Sales & Marketing news

• Retailers GOAT and Flight Club merge into online sneaker shopping paradise, snag $60 million in new funding

  08-02-2018 23:03 via feedproxy.google.com
  Online footwear retailer GOAT and sneaker consignment shop Flight Club are merging, but will maintain separate brands.
  The two companies have shaken up the footwear industry and attracted fans among sneaker enthusiasts.GOAT, a Y Combinator-backed startup, also announced that it had received an additional $60 million in funding from a round led by Index Ventures.Online sneaker retailer GOAT announced Thursday it's merging with venerated sneaker consignment shop Flight Club and getting a $60 milli
  
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• Only 15 S&P 500 stocks closed in the green Thursday

  08-02-2018 23:03 via feedproxy.google.com
  Stock markets are officially in a correction, with the S&P 500 losing 100 points Thursday. 
  Only 15 S&P stocks finished in the green Thursday, with Viacom and Coty leading the pack. US stocks are officially in a correction after a massive selloff Thursday wiped out hundreds of points from the Dow Jones industrial average and the S&P 500. 
  Only 15 S&P stocks finished in the green. Here they are: Coty: +14.19%
  Viacom: +7.21%
  Fiserv: +3.00%
  Kellogg: +2.76%
  Cardin
  
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• The markets are spiraling into chaos — and that's helped lift one stock almost 40% this week (VIRT)

  08-02-2018 22:44 via feedproxy.google.com
  Virtu Financial, a Wall Street trading giant, beat Wall Street's expectations on Thursday when it announced its earnings for the fourth quarter. 
  The firm reported earnings per share of $0.28 a share, $0.16 higher than the consensus of $0.12. 
  Virtu also threw Wall Street a curve ball, announcing a $50 million share buyback by 2019. 
  The stock popped at the open and continued to climb higher throughout the trading day. 
   
  Things are looking up for high-speed trading Virt
  
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• The Amazon-Whole Foods delivery service may actually be a good thing for other grocers (AMZN, KR, SFM, WMT)

  08-02-2018 22:44 via feedproxy.google.com
  Amazon said it's testing a two-hour grocery delivery service with the recently-acquired Whole Foods Market.
  Shares of major grocery stores fell on the news.
  One analyst believes the move creates a "buying opportunity" for grocers, especially Kroger.While shares of the major grocery stores fell Thursday on the news that Amazon is testing a two-hour grocery delivery service from Whole Foods, investors should see this as an opportunity to scoop up shares. 
  Adopting the "buy at the dip" mentali
  
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• Snap nailed its fourth quarter earnings, pleasantly surprising investors

  08-02-2018 22:44 via feedproxy.google.com
  Snapchat's parent company Snap beat its projected revenue by over $30 million in its most recent earnings report. The app's growth had slowed down since Snap went public in March 2017, but Snap isn't the only iconic social media company that's struggled with acquiring new users after it went public. As this chart by Statista shows,  Twitter experienced similar growing pains during the months following its IPO — which might mean that Snapchat just needs more time to finesse i
  
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• Nvidia is surging after a record-setting earnings report (NVDA)

  08-02-2018 22:35 via feedproxy.google.com
  Nvidia's stock is rising after reporting an across the board beat on earnings.
  The company reported adjusted earnings of $1.72.
  Revenue came in at $2.91 billion.
  Watch the company trade in real time here.Nvidia reported its 2017 fourth-quarter earnings after the bell Thursday.
  The company earned adjusted earnings of $1.72, easily beating the $1.29 that Wall Street was anticipating. Revenue came in at $2.91 billion compared to analyst estimates of $2.676 billion. The company said i
  
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• All 30 Dow stocks fell Thursday — here’s what got hit the hardest

  08-02-2018 22:29 via feedproxy.google.com
  GE, Boeing, Intel, American Express and Caterpillar were the the biggest losers on the Dow Jones industrial average Thursday .
  The Dow is officially in a correction. You can follow its price in real-time here>>The Dow Jones industrial average plunged more than 1,000 points Thursday to close below 24,000. Thursday's slide dropped the index into correction territory for the first time since early 2016.
  Here’s who got hit the hardest:Intel: -5.42% to $42.74
  Caterpillar: -5.41%
  
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• Stocks are now in a correction — here's what that means

  08-02-2018 22:27 via feedproxy.google.com
  Stocks continued their wild week and are now in a correction.
  Corrections are usually defined as a 10% decline from a recent or all-time high, while a bear market is a more sustained and deeper drop of 20%.
  The benchmark S&P 500 closed at 2,581.08, about 10.2% below its closing high of 2,872.87 on January 26.
  Similarly, the Dow Jones industrial average closed at 23,860.46, down about 10.4% from its high of 26,616.71, also on January 26.
  The last time the S&P 500 entered a correction was
  
