Sales & Marketing news

• Failure is welcome (as long as you learn from it)

  02-01-2018 16:00 via warc.com
  All brands need to innovate - it’s the only way of staying fresh, relevant and useful - but when, where and how to do it? Nick Burcher, Director of Digital at MediaCom, looks to the past to find innovation lessons for the...
  
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• Virgin Trains, M&S, Apple: Everything that matters this morning

  02-01-2018 08:31
  Virgin Trains apologises for ‘sexist’ response to customer complaint
  Virgin Trains has “apologised unreservedly” for its response to a female Twitter user who objected to being called “honey”.
  After complaining about a member of staff using the term in a “patronising” way, rather than simply apologise the official Twitter account for Virgin Trains East Coast asked her if she’d prefer to be called “pet” or “love” in fu
  
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• Snapchat, Apple, Co-op: Everything that matters this morning

  02-01-2018 08:31
  Snapchat looks to lure users by hosting brand content outside the app
  Snapchat’s user growth has been steadily declining, and so the company has been thinking of new ways to lure people back in.
  Parent company Snap is reportedly developing a programme called ‘Stories Everywhere’, which will allow third-party publishers to embed Snapchat content on their websites.
  The move could improve discoverability of the app’s heavy users, namely influencers. Stories Everywhere provid
  
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• Man City, Co-op, Ryanair: Everything that matters this morning

  02-01-2018 08:31
  Manchester City has most growth potential in football
  It perhaps comes as no surprise, given that the club already leads the Premier League table by 15 points with little more than half the season played, that Manchester City is also the football club with most potential for economic growth in the world. According to the Soccerex Football Finance 100, the club leads Arsenal, Paris Saint-Germain, Guangzhou Evergrande and Tottenham Hotspur in the top five.
  The analysis is based on five factors: p
  
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• Debenhams, China, Colman’s: Everything that matters this morning

  02-01-2018 08:31
  Job cuts and store closures likely at Debenhams
  Debenhams is facing the prospect of job cuts and store closures following yesterday’s profit warning, issued off the back of poor festive trading.
  Sales fell by 2.6% at Debenhams’ established UK stores in the 17 weeks to 30 December, with seasonal gifts and clothing failing to catch consumers’ attention despite heavy discounting.
  Meanwhile profits dropped 30% lower than expected as the department store blamed a “volatile an
  
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• Wellbeing expert Liz Earle on the power of being a startup with heritage

  02-01-2018 08:00
  Thirty years before the nation became obsessed with spiralising, juicing and eating cacao protein balls, entrepreneur and wellness expert Liz Earle started her journey in health and wellbeing.
  From writing about eating well and the fundamentals of skin health, to presenting segments on This Morning with Richard and Judy, Earle went on to co-found her eponymous beauty brand in 1995. Based on skin friendly natural botanicals, over the past two decades the Liz Earle beauty business has attracted a
  
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• Public Health England tackles ‘snackification’ of lunchboxes with new campaign

  02-01-2018 01:01
  Public Health England (PHE) is looking to encourage parents to help their children eat healthier snacks and snack less often as part of its annual New Year health campaign.
  The £4.5m Change4Life campaign is focusing on snacking for the first time. It aims to encourage parents to help their children eat healthier snacks by following the mantra “Look for 100 calorie snacks, two a day max”.
  PHE research shows that half of UK children’s sugar intake comes from unhealthy snack
  
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• TV remains central to effectiveness

  02-01-2018 01:00 via warc.com
  BEST OF 2017: Effective marketing rarely involves an either/or choice of media, and WARC’s most-read articles on this subject in 2017 indicated that effectiveness will often require a balanced mix in which TV is likely to play a prominent...
  
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• Trends aren't just tech-related

  02-01-2018 01:00 via warc.com
  BEST OF 2017:While there was, perhaps inevitably, a technology bias in the most-read trends-related articles on WARC in 2017, non-tech factors were also shifting the behaviours of both brands and consumers.In top place was
  
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• Brand purpose requires serious thought

  02-01-2018 01:00 via warc.com
  BEST OF 2017: Mis-steps from Pepsi and McDonald’s contributed to brand purpose being put under the spotlight in 2017, but proved the need to approach this subject thoughtfully, with reading on WARC providing a mix of ideas and practice.The...
  
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