Sales & Marketing news

• Outgrowing your POS? Go enterprise.

  12-01-2018 21:57 via retailpro.com
      Jan 14 – 16 | NRF Booth #3375 Don’t limit your options for growth with a POS that’s designed to handle just a handful of SKUs and stores. Add webstores, brick and mortar stores, kiosks, pop-ups, shop-in-shops, and …
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• Ben Davis: Science won’t save crap creative

  12-01-2018 18:17
  When the hype around programmatic display advertising peaked early this decade, journalists and bloggers hit back with lots of articles about how marketing will never be an exact science.
  Digiday’s Brian Morrissey wrote: “The ads, we’ve been told for years, would become so relevant that they’d be ‘like content’. I don’t know any normal person unaffiliated with this industry who would believe this to be the case.”
  ‘Ad Contrarian’ bl
  
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• Coca-Cola, Amazon, Cadbury – 5 things that mattered this week and why

  12-01-2018 15:54
  Coca-Cola turns its attention to Diet Coke
  Having claimed big success with its Coca-Cola Zero Sugar rebrand, Coke is now turning its attention to the Diet Coke brand promising “exciting things” for the brand in the UK following an overhaul in the US.
  Despite not being very forthcoming about plans for the UK, the brand refresh does signify a direct desire to appeal to health-conscious millennials. And with the sugar-tax set to come into force in April, the push would be timely.
  The US
  
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• Coca-Cola brings back ‘First Taste’ ad in renewed Coke Zero Sugar push

  12-01-2018 12:33
  Coca-Cola is bring back its ‘First Tastes’ campaign as part of a renewed push for Coca-Cola Zero Sugar and a wider focus on its healthier drinks as consumers increasingly opt for lower sugar options and with the introduction of the government’s sugar tax imminent.
  The campaign, which will launch on Monday (15 January), will be pushed across TV, online and cinema with supporting activity across out-of-home advertising, digital and PR.
  The advert, created by McCann EMEA, is a con
  
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• The Marketing Week Podcast: Salary Survey 2018

  12-01-2018 12:07
  In the latest Marketing Week podcast features editor Lucy Tesseras and senior writer Charlotte Rogers wrap up the key takeaways from the 2018 Marketing Week Career and Salary Survey.
  The podcast discusses the happiest and unhappiest sectors, the persistent gender pay gap and how marketers are defining the future of work by leading the charge for flexible working.
  The 2018 Marketing Week Career and Salary Survey analysed the responses of 4,154 marketers from 24 different industries including
  
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• Cadbury ditches joy positioning after six years to go ‘back to brand roots’

  12-01-2018 01:01
  Cadbury is getting rid of its ‘Free the Joy’ campaign and will instead focus its marketing on the founding principles of the brand and its founder, philanthropist John Cadbury, by showing moments of “kindness and generosity”.
  The change will be implemented across the Cadbury portfolio, starting with the Cadbury Dairy Milk brand. A new TV campaign, first airing tomorrow (13 January) and created by VCCP, tells the story of a young girl who wants to buy her mum a bar of Dair
  
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• Search drives purchase decisions in China

  12-01-2018 01:00 via warc.com
  SHANGHAI:Chinese consumers consider search a first port of call when making purchase decisions, but only 19% of search activity in the country is for brands or products, according to a new study by OMD China.The study tracked the search...
  
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• Raw water plunges new depths

  12-01-2018 01:00 via warc.com
  SAN FRANCISCO, CA: California’s latest health fad, ‘raw water’, is experiencing price increases following the publication of a New York Times article that has propelled the trend into prominence.Raw water, “unfiltered,...
  
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• McCormick games the consumer journey

  12-01-2018 01:00 via warc.com
  BERLIN: McCormick, the seasonings company, has used the consumer journey to capture new growth opportunities by identifying relevant micro-moments to target potential customers.“We looked at how to disrupt and influence the journey, starting...
  
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• Local retailers boost Asian brands

  12-01-2018 01:00 via warc.com
  TAIPEI: Asian FMCG brands are able to outperform global ones thanks to their ability to react more quickly to changing consumer tastes and habits and to tap into shifts in local retail.According to a new report from Kantar Worldpanel –
  
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• Kodak's cryptocurrency adventure and the danger of crypto hype

  12-01-2018 01:00 via warc.com
  LAS VEGAS: Legendarily short-sighted camera company Kodak has become the latest company to dangle the term cryptocurrency in front of investors, with the move widely read as a gamble on the hype surrounding this little-understood technology.On...
  
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• Huawei is victim of US 'trust deficit'

  12-01-2018 01:00 via warc.com
  BEIJING/WASHINGTON: Following the collapse of a deal that would have seen US wireless carrier AT&T sell smartphones made by Chinese manufacturer Huawei, experts have raised the issue of a “trust deficit” between the two countries. ...
  
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• How data science is disrupting marketing

  12-01-2018 01:00 via warc.com
  NEW YORK: Agencies have traditionally managed most of the communications problems facing brands, but John Deighton, of the Harvard Business School, believes that deeper, richer sources of information technology (IT) might redefine such basic...
  
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• C-commerce to grow sixfold in three years

  12-01-2018 01:00 via warc.com
  PARIS: Voice assistants are set to become a dominant mode of consumer interaction in the next three years, according to new research which also indicates spending by existing users via voice will grow as much as sixfold in the next three years.A...
  
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• Brexit: 'leavers' spend more

  12-01-2018 01:00 via warc.com
  LONDON: UK consumers’ views on Brexit shape their outlook on the economy and impact household spending in measureable ways, according to an analysis by Bank of England staff, although ultimately the circumstances of individual households are...
  
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