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• Why you shouldn't panic when markets tumble

  08-02-2018 22:04 via feedproxy.google.com
  Business Insider' senior editor and certified financial planner Lauren Lyons Cole explains why you shouldn't panic when the Stock Market starts to take a tumble. Join the conversation about this story »
  
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• Dow plunges more than 1,000 points, enters a correction

  08-02-2018 22:03 via feedproxy.google.com
  The stock market has plunged into a correction, defined as a 10% drop from its most recent high.
  On Thursday, the Dow Jones industrial average fell more than 1,000 points in a sell-off that accelerated near the end of the trading session.
  Stocks have failed to hold on to a strong rebound since Friday, when a better-than-expected report on wages added to worries about higher US inflation.
  Track the Dow at Markets Insider.The stock market is officially in a correction, defined as a 10% decline fro
  
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• Tesla is plummeting as it continues to ‘wade through the weeds’ (TSLA)

  08-02-2018 21:53 via feedproxy.google.com
  Tesla beat Wall Street's earnings expectations on Wednesday, but the stock is falling near its lowest levels of 2018. 
  You can follow Tesla stock in real-time on Markets Insider>>Shares of Tesla are down more than 8% in trading Thursday, nearing their lowest point of 2018 so far.
  The company on Wednesday posted a smaller-than-expected fourth quarter loss as well as a slower cash burn, but it wasn’t enough to keep the stock in the green. 
  The electric car maker said it
  
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• Here's how much the stock market must plunge before it gets shut down

  08-02-2018 21:41 via feedproxy.google.com
  Stocks have erased their gains for the year in a volatile week of trading.
  The S&P 500 fell by over 4% during the steepest drop of this week's selloff on Monday.
  The Securities and Exchange Commission's so-called circuit breakers trigger if the index falls by 7%, 13%, or 20% from the previous session's closing price.The stock market is getting rocked this week.
  The Dow Jones industrial average on Monday had its biggest intraday fall in history on a point basis and was down more than 1,500 po
  
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• Investors love Twitter again — but their excitement could scare off any potential buyers (TWTR)

  08-02-2018 21:37 via feedproxy.google.com
  Investors bid up shares of Twitter on Thursday after the company posted better-than-expected fourth-quarter results.
  The stock's surge came despite the fact that it had already risen 40% in the last year, and despite Twitter posting an actual sales decline for the year.
  For many investors, the best hope is that Twitter will be acquired, but the stock's jump could make the company less attractive to potential suitors.For Twitter, all of the recent good news may end up having some unintended negat
  
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• How marketers are tackling GDPR

  08-02-2018 17:36
  Right from when the General Data Protection Regulation (GDPR) was first floated there were warnings from the marketing industry that it could have a big impact on marketers ability to do their job. And just three months from the regulation coming into force, there is still plenty of debate about the implications and how marketing departments can ensure they are complying.
  That debate was the subject of a discussion between Steve Forde, director of online product and marketing at ITV, John Mitchi
  
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• TfL’s big pitch to brands: Elizabeth Line is an opportunity to redefine outdoor advertising

  08-02-2018 14:40
  TfL’s new Elizabeth Line will be a “once in a generation opportunity” to “redefine” outdoor advertising, with new stations designed with marketing in mind.
  “It is redefining the city and redefining out-of-home, which is a unique opportunity for brands. It really is a once in a generation opportunity,” Graeme Craig, TfL’s director of commercial development tells Marketing Week.
  Craig was speaking at an event this morning (8 February) to showcase the
  
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• TfL’s big pitch to brands: Elizabeth Line is a once in a generation opportunity to redefine outdoor advertising

  08-02-2018 14:40
  TfL’s new Elizabeth Line will be a “once in a generation opportunity” to “redefine” outdoor advertising, with new stations designed with marketing in mind.
  “It is redefining the city and redefining out-of-home, which is a unique opportunity for brands. It really is a once in a generation opportunity,” Graeme Craig, TfL’s director of commercial development tells Marketing Week.
  Craig was speaking at an event this morning (8 February) to showcase the
  
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• McDonald’s, Dalai Lama, Samsung: International round-up

  08-02-2018 14:14
  Mercedes apologises after quoting Dalai Lama on Instagram
  Luxury automaker Mercedes Benz has apologised to Chinese consumers after posting a quote by the Dalai Lama on its Instagram page.
  The German car company quoted the exiled Tibetan spiritual guru alongside a “motivational Monday” tag and an image of a luxury car.
  The quote read: “Look at all situations from all angles and you will become more open.”
  “Start your week with a fresh perspective on life from the Dal
  
