Sales & Marketing news

• Bob Wootton: 4 ways to get value from digital media in 2018

  08-01-2018 17:43
  Many will be pleased to see the back of a turbulent 2017, not that forecasts for 2018 are much better. Brexit, the return of inflation and the spiralling cost of running an increasingly civilised but densely-populated country all threaten in their own ways.
  Ad spend continues to pour into online, notably into Google and Facebook, which GroupM, the world’s largest media buyer, estimates suck up 84% of it to the detriment of most other media – even digital media.
  Yet if you’ve be
  
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• How the gender pay gap impacts female marketers’ career progression

  08-01-2018 14:55
  The gender pay gap, and its effect on female progression in business, is a pervasive and persistent problem that shows no signs of abating. 
  According to the Office for National Statistics (ONS), the average gender pay gap for full-time female workers has been stuck at 14.1% for the past three years. The gender pay gap for women in their 20s is five times greater than it was six years ago and as it stands the pay gap means that from 10 November 2017 – Equal Pay Day – w
  
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• Time to come clean: agencies in the age of transparency

  08-01-2018 12:00 via warc.com
  With the Marc-Pritchard-inspired clean-up of digital marketing under way, we are entering a period of transition that will have a lasting impact on the future of our industry, says Julia Connaughton, Head of Digital,...
  
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• Samsung, H&M, new culture secretary: Everything that matters this morning

  08-01-2018 08:46
  Samsung on course for record profits
  Samsung expects to deliver its highest ever profits for the final quarter of 2017, fuelled by its memory chip business. The South Korean company says operating earnings will come in at 15.1 trillion won (£10.4bn) for the final three months of 2017, up 64% year on year. However, that is slightly below analyst expectations as the strong currency in South Korea impacted results.
  The expected record profits come despite a high-profile scandal at the top of
  
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• Nestlé, Facebook, Diageo: Everything that matters this morning

  08-01-2018 08:46
  Brands and publishers brace to lose traffic in Facebook News Feed reshuffle
  Last year, Facebook said it was testing a separate News Feed for media and brand posts. And unfortunately for publishers, this news has now been confirmed in a blog post by Mark Zuckerberg.
  The move means that the social media platform will be downgrading posts from media outlets and brands in favour of posts from friends and video content.
  In a post to Facebook today, Zuckerberg said he is instructing the company’
  
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• CES, Christmas sales, Volkswagen: Everything that matters this morning

  08-01-2018 08:46
  CES opens amid gender row
  The annual Las Vegas showcase of new technology, the Consumer Electronics Show, starts today, but its opening has been overshadowed by a failure to shake off criticisms about the diversity of its speaker line-up. All of its headline speakers for 2018 are men.
  On Friday, CES’s organiser, the Consumer Technology Association, wrote a letter to its chief critic Gina Glantz, founder of the not-for-profit group Gender Avenger, promising to “redouble” effort
  
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• Carphone Warehouse, YouTube, The Sun: Everything that matters this morning

  08-01-2018 08:46
  Data breach costs Carphone Warehouse £400,000
  Carphone Warehouse has been fined £400,000 by the Information Commissioner’s Office for a data breach in 2015, affecting more than three million customers.
  Hackers accessed names, addresses, phone numbers, dates of birth and the marital status of customers via a data breach of Carphone Warehouse’s online division, which operates the OneStopPhoneShop.com, e2save.com and Mobiles.co.uk websites. The breach included historical pay
  
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• Amazon, Just Eat, Asda: Everything that matters this morning

  08-01-2018 08:46
  Virgin Trains stops selling The Daily Mail after concerns about its ‘editorial position’
  The Daily Mail has accused Virgin Trains of “censoring” consumer choice after it made the decision to stop selling the newspaper on its services, as it was “not compatible” with its brand or beliefs.
  The train operator sells a limited selection of newspapers and magazines on-board its services and did offer first class passengers a free copy of the paper.
  However, emp
  
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• Salary Survey 2018: The best and worst paid industries

  08-01-2018 08:00
  Gambling and gaming has emerged as the industry where marketers are most happy, and while there are a number of contributing factors (working environment, potential to advance) another big one is financial remuneration.
  Indeed, gaming and gambling is one of the top three best paid industries for marketers, according to Marketing Week’s annual Career and Salary Survey, with an average salary of £56,271, just behind FMCG (£57,196) and consumer electronics (£56,510).
  By
  
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• Salary Survey 2018: The top sectors to work in

  08-01-2018 07:59
  A good working environment, opportunities for progression, a business that appreciates your value and fair financial remuneration – all are elements which signify a great industry to work for.
  Although marketers may have differing priorities for what constitutes happiness, some industries stand out as leading the way in financial rewards, advancement and appreciation of marketing’s value, according to the annual Marketing Week Career and Salary Survey.
  The study of 4,154 re
  
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• L’Oréal moves into wearables for the first time with UV light tracking device

  08-01-2018 02:00
  L’Oréal is bringing out its first ever wearable device, as it looks to move the market on from “clunky” pieces of tech to something “organic”.
  Launching at the 2018 Consumer Electronic Show (CES) today (8 January), UV Sense looks to help consumers keep track of how much sunlight users are exposed to – and encourage them to protect themselves against harmful UV rays.
  The beauty giant says the device is the first battery-free electronic UV sensor, and mar
  
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• VW and Hyundai advance driverless car aims

  08-01-2018 01:00 via warc.com
  SAN FRANCISCO: Volkswagen and Hyundai are separately teaming up with an autonomous vehicle tech start-up based in Silicon Valley with the aim of launching self-driving cars by 2021.The German and South Korean automakers will work with
  
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• Tackling mobile user apathy

  08-01-2018 01:00 via warc.com
  LONDON: To grow their brand, UK mobile providers need to look beyond the small group of consumers actively seeking to move networks and address the widespread inertia that prevents most ever looking outside their existing relationships, two industry...
  
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• Google's 'user-centric' brand mission

  08-01-2018 01:00 via warc.com
  NEW YORK: Google, the technology giant, has retained its “user-centric” brand focus in engaging consumers, while also adapting its marketing strategy to reflect new digital realities.Bethany Poole, Global Head of Marketing for Google...
  
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• Direct Line embeds effectiveness in marketing

  08-01-2018 01:00 via warc.com
  LONDON: Direct Line, the insurance business, has made effectiveness an integral part of the marketing function in order to improve its performance and drive results.“The big word for us is about commerciality – it’s about being...
  
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• China cracks down on infant formula vendors

  08-01-2018 01:00 via warc.com
  BEIJING: China introduced tough new regulations governing the manufacture and distribution of infant formula products on New Year’s Day and it is expected that the development will work very much in favour of international brands.They are...
  
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• CBS late shows debut on Facebook Watch

  08-01-2018 01:00 via warc.com
  NEW YORK: Facebook’s fledgling Watch video platform is expected to show clips from the “Late Late Show with James Corden” later today, having secured a deal with CBS, which usually distributes clips on YouTube and its own online...
  
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• Ad targeting is a status symbol in China

  08-01-2018 01:00 via warc.com
  SINGAPORE: Chinese consumers are generally far more accepting of online advertising compared to other markets – in fact, being targeted with ads can be seen as indicative of their status, especially for luxury products.According to Darren...
  
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