via warc.com
  AUSTIN, TX: Amazon’s relentless challenge to other retailers in the US has stepped up another gear with the news that the e-commerce giant plans to deliver groceries from Whole Foods Market via its fast-shipping Prime Now service.Since its...
  
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• Stocks just entered a correction — but bitcoin is still doing much worse

  09-02-2018 00:10 via feedproxy.google.com
  US stocks have dipped 10% since peaking on January 26, an official correction. 
  Cryptocurrencies like Bitcoin have fared even worse during that same time period. 
   
  The US stock market is officially in a correction, defined as a 10% decline from its most recent high.
  The benchmark S&P 500 closed 10.4% below its record high on January 26. Bitcoin has fared much worse during that same time period.
  In fact, it's down nearly 28% since US markets began their slide in late
  
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• 'The selloff is starting to feel more real': Wall Street explains why this massive stock drop is different

  09-02-2018 00:06 via feedproxy.google.com
  The stock market took a beating on Thursday with its second massive loss over a four-day period.
  Business Insider spoke with a handful of market experts, who explained how Thursday's market reckoning was different than Monday's.
  "The selloff is starting to feel more 'real,'" one source said.Things just got real in the stock market.
  Or so says one equity expert about Thursday's meltdown, which saw the Dow Jones industrial average plunge more than 1,000 points. The huge decline added to the woes f
  
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