Sales & Marketing news

• ‘Strong evidence’ junk food TV ads make children eat more, charity claims

  15-01-2018 23:30
  Cancer Research UK has called for Ofcom to ban junk food adverts being shown during programmes that are popular with teenagers, after research by the charity claimed to show a direct link between TV advertising and obesity.
  The charity commissioned YouGov to survey 3,348 teenagers aged between 11 and 19 on their viewing habits and diet. It found that those who watched three hours of commercial TV a day or streamed content with ads were more than twice (139%) as likely to drink fizzy drinks
  
  Read more

• Tanya Joseph: Seven ways to make 2018 a successful year

  15-01-2018 18:30
  I once did ‘dry January’. I discovered that January is a very long month and that I didn’t feel any better having been on the wagon for its entirety. I shan’t be doing it again. But this is the time of year when one can take stock, reflect on behaviours (professional and personal) and decide to change things.
  I don’t mean deciding that you have to lose 15kg by Easter, do an Iron Man, climb K2 or walk the Inca Trail in bare feet. I am talking about achievable t
  
  Read more

• How to conquer dataphobia

  15-01-2018 13:00 via warc.com
  Rob Isaacs, Head of Content and Partnerships at Lucky Generals and a judge for the 2017 Effective Content Strategy category at the WARC Awards, says that content marketing campaigns need to learn to love data.Data used to be...
  
  Read more

• Tesco Clubcard, Pret, Volkswagen: Everything that matters this morning

  15-01-2018 08:25
  Tesco backtracks on changes to Clubcard loyalty scheme
  Tesco has backtracked on planned changes to its Clubcard loyalty scheme after facing a backlash from customers. The supermarket was set to change the value of some of its rewards; currently points collected can be turned into vouchers that can be redeemed for between two and four times their value. Tesco wanted to change this to mean vouchers would always be three times their face value.
  The supermarket argued this would make the system easi
  
  Read more

• Advertisement

• OnePlus, the Guardian, Formula One: Everything that matters this morning

  15-01-2018 08:25
  OnePlus breaks billion-dollar sales barrier
  Chinese smartphone maker OnePlus has broken the billion-dollar sales barrier for the first time, doubling its revenues last year to more than $1.4bn (£1bn).
  Speaking to The Telegraph, OnePlus chief executive Pete Lau confirmed the company had made “healthy profits” during the period and now plans to challenge bigger players by collaborating with mobile networks in the US and Europe. While the company started out selling to fans d
  
  Read more

• Iceland, Airbnb, Disney: Everything that matters this morning

  15-01-2018 08:25
  Iceland becomes first grocer to go ‘plastic free’ by 2023
  Supermarket chain Iceland has said it will eliminate or drastically reduce plastic packaging of all its own label products by the end of 2023.
  Prime Minister Theresa May has called plastic waste “one of the great environmental scourges of our time”, and vowed to ban all avoidable plastic waste in the UK by 2042.
  As a first measure, the grocer says new food ranges being launched in February will be packaged using a
  
  Read more

• Greggs, KitKat, YouTube: Everything that matters this morning

  15-01-2018 08:25
  Greggs unveils hot food menu with evening appeal
  High street baker Greggs is continuing to expand its offer to customers, following the introduction of home delivery and the increased focus on breakfast and healthy options, by testing a menu designed to appeal to evening eaters. Evening is currently the “the part of the day when Greggs doesn’t trade”, CEO Roger Whiteside is quoted saying in The Guardian. “Hot food is the last of the big food trends we have chosen to purs
  
  Read more

• Budweiser, Nike, Asda: Everything that matters this morning

  15-01-2018 08:25
  Bud takes advantage of dry January with Prohibition push
  Budweiser has kicked off a marketing push for its alcohol-free Prohibition Brew beer to make the most of consumers doing dry January.
  As part of the drive, Love Island’s Gabby Allen, will unveil a fleet of beer floats that will travel around the country giving away free samples of Prohibition Brew, as part of the brand’s UK launch.
  Budweiser is also partnering with Time Out to raise awareness of the alcohol-free variant, includ
  
  Read more

• Advertisement

• Five trends that will change the media landscape in 2018

  15-01-2018 08:15
  Streaming services will take more cues from traditional media
  Streaming services are working hard to steal eyeballs from traditional broadcasters – and they seem to be succeeding. Netflix beat analysts’ expectations by adding 5.3 million new subscribers during the third quarter of 2017.
  And it is planning on spending some serious money to continue that trajectory, with a content budget of roughly $8bn (£5.9bn) for 2018 – a major leap from the $2bn (£1.5bn) it spent
  
  Read more

• Most Americans are sceptical of news accuracy

  15-01-2018 01:00 via warc.com
  WASHINGTON DC: Only a minority (47%) of consumers in the US believe their news media do very or somewhat well in the accuracy of their reporting of political issues.That compares with a global median of 52% and places American trust in the news...
  
  Read more

• Facebook radically overhauls its news feed

  15-01-2018 01:00 via warc.com
  SAN FRANCISCO: Facebook founder Mark Zuckerberg announced late last week that the platform will overhaul its news feed to prioritise posts from family and friends.In a move that is likely to have major implications for brands and publishers, it...
  
  Read more

• Ehrenberg-Bass dispels some myths about big brands

  15-01-2018 01:00 via warc.com
  LONDON/ADELAIDE: Big brands are not dying, brand loyalty to them is stable and younger consumers are not rejecting them, according to research from the Ehrenberg-Bass Institute.Writing in the current issue of Admap, Byron Sharp, director of the...
  
  Read more

• China shuts Marriott website over Tibet gaffe

  15-01-2018 01:00 via warc.com
  SHANGHAI: Marriott, the US hotel chain, has found itself at the receiving end of official Chinese anger after a Mandarin-language questionnaire emailed to its loyalty program customers listed Tibet and other territories as independent countries. ...
  
  Read more

• Cadbury's marketing goes back to its roots

  15-01-2018 01:00 via warc.com
  LONDON: Cadbury, the UK chocolate brand owned by US giant Mondelez, is ditching its six-year-old “Free the Joy” marketing campaign to concentrate instead on messages that emphasise everyday moments of kindness and generosity.With its...
  
  Read more

• Asia-Pacific boosts global adspend growth

  15-01-2018 01:00 via warc.com
  GLOBAL: Global adspend growth is expected to increase to 3.6% in 2018, up from 3.1% in 2017, according to the latest estimates from Dentsu Aegis Network.The international media group had forecast global adspend growth of 4.3% in its last report,...
  
  Read more

• AR requires response after CES

  15-01-2018 01:00 via warc.com
  LAS VEGAS: Augmented reality should be the technology on which marketers place the highest priority coming out of CES, according to Shelly Palmer, CEO of The Palmer Group, a strategic advisory and creative-services firm.Palmer, who has helped...
  
  Read more

Follow @sales_mrktinguk on Twitter!