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• McDonald’s celebrates Big Mac’s 50th birthday, Mercedes apologises after quoting Dalai Lama: International round-up

  08-02-2018 14:14
  Mercedes apologises after quoting Dalai Lama on Instagram
  Luxury automaker Mercedes Benz has apologised to Chinese consumers after posting a quote by the Dalai Lama on its Instagram page.
  The German car company quoted the exiled Tibetan spiritual guru alongside a “motivational Monday” tag and an image of a luxury car.
  The quote read: “Look at all situations from all angles and you will become more open.”
  “Start your week with a fresh perspective on life from the Dal
  
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• Pernod Ricard puts a finance guy in charge of its brand strategy

  08-02-2018 13:41
  Pernod Richard is shaking up its management, putting European and Latin America CEO and former finance chief Christian Porta in charge of its brand strategy as the company looks to take a more holistic view of its brand.
  Porta will take on a newly-created role as managing director of global business development. In the role he will be responsible for all areas of brand management including marketing, innovation and digital and will report into CEO Alexandre Ricard. All brand company CEOs will no
  
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• Jem Fawcus: 'The benefits of brand purpose are bigger than sales'

  08-02-2018 11:00 via warc.com
  Jem Fawcus is the owner and group CEO of qualitative research company Firefish whose clients include Unilever, PayPal and Twitter. This year, he'll be judging the Effective Use of Brand Purpose category at the WARC Awards. Here, he shares how...
  
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• Why brands must rethink their approach to women’s sports sponsorship

  08-02-2018 08:00
  The past 12 months have been outstanding for British female athletes. From the England women’s cricket team winning the World Cup, to the Lionesses getting to the semi-finals of the UEFA Women’s Euros, and the Red Roses facing New Zealand in the Women’s Rugby World Cup final, 2017 was the year British women took on the world.
  The recent performance of female sportspeople far outshines the efforts of their male counterparts, and there are more potential successes on the horizon,
  
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• GDPR isn’t the only new data law marketers need to get their head around

  08-02-2018 08:00
  Right now, GDPR is hot. There are just four-and-a-bit months to go and panic is setting in as many start to realise the implications of the new systems they should have been working on for the last two years.
  But today’s intense focus on GDPR is potentially overshadowing another, perhaps equally important, debate bubbling up in Brussels. One that could have just as much of an impact on marketers: ePrivacy.
  The current ePrivacy directive, which came into force in 2012, is responsible for al
  
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• WARC launches 2018 Prize for MENA Strategy

  08-02-2018 01:00 via warc.com
  LONDON: WARC is today launching the second WARC Prize for MENA Strategy, a $10,000 prize to reward the best strategic marketing thinking in the Middle East and North Africa.Now in its second year, the Prize is free to enter and is open to brand...
  
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• Snap gains after painful transition

  08-02-2018 01:00 via warc.com
  LOS ANGELES, CA: Following Snap’s difficult transition from traditional ad sales to programmatic self-service, the Snapchat owner managed to defy analysts and show significant progress.After a number of difficult earnings calls in which...
  
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• Mobile commerce, in-store tech drive Asian retail in 2018

  08-02-2018 01:00 via warc.com
  SINGAPORE: Mobile commerce and in-store technology integration are two of the trends set to shape retail in Asia for 2018, as the region’s shoppers embrace shopping via smartphone.The shopping habits of consumers in Asia are markedly...
  
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• Marketers need a better understanding of health tech

  08-02-2018 01:00 via warc.com
  LONDON: Technology is changing the health landscape in new and unexpected ways and marketers are going to have to rethink how they approach this area to achieve the best possible results for both themselves and consumers.In a WARC Best Practice...
  
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• L'Oréal USA's data strategy

  08-02-2018 01:00 via warc.com
  NEW YORK: L'Oréal USA, the beauty company, is basing its data strategy around factors including the quality, granularity and “freshness” of the information at its disposal.Aruna Paramasivam, Head/Data Acquisitions &...
  
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• IBM's 'business-to-individual' marketing

  08-02-2018 01:00 via warc.com
  NEW YORK: IBM, the technology company, is leveraging “business-to-individual” (B2I) marketing as it seeks to reach members of its target audience in meaningful ways.Cecilia Correa, Director of IBM’s Global Advertising, discussed...
  
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• Chinese New Year: Giants battle for digital Hongbao

  08-02-2018 01:00 via warc.com
  BEIJING: As the New Year approaches, China’s tech giants are flexing their capabilities in preparation for competition over who will win the lion’s share of hongbao (red envelope) usage.Chinese New Year, which will see in the Year of...
  
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