Sales & Marketing news

• The best of the Marketoonist from 2017

  22-12-2017 14:26
  The post The best of the Marketoonist from 2017 appeared first on Marketing Week.
  
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• The best of the Marketoonist for 2017

  22-12-2017 14:26
  The post The best of the Marketoonist for 2017 appeared first on Marketing Week.
  
  Read more

• Thomas Cook, First Choice, consumer confidence: 5 things that mattered this week and why

  22-12-2017 13:36
  Thomas Cook brings back famous strapline
  Thomas Cook is bringing back its famous ‘Don’t just book it, Thomas Cook it’ strapline as part of a new family-driven marketing campaign.
  It’s an interesting move by the travel brand, which can’t seem to make up its mind on whether to keep or scrap the strapline. The slogan was originally created in 1984 and was used in the company’s marketing until 1993, when it was dropped. It was then brought back in 2008 before bein
  
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• Hack your Christmas: Switch off

  22-12-2017 12:30
  We know Marketing Week’s content is compelling, but it’s still a surprise to look at our analytics and learn that thousands of people checked our website last Christmas Day. A third of those did so on iPhones or iPads – perhaps while popping to the kitchen to check on the turkey. The busiest time was 8pm, so marketers clearly weren’t interested in watching Call the Midwife.
  For these dedicated individuals, we have an important Christmas message: take a break. While we app
  
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• Jigsaw’s ‘Love Immigration’ wins Marketing Week readers’ campaign of the year

  22-12-2017 08:35
  Marketing Week readers have voted Jigsaw’s ‘Love Immigration’ as the best marketing campaign of 2017.
  The socially conscious campaign won with 81% of the vote, with Nike’s ‘#Breaking2’ coming in second place with 19%.
  The competition took place over three rounds, starting with eight campaigns from our roundup of the best activity this year. Jigsaw beat other brands including Heineken, Ikea and Burger King to claim the prize.
  ‘Love Immigration’ was
  
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• Thomas Cook brings back ‘Don’t just book it, Thomas Cook it’ strapline, again

  22-12-2017 01:01
  Thomas Cook is bringing back its ‘Don’t just book it, Thomas Cook it’ strapline as part of a new campaign that will see the tour operator move into native TV content for the first time.
  The campaign, created by agency KBS Albion and which launches tomorrow (23 December), features two TV ads filmed at its resorts. The first is a family-focused spot, called ‘The Man’, which shows a young girl strutting around the pool in a crazy outfit and without a care in the world.
  
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• Uber's new COO demands efficiencies

  22-12-2017 01:00 via warc.com
  SAN FRANCISCO: Barney Harford is the brand new Chief Operating Officer of Uber, the ride-hailing tech firm, and even before he takes up his post in January he has signalled major changes, including the company’s approach to marketing. ...
  
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• Minor League Baseball's distinct content strategy

  22-12-2017 01:00 via warc.com
  NEW YORK: Minor League Baseball (MiLB), the sports league, is leveraging a distinct content strategy that focuses as much on what happens “outside the white lines” as the game itself.David Wright, Chief Marketing & Commercial...
  
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• Millennials are driving China's retail sector

  22-12-2017 01:00 via warc.com
  SHANGHAI: A number of forecasts have warned of a slowdown in China’s economic growth next year, yet the country’s millennials appear unconcerned because almost three-quarters (70%) of them intend to spend more on luxury goods and...
  
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• Indian consumers get tough new protections

  22-12-2017 01:00 via warc.com
  NEW DELHI: Indian consumers are likely to soon find themselves empowered with significantly enhanced safeguards after the Union Cabinet approved a new Consumer Protection Bill.Now that the Cabinet has given the go-ahead, the Bill is expected to...
  
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• Chinese brands pile in to sponsor World Cup

  22-12-2017 01:00 via warc.com
  ZURICH/BEIJING: China’s national football team won’t be taking part in the FIFA World Cup in Russia next year, but that hasn’t deterred a series of leading Chinese brands from signing up as sponsors.The latest is China Mengniu...
  
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• 'Brave' brands will succeed in MENA

  22-12-2017 01:00 via warc.com
  DUBAI: Brands that want to do well in the Middle East and North Africa need to “step out of their comfort zone” according to a leading brand marketer in the region.Asad Rehman, Director Media, North Africa & Middle East at...
  
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